newFreelance Digital Marketing SpecialistML ConsultingToronto, ONResponsive employer Collaboration and support for all omni channel marketing efforts – linking digital efforts with PR, experiential and other activation initiatives, and campaigns… 1 day ago·More…View all ML Consulting jobs – Toronto jobsSalary Search: Freelance Digital Marketing Specialist salaries in Toronto, ON

We’re growing our Marketing Team and would like to welcome a talented Digital Marketing Specialist to help enhance our customer experience, build our brand, and drive membership acquisition through our website, social media channels and blogs. Reporting to the VP, Marketing & Communication, you will bring your analytical, communication, social media, automation, and creative skills to help launch and build our proposition. If you like to work in a fast-paced, passionate, and collaborative workplace where you have the autonomy and runway to grow in your career, look no further! If you are creative and clever, outgoing, a hardworking collaborative team player, and an expert in all thing’s social media and content creation, we would like to hear from you.

What you will take ownership of:

Assist in strategic planning and execution of our digital marketing strategy to maximize the engagement rate of current members and acquire new ones – fueling lead generation to member sign up, engagement and advocacy. This role will be in collaboration with the VP, Marketing & Communications, as well as with our agencies and partners to plan, execute, monitor, report and adapt activities for ongoing performance improvement.

Top 5 Accountabilities:

  • Social media management – content development, campaign and calendar development and management, community management, analytics and reporting across all of our platforms (Facebook, LinkedIn, Twitter, YouTube, Instagram, etc.)
  • Email and SMS – campaign creation, audience and calendar management, analytics and reporting
  • Website management and performance optimization – website updates and maintenance, including blog curation, and increasing e-commerce performance in collaboration with a Digital Agency on driving acquisition.
  • Collaboration and support for all omni channel marketing efforts – linking digital efforts with PR, experiential and other activation initiatives, and campaigns
  • Organization and management of marketing assets, budgets, initiatives, and relationships, in collaboration with the VP of Marketing and Communications

Your Skills and Experience:

  • Diploma / Degree in Marketing or Communications
  • Certificate in Digital Marketing
  • 3+ years’ progressive work experience in a digital marketing related role (agency or brand) and experience in a start-up environment a plus
  • Track record of delivering results through content development and curation through social media, email / SMS text messaging and website deployment
  • Proficient in Microsoft Office (Word, Excel, PowerPoint) and Photoshop & InDesign is an asset
  • Strong content curation skills for social media forums
  • In-depth experience with digital analytics tools (e.g., Google Analytics, Hootsuite etc.)
  • Understanding of basic web coding and loading – website management, HTML in WordPress / Woo commerce environment
  • Solid understanding of performance marketing, conversion, automation, and online customer acquisition – across SEO, SEM, Paid Social and beyond
  • Great written and verbal communication with superior interpersonal skills
  • Exceptional time management, budget management and organizational skills, including the ability to prioritize, manage and meet budget / time parameters
  • Analytical Skills – ability to interpret and report on campaign results including recommending improvements, following a What / So What / Now What approach

Part-time hours: 20-40 per week

Job Types: Full-time, Part-time, Contract, Permanent


  • 8 hour shift

Freelance Digital Marketing Specialist


ECOMMERCE MERCHANDISING SPECIALIST, HOMEHudson's Bay3.5Toronto, ON Generate sales templates based on marketing campaigns to apply linking strategy. Build optimal item lists in partnership with cross-functional teams for linking… 25 days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: ECOMMERCE MERCHANDISING SPECIALIST, HOME salaries in Toronto, ONSee popular questions & answers about Hudson's Bay


Day in the Life:

The Hudson’s Bay Company’s Digital Merchandising team is an entrepreneurial group within the larger organization that is managing the fastest growing area of business. We are looking for candidates who are smart, comfortable with making quick changes and who want a fun, fast-paced, exciting work environment.

Reporting to the Manager Digital Merchandising, the Digital Merchandising Specialist is responsible for coordinating and supporting the day to day performance and merchandising of the total category to deliver sales and site experience objectives on This position is passionate about site experience and analyzing data to implement the online linking and navigation strategies. The specialist will work closely with the buying, item set-up and marketing teams to ensure all marketing campaigns/editorials are executed in a timely manner, and the site standards are achieved and cohesive.

What You Will Do:

  • Support the Manager Digital Merchandising to achieve the sales and margin plans in the given area of business
  • Passionate about creating a best in class shopping experience, Utilizing web analytics, AB testing tools and leveraging customer data (e.g. Foresee and Full Story) to optimize product findability and UX
  • Help support the conceptualization, prioritization and calendarization of digital editorial for an assigned area of business
  • Populate creative briefs and turn-in activities for editorial content and conduct performance analysis
  • Clearly communicate sample timelines to merchants. Secure all samples with strict adherence to due dates. Organize and present all samples to Category Manager for final review. Tag and pack all samples and ships to studio and return samples to Merchants if applicable
  • Work with vendors and buyers to secure vendor assets for category pages, editorial projects, brand shops, & emails. Track assets against creative briefs to ensure all are delivered complete and on time
  • Support key milestone meetings by making copies of meeting documents. Take accurate notes and publish to the group as warranted. Follow-up as needed on outstanding issues
  • Generate sales templates based on marketing campaigns to apply linking strategy
  • Consistent auditing of changes and updates to marketing campaigns
  • Build optimal item lists in partnership with cross-functional teams for linking of banners and emails to sales pages based on predetermined strategy
  • Manipulation of products and brands to increase or decrease exposure according to given direction
  • Populating curated products for custom arrays
  • Quality check of changes/updates of categories and refinements to ensure new standards are delivering expected results
  • Prepare materials for regular update meetings, including web analytics, updates on sale information, upcoming launches and promotions, corrective actions, etc.
  • Other duties as required in support of the Digital merchandising team

What You Will Need:

  • Post-secondary degree in Business or related field
  • Have an understanding of and passion for digital retail landscape
  • Working knowledge of platform systems and site analytics tools (ex: Google Analytics and Adobe Omniture)
  • Strong knowledge of Microsoft Office Suite (especially Excel and Power Point) and the ability to quickly learn internal systems, processes and additional software/web-based applications
  • Strong communication, interpersonal, analytical and problem-solving skills
  • Working knowledge of Salesforce Business Manager would be an asset
  • Action-oriented with the ability to multi-task with strong organizational skills
  • Customer-focused to meet deadlines
  • Strong attention to detail, accuracy and follow-through
  • The willingness and ability to adapt to new business practices
  • Creative with excellent writing, speaking, and presentation skills
  • Strong aptitude to work within deadlines, both independently and as part of a team

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About The Bay:

The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation – including the creation of Technology Hubs, increased fulfillment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.

Since the introduction of Marketplace in April 2021, The Bay has introduced more than 1,500 new or expanded brands and more than 25,000 new products through the new Marketplace Technology platform, and continues to grow and innovate on — currently the 6th largest e-commerce business in Canada.

The Bay and Hudson’s Bay will work collaboratively to continue delivering an enhanced and seamless customer experience.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

Interested in Social Media?

Follow us on LinkedIn & Instagram

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.