Creative Manager – Apparel – Contemporary – JRoss Recruiters – Toronto, ON

Company: JRoss Recruiters

Location: Toronto, ON

Expected salary: $80000 – 90000 per year

Job date: Sat, 22 Feb 2025 23:18:55 GMT

Job description: DescriptionCreative & Brand Leadership

  • Develop and execute a strong, cohesive brand identity across all platforms.
  • Oversee all creative aspects of marketing campaigns, product launches, and brand storytelling.
  • Ensure brand consistency in visuals, messaging, and tone across all channels.
  • Work closely with cross-functional teams (e.g., marketing, product, retail) to align brand vision.

Photoshoot Management & Content Creation

  • Plan, coordinate, and direct all catalogue and campaign photoshoots.
  • Ideally, serve as the lead photographer for shoots; otherwise, manage photographers and videographers.
  • Source and manage models, stylists, and other creative professionals as needed.
  • Oversee and produce high-quality photo and video content for social media, e-commerce, and advertising.

Social Media & Community Engagement

  • Develop and execute an engaging content strategy for Instagram, TikTok, Facebook, and other platforms.
  • Create, post, and manage all social media content.
  • Engage with the community, respond to comments/messages, and foster brand loyalty.
  • Analyze and report on social media performance, optimizing for engagement and conversion.

Influencer Marketing & Brand Partnerships

  • Identify, build, and maintain relationships with macro and micro influencers.
  • Manage influencer campaigns from outreach to execution and performance tracking.
  • Develop strategic partnerships with like-minded brands to expand brand visibility.

Marketing & Offline Brand Presence

  • Collaborate with retail teams to ensure a cohesive in-store and digital brand experience.
  • Develop offline marketing materials, such as lookbooks, posters, and campaign collateral.

RequirementsSkills & Experience

  • Proven experience in creative direction, brand management, and content creation.
  • Strong background in photography (preferred) or experience managing photographers.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, Lightroom) and/or Canva.
  • Experience in managing social media platforms and content strategies.
  • Demonstrated ability to run successful influencer marketing campaigns.
  • Strong eye for aesthetics, design, and storytelling.
  • Highly organized, self-motivated, and able to work independently.
  • Passionate about fashion, trends, and digital media.

Bonus Qualifications

  • Video editing and motion graphics skills.
  • Knowledge of paid social advertising (Meta Ads, TikTok Ads).
  • Experience working with Shopify or e-commerce platforms.

If you are a creative powerhouse who thrives in a fast-paced, hands-on role and loves the intersection of fashion and digital storytelling, we’d love to hear from you!Corporate CultureThis multi-brand retailers continues to embrace diversity and supports an inclusive work environment. Working there requires real energy, commitment, flexibility, and true teamwork. Whether you’re a graduate ready to start your retail fashion career, or a professional looking for your next challenge, they offer exciting opportunities to learn, contribute and grow.They welcome diversity and encourage all applications, including people with disabilities. In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, accommodation is available on request for candidates taking part in all aspects of the selection and recruitment process. Also, they continue to embrace diversity and support an inclusive work environment.Position TypePermanent

This content describes a job position in Creative & Brand Leadership, with responsibilities including developing brand identity, managing photoshoots, social media engagement, influencer marketing, and offline brand presence. Requirements include experience in creative direction, photography, Adobe Creative Suite, social media management, and influencer campaigns. Bonus qualifications include video editing skills, knowledge of paid social advertising, and experience with e-commerce platforms. The company values diversity and inclusivity in the workplace. The position is permanent and offers opportunities for growth and learning in the fashion industry. accommodations are available upon request for candidates with disabilities.

Brand Representative – MNT Consulting – Vancouver, BC

Company: MNT Consulting

Location: Vancouver, BC

Expected salary:

Job date: Mon, 24 Feb 2025 23:28:54 GMT

Job description: that every client deserves a marketing strategy that is as unique and exceptional as they are! Our team of Brand Representatives… are experts in personalized direct marketing experiences, and we surpass other firms and channels with our unique approach…

Architectural Sales Representative (South Florida Territory) – Arconic – Orlando, FL

Company: Arconic

Location: Orlando, FL

Expected salary: $95000 – 105000 per year

Job date: Sat, 22 Feb 2025 23:44:44 GMT

Job description: In this role, you will be responsible for conducting thorough research by reading relevant literature and collaborating with marketing and technical service departments. Your keen attention to detail and ability to analyze data will be crucial in identifying key trends and potential strategies for the company. Excellent communication skills and the ability to navigate complex information are essential for success in this position. If you are passionate about staying informed on industry developments and enjoy working collaboratively with cross-functional teams, this role is ideal for you.

