newSenior Marketing Analyst: Social Listening & MeasurementKnight Labs IncToronto, ON•Remote$71,347 – $87,202 a year Develop marketing and educational strategies based on insights. Minimum 2-5 year of experience online media/digital advertising analytics, research or similar… 2 days ago·More…View all Knight Labs Inc jobs – Toronto jobsSalary Search: Senior Marketing Analyst: Social Listening & Measurement salaries

About KNIGHTLABS

At the intersection of data, technology, and human behavior, KNIGHTLABS helps brands build deeper connections with their audience across all things digital. We are the digital and social agency that is evolving the way healthcare brands interact with their audience. Our clients include major pharmaceutical, early-stage biotechnology, and consumer health and wellness companies. But that’s enough about us, let’s talk about you.

About You

We are looking for a Senior Marketing Analyst to join our Data and Decision Science team. You will be a valued advisor responsible for uncovering insights around owned/earned social reporting, audience segmentation, social listening, survey data, behavioural data, customer database analytics, marketing consulting services and other general digital media analytics. You identify new mixed methodologies and tools to collect and analyze audiences and campaigns.

Responsibilities

  • Conduct primary and secondary research using both qualitative and quantitative methods (including social listening, surveys, focus groups, etc.)
  • Own reporting and data management of ongoing digital, social and creative programs
  • Work closely with the account service, creative teams and vendors
  • Present reports and other materials to clients on a regular basis
  • Use social and behavioural sciences to create models of behaviour and inform audience strategy and tactics
  • Provide integrated, analytic marketing solutions to improve client decision-making
  • Design and conduct informative and actionable analysis
  • Develop marketing and educational strategies based on insights
  • Track marketplace, technology and consumer trends
  • Keeping a pulse on the industry and building up knowledge of business strategy issues
  • Lead post-campaign analysis and reporting, determines the effectiveness of strategic approach, and identifies implications for future efforts
  • Organize, prioritize and perform multiple tasks under pressure and often tight deadlines
  • Manages up and keeps supervisor in the loop in order to advise, as needed

Qualifications/Requirements

  • Bachelor’s Degree in Social Sciences, Business or Marketing, Communications, or related field (Masters or PhD is a plus)
  • Minimum 2-5 year of experience online media/digital advertising analytics, research or similar fields
  • Minimum 2-5 years of experience working in a market research, PR or advertising agency environment
  • Experience with social conversation and listening tools (e.g., Pulsar, Crimson Hexagon, Brandwatch, Netbase, Quid, Trendkite, etc)
  • Experience working in the healthcare or pharmaceutical industries
  • Able to merge qualitative and quantitative data to devise insight-based campaign decisions, both strategic and tactical
  • Solid research skills and proven data interpretation capabilities
  • Experience in translating data and research into strategic insights and recommendations
  • Well versed in paid social, display and search, and web analytics
  • Excellent verbal and written communication skills, and an ability to prepare clear and concise client-ready documents
  • High-level proficiency in Microsoft Office and Google Suite
  • Experience with data visualization tools such as Tableau
  • Experience using analytics software such as Google Analytics
  • Insatiably curious, a lifelong learner
  • Passionate about great work, your team, and our business

Application Process

We are an equal opportunity employer and value diversity at our company. We are also an inclusive employer and offer reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please let us know when you submit your application.

We appreciate all expressed interest in this position, however; only the candidates selected for interview will be contacted.

Job Types: Full-time, Permanent

Salary: $71,347.00-$87,202.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Paid time off
  • Vision care

Schedule:

  • Monday to Friday

Experience:

  • online media analytics, research or similar fields: 2 years (required)
  • market research, PR or advertising agency environment: 2 years (required)

Work remotely:

  • Yes

Senior Marketing Analyst: Social Listening & Measurement


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Digital Marketing Optimizer

Job title: Digital Marketing Optimizer

Company: Manulife

Job description: Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you.

Job Description

The Digital Marketing Optimizer will actively contribute to the successful development of the digital marketing campaign reporting, analysis and optimizations in support of Manulife Bank within Manulife Canadian segment.

