Senior Technical Analyst (Conversions) – Sapiens International – Toronto, ON

Company: Sapiens International

Location: Toronto, ON

Expected salary:

Job date: Fri, 16 May 2025 05:07:02 GMT

Job description: Role: Sr. Technical Analyst (Conversions)Location: RemoteJob Description:Sr. Technical Analyst (Conversions) – SNAP DivisionSapiens is seeking a skilled Sr. Technical Analyst (Conversions) to join our team and play a key role in designing and delivering robust technical solutions.Job Summary:The Technical Analyst operates under limited supervision working on product implementation and integration projects. Depending on specific project needs, this individual will assist on data conversion projects for new CoreSuite implementations as well as conduct business process analysis, needs assessments, and preliminary cost/benefits analysis to align technology solutions with business initiatives. For data conversion projects, the Technical Analyst is responsible for working on the implementation aspects of the conversion process including conversion setup, maintaining and running load programs, testing, and reconciliation.The Technical Analyst is accountable for understanding the business environment and processes to be able to derive practical business-system solutions as related to the specific goals of the project. The Technical Analyst must ensure that all aspects of the business need or problem are correctly reflected in the solution developed by the solutions team. The development and quality assurance teams will rely on the judgment and expertise of the Technical Analyst for all business process-related questions arising from the development work and subsequent testing.Responsibilities:

  • Uses sound judgment and experience to solve moderately complex business process problems or to propose solutions for these problems to Sapiens management and to clients
  • Applies industry knowledge and expertise to guide client in business and process decisions
  • Provide technical analysis to clients, third parties, and various bureaus/external vendors.
  • Troubleshoot and resolve technical issues related to the core system
  • Conduct initial and on-going set-ups of technical configurations
  • Map billing to client GL accounts and document required configurations to financials
  • Leads business process analysis, needs assessments and preliminary cost/benefits analysis to align IT solutions with business initiatives
  • Provide advice to internal and external software development personnel.
  • Defines and documents clear and concise business requirements that describe business scenarios and processes in language understandable to both technical and domain stakeholders
  • Assist clients with running, configuring, and troubleshooting batch issues and respond to clients on functionality and technical details.
  • Develops and maintains conversion load programs
  • Provides analysis and consultation to clients during application conversion
  • Develops and maintains validation processes to ensure conversion accuracy
  • Work directly with clients to perform analysis, configuration and implementation of the conversion process and routines.
  • Documents process and procedures and maintains existing conversion documentation.
  • Works with development and quality assurance teams to ensure a technically sound solution.
  • Provides input to and review of estimates at each phase of a project
  • Produces output documentation and provides guidance to users as appropriate
  • Performs analyst work related to more technical items such as interfaces and batch
  • Able to write simple database queries and update scripts to assist with more complex configuration, issue analysis and troubleshooting
  • Works as the liaison between client stakeholders, project team members, software engineers and quality assurance personnel
  • Facilitates or participates in periodic sales support: demonstrations, preparation of RFP response, gap analysis studies
  • Perform other duties as required.

Years of Experience:

  • 3-5 years of business and/or technical analysis experience in the Workers’ Compensation industry and/or equivalent experience with other policy, claims or billing applications.
  • 3+ years of data conversion experience

Skills and Knowledge:

  • Excellent interpersonal, verbal, written and presentation skills
  • Ability to set, drive and achieve deliverables
  • Strong facilitation skills
  • Strong domain expertise in functional areas and lines of business relevant to Sapiens strategy such as workers comp claims and underwriting is desired.
  • Strong knowledge of Use Case modelling
  • A strong knowledge of the Workers Compensation insurance industry is desired.
  • Working knowledge of business modelling, requirements, and analysis & design disciplines of overall iterative software development life cycle
  • Must demonstrate the ability to effectively communicate business concepts to both technical and end users
  • Must demonstrate strong analytical and problem solving skills
  • Experience with Microsoft Office products (Word, Excel, MS Project, Visio)
  • Experience with relational databases (SQL Server and/or Oracle)
  • Strong SQL skills with experience utilizing multiple structured query languages, including SQL Server
  • Knowledge of logical and physical data modelling
  • Experience with ETL tools, preferably Talend
  • Experience with XML for data presentation and communication
  • Travel: Requires up to 50% travel based on client needs, during peak times

