Email Marketing Associate – Diabetes Care Division (Mississa…Abbott Laboratories4.0Mississauga, ON Experience in a database or email marketing/marketing automation analytics/CRM role. Actively contribute to the overall marketing planning cycle. 30+ days ago·More…View all Abbott Laboratories jobs – Mississauga jobsSalary Search: Email Marketing Associate – Diabetes Care Division (Mississauga) salaries in Mississauga, ONSee popular questions & answers about Abbott Laboratories

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.


Status: Regular, Full Time


Position Overview:

The CRM team is seeking a dynamic, innovative Email Marketing Associate to develop, implement and measure the effectiveness of CRM (primarily email) campaigns.

Reporting directly to Senior Manager, CRM, the ideal candidate is an experienced database marketer, with direct marketing and channel experience. They need to be capable of building and evolving CRM email marketing campaigns and interpreting results to generate insight and formulating concepts and campaigns to deliver results. They are strategic and analytical with the ability to think outside the box and drive new unique approaches.

It’s imperative that the candidate is proactive and continuously seeking new opportunities to improve messaging and targeting, and enhanced client experience with a keen focus on performance measurement.


Responsibilities:

  • Work closely with the Senior Manager CRM to implement and execute the CRM email marketing strategy.
  • Effectively manage external agencies for message & campaign development, email design execution and campaign targeting and program measurement.
  • Work collaboratively with internal stakeholders and external vendors to develop and maintain ADC marketing campaign-performance dashboard.
  • Build our customer journey/contact strategy, mapping and define targeting strategies enabling new opportunities to drive acquisition and retention.
  • Process improvement – identify opportunities to automate and improve efficiency.
  • Actively contribute to the overall marketing planning cycle.
  • Data analysis – Analyze data campaign performance to provide insight for opportunities for campaigns optimization.
  • Campaign management – Provide guidance for campaign targeting of marketing programs, particularly the use of control groups and related post-analysis.
  • Effectively communicate and present campaign results to key stakeholders.
  • Collaborate with business, and IT on complex data delivery.


Required Education and Experience:

  • Completed Bachelor’s degree in Business or Marketing (preferred) or Mathematics.
  • Experience in a database or email marketing/marketing automation analytics/CRM role.
  • Background with Data Management, Business Intelligence, Reporting Tools and Design (Google Analytics, Microstrategy would be preferred).
  • Strong SQL/SAS skills an asset.
  • Highly creative with the ability to think outside the box when developing concepts, approach and offers.
  • Solid problem-solving skills and the ability to make sound decisions and recommendations.
  • Strong analytical skills in order to be able to interpret data and generate new actionable insights.


Required Skills and Abilities:

  • Direct/target marketing experience including campaign design, creative development, list creation, understanding of CASL, and Contact Strategy processes.
  • Highly organized with the proven ability to manage multiple assignments and work in a fast paced environment.
  • Excellent interpersonal skills (verbal and written) with the ability to get things done by influence.
  • Detailed oriented and the ability to work with minimal supervision.
  • Knowledge of statistics.
  • Experience with IBM Campaign (Unica) or alternative campaign automation solution.

Join Our Talent Community to learn about upcoming job opportunities or connect with us at Abbott Canada, on LinkedIn, on Facebook and on Twitter @AbbottNews and @Abbott Global.

Email Marketing Associate – Diabetes Care Division (Mississauga)


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Marketing Automation Specialist (Temporary)Shaw Communications3.8Toronto, ON We have an exciting opportunity of Marketing Automation Specialist (maternity leave replacement) on our Customer Marketing team. 9 days ago·More…View all Shaw Communications jobs – Toronto jobsSalary Search: Marketing Automation Specialist (Temporary) salaries in Toronto, ONSee popular questions & answers about Shaw Communications


Marketing Automation Specialist (Temporary)Shaw Communications3.8Toronto, ON
We have an exciting opportunity of Marketing Automation Specialist (maternity leave replacement) on our Customer Marketing team.
9 days ago·More…View all Shaw Communications jobs – Toronto jobsSalary Search: Marketing Automation Specialist (Temporary) salaries in Toronto, ONSee popular questions & answers about Shaw Communications


