Company: Royal Bank of Canada
Location: Toronto, ON
Expected salary:
Job date: Sat, 19 Apr 2025 07:55:24 GMT
Job description: Job SummaryJob DescriptionWhat is the opportunity?RBC Borealis is seeking a dynamic Marketing Manager to enhance our brand’s presence within the fintech industry, academic institutions, and the AI and engineering communities. In this role, you will lead event marketing initiatives, manage our social media channels, and utilize analytics to drive informed marketing strategies. Your efforts will directly contribute to expanding our brand awareness and engaging our target audiences effectively.Your Responsibilities Include:Planning and executing events, including presence at conferences, partner events, and community meetups;Overseeing all aspects of event execution, including setup, attendee logistics, and post-event analysis to create innovative and memorable experiences that boost brand awareness, drive audience engagement and compliment recruitment efforts.Develop and implement compelling social media marketing campaigns aligned with organizational and program goals.Monitor and analyze marketing campaign performance using tools like Google Analytics and LinkedIn Campaign Manager; provide actionable insights for optimization, and prepare consolidated reporting;Manage the development of marketing assets, including copywriting and collaboration with designers, and other stakeholders to ensure high-quality and consistent messaging and branding;Manage ad-hoc requests and projects, providing general marketing support across the team.Work cross-functionally with subject matter experts and technical teams across RBC Borealis and RBC.This is an individual contributor role.Must-Have:Bachelor’s degree in Marketing, Communications, or a related field.2-3 years of relevant experience in social media marketing, event marketing, and/or communications.Excellent written and verbal communication skills.Proven track record of executing a content and/or brand strategy.Experience working in social media campaign execution, digital marketing, and/or analytics.Event marketing experience, with ownership over an events calendar from strategy through to execution.Proficiency in marketing platforms, including Google Analytics and LinkedIn Campaign Manager.Strong interpersonal skills, team player, and relationship builder.Excellent organizational and time-management skills with the ability to manage multiple campaigns and evolving priorities simultaneously.Nice-to-Have:Demonstrable understanding of technology topics and trends, specifically data and AIExperience and/or familiarity with financial services.Experience in fintech or startups.Familiarity with email marketing tools (e.g., Mailchimp).Knowledge of SEO principles and content management systems like WordPress.What’s in it for you:Be part of a dynamic and flexible working environment.Join a team that thinks progressively and works collaboratively, supporting each other to reach full potential.Access a comprehensive Total Rewards Program, including bonuses, flexible benefits, competitive compensation, commissions, and stock options where applicable.Benefit from leaders who support your development through coaching and managing opportunities.Have the ability to make a difference and lasting impact on a local-to-global scale.About RBC Borealis:RBC Borealis, an RBC Institute for Research, is a curiosity-driven research center dedicated to achieving state-of-the-art advancements in machine learning. Established in 2016, with labs in Toronto, Montreal, Waterloo, and Vancouver, we support academic collaborations and partner with world-class research centers in artificial intelligence. Our mission focuses on ethical AI that helps communities thrive, with machine learning scientists performing fundamental and applied research in areas such as reinforcement learning, natural language processing, large language models, deep learning, and unsupervised learning to solve groundbreaking problems in diverse fields.Inclusion and Equal Opportunity Employment:RBC is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, Aboriginal/Native American status, or any other legally protected factors. Disability-related accommodations during the application process are available upon request.#Ll-Hybrid#LI-POSTJob Skills Brand Marketing, Budgeting, Community Events, Content Development, Digital Marketing Campaigns, Email Marketing, Event Management, Event Planning, Logistics, Marketing, Marketing Campaigns, Multichannel Communications, Social Media Marketing, Website Analytics, WordPress Content ManagementAdditional Job DetailsAddress: 777 BAY ST, TH 27:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: TECHNOLOGY AND OPERATIONSJob Type: RegularPay Type: SalariedPosted Date: 2025-04-17Application Deadline: 2025-05-30Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .
RBC Borealis is seeking a Marketing Manager to enhance the brand’s presence within the fintech industry, academic institutions, and AI and engineering communities. Responsibilities include planning and executing events, managing social media channels, and utilizing analytics for marketing strategies. Must have a degree in Marketing or related field, 2-3 years of relevant experience, and proficiency in marketing platforms. Nice-to-haves include understanding of technology topics, financial services experience, and familiarity with email marketing tools. RBC offers a dynamic and flexible working environment, access to a comprehensive Total Rewards Program, and opportunities for development. RBC is an equal opportunity employer committed to diversity and inclusion.