This role requires a highly motivated individual who has a passion for digital analytics and data analysis that supports all aspects of the digital marketing campaign strategy. She/he will gather and analyze data from heterogenous sources including Adobe Analytics, Google 360, and Salesforce Marketing Cloud, create and manage effective visual dashboards through MS Power BI tool, and then package the results along with actionable recommendations for on-going digital marketing optimization. The incumbent will use his/her analytical mind to drive results to the next level by analyzing marketing channel performance, digital user behavior and optimizing paid media campaign performance through advanced marketing intelligence, including Adobe Audience Manager (DMP). Applying strong digital analytics, communication and analytical skills s/he will suggest improvements and help optimize digital marketing tactics and digital campaign ROIs.

Key Accountabilities:

Daily Responsibilities

Build and maintain reporting and analytical processes to gauge the effectiveness of digital customer journey and provide actionable insights on digital marketing initiatives on web and apps. This individual will be responsible for measuring the effectiveness of digital marketing initiatives for Manulife Bank.

Review and integrate of raw data from multiple data sources, including salesforce marketing cloud, adobe analytics, external paid marketing data from Datorama and Google 360 to understand customers digital journey. It requires the candidate to have great data literacy, solid understanding of Salesforce marketing cloud and Adobe analytics data, experience of building Power BI or Tableau dashboards, MS Excel kills with advanced V-lookups, and communication skills to delivery outcomes and recommendations to marketing teams and business stakeholders.

Manage the relationships with marketing campaign agency, which entails data validation of external marketing metrics and cross-referencing agency and on-site data.

Conduct the post-mortem campaign analysis, with a metrics-based focus on successes and opportunities for improvement in future campaigns

Build and continuously improve campaign analytics reporting standardization, which includes the standardized management of campaign data provided by our external agency of record

Work with the Digital Marketing team to identify issues and opportunities to improve lead sales, retention and the digital customer experience. Continuously contribute to growth of digital marketing initiatives within the department and assist in achieving all goals and objectives set

Offer optimization recommendations for all digital marketing channels, ranging from pay-per-click (PPC) and real-time bidding (RTB) display marketing campaigns to email campaigns enhancements

Using Adobe Target and Audience Manager (DMP), this individual helps all level markers and campaign agency to optimize and personalize their digital campaigns. As such, it would be asset if this individual has a solid understanding of Adobe Audience Manager (DMP), Adobe Target, and Adobe RT-CDP products.

Job Requirements (Education, Experience, Knowledge, Skills and Competencies):

At least 2 years’ experience working with an advanced real-time digital analytics system (i.e. Adobe Analytics, Google Analytics)

Two to three years of experience in digital marketing data analysis (with Google360, Datorama, SalesForce Marketing Cloud, and point of sales data)

Two or more years of digital marketing campaign analysis & optimization experience with agency / multiple business units preferred

The ideal candidate will have a degree of experience measuring PPC (Pay Per Click), SEO (Search Engine Optimization), display advertising campaigns, and Email performance

Knowledge of digital marketing optimization and personalization methodologies using Adobe Audience Manager (DMP) or RT-CDP, and Adobe Target would be an asset.

Excellent communication skills and ability to interact with all levels of marketers and digital marketing resources.

Drive focused decisions within specific areas of digital analytics, identifying key needs or gaps and presenting proposed solutions to senior members of the team for closure

Must be innovative and independent in exploring brand new digital marketing intelligence solutions; strong critical thinking and trouble shooting skills are mandatory to be successful in this role and the candidate must exhibit a high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website

Knowledge of visual dashboard methodologies and tools such as MS Power BI with DAX code would be an asset.

University degree / certification in mathematics, marketing analytics or similar discipline

Key Problems/Challenges:

The selected individual will help us with the extraction of data for a variety of digital properties and data sources and will assist in the compilation of an array of data points into a cohesive, easily discernible and actionable report for consumption by internal stakeholders

This individual will also validate data quality of external marketing metrics, cross-referring on-site analytics data and agency

This individual will work closely with stakeholders from Manulife Bank marketing teams, which will require this individual to collaborate effectively with a multitude of business unit, many of whom will have unique requirements which must still be amalgamated into the overarching strategy

Scope (Dimensions & Organizational Impact):

The scope of this role will be primarily focused on building consolidate marketing campaigns reports in dynamic dashboard format based on multiple data sources

While the data driven insights and visual dashboards produced by this role should have a significant impact on the refinement of digital marketing effectiveness, the optimization of digital marketing ROIs and even the purchase of external media, the final decision-making authority for those large costs will be made by more senior members of this team (e.g. the Digital Analytics Manager) and Marketing Managers within the business units

Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.

