Int Project Scheduler to help develop and implement detailed schedules and maintain their status for an E-cert and permissions project – Ottawa, ON


Company: S.i. Systems

Location: Ottawa, ON

Job description: projects, documentation and resources as guided by the project manager and monitor the schedule’s impact on the master schedule… representations of the high-level schedule milestones for a project; Assist the project manager in the development of the WBS…

Expected salary:

Job date: Thu, 07 Dec 2023 08:04:21 GMT

Apply for the job now!

Senior SAP Project Manager to maintain and enhance a Departmental Financial Management System in the public sector – Ottawa, ON


Company: S.i. Systems

Location: Ottawa, ON

Job description: Our valued public sector client is in need of a Senior, Enhanced Reliability cleared, SAP Project Manager to maintain… to: * Manage other Project Management resources that are responsible for an element of the project and its associated project team…

Expected salary:

Job date: Thu, 07 Dec 2023 00:29:47 GMT

Apply for the job now!

Director, E-CommerceWavemakerToronto, ON Client ecommerce budget management in partnership with digital investment teams to maintain a performance and outcome-based approach. 10 days ago·More…View all Wavemaker jobs – Toronto jobsSalary Search: Director, E-Commerce salaries in Toronto, ON

WE ARE FUTURE MAKERS

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledgewe have of our clients’ business
  • confidence to challengewhat’s gone before
  • the supportto go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company.

L’Oréal Team E-commerce is the dedicated ecommerce consulting & executing practice at Wavemaker on L’Oreal client.

The team will be connected with GroupM Ecommerce team. We have a global team of 20 experts who work with our key clients on developing ecommerce strategies in a holistic way


Brief Description
:

In collaboration with the eCommerce Media Associate director, ,the Director E-commerce you will be a responsible for leading the ECommerce function, strategy and practice for our client L’Oréal (E-retail, Amazon focus). You will work closely with our brands, stakeholder clients and internal team to best advise, plan and monitor E-commerce strategy, focused on business understanding and meeting KPI’s. Also, to get a rapid access to full funnel, beta & practices, you’ll also be in charge with your team of the Digital brand Unit, composed of few (3-4) brands with E-retail business Model.

Finally, you’ll be leading the Amazon practice, through Amazon planning (cross brands) & Amazon search leading.

You will provide strategic direction and oversight of planning as well as communication to the client/internal teams and partners. This role is an essential part of our client’s digital evolution and increase of their part of the e-retail weight of business.


Three Best Things About the Job
:

  • Lead senior client-facing work for notable brands that have an appetite for innovation and exploring the new and different
  • Opportunity to be a part of Wavemaker’s growth and legacy in the industry
  • The best of the 2 worlds, managing the digital savvy brands (DBU for Digital Brand Unit) and advising e-retail practice across all brands of all divisions.

Key Responsibilities:

  • You will be expected to create high-level, multi-year growth strategies for the clients, leveraging both channel, retail and media expertise
  • Lead delivery of eCommerce services + strategy across all brands working closely with managers and e-comm team included, Amazon and other retailers
  • Manage the strategy of the DBU portfolio with your team: NYX, Thayers, PPD brands (professional products).
  • Preparing insightful analysis, summarized in compelling reports, to provide ongoing delivery of insight to brands, from vendors, innovations, competitors
  • Routinely collaborates with the media team to arrive at recommendations supported by data and analytics
  • Collaborate closely with Amazon, Wallmart, Loblaws media
  • Work with internal and external groups (Wavemaker, Labelium, Trading desk, Ad ops, brands) on the development of performances dashboards & processes
  • Create dashboarding reporting to be rolled out to the client around test & learn and ecommerce activations.
  • Monitoring test & learn across all brands with an eye to automation
  • Client ecommerce budget management in partnership with digital investment teams to maintain a performance and outcome-based approach
  • Working collaboratively with the Digital team team (Programmatic, Social)
  • Manage and master the search team, with your extensive experience with Amazon search.
  • Help oversee staffing training and developmental needs
  • Representation on relevant industry boards and key industry events

