BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, we rely on our professionals to provide exceptional service, and help our clients by providing advice and insight they can trust. In turn, we offer an environment that fosters a people-first culture with a high priority on your personal and professional growth.
Your opportunity:
Our Toronto office is looking for a Digital Marketing Specialist to join our Marketing team and own the following responsibilities:
- Responsible for the execution of digital strategy and maintenance of systems, technologies and processes to support the Firm’s digital marketing programs and initiatives.
- Develop and support processes to develop and execute digital paid media campaigns
- Develop, monitor and analyze campaign results and provide recommendations for optimization
- Collaborate with other marketing teams to track, monitor and report key KPI performance and trends at regular intervals for ongoing optimizations and data driven decision-making.
- Provide analytics and dashboards that provide insights and help guide future decisions
- Actively track industry trends, best practices and innovation.
- Manage and support the firm’s digital marketing systems and processes, including content management systems, email marketing tools, CRM, and event management tools
- Support execution of digital marketing campaigns and initiatives related to the firm’s national website, social media channels, email campaigns and content marketing plans
- Optimize marketing spend and forecasting for all acquisition programs
- Collaborate with business development team on automation enhancement and improving lead scoring models to improve MQLs and SQLs
How do we define success for your role?
- You demonstrate BDO’s core values through all aspect of your work: Integrity, Respect and Collaboration
- You understand your client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
- You identify, recommend, and are focused on effective service delivery to your clients
- You share in an inclusive and engaging work environment that develops, retains & attracts talent
- You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
- You grow your expertise through learning and professional development.
Your experience and education
- You have a University degree in marketing, or a related field
- You have 4 – 5 years of related experience, preferably in a B2B environment
- You have prior paid media and reporting experience, are a strong collaborator with the ability to build and maintain collaborative relationships with internal and external stakeholders
- You have a passion, performance driven mindset and well-rounded understanding of digital marketing technologies (e.g. content management systems, marketing automation tools, analytics platform, CRM, and event management tools), with demonstrated experience implementing, training, trouble-shooting, and enhancing these tools and processes.
- You have experience with Google analytics and any marketing automation platform is a must (preferably Marketo)
- You have proven expertise in digital media platforms and performance driven campaigns on Facebook, Google Ads and other third party ad servers.
- You have demonstrated understanding of digital marketing, including websites, email marketing, social media, SEO, SEM and related technologies
- You have superior problem-solving and analytics skills in order to inform and make data-driven decisions
- If you have experience with HTML, SQL, and Python, it is considered an asset
- You have strong knowledge with PowerBI, Tableau or other data visualization
Why BDO?
Our firm is committed to providing an environment where you can be successful in the following ways:
- We enable you to engage with the firm’s strategic plan, and be a key contributor to the success and growth of the firm.
- We help you be the best professional you can be in our services, industries and markets.
- Achieve your personal goals outside of the office and make an impact on your community.
Giving back, it adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.
Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours, and provide reimbursement for wellness initiatives that fit your lifestyle.
Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Chief Inclusion and Diversity Officer, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.
Ready to make your mark at BDO? Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.
To explore other opportunities at BDO, check out our careers page.
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Digital Marketing Specialist
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