About Manulife

About Manulife Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and our global wealth and asset management segment, Manulife Investment Management, serves individuals, institutions and retirement plan members worldwide. At the end of 2020, we had more than 37,000 employees, over 118,000 agents, and thousands of distribution partners, serving over 30 million customers. As of March 31, 2021, we had CAD$1.3 trillion (US$1.0 trillion) in assets under management and administration, and in the previous 12 months we made $31.3 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

Expected salary:

Location: Toronto, ON

Job date: Thu, 05 Aug 2021 05:22:06 GMT

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Digital Marketing Manager, BMO Private Wealth

Job title: Digital Marketing Manager, BMO Private Wealth

Company: BMO Financial Group

Job description: Address: 100 King Street West

Job Family Group: Marketing

Education & Experience:

  • University Degree (Business focus an asset)
  • Between 3 – 5 years of relevant experience
  • Demonstrated understanding of the Wealth Management industry preferred
  • Marketing experience including digital and social
  • Demonstrated experienced working in complex organizations with internal and external partners

Skills:

  • In-depth knowledge of Internet/Intranet technologies and content management processes.
  • Knowledge of HTML editing tools, web graphics and multi-media tools.
  • Knowledge and understanding of web and mobile app design, platforms and technologies.
  • Verbal & written communication skills
  • Collaboration & team skills
  • Analytical and problem-solving skills
  • Data driven decision making
  • Troubleshoots and researches specific issues with the channel/platform infrastructure for a proposed program or content management requirement from the business.

Supports content management research and development.

Supports content management on BMO Private Wealth’s digital platforms and channels to connect and deliver information and communications to our salesforce and customers. Helps prepare, publish and optimize digital content to meet business goals. Partners with stakeholders (e.g., content creators, designers, business groups and project teams) to ensure that content is aligned with BMO’s brand and style principles. Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution. Maintains and optimizes the client facing web platform.

Program Delivery – 70%

  • Develops content management solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
  • Provides input and analysis for the continuous improvement of content management processes and procedures.
  • Participates in continuous improvement initiatives including, planning, designing and implementing new processes, etc.
  • Provides advice and guidance on implementation of content management solutions.
  • Provides input into the planning & implementation of content management operational programs.
  • Administers and executes content and format-related requests for all digital properties and content management tools.
  • Reviews and organizes content to ensure appropriate placement, categorization and design.
  • Ensures BMO’s brand standards and digital content guidelines & standards are adhered to, with a focus on consistency of user experience, by applying standards and knowledge of contextual information.
  • Educates users and stakeholders on the process and tools for the content management intake and maintenance processes, and related content management principles, programs, approaches, solutions.
  • Executes work to deliver timely, accurate, and efficient service.
  • Develops knowledge related to tools and technologies for executing content management processes and/or area of specialty.
  • Builds effective relationships with internal/external stakeholders.
  • Supports development and execution of strategic initiatives in collaboration with internal and external stakeholders.

Vendor Management – 20%

  • Manages various external vendor relationships as required

People Management – 10%

  • Collaborate with internal partners (i.e. regional business leaders, graphic designs, translation, legal, compliance, regulatory, enterprise brand team) and external partners (i.e. agencies) to ensure timely and high-quality delivery of projects within budget.

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at .

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Expected salary:

Location: Toronto, ON

Job date: Sun, 01 Aug 2021 23:30:10 GMT

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TikTok Content Creator (Part-Time / Remote)Xrozs GroupToronto, ON•Remote$30,000 a year Analyze and form creative connections between varied data sources to identify trends in your Brand, and present recommendations based on your learnings. 27 days ago·More…View all Xrozs Group jobs – Toronto jobsSalary Search: TikTok Content Creator (Part-Time / Remote) salaries in Toronto, ON

**Note: All Applicants MUST have an existing TikTok account and submit their @ to our team in order to be considered for the position**

We are currently hiring 3 Content Creators.

Are you a TikTok content creator with an interest in building brands and expanding your marketing knowledge? Are you passionate about speaking on-camera, creating short-form videos, and showcasing facts, news, or products? Are you up to date on the latest social media trends and passionate about storytelling through video? Do you want to be developed by top-calibre brand builders and maximize your content creation potential? If so, joining the Xrozs Group team is for you!