What You Will Need:

  • Minimum 7+ years of implementation experience or related working across digital with an emphasis e-retail, and in media
  • Extensive experience with Amazon
  • Demonstrates understanding of media basics and concepts:
    • knowledge of all buying methods and tactics, enabled to understand media efficacy
    • Master all digital media channels
  • Perfect understanding of the e-comm and eretail ecosystems, beyond media
  • Understanding of programmatic landscape or capabilities within certain DSP eco-systems: Direct experience in a trading desk is a plus
  • Consumer centric and data-driven thinking
  • Know DCM & verification partners (double click, MOAT, DAR, double verify)

Qualities:

  • Digitally savvy: uses digital and social media, demonstrates passion about emerging media & tech, Google Analytics & tools, , ability to search and research topics, etc.
  • Data driven thinking
  • Interest in the video ecosystem and disciplines (traditional, on-line, digital, etc.)
  • Works well in a team setting
  • A proactive attitude. We’re a team, but you’ll need to be able to work independently too.
  • Thrives in a fast-paced environment
  • Embraces PACED (Passionate, Agile, Collaborative, Entrepreneur, Diversity) core values

Diversity Statement:


GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.

GroupM encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, please let us know. GroupM thanks all applicants, however only those who qualify for an interview will be contacted

Director, E-Commerce


CLICK TO APPLY

newDigital Marketing SpecialistCuso International4.2Toronto, ON•Remote The Digital Marketing Specialist works with the Manager, Digital Strategy to develop, maintain and administer successful digital communications including. 2 days ago·More…View all Cuso International jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ONSee popular questions & answers about Cuso International

Cuso International is international organization that works to reduce poverty and inequality through the efforts of highly skilled volunteers, collaborative partnerships and compassionate donors. We work with others to create opportunity by delivering resources and sharing the skills to advance gender equality and the empowerment of women and girls, improve the access to and quality of economic opportunities for young people and by harnessing the power of volunteerism to achieve the global Sustainable Development Goals.

We have an immediate opening for a Digital Marketing Specialist. The Digital Marketing Specialist works with the Manager, Digital Strategy to develop, maintain and administer successful digital communications including

Digital Marketing Specialist


CLICK TO APPLY

Social Media & Marketing LeaderBargains Group3.8Toronto, ON Maintain existing marketing functions on time too. Other marketing and creative tasks as required. Oversee and manage/mentor all marketing interns. 30+ days ago·More…View all Bargains Group jobs – Toronto jobsSalary Search: Social Media & Marketing Leader salaries in Toronto, ONSee popular questions & answers about Bargains Group

The Bargains Group Ltd

890 Caledonia Road

Toronto, Ontario M6B 3Y1

Tel: 416-785-5655, 1-877-868-5655

Fax: 416-785-1647

Email: info@bargainsgroup.com

Title: Marketing & Social Media Leader

Classification: Full-Time 12 month renewable contract

Department: Marketing

Reports to: VP of Operations and President

Location: Toronto – in house

Salary Range: Negotiable

The Bargains Group is an award winning entrepreneurial Canadian, owned and operated company, which has been growing constantly

for over 25 years. We like to think of ourselves as Bargain Idea Generators. Our dedicated and caring BG family provides retailers,

companies, individuals, schools, organizations, associations and non-profits with quality merchandise and custom logoed promotional

products at wholesale bargain prices. We are innovative and love making our clients happy at a bargain, and believe in being socially

responsible.