Canon – Technical Solutions Consultant – Brampton, ON

Company: Canon

Location: Brampton, ON

Expected salary:

Job date: Wed, 19 Feb 2025 07:44:44 GMT

Job description: Canon has been at the forefront of digital imaging solutions for more than 80 years. We’ve established a diverse culture that’s made us a respected and successful industry leader. Canon’s corporate philosophy is Kyosei: all people, regardless of race, religion, or culture, harmoniously living and working together into the future. We have been recognized by Forbes as one of Canada’s best employers for diversity.Each year, we demonstrate our ongoing commitment to environmental sustainability by participating in programs that support this philosophy and our Environmental Charter. Since 2019, Canon Canada has been named one of Canada’s Greenest Employers, an award that recognizes employers leading the way in creating a culture of environmental awarenessWe’ve adopted to the new world of work by introducing multiple workstyles to compliment our philosophy of belonging. We have high expectations of ourselves – and of you. We expect you to contribute from Day 1. We want your career with us to be a journey, and we provide the tools to help you succeed and have a valuable role in Canon’s story.We offer comprehensive health and wellness benefits, learning and development opportunities, recognition programs, and other perks.Join our team and reap the rewards as we take Canon to the next level!Technical Solutions Consultant – Hybrid

  • Do you have strong knowledge in Colour Theory?
  • Do you enjoy being the catalyst between Software Implementation and Sales Executives?

#LIS#
If yes, our Technical Solutions Consultant role could be right for you! You will report to the Sr. Sales Manager – Production, and will be part of an innovative team that is dedicated to delivering exceptional solutions to clients. In this role, you will partner with Print Production Account Executives to provide pre and post sales solutions support, lead discovery meetings with customers. Conduct testing and product trials, implement software solutions and much more.Key Responsibilities:

  • Lead discovery meetings with account executives and customers
  • Conduct needs assessments to understand customers document workflow
  • Analyze customer applications and recommend solutions
  • Conduct testing and product trials and provide proof of concepts
  • Implement software solutions
  • Perform product demonstrations
  • Conduct end user software training
  • Partner with Account Executives in preparing quotes, proposals, and account reviews
  • Provide ongoing training to the Account Executives and to Service

To Succeed, You Will Need:

  • Post-secondary education in the Graphic Arts field
  • Colour Theory or G7 certification
  • Minimum of 3 years experience in related field or role
  • Knowledge of Onyx, Prisma, Colour Management Software and Workflow Software
  • Project, process and time management to balance multiple initiatives at the same time

Why Join?HYBRID WORK

  • We offer a Hybrid work schedule. You will be in the office Mondays and Wednesdays each week, and can work from home for the remainder of the week (subject to specific business needs requiring office attendance)
  • When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools

BENEFITS

  • Comprehensive health coverage plan that includes medical, dental and vision
  • Life insurance, disability and wellness programs
  • Vacation, Paid Personal Time and Sick days
  • Matching RRSP contribution & Profit-Sharing Program
  • Tuition Assistance Program for professional continuing education
  • Discounts on Canon products, retailers, memberships and more!

EMPLOYEE PERKS

  • Free coffee and snacks
  • On-site cafeteria and outdoor patio
  • Employee gym and fitness centre
  • Employee referral program
  • Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
  • Community involvement

Join our team and reap the rewards as we take Canon to the next level!As an equal opportunity employer, we welcome applications from all backgrounds and are committed to supporting and celebrating the diversity in our workforce. While we appreciate all applicant submissions, only those considered to be most qualified will be contacted for further assessment.Canon Canada Inc. is proud to provide accommodation(s) during the recruitment process. For applicants requiring accommodation in the recruitment and assessment process and when hired, please contact us at or at 1-855-531-3850 or 905-863-8713.Since 1973, Canon Canada has been the leading provider of consumer, business, and professional digital imaging innovation. Headquartered in Brampton, Ontario, with additional offices across the country, we are committed to the highest level of customer satisfaction and loyalty and provide 100% Canadian-based service and support for every product we distribute.To learn more about Canon, visit

SalesForce Developer (GTA, ON, Canada) – Agilno – Toronto, ON

Company: Agilno

Location: Toronto, ON

Expected salary:

Job date: Sat, 22 Feb 2025 23:05:52 GMT

Job description: About Agilno:Agilno is a software development company that collaborates with product-led North American companies to plan, design, develop, and optimize digital products. With over 8 years of experience, we specialize in delivering cutting-edge technology solutions that drive revenue and engagement. Our team is passionate about innovation, cloud infrastructure, and automation, ensuring high-quality software delivery at scale.Position Overview:We are seeking a skilled and experienced Salesforce Developer to join our software development agency. The ideal candidate will be responsible for designing, developing, and optimizing Salesforce solutions for our clients. This role involves working closely with cross-functional teams to implement best practices and enhance business processes using Salesforce.Key Responsibilities:

  • Design, develop, and maintain Salesforce applications and integrations.
  • Customize Salesforce fields, objects, workflows, validation rules, reports, dashboards, and process automation.
  • Develop and deploy Apex classes, triggers, Lightning components, and Visualforce pages.
  • Integrate Salesforce with third-party applications and other business systems.
  • Manage user roles, permissions, profiles, and data security settings.
  • Collaborate with clients and internal teams to understand business requirements and translate them into Salesforce solutions.
  • Troubleshoot and resolve technical issues, ensuring optimal system performance.
  • Provide training and support to end-users for efficient Salesforce utilization.
  • Stay updated on Salesforce updates, releases, and best practices.

Required Qualifications:

  • Minimum of 3 years of experience in Salesforce
  • Proficiency in Salesforce configuration, automation tools (Flow, Process Builder, etc.), and security settings.
  • Strong expertise in Apex, SOQL, Lightning Web Components, and API integrations.
  • Excellent problem-solving skills and ability to work in a fast-paced agency environment.
  • Strong communication and client management skills.
  • Experience with CPQ, Marketing Cloud, or other Salesforce products.
  • Knowledge of data migration and ETL tools.
  • Prior experience working in a software development agency or consultancy
  • Experience with Agile methodologies and project management tools (JIRA, Trello, etc.)
  • Excellent communication, organizational, and project management skills.
  • Expressed creativity, innovation, and thinking outside the box

Why Join Us?

  • Exciting Infrastructure Challenges: Work on Saleforce configuration, automation, API integration.
  • Competitive Compensation: Transparent salary structure with performance-based bonuses.
  • Professional Growth: Internal training, workshops, and external education budget.
  • Flexible Work Culture: Remote and hybrid options with flexible work hours.
  • Health & Wellness: Comprehensive health insurance and paid time off (20 days per year).
  • Collaborative Environment: Work with top engineers and contribute to high-impact projects.

How to Apply: If you meet the qualifications and are excited about the opportunity to join our team, please submit your resume and a cover letter highlighting your relevant experience and accomplishments toNote: Only shortlisted candidates will be contacted. Selected candidates may be required to complete an offline technical task as part of the interview process.

Agilno is a software development company that specializes in working with product-led North American companies to plan, design, develop, and optimize digital products. They are currently seeking a skilled and experienced Salesforce Developer to join their team. The ideal candidate will be responsible for designing, developing, and optimizing Salesforce solutions for clients. Responsibilities include designing and maintaining Salesforce applications, customizing fields and workflows, integrating with third-party applications, and collaborating with clients and internal teams. Required qualifications include at least 3 years of Salesforce experience, proficiency in Salesforce tools, strong problem-solving skills, and experience with Agile methodologies. Benefits of joining Agilino include competitive compensation, professional growth opportunities, flexible work culture, health and wellness benefits, and a collaborative work environment. Interested candidates can apply by submitting their resume and cover letter.

Market Manager – Premium Retail Services – Orlando, FL

Company: Premium Retail Services

Location: Orlando, FL

Expected salary:

Job date: Sun, 23 Feb 2025 03:00:49 GMT

Job description: The job entails being responsible for maintaining the overall presence and appearance of products and marketing materials at designated retail locations. The individual will take ownership of ensuring a high level of compliance with the client’s marketing strategies to maximize their investment. A deep understanding of the products is required in order to effectively and passionately promote them to customers. This role involves attention to detail, organization, and a strong commitment to promoting and showcasing the client’s products in the best possible light.

Deloitte – Business Operations Manager, Deloitte Global, Global Contact Center – Toronto, ON

Company: Deloitte

Location: Toronto, ON

Expected salary: $85000 – 156000 per year

Job date: Wed, 19 Feb 2025 23:05:20 GMT

Job description: Job Type: Permanent
Work Model: Remote
Reference code: 128207
Primary Location: Toronto, ON
All Available Locations: Toronto, ON; Ottawa, ONOur PurposeAt Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.By living our Purpose, we will make an impact that matters.

  • Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
  • Experience a firm where wellness matters.
  • Be expected to share your ideas and to make them a reality.