Xrozs Group combines video storytelling with data driven analytics in order to create engaging social media marketing strategies. We focus on always putting the audience first, building long term relationships with viewers, and ultimately building an online community for brands. Our team has developed digital branding strategies for a number of major organizations in various sectors, ranging from Fortune 500 real estate developers and international airlines, to e-commerce food brands and music industry executives.

We are currently looking for creators to join our Content Creation team for a 3 month period, with an opportunity to extend their contract following a successful trial period. Ideal candidates have a strong track record of leadership, create content for their own personal social media channels, are very comfortable speaking on-camera and are interested in brand development.

From Day 1 as a content creator with Xrozs Group, you will join a diverse marketing program that is designed to help you develop the leadership and creative skills needed to become a future social media marketing leader.

You will:

  • Create short-form videos for TikTok and Instagram reels that tell a story in a concise manner.
  • Host social media live streaming events.
  • Learn how to adapt current social media trends in order to uniquely showcase niche brands.
  • Analyze and form creative connections between varied data sources to identify trends in your Brand, and present recommendations based on your learnings.
  • Learn from talented leaders from both brand management and other functions to develop skills to become a future business leader.
  • Research viral trends, trending news, and culturally relevant events.

What we offer you:

Ownership, communication, experience working with major brands, and the opportunity to learn from influencers with large online audiences.

  • You will receive continuous training and development, and be surrounded by leaders who will mentor, challenge, and coach you into a leader of today and tomorrow.
  • Creating content for international brands in various sectors, including direct to consumer, e-commerce, personal influencer brands, and more.
  • Monthly payment and the ability to work remotely.
  • A diverse, respectful, supportive and dynamic environment.

Qualifications:

  • You are at least 18 years of age.
  • You are available for a 3 month trial period, beginning in August 2021.
  • You have an entrepreneurial spirit and are passionate about problem solving
  • You have a TikTok account where you regularly post content.
  • You are very comfortable speaking on camera.
  • You are familiar with creating videos directly on the TikTok app and
  • You have a demonstrated track record of initiative, innovation, and creativity.
  • You have strong communication skills that will enable you to thrive in difficult situations.
  • You are comfortable working independently.

Additional Information: Sponsorship for work authorization is not available for this role. It is the applicant’s responsibility to ensure they are authorized to work in the location to which they apply.

We are an equal opportunity employer and value diversity at our company.

Applications will be reviewed on a rolling basis. To be considered, your resume must include a link to your TikTok profile.

Contract length: 3 months

Job Types: Part-time, Contract

Salary: Up to $30,000.00 per year

Schedule:

  • Monday to Friday

COVID-19 considerations:
All creators can produce content remotely and meetings will take place weekly via Zoom.

Application question(s):

  • What is your TikTok @?

Work remotely:

  • Yes

TikTok Content Creator (Part-Time / Remote)


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Digital Marketing Specialist, Website and CRM

Job title: Digital Marketing Specialist, Website and CRM

Company:

Job description: Who you are:

You are a marketer who loves to code. You understand that the website is a key component in any marketing campaign and can demonstrate this importance to any stakeholder in the room. You’re passionate about great UX, how inbound marketing works within it, and you have the coding knowledge to ensure that all marketing best practices are being followed and optimized. You’re quick to share your knowledge and enjoy working as part of a team, but also strive to take ownership of projects as opportunities come up. When it comes to projects, you’re hands-on.

Who we are:

We are a dynamic Paytech who is changing the face of payments in Canada. Our products and solutions offer organizations (government, enterprise, tech, financial services, and others) ways to reach challenging markets. We are passionate about modernizing payments to improve financial inclusion across the country and give Canadians more ways to pay and be paid. We have an open, collaborative work environment and believe in an open door policy. Some of our partners include: Amazon, PayPal, Paytm, Canada Post, Canada Revenue Agency, Intuit, Mastercard, VISA and Paysafe.

The Opportunity:

We’re currently hiring for a Digital Marketing Specialist, Website and CRM in our Toronto location (currently remote). This position will be responsible for the creation and maintenance of all CRM requirements for our marketing websites (paymentsource.ca, nowprepay.ca, directpaynow.ca and the company intranet). Advanced knowledge of Hubpsot and inbound marketing best practices will be required for this role as the position will be the main point of contact for the company’s CRM tool. The incumbent will work closely with the Director, Marketing and Communications to ensure brand compliance in all web and CRM marketing projects and activities, and will be responsible for building out all new Hubspot template requirements using HubL and CSS coding languages. The Digital Marketing Specialist, Website and CRM will work in a fast-paced environment, which requires flexibility, creativity, and the ability to manage multiple tasks under tight deadlines.

