COMPANY DESCRIPTION:
HomeEquity Bank is the leading national provider of reverse mortgages to homeowners aged 55 and over, Canada’s fastest growing demographic segment. HomeEquity Bank is passionate about serving this demographic and helping Canadian homeowners live retirement on their terms. HomeEquity Bank originates and administers Canada’s largest portfolio of reverse mortgages under theCHIP Reverse Mortgage brand. New mortgages are originated on a direct to consumer basis as well as through referral arrangements with major banks, leading mortgage brokers and financial planning firms. HomeEquity Bank has been the main underwriter of reverse mortgages in Canada since its predecessor; Canadian Home Income Plan Corporation pioneered the concept in 1986.

HomeEquity Bank has a highly effective direct-to-consumer distribution model (B2C), as well as an established referral network (B2B), including Canada’s major banks, credit unions, financial planners and mortgage brokers.

HomeEquity Bank is exceptionally well positioned for further growth for a number of very important reasons: 1) Positive demographic trends in the 55 years and over segment, 2) Wider awareness and growing demand of reverse mortgages in the market, and 3) HomeEquity Bank’s firm position as market leader.

POSITION SUMMARY:
The Marketing Coordinator will assist in the development, management and execution of

marketing programs aimed at driving funding volumes and enhancing funnel efficiencies for both prospects and customers.The Coordinator will also be responsible for working with our digital marketing agency on the delivery of our website development activities.

MAJOR ELEMENTS OF THE ROLE:
Key Competencies of the Successful Candidate Include:

• Content development experience
• Self-motivated learner, with a curiosity to identify new opportunities and efficiencies
• Passionate marketer, looking to grow and develop marketing acumen
• Ability to analyze and interpret campaign, market, and financial data
• Strong project management skills able to work across groups to move projects from inception to successful execution
• Excellent communication skills – written and oral
• Ability to develop and maintain solid working relationships

Major Functions of the role:

• Work with Manager to conceptualize, develop, implement and optimize marketing programs that drive acquisitions, conversion, and customer engagement through channels including email marketing, SEO content creation and Direct Mail
• Work with website development team on delivery of website features that enable us to meet targeted objectives (SEO, Usability, Traffic, CRO Testing, Product and Promotion Announcements)
• Perform end to end user testing across modern devices & browsers
• Ensure the team delivers sites that are accessible and forward-compatible through the use of web standards
• Assess and analyze advertising campaigns and coordinate efforts across on-line and offline channels to optimize investments
• Write, proofread and edit content for various marketing activities including website, email campaigns, sales tools, direct mail, and blog content
• Participate in managing relationships with advertising agencies and various marketing partners in order to achieve desired metrics and results
• Collaborate and partner with Marketing team members, Call Center and Consumer Sales Management, to ensure the customer experience is optimized in campaign execution and fulfillment
• Coordinate and manage consumer collateral inventory, including re-ordering, stock maintenance and literature revisions. May assist in the development of new literature pieces
• Ensure frequent monitoring, tracking and reporting of all marketing campaigns through analysis of large data sets. Leverage analysis to identify opportunities to optimize or course-correct programs
• Work with Manager to oversee the management of the budgets, including forecasting to align projects with annual budget and spend
• Prepare business cases for new initiatives, forecasting expected response rates and downstream originations

SKILLS AND EXPERIENCE REQUIRED:
Ideal Experience

• Experience in financial industry marketing and campaign management
• University Degree, Master’s Degree in Business or Marketing preferred
• Experience managing marketing campaigns
• Ability to write/edit/proofread copy
• Strong analytical skills
• Demonstrated oral and written communication skills
• Self-driven character
• Ability to collaborate with multiple stakeholders internally and externally
• Innate curiosity and desire to learn

Individuals must comply with the Bank’s AML, Fraud and Privacy Policies and procedures and be vigilant in the detection and prevention of money laundering, terrorist financing, fraud and the safeguard of all client information.

HomeEquity Bank complies with the Employment Equity Act. Our Employment Equity program is intended to help ensure that all Canadians have the same access to the labour market and to ensure the full representation of members of the four designated groups which include: women, visible minorities, Aboriginal People and Persons with Disabilities.

If you would like more information on the HomeEquity Bank please visit: www.homeequitybank.ca. If you’d like to find out more about the CHIP Home Income Plan solution, please visit www.chip.ca.