Learn more about the Bargains Group at: www.bargainsgroup.com

We are currently seeking a Marketing & Social Media Leader to join our growing BG family on a 12 month renewable contract

The successful candidate will work closely with our entrepreneurial multi award winning President and have an appetite to learn and

grow. The Bargains Group is known as a well-kept secret amongst its thousands of clients and we need a Marketing & Social Media

Leader to make everyone in Canada aware of us and how we can help all businesses and organizations at a bargain. Who doesn’t

love saving money? Awareness is what is needed as we do what we do well and have been since 1988. A person that thrives in an

entrepreneurial environment where there are never enough hours to implement new ideas, would be referred to as an incredible multi

tasker and is well versed across the many marketing mediums would be a great fit. Helping to grow and nurture our existing clients as

well as finding new and innovative ways to increase our awareness both online and offline is what we strive to always accomplish. We

are truly a unique company and a great marketer will understand the value we bring to so many and proactively look at new ways to

increase our audience. We need you to leverage technology in a cost-effective manner that accomplishes what our goals are but

maintain existing marketing functions on time too. Bringing great ideas to the table are always welcomed and encouraged!

Key Responsibilities

  • Planning, designing, and developing email, blogging and other marketing campaigns to a varied client base.
  • Overseeing all Social Media channels (be the voice of the Company, President, Charity founded by President): including but not

limited to: Marketing pieces for clients and prospects, active and attentive participating and listening online, producing blogs,

creating and posting content for multiple channels and more.

  • Research, develop and implement third-party online platforms: eg. Amazon, Craig’s List, etc.
  • Supervising and assisting our online catalogue, including copy writing, product photography, and implementing SEO elements.
  • Graphic design for various marketing initiatives; ensuring all visuals meet our brand standards.
  • Outreach marketing growing BG presence through but not limited to: Facebook, Twitter, LinkedIn, Instagram, etc.
  • Oversee and manage/mentor all marketing interns.
  • Working closely with Purchasing and Sales departments to maintain an up-to-date physical and online inventory.
  • Monitoring and improving our web presence using Google Analytics and by developing content through our CMS.
  • Ability to develop and monitor link building.
  • Other marketing and creative tasks as required.
  • Creating marketing and other ideas & concepts to drive and increase sales.
  • Overall increase sales through all above initiatives and produce results.

Desired Skills & Expertise

  • Post-secondary education in Marketing or Communications or two to five (2-5) years’ related experience.
  • Proficient in MS Office and Adobe Creative Suite with an understanding of design best practices.
  • Exceptional electronic talent with the ability to learn and adapt to new programs and software on the fly.
  • Fantastic organizational skills, attention to detail, and able to multitask in a fast-paced environment with shifting priorities.
  • Strong written and verbal communication skills. We love over communicators!
  • Social media presence with strong understanding of all channels with regards to both posting and listening!
  • Intermediate photography knowledge and skills.
  • Experience in E-Commerce an asset.
  • Experience with creating and executing videos an asset.
  • Experience with online CMS systems, such as CS-Cart, Word Press an asset.
  • Experience with any CRM software preferably Infusionsoft an asset.
  • Experience with email lead generation software preferably Click back
  • The desire to learn and grow at a high paced, forward thinking company
  • Experience with HTML and CSS an asset.

All interested candidates should email their resume and cover letter to info@bargainsgroup.com. Bargains Group is an equal

opportunity employer committed to providing accommodations for applicants upon request at any stage of the recruitment process in

accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.

While we thank all candidates for their interest, only those individuals selected for an interview will be contacted.

We will only be reviewing cover letters that contain the following:

1) We’re always looking for great innovative people to help grow our business. If we hired you, what are the three areas in our

company that you think need the most attention from a marketing perspective, or three ideas that you feel could help grow our

sales in the company. Explain in detail how you would do this if we hired you

2) What is your vision of Social Media and how do you see it changing the business world of today and tomorrow in relation to

the Bargains Group and how it can increase our sales if we hired you.

3) We want to make sure that we don’t waste your time, or ours, so we would ask your expected annual compensation. (A range

is OK.)