Responsibilities:

  • As the daily contact for updates to our Hubspot and WordPress hosted websites, the successful candidate must be an expert in these areas as they will be responsible for maintaining the company’s CRM instances. This will include: managing marketing automation/workflows, list management, contact management, blog posting, press release posting, updates to product pages, corporate pages, career postings, marketing campaign landing pages, A/B testing, website optimization, website personalization, promotional pages, and institute web and marketing best practices across all sites.
  • They will create new website/email//CRM templates, using their knowledge of HubL, CSS, HTML and other coding languages, as needed for marketing campaigns, and suggest how best to visually design these assets to achieve marketing objectives.
  • They will actively seek out website improvements and suggest new courses of action based on those findings. This will include being a vital team member on any future web migrations or redesigns on the marketing websites.
  • They will be the website champion for the marketing website properties and demonstrate to stakeholders ways the website can help achieve campaign goals, benefit campaigns and increase prospect/customer product knowledge via this medium.
  • They will be expected to keep all current websites compliant with regulations (including AODA , French Language, and CASL requirements), keep up with new digital/web marketing trends, design, and tools, and report back to the marketing team with suggestions.
  • They will be responsible to review any provided /proposed web copy for SEO efficiency and suggest edits as appropriate.
  • They will manage the Hubspot marketing contact database and any additional databases created in WordPress or Mailchimp for CASL compliance.
  • They will report back on analytics of all sites, including providing campaign and email data, to marketing team members as requested.
  • A portfolio of work is encouraged of all applicants.

Must Have:

  • 4+ years of Web Administrator/Specialist experience in ia Marketing Environment comfortable working within brand guidelines
  • Experience creating and maintaining Marketing website content management system websites, ideally Hubspot
  • Experience with Inbound Marketing strategies and tactics
  • Demonstrated knowledge of HTML, CSS, HubL, and other coding languages.
  • Experience with promotional email best practices, web technologies, video and image formats
  • Good understanding of web design, user experience best practices for websites and asset management while working within a brand guideline environment
  • Knowledge of AODA/accessibility and CASL requirements
  • Knowledge of SEO principles and best practices
  • Knowledge of database management (for marketing contact databases)
  • Working knowledge of Google Analytics and other analytics programs
  • Experience with Adobe Photoshop
  • Highly organized and detail oriented
  • As this role will interact with several internal/external stakeholders, a team oriented viewpoint is a must.
  • A willingness to learn and ask questions
  • A sense of humour!

Why Work With Us?

  • Competitive Salary
  • Full Benefits
  • Group RRSP Match
  • Catered Friday Lunches
  • Paid volunteer days
  • Fully stocked kitchen offering healthy (and not so healthy) snacks and beverages
  • Staff Social Functions
  • Getting to know an amazing group of people!

Expected salary:

Location: Toronto, ON

Job date: Sun, 01 Aug 2021 00:00:59 GMT

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newDigital Marketing SpecialistAfex3.1Toronto, ON$40,000 – $50,000 a year Brainstorms new and creative growth strategies through digital marketing. Analyze digital marketing data and user behavior patterns to provide insight and… 3 days ago·More…View all Afex jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ON

The Digital Marketing Specialist will be responsible for supporting the execution of our digital marketing strategy across all key digital channels, including website, email, social media, PPC, Programmatic, Affiliates, Account Based Marketing and Paid Social channels. Working within a dynamic and fast paced environment, you will have experience and understanding of digital B2B campaigning and the ability to adapt marketing initiatives and materials to suit audiences across North America, EMEA and APAC

Working closely with the Digital Marketing Manager and other members of the Global Marketing Team, you will have experience across the full marketing mix and will be assist with the creation, implementation, and reporting of marketing programs to support the expansion and growth of the company’s services and products, globally.


Responsibilities:

  • Support the organizations digital marketing initiatives across various channels and platforms to drive engagement, leads, sales, and loyalty across North America, EMEA and APAC
  • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
  • Work directly with team to promote and drive traffic to the website and social media platforms
  • Assist in the development, implementation, and execution of social media campaigns to increase social engagement across all platforms (LinkedIn, Twitter, YouTube)
  • Support our email marketing execution by managing the creation, testing, and deployment of email campaigns through our marketing automation platform
  • Contribute to the enhancement of our SEO strategy by implementing best practices including keyword research, tagging, and link building
  • Assist with our PPC strategy by monitoring keywords, search queries, and bidding to find areas for growth and improvement
  • Collaborate and coordinate with regional marketing teams to create event landing pages
  • Impact the development of the lead and customer journey through data-driven analysis, reporting, and lead scoring
  • Create dashboards, monitor campaigns, and communicate results, both written and verbal, to the marketing team and internal stakeholders on an ongoing basis.
  • Analyze digital marketing data and user behavior patterns to provide insight and optimize user engagement and improve the effectiveness of marketing campaigns
  • Brainstorms new and creative growth strategies through digital marketing.
Required Experience
  • A minimum of 3 years of B2B digital marketing experience with strong organizational skills and the flexibility to handle multiple tasks
  • Bachelors/Post-secondary degree in Marketing, Advertising or related field
  • Previous marketing automation platform experience is required (Pardot, Marketo, SugarMarket, etc.)
  • Experience using CRM systems like Microsoft Dynamics, Salesforce, SugarCRM
  • Experience executing effective paid and organic social media campaigns
  • Familiarity with web design and content management systems
  • Experience setting up and running email campaigns (A/B Testing, audience segmentation, triggered campaign)
  • Experience with Google Analytics, Google Tag Manager, and Google Ads
  • Familiarity with Account Based Marketing principles and technology solutions
  • Good understanding of SEO and SEM
  • Knowledge of marketing communication principles and best practices
  • A team player with excellent communication skills
  • Experience within Financial Services is preferable but not essential


“Corpay (AFEX, Cambridge) is committed to offering equal employment opportunities to all employees and applicants for employment, without regard to their race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, or military or veteran status. AFEX complies with all applicable laws governing discrimination and harassment in employment in every location and jurisdiction in which the Company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation and training.”

Job Location
Toronto, Ontario, Canada
Position Type
Full-Time/Regular
Salary
40,000.00 – 50,000.00 CAD

Digital Marketing Specialist


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Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Metro

Job description: Position Title: Digital Marketing Specialist
Requisition ID: 14421
Career Group (ADSP): Administrative
Department: Marketing and e-Commerce
Position Location: METRO ON – 5559 DUNDAS STREET W (#A-DUND)
Position Type: Temporary (One-Year Contract)

Summary
The Digital Marketing Specialist is responsible delivering integrated strategies and tactical plans that align with the marketing strategies for the Food Basics banner. The Digital Marketing Specialist will plan and execute all omni channel campaigns to reinforce Food Basics’ brand positioning and deliver against shopper metrics.

The Digital Marketing Specialist will oversee the growth of the website, APP, weekly newsletter, Social Media platforms, by activating marketing priorities, themes and promotions on Food Basics’ digital platforms as well as for managing, maintaining and updating of these platforms. This position will contribute to driving overall customer growth and creating a customized grocery planning and shopping experience for our customers.

Specific Responsibilities

  • Execute digital road map and responsible for managing content within Food Basics’ Content Calendar, including animation and amplification of digital content and platform assets. Responsible for monthly scorecard and analytics of Food Basics Digital activities.
  • Maintain, manage and drive traffic to Ontario’s owned and paid digital platforms, including: Foodbasics.ca, the App, e-newsletters, paid and social media platforms.
  • Support content development and distribution process for Food Basics owned and social media channels and track results of key activations for reporting purposes.
  • Support digital campaign development and execution for key brand campaigns and lead secondary campaigns, across all marketing channels.
  • Support Merchandising Content Development Plan.
  • Support the Food Basics banner digital vendor activations. Contribute to the development and project manages multi-faceted integrated shopper marketing campaigns that support brand objectives, commercial business strategies and tactical marketing plans.
  • Work on developing the community by particpating in discussions, finding new customers and engaging to current ones to build relationships. Find new ways to engage the digital community and recruit more community members.
  • Actively participates in user experience optimization and platform evolution.
  • Monitor and optimizes operational processes.
  • Define performance measuring requirements and share results with relevant parties. Responsible for development of Weekly Summary of integration of Merchandising Priorities across Ecosystem Elements.
  • Plan and follow budget allocated to activation of marketing initiatives carried out on digital platforms.

