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Company: eBay
Location: Toronto, ON
Job description: At eBay, we’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We’re in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the team and the role:
We are seeking a dedicated Marketing Manager to shape and implement our search engine marketing strategy. You will be responsible for planning and executing day-to-day operations, reporting, budgeting, and optimization of eBay’s Paid Search campaigns within the Global Marketing team. Paid Search is an integral part of eBay’s broader Performance Marketing organization and serves as one of the key growth drivers of the business. With unmatched inventory eBay is unique among online retailers, and with huge scale comes massive marketing investments to connect sellers and buyers. Our mission is to 1) develop efficiencies through continuous testing and scale, 2) mature standard processes across markets and 3) strategically invest in platforms and tools to improve operations. This is a fantastic opportunity for an individual who is diligent, enjoys working in a result-driven team, is methodical, takes ownership, and can quickly synthesize critical metrics.
What you will accomplish:
Paid Search campaign execution, optimization, and ongoing monitoring
Define/manage campaign objectives in a fast paced, ever-changing environment
Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement
Influence campaign strategy – staying aligned and working towards achievable outcomes
Work with cross-functional teams to leverage expertise, decipher technical requirements and inform solutions
Collaborate with business stakeholders to establish clear marketing goals and deliverables
Ad hoc issue investigation and quantification of business impact
Communicate results consistently and clearly
Contribute to test ideation – hypothesis, measurement, design
Create and organize regular reporting documents and status updates
Top 3 Skills
Data analytics — Strong data mining skills, proficient with Excel, SQL, adept at data visualization & problem solving with a data-first mindset
Project management — Experience with planning and leading projects end-to-end
Campaign Management – Experience with setup and day-to-day management of marketing campaigns within Google Ads
What you will bring:
Bachelor’s degree in business, marketing, finance, applied mathematics or related field preferred
Knowledge of Paid Search Marketing
Ability to conceptualize business problems and solving them through data analysis
Curious in nature and enjoys sleuthing data to identify insights
Works well independently while maintaining collaborative relationships with team
Ability to manage multiple projects simultaneously and balance priorities
Experience with SQL scripting and self-serving on data from multiple data platforms
Working knowledge of analysis techniques — regression, clustering, prediction
Hands on experience with R, Scala, Python or equivalent tools a plus
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at . We will make every effort to respond to your request for accommodation as soon as possible. View our to learn more about eBay’s commitment to ensuring digital accessibility for people with disabilities.
Jobs posted with location as “Remote – United States (Excludes: HI, NM)” excludes residents of Hawaii and New Mexico.
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eBay is a global ecommerce leader that empowers buyers and sellers in over 190 markets. They are seeking a Marketing Manager to oversee the search engine marketing strategy and campaign execution. The ideal candidate should have strong data analytics and project management skills, as well as experience with paid search marketing and campaign management. The position requires a bachelor’s degree in business, marketing, finance, or related field, and the ability to work independently while maintaining collaborative relationships with the team. eBay is an equal opportunity employer and is committed to ensuring digital accessibility for people with disabilities. The job is remote and excludes residents of Hawaii and New Mexico. The website uses cookies to enhance the user experience.
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Expected salary:
Job date: Sat, 27 Jan 2024 23:22:29 GMT