Social Media & Marketing Leader


CLICK TO APPLY

Digital Project Manager (Marketing/Advertising)Transiris CorporationToronto, ON Develop, maintain, and execute test plans for websites, landing pages, emails and other web-based and mobile applications. 30+ days ago·More…View all Transiris Corporation jobs – Toronto jobsSalary Search: Digital Project Manager (Marketing/Advertising) salaries in Toronto, ON

Retina is a multi-award-winning global advertising, marketing communications and technology services company – and both 2020 ANA B2B Agency of the Year and The Drum’s 2020 Martech Agency of the Year providing expertise to global Fortune 500 clients in the areas of strategy, creative and content, and go-to-market/media. Our aim is to enable our clients, empower our teams, and always push boundaries.

We’re seeking a digital/website project manager in our rapidly growing Toronto office to coordinate projects and quality assurance (QA) to help support our digital design and web and mobile development capabilities.

What you’ll be doing:

  • Monitor and manage workflows, resources, scheduling, budgets and tracking, as well as developments of project plans, in partnership with client engagement leads and agency traffic manager
  • Work across various projects and simultaneously manage execution, from conception through to final delivery
  • Obtain necessary approvals from required stakeholders by initiating, planning and managing internal review meetings
  • Develop, maintain, and execute test plans for websites, landing pages, emails and other web-based and mobile applications
  • Monitor, manage, and report problems and bugs found across operating systems, browsers and devices
  • Work with website developers to resolve issues in a timely manner and assist in compiling processes to automate testing
  • Document all testing activity and devise efficient workflows for issue resolution
  • Maintain a library of devices and services for testing purposes
  • Help to implement simple changes to pages, text or code
  • Perform other duties as assigned

Who we’re looking for:

  • Minimum 1-3 years of experience in web development/project management
  • Experience with content management systems such as WordPress, HubSpot, Adobe Experience Manager, Joomla, Drupal, Umbraco, Webflow, Contentful, ContentStack
  • Knowledge of email marketing platforms such as Marketo, Silverpop, HubSpot, Oracle Marketing Cloud (Eloqua), Salesforce Pardot a plus
  • Knowledge of Adobe Creative Suite, Microsoft Office/Apple software (Word, PowerPoint, Keynote, Excel), wireframing software (Figma, InVision, Sketch, Adobe XD, etc.), and helpdesk applications such as Jira or Confluence
  • Experience working in B2B or business marketing in complex categories a plus
  • Great communication skills – both written and verbal
  • Ability to work independently, as well as collaborate with a team

Perks and Benefits:

This is an exciting opportunity for anybody looking to advance their career as a proven digital project manager. It’s a full-time position with a competitive salary, negotiable dependent upon prior experience. This position also includes paid vacation and a flexible schedule, including working from home. You’ll have the chance to partner with industry-leading companies while helping an innovative global organization reach its full potential.

If this sounds like the perfect fit, we want to hear from you!

Job Type: Full-time

Work Location: Multiple Locations

Digital Project Manager (Marketing/Advertising)


CLICK TO APPLY

newSocial Media ManagerAda Inc.Toronto, ON Support marketing programs by writing and editing organic social post copy. You help Ada to maintain its position as a thought leader, support marketing… 5 days ago·More…View all Ada Inc. jobs – Toronto jobsSalary Search: Social Media Manager salaries in Toronto, ON

We’re Ada. We’re an ambitious global team that enables businesses around the world to provide incredible customer experience. Our AI-powered platform has automated over 1 billion customer interactions for some notable enterprises, including Zoom, Facebook and Shopify. We recently raised Series C funding of $130M by Spark Capital (early investors of Twitter, Slack, Snapchat), and we’re officially a Canadian unicorn with a $1.2B valuation!
You can learn more about the founding of our company here. Just as the field of machine learning continues to advance, so do we. And it is the passion of our people and dedication to our craft that continues to drive our dramatic growth.