Education/Certifications/Training:Bachelor’s degree in business, marketing, computer science and/or related field; related work experience can be substituted for educational requirement.About SapiensSapiens International Corporation (NASDAQ and TASE: SPNS) is a global leader in intelligent insurance software solutions. With Sapiens’ robust platform, customer-driven partnerships, and rich ecosystem, insurers are empowered to future-proof their organizations with operational excellence in a rapidly changing marketplace. We help insurers harness the power of AI and advanced automation to support core solutions for property and casualty, workers’ compensation, and life insurance, including reinsurance, financial & compliance, data & analytics, digital, and decision management. Sapiens boasts a longtime global presence, serving over 600 customers in more than 30 countries with its innovative SaaS offerings. Recognized by industry experts and selected for the Microsoft Top 100 Partner program, Sapiens is committed to partnering with our customers for their entire transformation journey and is continuously innovating to ensure their success.At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic.Sapiens is an E-Verified & Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.#LI-Remote

Job Summary for Sr. Technical Analyst (Conversions) at Sapiens

Location: Remote
Division: SNAP

Sapiens is seeking a Sr. Technical Analyst (Conversions) to play a key role in implementing and integrating technical solutions. The analyst will operate under limited supervision, focusing on data conversion projects associated with CoreSuite implementations, conducting business process analysis, and aligning IT solutions with business goals.

Responsibilities:

  • Analyze and solve moderately complex business processes.
  • Provide technical analysis and guidance to clients and third parties.
  • Troubleshoot core system issues and manage initial technical setups.
  • Conduct business process analyses and preliminary cost/benefit assessments.
  • Document business requirements clearly for technical and non-technical stakeholders.
  • Assist clients with configuration, troubleshooting, and the conversion process.
  • Develop and maintain conversion load programs and validation processes.
  • Liaise between clients, project teams, and quality assurance personnel.
  • Support sales through demonstrations and gap analysis studies.

Experience Required:

  • 3-5 years in business/technical analysis within the Workers’ Compensation industry or similar.
  • 3+ years of data conversion experience.

Skills and Knowledge:

  • Excellent communication, facilitation, and analytical skills.
  • Strong knowledge of Workers’ Compensation insurance and business modeling.
  • Proficiency in Microsoft Office, SQL (Server/Oracle), and ETL tools (preferably Talend).
  • Familiar with XML and database management.

Education:
Bachelor’s degree in a related field or equivalent experience.

Travel:
Up to 50% travel required during peak times.

About Sapiens

Sapiens is a global leader in intelligent insurance software solutions, serving over 600 customers worldwide. The company is recognized for its commitment to diversity, equity, and inclusion in the workplace and is an Equal Opportunity employer.

Assistant Manager, Facilities & Maintenance Conversions – Pacific National Exhibition – Vancouver, BC

Company: Pacific National Exhibition

Location: Vancouver, BC

Job description: and experienced Assistant Manager, Facilities & Maintenance Conversions who will oversee the event setup and teardown for our seasonal…, festivals, trade shows, community events, and other high-profile events. The Assistant Manager – Facilities and Maintenance…
This content describes the job of an experienced Assistant Manager, Facilities & Maintenance Conversions who will be responsible for overseeing event setup and teardown for various seasonal events, festivals, trade shows, community events, and other high-profile events. The Assistant Manager will also handle facility maintenance tasks.
Position: Senior Data Analyst

