At The Value Builder System™, our goal is to change the world for the better. Today, small business owners work their entire lives only to earn pennies on the dollar when they sell their business. Our mission is to make a positive difference for one million small business owners by the year 2030.

Could this be you?

If you’re passionate about digital marketing, social media, and marketing automation, have some experience with B2B marketing, and you desire a challenging role as part of a fast-paced, dynamic environment, then this is the role for you.

Reporting to the Manager of Marketing, you will be responsible for overseeing marketing programs that drive lead acquisition across paid search, paid social, online events, and other advertising channels. You will play an essential role in managing and deploying marketing automation systems and maintaining websites. You will make data-driven decisions that optimize performance across all platforms.

Responsibilities

• 
  Campaign Management
  • Define and lead paid digital strategies across Facebook, LinkedIn, Amazon, and Google that drive lead acquisition and increase brand awareness.
  • Analyze campaign effectiveness and make recommendations for improvement.
  • Identify deficiencies in content and creative and collaborate with team members to implement changes.
  • Prepare and present campaign results to internal teams that highlight KPIs.
• Webinars and Events
  • Oversee logistics for weekly webinars, including creating events in GoToWebinar, landing pages via HubSpot, uploading and scheduling marketing emails, tracking number of registrants – among others.
• System Administration
  • Use HubSpot to build workflows, email campaigns, reports, and lists.
  • Update WordPress websites with new content.
  • Create landing pages and monitor results in Unbounce.

Education/Work Experience

• Bachelor’s degree, preferably in one of the following areas: Marketing, Communications, Business Administration
• Minimum 2 years of experience in content and/or marketing role
• Proven skills in managing and executing on multiple projects simultaneously
• Thorough knowledge of and experience in utilizing various integrated marketing vehicles including events, SEO, web marketing, video, social, email marketing, PR, tradeshows, and advertising (electronic/print)
• Superior written and verbal communication skills
• Efficient knowledge and experience using HTML, PHP, WordPress and SEO
• Efficient in key software and platforms including Salesforce, HubSpot, Google Analytics
• Understand the key measurement tools available for digital marketing

Why You’ll Love It Here (5 Reasons to Join)