We are inspired every day by the opportunity to pioneer a new industry, and welcome those who want to join us
.
We are looking for a motivated and ambitious Social Media Manager to join our highly collaborative brand team. You will shape and implement a successful social content strategy that boosts brand reputation, demand generation, and talent acquisition goals for Ada. You help Ada to maintain its position as a thought leader, support marketing programs, and recruitment marketing with a social content strategy that ensures audience-centric content is available through a mix of channels that maximizes engagement and delivers measurable results.

About You

    • You have 4-6 years relevant social media, communications, or marketing experience.
    • You have history of developing and managing editorial calendars and organization workflows.
    • You are a creative and innovative thinker with the ability to take complex topics and distill into unique, data-driven, and actionable content.
    • You have experience with data and measuring social media through a range of tools including Google Analytics and Social Platforms.
    • You are a great team player and knows how to prioritize tasks in an efficient manner with little direction.
    • You have a willingness to embrace change, feedback and to adapt strategies on the fly.

Nice to haves

    • Ability to work with design templates to create social graphics.
    • Experience working with photo and video editing technology.


Outcomes

    • Manage corporate social media channels including LinkedIn and Twitter, develop strategies to maximize our reach, increase engagement and measure results.
    • Support marketing programs by writing and editing organic social post copy.
    • Develop plans and proactive social media tactics to support product announcements, corporate news, and marketing campaigns.
    • Developing and establishing strategies for audience engagement and growth.
    • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
    • Supervise all aspects of social media interaction between customers and the company.
#L1-NA1

About Us
Ada is a rapidly growing digital first company in a thriving AI ecosystem. We optimize our communication, collaboration and generally, the way we work for the digital world instead of in-person. With flexible working hours, together we’ll determine a schedule that fits your style and the requirements of your role.

We are backed by world-class investors, including Spark, Accel, FirstMark, Bessemer Venture Partners and Version One. We provide our employees with competitive compensation, great health benefits, and ownership in our company. Our work is rooted in authenticity, courage, empathy, and simplicity. We use these values to create a culture that encourages groundbreaking results, career progression, and community investment.
Ada is an equal opportunity employer. In fact, diversity is what drives our success – it’s at the core of how we hire, communicate, and work. Like our Platform, we are inclusive to all, and combine our diverse backgrounds, skill sets and thinking to build the best experiences for our clients and their customers.

Social Media Manager


CLICK TO APPLY

Visual Merchandiser & Digital Continuity CoordinatorGANZVaughan, ON$42,000 – $50,000 a year Maintain assigned catalogues in a variety of web-based databases ensuring content is accurate, posted and complete. Salary: $42,000.00-$50,000.00 per year. 19 days ago·More…View all GANZ jobs – Vaughan jobsSalary Search: Visual Merchandiser & Digital Continuity Coordinator salaries in Vaughan, ON

Ganz offers the latest trends in giftware, fashion accessories, top-trending décor, baby fashion and huggable plush, garden, holiday and finishing touches for the home. We offer exciting opportunities to learn, stretch and grow.

You are detail-oriented, creative, proactive and able to multitask between your key responsibilities in this dual role. In addition to Visual Merchandising responsibilities, you’ll support the execution of Ganz content directives with the Marketing Operations and Creative Teams.

KNOWLEDGE & SKILLS

  • Confident, with exceptional communication skills and the ability to collaborate and problem-solve.
  • Strong attention to detail
  • Able to work quickly and efficiently in a fast-paced environment.
  • Ability to negotiate multiple/simultaneous requests and to prioritize activities.
  • Creative mindset and interest in styling.
  • 2-3 years Visual Merchandising experience in the gift industry preferred.

KEY RESPONSIBILITIES

Create, execute and maintain a compelling presentation of merchandise to engage customers and stimulate sales activity.

