Digital Sales StrategistSearch Engine People3.5Pickering, ON•Remote Hands on digital marketing experience having managed digital marketing efforts in a client or agency environment. Comfortable with travel across the GTA. 30+ days ago·More…View all Search Engine People jobs – Pickering jobsSalary Search: Digital Sales Strategist salaries

About the Company:

Certified as a Great Places to Work, Search Engine People is committed to attracting, developing and retaining the very best people. We offer a flexible, motivating and inclusive workplace, where talent is truly recognized, developed and rewarded.

We are currently looking for an experienced digital sales professional with a proven track record of high volume sales within the B2B, SMB and Enterprise sectors. The successful candidate will be an enthusiastic, knowledgeable and outgoing individual. This is a “Hunter Position” requiring a self-motivated, digital savvy, confident self starter who can build strong relationships and close deals.

This position is based in our head office located in Pickering, ON. We offer a competitive salary and commission structure, health & dental package, casual dress code, paid vacation, summer hours, Christmas shutdown, flex hours/work from home & other perks. The location is easily accessible with free onsite parking/ within 5 minutes walking distance to the Go Station.

* Team is currently working remotely. We are open to fully remote employees as well*


Responsibilities:

  • Outbound (90%) & Inbound Sales (10%): Work with both inbound leads and self prospected leads. You will be supplied with qualified leads in addition to receiving defined geographical areas and industry targets. Inbound leads will consist of both SQL and MQL funnels.
  • Prospect Discovery: Once obtaining a lead you will perform a detailed client discovery and identify fit. Once you identify fit you will work with internal stakeholders to build out a digital strategy deck and proposal.
  • Pitching: You will be actively pitching prospects that fit. Using the strategy deck that you previously built you will present live or via web conference. You are not expected to be the subject matter expert for all things digital but you will require in-depth digital marketing knowledge.
  • Closing Business: We need you to turn those pitches into sales. You will be armed with tools such as HubSpot and supporting marketing/sales materials to help you do the job. You will work with internal stakeholders in order to ensure the account is setup for success.


Required Experience:

  • Minimum of three years of business to business outside sales experience.
  • A proven track record selling SEO, Paid Search, Display and Paid Social. A demonstrated knowledge of all things digital and willingness to continue development.
  • Experience developing a new territory including lead generation and cold calling.
  • Organized and detail oriented with professional superior networking and presentation abilities.
  • A successful track record of closing new business is a must
  • Valid Driver’s license and access to a vehicle. Comfortable with travel across the GTA.
  • This is not a standard 9 – 5 jobs. Individual may have to work outside the core business hours, evenings and weekends if necessary


Necessary Skills:

  • Confident and Proficient public speaker.
  • Can foster strong relationship with internal and external stakeholder groups
  • A team player who thrives under tight timelines.
  • Able to work both independently and in a team environment.
  • Energetic self motivated individual with an entrepreneurial spirit.


Nice to Have’s:

  • Experience with: HubSpot, SEMrush, Ahrefs, Majestic SEO, Google Analytcis, Google Search Console, Google Ads, Facebook for Business and others.
  • Hands on digital marketing experience having managed digital marketing efforts in a client or agency environment.
  • Digital agency experience.


Search Engine People is committed to removing accessibility barriers and meeting legislative requirements under the Accessibility for Ontarians with Disabilities Act (AODA). We are an equal opportunity employer and are committed to providing accommodations should they be required.

Digital Sales Strategist


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Digital Marketing ManagerThink Research2.7Toronto, ON•Remote 5-7 years of hands on experience in email and digital marketing: marketing automation, email marketing, social media, SEO/SEM, SEO strategy, keyword research,… 16 days ago·More…View all Think Research jobs – Toronto jobsSalary Search: Digital Marketing Manager salaries in Toronto, ONSee popular questions & answers about Think Research

The Company

Think Research is changing the way healthcare is delivered – we are a global SaaS company that delivers the latest clinical knowledge to the point-of-care in hospitals, seniors care homes and in the community. The body of global medical research grows exponentially every day. It’s impossible for doctors to keep all of the latest best-practices in their heads so we make software that brings it to their fingertips, organizing medical knowledge and data to improve patient care. We’re a fast-growing publicly traded company (in 2800 healthcare facilities and counting) and we’re making a global impact with a footprint in seven countries. If you are looking to improve patient care and are passionate about technology — look no further.


Why Us?