—Deloitte Global is the engine of the Deloitte network. Our professionals reach across disciplines and borders to develop and lead global initiatives. We deliver strategic programs and services that unite our organization.What will your typical day look like?As the Business Operations Manager, you will be responsible for delivering business performance insights and analytics to drive data led business decisions and optimization for the Global Contact Center.In this role you will also:

  • Establish suite of management information to enable business performance insights and analytics delivering recommendations to key decision makers.
  • Perform data trending analyses of performance over time and performance against benchmarks to support insight-based decision-making process.
  • Support execution of functional (service operations, client services, workforce management, L&D) performance reviews including maturity assessments and strategic deep dives focused on delivering optimization and effectiveness.
  • Support execution of strategic initiatives, working with function teams and Business Partners (Talent, Finance, Technology & Innovation, and Reporting) identify issues and opportunities.
  • Support GCC COO to perform additional job-related duties as requested.

About the teamGlobal CoRe provides seven fundamental services to Deloitte around the world: knowledge services, creative services, contact center, data management assessment services, data protection, procurement, and real estate. We develop new and innovative ways to improve how these services are delivered across the organization, leveraging our global scope and strength to serve our organization within and across borders.Enough about us, let’s talk about you

  • Strong business analytics experience, with a focus on data driven insights and management information dashboards
  • Client-service minded with a focus on continuous improvement
  • Highly organized and proactive, confidently raising issues and ideas to leaders
  • Demonstrated leadership and attention to detail skills through prior experience at the strategic and tactical/implementation levels
  • Excellent interpersonal skills, with ability to build connections and networks
  • Proven trust in handling sensitive information and situations
  • Mastery of Microsoft Office (Excel, PowerPoint, Word, Power BI) with strong attention to detail and best in class deliverables
  • Experience in Technology and Transformation advantageous
  • Minor travel involved

Total RewardsThe salary range for this position is $85,000 – $156,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people’s unique strengths and contributions and rewarding the value that they deliver.Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. Some representative examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, 38+ days off (including 10 firm-wide closures known as “Deloitte Days”), flexible work arrangements and a hybrid work structure.Our promise to our people: Deloitte is where potential comes to life.Be yourself, and more.We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.You shape how we make impact.Diverse perspectives and life experiences make us better. Whoever you are and wherever you’re from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute.Be the leader you want to beSome guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.Have as many careers as you want.We are uniquely able to offer you new challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.The next step is yoursAt Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our , and the .We encourage you to connect with us at if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.Deloitte Canada has 20 offices with representation across most of the country. We acknowledge that Deloitte offices stand on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty. We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a relationship of respect, collaboration, and stewardship with Indigenous communities in our shared goal of reconciliation and environmental sustainability.

Product Manager – Flybits – Toronto, ON

Company: Flybits

Location: Toronto, ON

Expected salary:

Job date: Sat, 22 Feb 2025 23:33:11 GMT

Job description: About the JobReady to shape the future of our platform? We’re on the lookout for a dynamic Product Manager to lead the charge in growing our product offerings in the financial sector. In this role, you’ll work cross-functionally with Engineering, Solutions, Design and your fellow product leaders to steward the creation and deployment of innovative product solutions. You’ll focus deeply on improvements to support our current customers, as well as new, innovative opportunities that support our growth goals. Get ready to dive into the heart of innovation as you design cutting-edge solutions to meet our Go-To-Market (GTM) goals while ensuring our existing customers are wowed with continuous enhancements. If you’re passionate about making a real impact, working with a talented team, and being at the forefront of technological advancement, then this role is made for you.. If this sounds interesting, please apply!This role is a hybrid position requiring you to be on-site in our Yonge-Dundas Square Office three times a week (Monday, Tuesday and Thursday).Key Responsibilities:

  • Ownership of Product Line/Solution: Take charge of a product line and/or, driving its development from conceptualization to customer release and beyond. Execute on high value initiatives while dealing with complexity and competing priorities.
  • Strategic Planning: Help define the product vision and strategy, translating that vision into a clear roadmap to drive growth. Align the product roadmap with business goals, focusing on delivering value to our customers and achieving Go-To-Market (GTM) objectives.
  • Cross-functional Collaboration: Work closely with engineering, solutions and product design to create the best Fintech solutions in the market.
  • Product Marketing & GTM Activities: Work closely with our Growth team to develop product positioning, packaging and delivery of specific features and solutions to market.
  • Product Enhancement and Fixes: Leveraging continuous customer discovery methods, identify areas for improvement and address customer feedback by implementing product enhancements and fixes to ensure customer satisfaction and retention.
  • Team Leadership: Support the development and leadership of a dynamic product discipline, fostering a culture of innovation, collaboration, and excellence to handle the increased capacity of work effectively.