  • Supports the process of merchandise replenishment on a daily basis
  • Ensure consistency, set and maintain standards of quality and accuracy in overall presentation appropriate to meeting company-marketing and sales objectives.
  • Liaise closely with Marketing and CDN Sales, to ensure proper creative planning and execution of marketing and visual objectives.
  • Work closely with the Samples team to ensure a timely flow of product into all showrooms and trade shows.
  • Design and manage the execution of the trade show set-up. Planning space, lighting, marketing and product displays.
  • Using the product database, order key items for features, pull together themes and colour stories in order to have strong presentations.
  • Work with the Purchasing managers to ensure feature items are ordered for showrooms and major trade shows.
  • Plan and execute the maintenance of published catalogues by updating digital content such as image, copy and/or pricing, ensuring content is accurate, posted and complete.
  • Plan, coordinate and execute the maintenance of projects in a timely manner, by order of priority.
  • Prepare data file and produce quick-publish digital Marketing material.
  • Maintain assigned catalogues in a variety of web-based databases ensuring content is accurate, posted and complete.

Knowledge of Excel and InDesign publishing software an asset.

Job Types: Full-time, Permanent

Salary: $42,000.00-$50,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Life insurance
  • On-site parking

Schedule:

  • 8 hour shift
  • Monday to Friday

Work remotely:

  • No

Visual Merchandiser & Digital Continuity Coordinator


CLICK TO APPLY

Marketing Specialist, SEM & AnalyticsMoncelToronto, ON$70,000 – $85,000 a year Monitor and maintain marketing data collection systems. Create performance reports on marketing relevant metrics and insights. 18 days ago·More…View all Moncel jobs – Toronto jobsSalary Search: Marketing Specialist, SEM & Analytics salaries in Toronto, ON

About the Role
Moncel is currently hiring for a Marketing Specialist for Search Engine Marketing (SEM) & Analytics. This is a high-impact role and will be a crucial component of the Moncel marketing team.

Key Responsibilities
The ideal candidate is results-oriented and data-driven with demonstrated experience managing multiple paid advertising campaigns. You are also highly analytical and consider A/B testing, optimizing customer acquisition costs, and analyzing performance metrics among your core competencies. You use data to develop insights, run experiments, and guide decision-making to improve the overall performance of the business.

Role Specifics

  • Manage all PPC and paid campaigns (Google, Bing, Facebook, etc.) and adjust strategies to maximize ROI
  • Optimize PPC campaign performance through A/B testing, competitor analysis and keyword research
  • Monitor campaigns for performance to ensure they are performing optimally and troubleshoot when required
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research, develop and implement strategies to improve SERP rankings
  • Work with the content and development teams to implement SEM strategies and best practices
  • Assist in the development of marketing measurement frameworks and the collection of data
  • Monitor and maintain marketing data collection systems
  • Create performance reports on marketing relevant metrics and insights
  • Remain current with the latest SEM trends, algorithm updates and SEM best practices


Criteria

  • Minimum of 3 years professional work experience in PPC
  • Minimum of 3 years experience providing data analysis and reporting
  • General understanding of how marketing channels work, how they can be tracked and evaluated on performance
  • Experience with a variety of marketing and other analytics tools
  • The aptitude to learn new tools and systems
  • Excellent analytical, organizational and time management skills
  • Strong attention to detail and the ability to effectively multi-task
  • Proven ability to work independently with great decision making and problem solving skills
  • Bachelor’s degree in Business, Marketing or Mathematics/Statistics preferred
  • Excellent written, verbal and communication skills


What we’re offering

  • A competitive salary package
  • Full health benefits
  • A very positive, friendly and fulfilling work environment
  • Ongoing training & development


About Us

As a fast growing online education company with operations across the globe, our focus is on delivering the highest standard of online training & education to the food and hospitality sectors worldwide. We are comprised of a group of talented professionals that help support customers, businesses and the community through our non profit endeavours.

In addition to our commercial training & education services, our charitable activities help to support the community in the area of public health, as well as helping feed tens of thousands of people in need each year.