  • It’s not every day that you have the chance to change the way your friends and family are cared for – Make an impact!
  • Be a part of the digital disruption happening in healthcare and do challenging, meaningful work
  • We’re growing, and so will you with leaders who will support your development through mentorship and other opportunities
  • Collaborative, creative, dynamic and flexible work environment, with a start-up spirit


The Role

Think Research is looking for a Digital Marketing Manager who will be expected to increase growth in digital channels through data, segmentation, platform expansion, and creative testing.

The right candidate will have the desire to own major acquisition channels and take bold strokes to expand and optimize them. If you are naturally curious about what factors drive B2C and B2B buyer behavior and use that curiosity to develop new tests and insights that delight users and promote growth, you may be a great fit.

This global role will also design, execute, and manage other digital marketing campaigns such as website lead-generation, content marketing, social media, SEO, and help manage webinars and in-person trade shows/events.

The Think family of companies include BioPharma Services, a leading global clinical research organization specializing in Phase I clinical trials as well as bioequivalence and bioanalysis studies; MDBriefCase, a digital continuing medical education company providing professional development in Canada, Australia, Africa and the Middle East; Clinic 360, an innovative elective surgery centre; and HealthCare Plus, a network of digital-first primary care clinics.

As the Digital Marketing Manager, you will report to the Director of Marketing and work closely with the VP of Marketing, as well as the content marketing, events, and product marketing teams.


You Will Have The Opportunity To


Website / SEO:

  • Own the strategy for all on-page SEO, landing page optimization, and conversion-rate optimization
  • Assist with ongoing oversight and updates of web properties for Think Research and its subsidiaries
  • Assist in reviewing SEO results; create strategies (including new content, based on critical keyword data) to attract prospects from specific verticals and boost lead numbers for global markets
  • Assist in tracking web analytics; adjust site to maximize traffic & increase activity


Online Ads / PPC:

  • Strategize, execute, and measure all paid search, search ads, social ads, banner and display ads, etc.
  • Google AdWords and remarketing management for the global market
  • Oversee lead generation from external sites for the global market
  • Manage online ads with 3rd party advertisers / media when needed


Email & Marketing Automation:

  • Write, build, and automate new email campaigns using our marketing automation software (Pardot); develop email nurturing campaigns to help Sales meet pipeline goals
  • Work collaboratively with other marketing team members and the business development team on evolving our email nurture strategy and full-funnel prospect outreach
  • Work with the product marketing and content marketing teams to design and implement email nurture tracks to guide leads through the sales process
  • Manage pre- / post-event emails; develop follow-up drip campaigns and track engagement
  • Create new email templates and campaign landing pages
  • Report on results and KPIs, and continually improve based on performance
  • Help build and manage email database using Salesforce and Pardot


Reporting:

  • Measure, track, and optimize on channel and program performance so that we consistently achieve and exceed key brand and growth KPIs.
  • Present key learnings weekly, monthly, and quarterly.
  • Monitor and report on performance, page speeds, schema validation, HTML status codes for multiple websites.
  • Perform regular keyword research and report on rankings.


What You Will Bring

  • 5-7 years of hands on experience in email and digital marketing: marketing automation, email marketing, social media, SEO/SEM, SEO strategy, keyword research, PPC Optimization, and SEO/SEM tools
  • Healthcare, SaaS Industry experience preferred
  • Bachelor’s degree
  • Experience with Pardot or similar Marketing Automation tools
  • Experience using Google Analytics to increase leads/conversions/sales
  • Expertise in Search Console, Tag Manager, Optimizely, SEMrush, and native analytics in social media platforms (e.g., Facebook, Twitter, LinkedIn).
  • Experience with WordPress and HTML
  • Excellent communication skills, written and verbal
  • Detail-oriented with strong analytical and organizational skills
  • Highly self-motivated in a remote work environment
  • Is energized by solving challenges and working in a fast-paced environment, with multiple and changing priorities, while maintaining a strong focus on execution and results
  • Strong team player who values teamwork and cooperation
  • Proven success at developing and executing campaign launches


Think Research and all subsidiaries are proud to be an equal opportunity employer and is committed to creating a diverse and inclusive workplace, free of discrimination and harassment.


We provide equal employment opportunities (EEO) to all employees and applicants regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


We are committed to providing accommodations for people with disabilities. Should you require an accommodation, we would like to work with you to meet your needs.

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Digital Marketing Manager


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