Must-Have Qualifications:

  • Experience in Digital Product Management: 4+ years of experience in digital product and/or design function with a proven track record of working as a Product Owner or Product Manager, demonstrating your ability to drive product initiatives through the product lifecycle from concept to design to development to release of software.
  • Strategic Vision and Execution: Expertise in aligning business objectives with product goals and executing on product initiatives autonomously. You should be adept at taking ownership of initiatives, driving them forward, and delivering results that align with overarching business strategies.
  • Technical Acumen: Understanding of technology and how engineering teams operate is crucial. You should be familiar with the inputs required from design to engineering and possess the skills to manage the collaboration effectively.
  • Product Marketing: Expertise in the downstream phases of the product lifecycle, involving product positioning, packaging, product marketing content development and support of GTM activities.
  • Finance Sector Background: Prior experience in the financial sector is necessary to understand the unique challenges and opportunities within the industry.

Nice-to-Have Qualifications

  • Design Background: Experience or background in product and/or UX design would be advantageous, enabling you to contribute to the creative and user-centric aspects of product development.
  • Start-up Experience: Previous experience working at banks or start-up/scale-up companies would be beneficial, providing insights into diverse operational environments and agile approaches to product development.
  • Effective Communication: Experience presenting complex subject matter and facilitating collaboration or workshops with diverse team members demonstrates your ability to communicate effectively and foster teamwork.

What We Provide:

  • The opportunity to join an innovative company alongside a collaborative team of creative thinkers.
  • A fulfilling career path offering diverse global prospects for professional growth.
  • Competitive compensation and comprehensive benefits package.
  • Internal training and professional coaching to support your development and enhance skills.
  • Generous vacation policy including bi-weekly summer hours and holiday slowdown in December.
  • Freedom to choose between Mac and PC for customizing your workspace.

About FlybitsNamed by LinkedIn Top Startups and Canadian Innovation Exchange Top 10 as one of the hottest high-growth global companies to work for in the country, Flybits enables our customers in financial services to provide hyper-personalized experiences through the power of data science and context-aware computing. Some of our recent accomplishments include:

  • Canada’s Top 50 Fintech Companies by Digital Finance Institute
  • 2019 Technology Fast 50™ award winner by Deloitte Canada
  • LinkedIn Top 15 Startup
  • Canadian Innovation Exchange Top 10

Flybits empowers enterprises to connect with their customers more meaningfully through micro-personalized experiences, powered by contextual data. Flybits aggregates disparate sources of relevant public and proprietary data without technical hassle, enabling Fortune 500 organizations to build sophisticated and evolving customer engagement programs with ease. Leveraging unique and patent-protected AI and machine learning capabilities, experiences created through Flybits become increasingly effective in delivering success. From driving product awareness to offering virtual concierge-style services, enterprises across the globe are using Flybits to add significant value to the lives of their customers and preparing themselves for the new data economy.Flybits is an Equal Employment Opportunity Employer. Employment, recognition and advancement at Flybits are based solely on individual merit and qualifications directly related to professional competence. We provide equal opportunity without regard to race, colour, gender, ethnicity, ancestry, national origin, age, religious affiliation (or lack thereof), sexual preference or orientation (or lack thereof), pregnancy status, medical condition, marital status, or any other characteristic protected by the law.Flybits is committed to making all reasonable accommodations to ensure compliance with the Ontario Human Rights Code and other applicable provincial disability laws, in addition to any federal or local requirements.

Flybits is seeking a dynamic Product Manager to lead the growth of their financial sector product offerings. Responsibilities include owning product lines, strategic planning, cross-functional collaboration, product marketing, and team leadership. The ideal candidate will have experience in digital product management, strategic vision execution, technical acumen, and a background in the finance sector. Nice-to-have qualifications include a design background, start-up experience, and effective communication skills. Flybits offers competitive compensation, comprehensive benefits, professional development opportunities, and a collaborative work environment. Flybits is a top high-growth global company in Canada, empowering enterprises to provide hyper-personalized experiences through data science and context-aware computing. Flybits is an Equal Employment Opportunity Employer committed to providing equal opportunities for all employees.

Sales Engineer Industrial – ACF – Orlando, FL

Company: ACF

Location: Orlando, FL

Expected salary:

Job date: Sun, 23 Feb 2025 04:48:21 GMT

Job description: The Marketing Specialist for Air Compressor Products will be responsible for input and participation in the marketing efforts for industrial air compressor products. This role will have a sales focus, working closely with internal and external customers to promote and sell these products. The ideal candidate will have a basic understanding of marketing principles and be able to handle high-pressure situations with ease. Adaptability and strong communication skills are essential in this role to effectively market air compressor products to target audiences.