• Positive and rewarding work environment with a multi-national team
• Fast-growing organisation with operations in the US, Canada and Australia
• Competitive salary package

About the Role
Moncel is currently hiring for a Head of Digital Commerce & Search. This role is suitable for an experienced manager looking to challenge themselves in a high-growth organisation.

This role is responsible for performance and management of global B2C (‘Click to Enrol’) digital commerce channels, in addition to B2B lead generation across Canada, Australia & US.

This role forms part of our leadership team and requires an entrepreneurial, data driven professional with a growth mindset. The successful candidate will be tasked with helping the business attract and convert high volumes of customers within new and existing search marketplaces. This will require you to create clear and practical strategies for growth and coordinate your team of search, content and paid marketing professionals to achieve outstanding results.

You and your team will be responsible for coordinating a series of high volume multi-brand PPC (Google Adwords) campaigns that operate on a continuous (24/7) basis across three different countries. This will require a highly data driven approach relying on careful and frequent analysis, comprehensive keyword research, testing & experimentation and conversion rate optimisation, in order to get the very best results.

In addition to Click to Enrol channels, you will also be tasked with coordinating B2B lead generation campaigns relying on content, social media, remarketing & email automation strategies that target our ideal customer profiles. This will require a broad but highly focused content marketing footprint resulting in high quality B2B leads.

About Us
As a fast growing online education company with operations in the US, Canada and Australia, our focus is on delivering the highest standard of online training & education to the food and hospitality sectors worldwide. We are comprised of a group of talented professionals that help support customers, businesses and the community as well as non profit endeavours.

In addition to our commercial training & education services, our charitable activities help to support the community in the area of public health, as well as helping feed tens of thousands of people in need each year.

Key Responsibilities
The key responsibilities for this role are as follows:

• Management of ‘Click to Enrol’ Revenue Generation function
• Management of B2B Lead Generation function
• Strategic Planning
• Tactical Planning & Execution
• Growth Roadmap Development
• Forecasting & Budget Management
• Management Reporting
• KPI Reporting
• Recruitment
• Team Leadership & Coaching
• Managing execution in the following areas:
  • PPC (Adwords) Advertising Campaigns
  • Social Media Advertising
  • Promotion development
  • Content development
  • Conversion funnel development
  • Landing pages development
  • CRO including checkout optimisation
  • A/B Testing / Experiment development
  • Remarketing
  • Email automation
  • Performance Tracking (inc tagging, ad serving, click tracking, call tracking)

What we’re looking for

• 7+ years’ experience in digital and growth marketing role
• Bachelor’s Degree or higher preferably in Digital Marketing, Communications or Marketing Analytics
• PPC & Google Adwords Expert
• Demonstrated experience in growth and performance marketing
• Experience with advanced ad management tools (i.e. programmatic, biddable, social, SEO, mobile, video, email)
• Current with latest trends / best practices in digital marketing
• Ability to work / coordinate across US, Canada, Australia
• Highly Data Driven and numerically proficient
• Fluency with relevant KPIs (i.e. CAC, LTV, AOV, CPM, CPA)
• Highly experienced with technology and search & analytics tools
• Strong understanding of analytics tools (i.e. Google Analytics, Mixpanel)
• Experience building dashboards (i.e.Google Data Studio, Tableau, Salesforce)
• Solid technical understanding including HTML/JS/CSS
• Someone who has worked with technical team to implement data & analytics stack
• Someone who has operated in a marketplace environment

What we’re offering

• Varied experience in a fast-growing tech business
• Competitive salary package
• Full health benefits
• Flexible work arrangements
• Latest hardware / software
• Positive & energetic workplace
• Participation in industry events
• Ongoing training & development

Please Note
We are an equal opportunity employer. All applicants must be authorized to work in Canada. Any applicants not meeting this criteria will not be considered eligible for the position.