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newContent and Social Media SpecialistSUNPANScarborough, ON Possess strong understanding of B2B marketing. 3+ years of experience in copywriting or content marketing. Post-secondary degree in Business or Journalism, with… 2 days ago·More…View all SUNPAN jobs – Scarborough jobsSalary Search: Content and Social Media Specialist salaries in Scarborough, ON

The Content & Social Media Specialist, reporting to the Digital Communication Manager, is a highly motivated, creative and passionate member of the Marketing team. They will assist the Digital Communication manager in engaging people, conversations and developing leads and sales while communicating the company’s brand in a positive, authentic way.

PRINCIPAL FUNCTIONS & OBJECTIVES

Copy and Content Development

  • Write compelling product descriptions by incorporating brand storytelling and creative elements
  • Maintain an editorial calendar and contribute ideas to overall content and social media strategy; you will be a strong advocate for deadlines
  • Perform regular content audits to optimize copy for SEO keywords; incorporate site analytics to determine top performing content and provide insight on how to improve low performing content
  • Regularly monitor, maintain, and implement new strategies to improve SEO performance
  • Maintain landing pages on website, ensuring accurate product information and imagery is uploaded
  • Work with Digital Communications Manager to plan and produce engaging blogs and press releases
  • Collaborate with internal and external creative teams (photographers, graphic designers) on content creation
  • Organize and manage content into a user-friendly library for Marketing department
  • Work with all members of Marketing department to maintain internal documents, including but not limited to Standard Operating Procedures, policies, contracts
  • Other ad hoc duties as assigned

Social

  • Assist in the development of a content calendar and daily social media execution
  • Work closely with the Digital Communications Manager to manage influencer program
  • Monitor and understand competitor social media and communication strategies; provide reports of trending tactics

REQUIREMENTS

  • Communication skills: Must exhibit exemplary writing and editing skills. Please include a link to your portfolio.
  • 3+ years of experience in copywriting or content marketing
  • Post-secondary degree in Business or Journalism, with preference for marketing, communications, public relations, fashion management or equivalent
  • Organization and time management skills are a must: This role will be responsible for a series of projects and will require strong attention to detail.
  • Must display professionalism and collaborative attitude: This role will be working with cross-functional departments and external business partners.
  • Experience with digital analytics
  • Possess strong understanding of B2B marketing
  • Paid Social Ads experience is an asset

Job Types: Full-time, Permanent

Benefits:

  • Dental care
  • Extended health care

Schedule:

  • 8 hour shift

Content and Social Media Specialist


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Customer Success Programs and Operations Manager – Vancouver, BC


Company: Absolute

Location: Vancouver, BC

Job description: synergistically with other customer touch-points from other Absolute teams like Product and Marketing Provide regular updates on the… efficacy of the onboarding and digital enablement programs, recommending and leading changes in partnership with CS management…

Expected salary:

Job date: Fri, 17 Sep 2021 04:15:24 GMT

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Content Marketing ManagerLaneToronto, ON You have collaborated with growth, content and product marketing teams to build full-funnel and integrated marketing programs using paid, social, and SEO. 30+ days ago·More…View all Lane jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ON

About Lane
Lane is the world’s leading workplace experience platform. Founded in 2014 to transform and connect the workplace, our award-winning web and mobile software streamlines all aspects of day-to-day office life—from room bookings and access management, to communications and commerce, to events, data, and beyond. Powering 300+ properties around the world, Lane clients include Brookfield Properties, Oxford, Colliers, Dream, Nuveen, Studio by Tishman Speyer, and more. Putting all of the pieces together, Lane turns any workplace into a place that works.

