Chartered Professional Accountants of Canada (CPA Canada) works collaboratively with the provincial, territorial and Bermudian CPA bodies, as it represents the Canadian accounting profession, both nationally and internationally. This collaboration allows the Canadian profession to champion best practices that benefit business and society, as well as prepare its members for an ever-evolving operating environment featuring unprecedented change. Representing more than 220,000 members, CPA Canada is one of the largest national accounting bodies worldwide.

This position is part of the Research, Guidance and Support (RGS) department. RGS conducts research and creates content to support members and the larger business community.

About the opportunity

As a Content and Engagement Specialist at CPA Canada, you will provide digital content and stakeholder engagement expertise to deepen the market impact of content created by RGS subject matter experts and promote active engagement with priority stakeholders.

You will influence and support the development and execution of the RGS Content Creation strategy and the RGS Stakeholder Engagement strategy. The Engagement Strategy includes internal and external stakeholders

What you’ll do

In this role, you will:

• Identify leading edge content formats and digital delivery mechanisms that reflect evolving ways in which our stakeholders consume and engage with information, including and not limited to, social meetups, interactive communication tools, blogs, vlogs, virtual discussion groups etc.
• Support the development of high quality, compelling messaging about RGS focus areas that builds awareness of the body of work and why it is important.
• Collect insights into communication/engagement activities of other organizations with similar areas of focus.
• Support the collaborative effort to advance awareness of, and engagement in, the Foresight: Reimagining the profession initiative with a customized approach for specific priority stakeholders.
• Support efforts to improve data-based decision making through enhanced digital analytics

What we’re looking for

The ideal candidate will have the following skills and experience:

• Undergraduate degree or equivalent work experience in corporate communications, investor relations, and/or digital marketing
• Minimum of five years professional experience in digital content development and stakeholder engagement
• Deep understanding of leading edge and emerging digital content formats and delivery mechanisms
• Ability to synthesize technical information and develop compelling messaging
• Confidence to articulate your communications savvy
• Excellent oral and written communication skills
• Critical thinking, intellectual curiosity and problem-solving abilities
• Ability to lead and work collaboratively in multi-disciplinary teams
• Strong project management skills in combination with strong personal initiative, agility and resourcefulness
• Strong interpersonal skills, with the ability to build and maintain a productive relationship with internal and external stakeholders

What it’s like to work here

CPA Canada is a great place to work with a diverse workforce and commit to health and wellness for its employees. The organization offers a flexible and balanced environment that allows individuals to maximize professional and personal development. CPA Canada employs over 400 people, with its headquarters in Toronto and regional offices in Burnaby, Ottawa and Montreal. Our technology-enabled culture is designed to attract qualified people and enable them to do their best work. Employee perks include competitive salaries and pension, a comprehensive benefits package, professional development programs, flexible working hours and opportunities to work from home, regular social events and a highly successful employee volunteer program. CPA Canada is dedicated to continual improvement and building a high-performing, innovative organization that creates value for members and other stakeholders.

Organization values

We create a collaborative and constructive culture by:

• Acting with Integrity • Fostering excellence • Respecting Others • Working Collaboratively • Being Accountable

CPA Canada is committed to cultivating an inclusive, accessible environment where each employee feels respected, valued and supported. All qualified individuals may apply online. Please note this in your application if you require a disability-related accommodation to participate in our recruitment process. We’ll be happy to work with you to meet your needs.