Please Note
We are an equal opportunity employer. All applicants must be authorized to work in Canada. Any applicants not meeting this criteria will not be considered eligible for the position.

Marketing Specialist, SEM & Analytics


CLICK TO APPLY

Remote Senior Digital Marketing AnalystPearson3.7Toronto, ON•Remote Experience in digital marketing focused on lead generation preferred. Maintain marketing data sources, structures and infrastructure to supports marketing… 10 days ago·More…View all Pearson jobs – Toronto jobsSalary Search: Remote Senior Digital Marketing Analyst salaries in Toronto, ONSee popular questions & answers about Pearson

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Summary

The Sr. Digital Marketing Analyst is responsible for supporting Senior Marketing Leadership by proactively generating actionable insights, diagnosing key issues pertaining to marketing processes/campaigns/initiatives and making data-driven recommendations to support business growth. He/she will manage key analytic solutions and strategic projects to support demand generation and optimization of spend for marketing. The Sr. Digital Marketing Analyst will be dedicated to a specific set of Academic Partners and will regularly interact with cross-functional teams and key stakeholders. The ideal candidate will work cross-functionally and will be an effective storyteller, able to make sense of data and extrapolate meaningful and actionable insights.

This position requires a mix of skills including creativity, analytics, problem-solving and ability to work across cross-functional teams; the ideal candidate will showcase a strong sense of initiative, an ability to drive analysis independently and presenting findings and recommendation to a Senior audience.

General Responsibilities

  • Leverages existing/creates new datasets to proactively identify marketing insights; develops actionable recommendations as needed

  • Review existing/ongoing marketing reporting (internal and external) ensuring consistent storytelling and proper campaign management; create, maintain marketing analytics reports/dashboards/datasets as needed, ensuring adoption across organization

  • Conduct in depth ad hoc marketing analysis as identified by senior leadership

  • Support media/cultivation testing operations as needed including test plan recommendations and integrated readouts

  • Build integrated marketing capabilities to support robust marketing performance measurement including but not limited to online behavior, learner touchpoints, attribution modelling and media mix modelling.

  • Drive insights on audience segments to inform cross-channel targeting and improve marketing ROI

  • Analyzes data at learner/program/vertical/partner level to drive insights impacting marketing strategies and effectiveness

  • Effectively communicates complex ideas to internal and external clients, through compelling writing and verbal storytelling

  • Work with internal and external vendors to continuously evolve our reporting and statistical methodologies and develop creative ways of solving complex business problems

  • Ensure that measurement datasets are complete, accurate and available to support decision making.

  • Maintain marketing data sources, structures and infrastructure to supports marketing measurement and reporting.

  • Ensure marketing analytics best practices are in place, including concise decks with insights, automating KPIs into a data visualization platform, leading marketing assessment readouts, and facilitating cross functional collaboration.

  • Investigate dataflows with logic and SQL to answer business questions ad-hoc or with repeatable dashboards. Interact across multiple partners from a data perspective including data warehouse, BI, and account teams

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

General Qualifications

  • 4- year degree from an accredited institution in Marketing, Statistics or equivalent experience

  • 3 – 5 years’ experience in Data Analysis, Statistics, and/or Data Visualization, using SQL and visualization tools platforms. Tableau or Datorama experience preferred

  • Strong foundation in analytics and problem-solving skills

  • Ability to clearly communicate with Senior Leadership through compelling PowerPoint presentations

  • Experience working in a highly collaborative, fast-paced environment with changing priorities

  • Experience in digital marketing focused on lead generation preferred

  • Ability to successfully work with multiple stakeholders with varying needs and skillsets

Primary Location : US-AZ-Chandler

Other Locations : US-IL-Elk Grove Village, CA-ON-Toronto, US-FL-Orlando

Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Manager

Shift : Day Job

Job Posting : Sep 20, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2113505

Remote Senior Digital Marketing Analyst


CLICK TO APPLY