Who you are:

    • You have created content like blog posts, ebooks, infographics, guides, templates, videos, and more to increase brand awareness, generate leads, and drive revenue
    • You have collaborated with growth, content and product marketing teams to build full-funnel and integrated marketing programs using paid, social, and SEO
    • You thrive at coming up with new and effective ways to engage B2B audiences through content, including ABM campaigns, custom content, and message testing
    • You use data to identify the most effective marketing messages, value propositions, materials, channels, and calls to action for audiences and personas in key accounts
    • You have experience creating content in multiple formats: video, podcasts, webinars, infographics, web/landing pages, and articles
    • You move seamlessly between strategy and execution
    • You are interested in and have a strong affinity for progressive, SaaS technology
    • You have strong attention to detail
    • You’re a self-starter who knows how to prioritize and problem solve
    • Familiarity with CMS tools (e.g. WordPress) required; knowledge of SEO keyword best practices a plus
    • You have experience working across teams in a fast-paced startup environment where there is rapid change and we are constantly pivoting to meet marketing demands
    • Familiarity with B2B-specific content strategy and execution a strong asset
    • Creating content in an ABM environment a plus Experience working in SaaS/tech environments a plus

We’re counting on you to:

    • Work with our content marketing team to develop content that generates brand awareness, drives demand, and converts intent among target audiences
    • Create content and campaigns that nurture existing prospects and customers by pushing them down the purchase or upsell path
    • Support the needs of our growth marketing team by helping strategize and execute on new ways of reaching our audiences, including ABM
    • Create and edit content across various mediums and channels to support our organizational goals, including content for sales, client services, and more
    • Keep tabs on the industry, our prospects, and clients, and use those insights to fuel and optimize content
    • Be goal and results oriented and prioritize what matters mostBe a strong communicator, writer, and editor

You will:

    • Own: Ideating, creating, iterating and publishing content for every stage of the journey, with the goal of helping us meet our campaign and ABM goals.
    • Teach: Lane’s offerings and impact to the commercial real estate world and to all office goers.
    • Learn: The entire commercial real estate landscape, developing a firm grasp on trends and advancements and competition.
    • Improve: Lane’s content to support acquisition marketing and ABM goals.

What you’ll enjoy about Lane:


    • Home Office Stipend:       $400 to improve your home office set up. Desks, lighting – we got you covered.

    • Education Credit:       Level up your skills with $500/year. Books, classes, you name it.

    • Company Equity:       Stock option package allowing employees to purchase discounted company shares.

    • 3 Weeks Vacation:       Plus end-of-year office shutdown (and plenty of sick days and personal leave).

    • Generous Parental Leave:       80% salary for the first 15 weeks, with 2 weeks paid leave for supporting partners.

    • Snacks:       Healthy snack boxes delivered to your door each and every quarter.

    • Canadian Benefits from Day 1:       Medical, vision, and extended dental plus a health spending account of $1,500/year.

    • Medical & Therapy Sessions:       Get virtually connected with a therapist or medical professional in minutes via Maple (Canada) or MeMD (US).

    • Beautiful Office:       Enjoy our beautiful headquarters in downtown Toronto and satellite offices around the world.

    • Flex Office Options:       Work from home, from the office, or both.

    • Referral Bonus:       Refer a friend or former colleague and receive $2,000–$4,000.

    • Phased Return to Office for New Parents:       New parents get to work 70% of the week at 100% pay for their first 4 weeks back.

    • Lane Perks Membership:       Exclusive access to discounts on restaurants, movies, hotels, and more.

    • Summer Hours:       Hit the sunshine early on Fridays for all of July and August.

    • Volunteer Days:       3 paid days a year to volunteer with an organization of their choice.

    • Donation Matching:       Dollar-for-dollar donation matching to a list of verified organizations each quarter.

    • Bike Pass:       Up to $99/year reimbursement for any shared bike memberships in your city.

    • Virtual Wellness Classes:       Online yoga, meditation, and exercise offered each week.
At Lane, we are committed to cultivating a diverse workforce, inclusive culture, and investing in equity in all areas of the business. If you require any assistance throughout the interview process please do not hesitate to contact us so we can work with your needs.

