About Us:
At Spark Growth, we’re a growing team, passionate about helping clients create meaningful, human connections that inspire action. We’re a small digital marketing agency with big ideas, and we’re looking to take things to the next level. We want your help as we grow. Our company has 6 core values that we look for in all our new recruits:
- Strategic – go beyond checking the boxes
- Fired Up – do what we do with passion
- Resourceful – find the possibilities, not the problems
- Inclusive – be who you are
- Straightforward – say what you feel
- Results-driven – set aggressive goals, then measure and achieve them
Perks & Benefits:
We offer a fun, flexible working environment, a fully stocked kitchen with snacks, and frequent team lunches (currently we are working from home)!
- Our office is located at Dundas and Spadina
- Music in the office to give you that boost of energy
- Pet-friendly office
- Sponsored learning opportunities
- Health and dental plan
Core Responsibilities:
As the Copywriter /Social Media Coordinator at Spark Growth you are responsible for supporting our social team in creating content across all digital platforms that align with our digital strategy, drives to clear KPIs, and helps clients achieve their business goals. You’ll also be encouraged to pursue a creative development path, proactively infusing creative strategy into ongoing accounts and new business opportunities.
The role offers a significant training and learning component to be able to complete the tasks. You will also have on-the-job support, such as mentoring and coaching.
Strategy and Execution
- Write copy for social media posting plans, online advertising (social, SEM, native, etc.), long-form (blog) content, and website and landing page copy
- Stay on top of scheduling posts and receiving content for upcoming posts, live-posting them when necessary (occasionally outside of regular work hours)
- Daily tracking and reporting in spreadsheets on accounts to engage with
- Review monthly analytics reporting and social listening intelligence to implement data-backed learnings when drafting copy for clients
- Contribute to client creative briefs and client strategies based on your deep understanding of online content best practices and performance
- Participate in creative brainstorms and contribute to activation ideation
- Develop response matrices for relevant clients, and complete community management and proactive outreach tasks across social platforms in accordance with client scopes
- Monitor key influencer conversations affecting client business opportunities online, and identify strategies to enter and engage the influencer conversation
New Business Development
- Research, copy edit and contribute creative ideation to new business proposals
- Research and identify marketing opportunities for the social media practice, including media interviews and speaking opportunities
- Research, copy edit and contribute to winning award entries for client work at the direction of senior team members
Role Competencies:
- Exceptional creative writing skills
- Ability to adjust writing styles across many different clients and match a specific tone, voice, and expertise
- Acute attention to detail, highly organized and deadline-oriented
- Ability to generate creative, results-oriented content and campaign strategies across platforms
- Excellent time management skills and the ability to remain level-headed under pressure
- Strong communication skills and a team-oriented attitude
Core Qualifications:
- Strong writing and grammatical skills
- Knowledge of social media platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest
- Working knowledge of Hootsuite, Mailchimp and other scheduling tools
- Familiarity with Google programs: Docs, Sheets, Slides, Calendar, Mail etc.
- Basic understanding of social analytics and content terminology
Additional Requirements:
- A post-secondary graduate (desired, but not required if experience qualifications are met)
- A Canadian citizen, permanent resident of Canada or person granted refugee status in Canada
- Legally entitled to work according to the relevant provincial legislation and regulations
Expected start date: 2021-10-11
Job Type: Permanent
Pay: $35,000.00-$45,000.00 per year
Schedule:
- Monday to Friday
COVID-19 considerations:
Due to the COVID-19 pandemic, all employees will be working remotely until further government notice. Conditions may change come October 2021.
Work remotely:
- Temporarily due to COVID-19
Social Media Copywriter
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