About KNIGHTLABS
At the intersection of data, technology, and human behavior, KNIGHTLABS helps brands build deeper connections with their audience across all things digital. We are the digital and social agency that is evolving the way healthcare brands interact with their audience. Our clients include major pharmaceutical, early-stage biotechnology, and consumer health and wellness companies. But that’s enough about us, let’s talk about you.
About You
We are looking for a Senior Marketing Analyst to join our Data and Decision Science team. You will be a valued advisor responsible for uncovering insights around owned/earned social reporting, audience segmentation, social listening, survey data, behavioural data, customer database analytics, marketing consulting services and other general digital media analytics. You identify new mixed methodologies and tools to collect and analyze audiences and campaigns.
Responsibilities
- Conduct primary and secondary research using both qualitative and quantitative methods (including social listening, surveys, focus groups, etc.)
- Own reporting and data management of ongoing digital, social and creative programs
- Work closely with the account service, creative teams and vendors
- Present reports and other materials to clients on a regular basis
- Use social and behavioural sciences to create models of behaviour and inform audience strategy and tactics
- Provide integrated, analytic marketing solutions to improve client decision-making
- Design and conduct informative and actionable analysis
- Develop marketing and educational strategies based on insights
- Track marketplace, technology and consumer trends
- Keeping a pulse on the industry and building up knowledge of business strategy issues
- Lead post-campaign analysis and reporting, determines the effectiveness of strategic approach, and identifies implications for future efforts
- Organize, prioritize and perform multiple tasks under pressure and often tight deadlines
- Manages up and keeps supervisor in the loop in order to advise, as needed
Qualifications/Requirements
- Bachelor’s Degree in Social Sciences, Business or Marketing, Communications, or related field (Masters or PhD is a plus)
- Minimum 2-5 year of experience online media/digital advertising analytics, research or similar fields
- Minimum 2-5 years of experience working in a market research, PR or advertising agency environment
- Experience with social conversation and listening tools (e.g., Pulsar, Crimson Hexagon, Brandwatch, Netbase, Quid, Trendkite, etc)
- Experience working in the healthcare or pharmaceutical industries
- Able to merge qualitative and quantitative data to devise insight-based campaign decisions, both strategic and tactical
- Solid research skills and proven data interpretation capabilities
- Experience in translating data and research into strategic insights and recommendations
- Well versed in paid social, display and search, and web analytics
- Excellent verbal and written communication skills, and an ability to prepare clear and concise client-ready documents
- High-level proficiency in Microsoft Office and Google Suite
- Experience with data visualization tools such as Tableau
- Experience using analytics software such as Google Analytics
- Insatiably curious, a lifelong learner
- Passionate about great work, your team, and our business
Application Process
We are an equal opportunity employer and value diversity at our company. We are also an inclusive employer and offer reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please let us know when you submit your application.
We appreciate all expressed interest in this position, however; only the candidates selected for interview will be contacted.
Job Types: Full-time, Permanent
Salary: $71,347.00-$87,202.00 per year
Additional pay:
Benefits:
- Casual dress
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Paid time off
- Vision care
Schedule:
Experience:
- online media analytics, research or similar fields: 2 years (required)
- market research, PR or advertising agency environment: 2 years (required)
Work remotely:
