Spring Financial – Head of Marketing (ON)

Job title: Spring Financial – Head of Marketing (ON)

Company: Canadadrives

Job description: About Us

Founded in 2014, Spring Financial has spent the last 7 years simplifying the lending process for millions of Canadians facing every type of financial circumstance. In the process, we’ve become the largest fintech loan originator in the country with over 50,000 monthly applicants and over 250,000 loans originated!

Today Spring offers mortgages, personal lending, and credit building & savings products – all of which are made available to Canadians from the comfort of their own home and without having to visit a branch!

We are high-energy entrepreneurs who operate with a real sense of urgency. We have an ambitious roadmap that will enable us to build on our best-in-class customer acquisition and origination platform and build exciting and innovative new products (next-gen credit cards and other data-based fintech products). To learn more about our products please visit our website here: .

We offer an unmissable opportunity for ambitious candidates to step up and fast-track their career growth! We are firm believers in developing our talent and promoting from within. Come and discover your potential at Spring Financial!

The Role

We are looking for a data-driven marketing leader to drive our customer acquisition, brand and product marketing strategy. We want a strategic thinker who can drive creative ideas as well as lead a high-performance direct response team.

The ideal candidate is objective and results driven, a compelling storyteller and has a sense of urgency when it comes to new ideas and team leadership. You will be very comfortable using market data to help set priorities as well as giving feedback on creative strategies and building partnership opportunities.

You will be reporting directly to the CEO and will have the lead marketing position for Spring. You will collaborate with the Spring Financial executive team and the heads of product, design, sales and technology. Any candidates across Canada may apply. Must be open to periodic (approx. quarterly) travel to Vancouver head office location.

Key Responsibilities:

Develop the Advertising Roadmap that drives revenue growth through development and management of integrated cross-platform campaigns, PR and branding, media buys, partnerships, social media, community programs and content.

Lead the strategy and execution for our growing business across all advertising and marketing channels. Drive customer acquisition by developing marketing campaigns and strategies that generate high intent engagement with consumers across our many channels.

Build and mentor a team of marketing professionals that specialize in direct response and performance marketing across the key channels.

Grow digital acquisition & revenue by developing strategies to drive traffic, conversion and ROI for all acquisition channels. Identify and act on the best opportunities for growth and help solve the greatest challenges holding us back.

Be a thought leader by identifying, implementing and sharing the latest digital marketing trends, new technologies, best practices, competitor activity, and learning opportunities that help drive business success.

Manage segmentation, cross-device and omnichannel with the help of our analytics team and tools, develop and manage segments and target them with unique advertising, marketing and remarketing strategies. Help create a seamless and integrated customer experience across all devices (desktop, tablet, mobile, app). Have a solid understanding of attribution models and how various channels should work together to deliver excellent results.

Key Skills / Qualifications:

  • 10+ years of marketing/advertising experience with a proven track record in driving customer acquisition and revenue growth.
  • Success managing large-scale brand awareness campaigns (including offline media), partnerships, influencer programs, email marketing, PR and media buying.
  • Cross-functional collaboration with Product Marketing, Performance Marketing & Social Media.
  • Have developed, implemented and managed highly engaging campaigns delivering high ROI awareness, traffic and revenue.
  • Have fostered a high-performance, creative, and continual growth environment with a team or business.
  • Success diving deep into data, identifying and understanding opportunities to improve conversion, adoption, and increase growth.
  • A growth mindset with deep knowledge and hands-on experience building funnels and lifecycle journeys to drive revenue.
  • You are up to date with the latest innovative solutions and marketing capabilities, industry trends and emerging customer and market needs.
  • Demonstrated an ability to apply logical thought process to problem-solving and deliver recommendations
  • Robust quantitative skills including forecasting ability and ROI analyses
  • Excellent communication skills
  • Proactive, collaborative, organized, curious, problem solver with a positive attitude

What’s in it for you?

This is a truly exciting time to join Spring Financial and we are looking forward to doing great things together! We offer a highly competitive salary and benefits package in addition to providing our employees with continuous training and development.

We currently have a team of highly motivated and talented professionals and the only thing we are missing is you. If you are ready to join an ambitious and growing company then please apply today and we look forward to hearing from you.

Expected salary:

Location: Toronto, ON

Job date: Fri, 09 Jul 2021 07:20:03 GMT

Apply for the job now!

Resource Manager – Vancouver, BC


Company: Grant Thornton

Location: Vancouver, BC

Job description: to remember what your favourite milkshake flavour is. As a Resource Manager your responsibilities will include: Identify… by maintaining a solid understanding of the team’s areas of expertise, skills sets, project experiences and career goals Monitor…

Expected salary:

Job date: Sun, 12 Sep 2021 06:51:49 GMT

Apply for the job now!

Senior Project Manager to lead Ongoing Transformation Initiative – Ottawa, ON


Company: S.i. Systems

Location: Ottawa, ON

Job description: Our valued public sector client is seeking a Senior Project Manager to lead Ongoing Transformation Initiative Tasks… Project team; Managing Projects during the development, implementation and operations start-up by ensuring that resources…

Expected salary:

Job date: Wed, 18 Aug 2021 22:18:13 GMT

Apply for the job now!

Manager Products and Services, TELUS Agriculture, Animal Health – Vancouver, BC


Company: Telus

Location: Vancouver, BC

Job description: compassion. We are focused on the digital transformation of the agriculture and food ecosystem – digitizing, connecting… collaboratively with stakeholders across various marketing, finance, sales and operations teams. This position incorporates working…

Expected salary:

Job date: Mon, 26 Jul 2021 05:41:48 GMT

Apply for the job now!

Manager, Performance Marketing TSC – Mississauga, ON


Company: Rogers Communications

Location: Mississauga, ON

Job description: of TSC Performance and Digital Marketing campaigns in collaboration with the Senior Brand Manager, 2) driving thought… leadership and strategic plans to evolve with emerging trends in digital and e-commerce marketing, 3) managing all key campaign…

Expected salary:

Job date: Tue, 13 Jul 2021 22:22:39 GMT

Apply for the job now!

Global Marketing Specialist – Demand GenerationIntrohiveToronto, ON You must be comfortable working through many marketing channels, including but not limited to: events, email campaigns, paid social, search engine marketing,… 13 days ago·More…View all Introhive jobs – Toronto jobsSalary Search: Global Marketing Specialist – Demand Generation salaries in Toronto, ON

Meet Our Team:

Introhive is looking for a Global Marketing Specialist to join our Demand Generation team. If you’re an experienced SaaS marketer with a passion for solving company initiatives through effective campaign creation and management, we want to hear from you.

The role will report into a Senior Marketing Manager, this role will be remote working with a team spread across North America and the UK with a global purview.

What to Expect:
As Global Marketing Specialist you will meet with Introhive’s sales and marketing leadership team on a regular basis to understand current challenges and develop campaigns to solve them. In this role, you will have the unique opportunity to impact prospects and customers in every stage of the buyer journey to drive and maintain growth in revenue.

Your primary responsibility will be developing programs that generate demand from accounts that match Introhive’s ideal customer profile. Additionally, you will effectively use buyer intent data to prioritize accounts that are showing interest and build an Account Based Marketing program to convert them.

To be successful, you will effectively use the resources at your disposal to drive best in class project management. You will measure and report on your KPI’s and present campaign results and lessons learned. You will innovate new solutions to overcome underperforming campaigns and fearlessly test new strategies.

You must be comfortable working through many marketing channels, including but not limited to: events, email campaigns, paid social, search engine marketing, social media strategy, direct mail, media placement, account-based marketing, and partner co-marketing.

With you onboard, Introhive will increase brand awareness, lead generation and revenue from our targeted Enterprise and Commercial accounts

If you’re all the above plus a self-starter and a future leader, you will make an excellent fit!

What You’ll Do:

  • Develop and execute integrated marketing campaigns targeted to specific buyer profiles that build brand awareness, generate marketing qualified leads (MQLs), and qualified opportunities from accounts in Introhive’s total addressable market.
  • Create and rigorously test Account Based Marketing strategies to grow demand with Introhive’s Ideal Customer Profile (ICP) accounts. Effectively use buyer intent data to inform account prioritization for Account Based Marketing programs.
  • Create and drive the implementation of marketing plans that include an integrated approach of both online and offline tactics such as live and virtual events, paid social, email, content marketing, social media, and more.
  • Monitor and report on campaign performance across relevant KPIs, track and maintain marketing budget across campaigns, and present insights learned from each campaign.
  • Work cross-functionally across the marketing, channel and sales teams as needed to execute your programs.
  • Oversee vendor selection and contracts for event sponsorship, media placements, association memberships, and more.
  • Work closely with the sales and marketing leadership teams to align targets, messaging, channels and calls to action.

What You’ve Accomplished:

  • Bachelor’s degree in marketing, advertising, communications, or a related field
  • Knowledge of and experience with traditional and digital marketing, content marketing, and social media marketing, especially for B2B or SaaS companies
  • Experience within SaaS or B2B companies is preferred
  • 3-5 years of marketing experience
  • Experience executing successful ABM campaigns
  • Excellent communication skills including writing and presentation skills
  • Strong computer skills: G- Suite with proficiency in Excel (or Sheets) and PowerPoint (or Slides)
  • Experience using a CRM (preferably Salesforce) and a marketing automation platform (preferably HubSpot)
  • Highly organized and excellence in project management

What You Can Expect from Us:

We are an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and data. We increase employee productivity and improve customer experience management.

We focus on career development and progression. People are at the core of everything we do. We are Great Place to Work®-certified in Canada and were recently named among Canada’s Best Workplaces™ for Start-Ups and for Women. We’re also a proud sponsor of Women in Sales Everywhere (WISE). Beyond this, we were awarded the 2019 and 2020 Deloitte Technology Fast 50™ and Fast 500™ Awards.

What’s In It for You:

  • An incredible group of peers and leadership to work and learn from and with
  • Personal and professional growth
  • Educational opportunities
  • 401K/RRSP matching
  • Health and Dental Coverage
  • Mental health support and coverage
  • Furry friends welcomed!

Job Type: Full-time

Work Location: Multiple Locations

Global Marketing Specialist – Demand Generation


CLICK TO APPLY

Director, Marketing, Trade and Marketing Operations

Job title: Director, Marketing, Trade and Marketing Operations

Company: Rogers Communications

Job description: At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Rogers Sports & Media is looking for an innovative, creative and engaging leader to join our Revenue Management team in the role of Director, Marketing, Trade and Marketing Operations.

The successful candidate will enable the business to i) serve the needs of Canadian advertisers ii) reach and exceed financial goals and iii) build the RSM brand and its assets by driving audiences and maximizing efficiency across all marketing channels.

This individual will have a seat at the RSM Revenue Management table and lead a team of dynamic Marketing professionals. You love advertising and content marketing, understand what drives our business partners to leverage our media assets because of our fans who watch, listen, and constantly want more stories, news, sports and entertainment.

What you’ll be doing:
– Lead B2B marketing team at Rogers Sports – Oversee creation and execution of annual marketing plan to deliver business objectives
– Lead priority cross functional projects such as Rogers Sports – Lead Internal Media Group which is responsible for campaign strategy and execution for all RSM brands including Sportsnet, TSC, News – Be the single point of contact for anything related to B2B and Marketing Ops for RSM
– Transform marketing in support of sales, to ensure alignment with sales objectives and programs
– Accountable to ensure all RSM sales leaders are equipped with marketing and promotional materials and tactics to achieve their metrics and KPI’s
– Active participation in financial and strategic planning
– Collaborate with SVP/VP Leadership Team to ensure shared understanding of objectives – Regularly engage with other RSM marketing leaders to remain in line with overall business strategy, maximize return on tactics and identify opportunities to drive overall RSM success
– Create and nurture a culture of collaboration using data to drive continuous improvement
– Inspire and demonstrate collaboration and team effectiveness in Marketing
– Be a visible leader throughout the organization facilitating change
– Provide talent development opportunities to grow top talent and increase marketing bench strength
– Develop and lead RSM Corporate marketing initiatives including All IN and #WinWithRSM
– Contribute to BDU marketing strategy to maximize impact across partner channels

What you’ll bring to the role:
– Passion for and experience in the advertising industry
– Experience leading a marketing team
– Experience in leading brand definition, audience segmentation, planning, and execution, Attribution and content engagement.
– Experience improving and growing an innovative, forward-thinking, customer-focused, enthusiastic and business-oriented teams
– Dynamic interpersonal skills including team player that works well with counterparts from various functions/departments and ability to influence the work of counterparts without direct reporting accountability
– Ownership and accountability
– Understanding of key business KPIs and drive for continuous growth
– Strong relationship management with internal and external stakeholders
– Ability to solve problems quickly, think creatively, and drive speed-to-market delivery, while optimizing outcomes
– Ability to simultaneously manage multiple projects and resources (internal and external)
– Thrive in a fast-paced, entrepreneurial environment
– Strong understanding of entire marketing cycle, from concept to deployment and monitoring
– Excellent verbal, written, presentation and negotiation skills with ability to communicate technical concepts to technical and non-technical professionals
– Understanding and experience of digital channels
– Expertise in multiple areas of the online advertising ecosystem and deep understanding of platforms and vendors, and how they fit into the digital advertising ecosystem along with fresh thinking on how they may contribute to our plans for subscriber growth
– Thought Leadership & understanding of digital trends; possess a breadth of interests and maintain the ability to stay up-to-date with emerging technologies, processes, approaches, and competitor offering
– Familiarity with successfully managing complex organizational structures and relationships
– A drive for continuous learning and high performance amongst a team
–

…

A desire to collaborate, influence and lead amongst peers
– Passion and belief in the power of research and analytics to drive better decision making

Schedule: Full timeShift: DayLength of Contract: Not Applicable (Regular Position)Work Location: 1 Mount Pleasant (083), Toronto, ON Travel Requirements: Up to 10%Posting Category/Function: Marketing & Promotions / EventRequisition ID: 240502 Together, we’ll make more possible, and these six shared values guide and define our work:
1. Our people are at the heart of our success
2. Our customers come first. They inspire everything we do
3. We do what’s right, each and every day
4. We believe in the power of new ideas
5. We work as one team, with one vision
6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ. Posting Notes: Media

Rogers

At Rogers, we’re for helping you on a journey to a rewarding career. Whether you’re a developer, an analyst, or a customer care consultant, Rogers is the place where ideas become reality. We deliver today what our customers want tomorrow, and…

Expected salary:

Location: Toronto, ON

Job date: Mon, 05 Jul 2021 07:33:52 GMT

Apply for the job now!

Sales Coordinator, Temporary Assignment, Bell Media – Vancouver, BC


Company:

Location: Vancouver, BC

Job description: . The Bell Media team creates and delivers the best Canadian and international content across our digital media, television… Qualifications: Minimum 2-3 years of experience in an Administrative and/or marketing professional role Demonstrated…

Expected salary:

Job date: Thu, 29 Jul 2021 22:03:00 GMT

Apply for the job now!