Qualifications

  • University degree or related education in marketing, communications or e-Commerce.
  • 3 -5 years’ relevant digital marketing experience.
  • Advanced computer skills (MS Word, Excel, PowerPoint, and Outlook) and in-depth knowledge of the Internet and current advancements in Web technologies.
  • Good Knowledge of CMS tools and Google Analytics.
  • Good knowledge of social platforms and tools eg. Facebook for Business, Hootsuite, etc.
  • Good knowledge of SEO/SEM principals and email marketing best practices.
  • Strong copy writing and editing skills in English; French proficiency is a plus but not mandatory.
  • Ability to work within budget parameters.
  • Must be comfortable in working within a fast paced dynamic environment.
  • Ability to work effectively with own team and multiple cross-functional teams to build relationships and achieve business goals.
  • An ability to manage several complex priorities with strict deadlines and an attention to detail.
  • Proven problem-solving skills using deductive reasoning and identifying gaps in logic.

Relationships

  • Agency Partners
  • Stores
  • Vendors/Suppliers
  • Customers
  • Head Office

Metro values, respects and leverages the differences and competences of all employees from a variety of different backgrounds. We will consider all qualified applicants for employment.

Metro is committed to accommodating applicants and employees with disabilities. Should you require an accommodation or wish to receive this application in an accessible format, please advise.

Only applicants that meet the qualifications will be contacted.

We respectfully request no calls or unsolicited resumes from agencies.

Expected salary:

Location: Toronto, ON

Job date: Sun, 01 Aug 2021 06:02:31 GMT

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newCoordinator, In-Game Social Media (Seasonal Position)National Hockey League (NHL)4.3Toronto, ON Nights, weekends & holidays are required based around the NHL game schedule. As Coordinator, In-Game Social Media, you will help drive conversation across… 6 days ago·More…View all National Hockey League (NHL) jobs – Toronto jobsSalary Search: Coordinator, In-Game Social Media (Seasonal Position) salaries in Toronto, ON

SUMMARY

Do you love hockey? Does watching and posting about NHL games every night sound like an incredible job? Then this is the role for you!

As Coordinator, In-Game Social Media, you will help drive conversation across social media during NHL game action by posting the best highlights/photos/GIFs/etc., sparking conversation through keen observation and building content through real-time storylines.

You will act as a primary publisher to the NHL’s social channels and engage fans with sharp & creative copywriting. You’ll also play a vital role in the creation and production of content to be distributed across our platforms.

The individual we’re seeking should be self-motivated and enthusiastic, with the unique ability to manage & prioritize a high volume of projects & tasks simultaneously. They must possess outstanding writing skills and have excellent attention to detail. The right candidate will have extensive experience as a copywriter, working knowledge of photo and video editing tools, and expertise on all things NHL.

Nights, weekends & holidays are required based around the NHL game schedule.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Write creative copy and publish content to Facebook, Instagram, Twitter, TikTok and more.
  • Ensure that all copy and published assets are grammatically correct and factually accurate
  • Drive conversation across social platforms by engaging with fans, teams, players, partners & more
  • Co-develop the NHL’s social persona and voice that fans come to associate with the League
  • Work closely with supervisor and greater social media team in the planning and development of social content
  • Collaborate regularly with internal and external stakeholders including the NHL.com editorial team, NHL PR, NHL clubs, broadcast partners and more on distribution strategy
  • Apply data and insights into publishing strategy and content development
QUALIFICATIONS
  • 2 years’ experience in social media and/or content creation, preferably for a sports brand
  • Outstanding writing skills
  • Excellent attention to detail
  • Organized with the ability to constantly reprioritize tasks
  • Passion for hockey and extensive knowledge of the NHL, its teams, players, history, rules, etc.
  • Deep understanding of the ever-evolving social landscape
  • Applies an entrepreneurial approach to their work
  • Experience with Photoshop and Premiere a big plus
  • Possesses a positive and upbeat attitude towards their job

EDUCATION
Successful completion of post-secondary education – college / university level.

We thank all applicants for their interest in this opportunity however only those candidates selected for an interview will be contacted.