Content Marketing Manager


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Business Development — Physician Recruitment – TELUS Health MyCare – Vancouver, BC


Company: Telus

Location: Vancouver, BC

Job description: addition to digital health monitoring tools, all from an app on your smartphone. This service revolutionizes how Canadians can… environmental change and to optimize recruitment strategy and execution •Deliver on recruitment targets and marketing objectives in…

Expected salary:

Job date: Fri, 17 Sep 2021 07:44:12 GMT

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eCommerce/Social Media Videographer – Vancouver, BC


Company: DFO Global

Location: Vancouver, BC

Job description: , videographers, marketing managers, and project managers, you will help the team evolve their approach for digital media advertising… Successful track record of producing and shooting content for performance marketing ads on digital media channels Highly creative…

Expected salary:

Job date: Wed, 22 Sep 2021 02:45:08 GMT

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Social Media ManagerEIO SolutionsToronto, ON$52,000 a year A college or university degree in marketing, communications or related field with a focus on digital marketing; Job Types: Full-time, Permanent. 20 days ago

Our client, in the marketing industry, is looking for a dynamic Social Media Manager to join their team. With over 20 years of helping to develop entrepreneurial ideas into successful ventures, our client is continually growing and is looking to expand their innovative team. Our client is a multi-national organization that confidently takes on risks and has positively impacted millions of people.

The Social Media Manager must have a strong understanding of current trends in social media and provide insight into various social media platforms and channels.

The ideal candidate would have a background in data analytics and leverage their knowledge of various platforms to share current trends in Social media using industry data. While you would manage a team of Social Media Admins, you would provide advice on what is happening today on various social media channels such as Tik-Tok, Reddit, Instagram and Twitter, including any new channel as and when launched. You should have meticulous attention to detail and ability to work well under pressure in a fast paced highly demanding technical environment. You need to be flexible, adaptable, and ready for a challenge.

What We Offer

· Competitive Compensation Plus commission structure

· Training and Development Opportunities

· Comprehensive Benefits

· Remote work opportunities

· Fun, Collaborative Workspaces

Job Duties

  • Develop & implement impactful social media strategies for the Brand, research trending topics, challenges, industry news, events, announcements, holidays & more
  • Manage a team of social admins and oversee the day-to-day execution of social posts and engagement
  • Liaise with content teams to acquire content & multimedia assets for social posting
  • Provide details on the performance of each social channel on a regular basis supported by data driven analytics (special event post-mortems, etc.)
  • Design and rollout an onboarding process for newly acquired brands, including developing a promotional plan to launch the brand
  • Keeping up-to-date with the latest social media platforms and trends
  • Meet regularly with the Communications Manager to critically review results and analytics and discuss successes and challenges
  • Collaborate with the Research Team to elevate and deepen current reporting tools and KPIs. Measurable KPIs include (but not limited to):
  • Social channel growth (engagement and followership)
  • Click-thru rates
  • Conversion
  • New customer acquisition

Qualifications

· A college or university degree in marketing, communications or related field with a focus on digital marketing;

Knowledge and Skills

  • Must have a passion for social media and the drive to stay on top of current trends, numbers, platform changes, algorithm-driven behavior, and the ever-evolving methods of social media success
  • Must have a proven ability to build engaging social media accounts
  • Experience working on Social Media Platforms such as: Tik-Tok, Reddit, Instagram and Twitter
  • Experience with leading a team of social media admins
  • Have a deep understanding of the community guidelines of major social platforms
  • Advanced understanding of data-driven storytelling
  • Solid copywriting skills
  • Must have excellent communication skills (CS experience an asset)
  • Advanced organizational & record keeping abilities
  • Knowledge of the Airtable platform offers a considerable advantage
  • Good planning, analytical, and decision-making skills;
  • Critical-thinking skills;
  • Flexibility in the workplace;

Reference ID: 1694600298

Job Types: Full-time, Permanent

Salary: $52,000.00 per year

Additional pay:

  • Commission pay

Benefits:

  • Dental care
  • Extended health care
  • Vision care

Schedule:

  • 8 hour shift
  • Monday to Friday

COVID-19 considerations:
Provincial Government COVID-19 Guidelines and protocols in place

Experience:

  • Social Media Marketing: 3 years (preferred)

Work remotely:

  • No

Social Media Manager


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