No phone calls, emails, or recruitment agency inquiries. Candidate application receipt confirmations and/or recruitment status update inquiries will not be provided.

The National Hockey League is an Equal Opportunity Employer. We do not discriminate based upon race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristic. The NHL welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Coordinator, In-Game Social Media (Seasonal Position)


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Digital Marketing Manager

Job title: Digital Marketing Manager

Company: Travel Industry Personnel

Job description: Description

Our client is searching for a Digital Marketing Manager. This role will appeal to someone with Search Engine marketing expertise and the drive to implement digital marketing best practices across all relevant channels.

You will be able to lead innovative improvements in SEO, and guide the organization in developing paid search programs as well as social media campaigns.

Find out more

Expected salary:

Location: Toronto, ON

Job date: Fri, 30 Jul 2021 02:02:19 GMT

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Social Media Marketing InternPlant CollectiveToronto, ON•Temporarily Remote$14 an hour Social Media Marketing: 1 year (required). Adobe Suite: 1 year (preferred). This internship is 35 hours/week, and is 4-6 months in length with the opportunity… 13 days ago·More…View all Plant Collective jobs – Toronto jobsSalary Search: Social Media Marketing Intern salaries in Toronto, ON

If you want to wake up every day knowing you’re making a positive impact on the world and empowering others to live their happiest lives, we want to hear from you! We are Plant Collective and our mission is to put a plant in every single household across North America because plants are good for the mind, body and spirit!

As a social media marketing intern, you will be discovering, learning and executing marketing strategies on our socials!

This internship is 35 hours/week, and is 4-6 months in length with the opportunity of extension and full-time opportunities.

What you’ll do:

  • Creating content and brainstorming ideas for campaigns
  • Creating blog posts for Plant Collective
  • Post on various social media platforms such as Facebook, Instagram, Pinterest
  • Create weekly and monthly editorial calendars to promote company brands on various social media websites
  • Research each platform’s trending topics and on best-in-class examples in our categories
  • Analyzes analytics to gauge the success of campaigns.
  • Understands the overall concept of the company, including the brand, customer, product goals, and all other aspects of service.
  • Provide suggestions to management for improving customer experience on social platforms and internal processes.
  • Learns and becomes proficient on internal software systems.
  • Assists in creating performance reports.
  • Work closely with the Chief Branding Officer and Marketing team to develop strategic plans for social media presence
  • Research competitor brands on all social media platforms
  • Develop and post articles for website content
  • Assist with maintenance of a community
  • Assist in developing and implementing social media strategies aimed at increasing awareness
  • Some administrative tasks

What we’re looking for:

  • Excellent communication including outstanding written, oral, and organizational skills
  • In-depth working knowledge of Facebook, Instagram, Pinterest,
  • Experience with social media analytics, including Google Analytics and Facebook Insights. * Experience using social media management tools (ex: Hootsuite).
  • An analytical mind capable of learning quickly, adapting to change, and problem solving.
  • Must be actively involved with social media channels either personally or for business
  • Have a passion for the world of social media marketing and digital marketing
  • Currently in school or a recent graduate
  • Detail-oriented and organized
  • Positive attitude and a team players
  • Well organized; ability to handle multiple priorities simultaneously, often under tight deadlines
  • Must have reliable access to laptop and phone

What we offer:

  • Excellent growth opportunity and career development for entering the workforce post-graduation.
  • Recognition and celebration of work successes and personal milestones
  • Casual working environment

If you’re interested in the role, please attach your resume, cover letter and any additional portfolio that might showcase your talent.

Contract length: 4-6 months

Part-time hours: 30-40 per week

Job Types: Full-time, Part-time, Internship

Salary: From $14.00 per hour

Benefits:

  • Casual dress
  • Flexible schedule
  • Store discount

Schedule:

  • 8 hour shift
  • Day shift

COVID-19 considerations:
We are currently working remotely from home but do require in person meetings/content creation from time to time.

Ability to commute/relocate:

  • Toronto, ON: reliably commute or plan to relocate before starting work (required)

Application question(s):

  • Describe your interest in working at Plant Collective. Do you have any experience (personal or professional) with plants? (REQUIRED)

Experience:

  • Social Media Marketing: 1 year (required)
  • Adobe Suite: 1 year (preferred)

Work remotely:

  • Temporarily due to COVID-19

Social Media Marketing Intern


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