Company: Confidential

Location: Toronto, ON

Responsibilities:
– Analyze data to identify trends and patterns
– Provide insights and recommendations to improve business operations
– Develop dashboards and reports to visualize data for stakeholders
– Collaborate with cross-functional teams to drive data-based decision making
– Clean and organize large datasets for analysis
– Stay current on industry trends and best practices in data analysis

Requirements:
– Bachelor’s degree in Statistics, Mathematics, Computer Science, or related field
– 3+ years of experience in data analysis
– Proficiency in SQL, Python, R, or other data analysis tools
– Strong communication and presentation skills
– Ability to work in a fast-paced environment and manage multiple projects simultaneously
– Experience with data visualization tools such as Tableau or Power BI is a plus

If you meet the requirements and are interested in this exciting opportunity, please apply through the provided link.

Expected salary: $65000 – 80000 per year

Job date: Fri, 04 Apr 2025 00:18:13 GMT

newDigital Marketing CoordinatorTERRONI INC.3.7Toronto, ON$50,000 a year Develop digital marketing strategies that help achieve marketing objectives from growth to conversions. 2+ years of experience in the digital marketing field. 3 days ago·More…View all TERRONI INC. jobs – Toronto jobsSalary Search: Digital Marketing Coordinator salaries in Toronto, ONSee popular questions & answers about TERRONI INC.

Terroni is seeking a Digital Marketing Coordinator to join our passionate Marketing team, share our strong family values and love of Italian food, culture, and tradition. Beginning with our first small storefront on Queen West in 1992, we have grown to encompass nine restaurant locations in Toronto, including our two bakery restaurants operating under the banner of Sud Forno and our central kitchen, storefront, and cafe, Spaccio.

If you are a digital marketing aficionado with a passion for all things digital, we would love to have you consider a career with us. You will have the opportunity to work on exciting new digital projects and you can look forward to starting each work day in a place that will offer you challenges, opportunities and personal rewards. We offer a competitive salary, beautiful locations to work from, dynamic and interesting people with whom to work, and lots more.

Duties:

  • Develop digital marketing strategies that help achieve marketing objectives from growth to conversions
  • Collaborate with team members on marketing campaigns
  • Manage company website with responsibilities such as general upkeep and maintenance, new page development, optimizing media and content, track analytics and conduct user experience research for development of upcoming new website
  • Maintain and grow company e-commerce store with responsibilities such as general upkeep, organization of products and their categories, new product listings, working closely with marketing team to coordinate content creation and analysis of insights to improve and further develop website interface and experience
  • Strategize and manage ads on Facebook, Instagram and Google from identifying objectives, targets and appropriate placements to optimizing spend and performance based on insights
  • Collaborate with marketing team on social media strategy, content creation and calendars
  • Collaborate with marketing team on email marketing strategy from campaign automation to audience optimization
  • Lead Google My Business, OpenTable and DoorDash maintenance and upkeep
  • Evaluate analytics and insights from all digital channels and asses and report performance against identified goals
  • Verify that all marketing collateral remains on brand and follows the company’s style guides

Qualifications:

  • Fluency in written and oral Italian favourable
  • Degree in Marketing/Media/Communications or related field
  • 2+ years of experience in the digital marketing field
  • Proven success in strategizing digital campaigns that have achieved Marketing objectives
  • Thrive under pressure when needed and in a fast and multi-project environment
  • Excellent time management and organizational skills
  • Passion for all things digital
  • Proficient with Shopify, Facebook and Google Ads, WordPress, Mailchimp, Social Media Platforms and ability to evaluate analytics to gain insight and suggest enhancements
  • Base knowledge of Adobe Creative Cloud

Salary: $50,000 + Benefits

Digital Marketing Coordinator


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Strategist, Digital ExecutionNeo Media World3.8Toronto, ON Experience in performance-based media (optimizing towards on-site conversions such as engagement or sales). Please note that this is NOT an entry level role –… 30+ days ago·More…View all Neo Media World jobs – Toronto jobsSalary Search: Strategist, Digital Execution salaries in Toronto, ON

Company Profile:

Neo Media World is a global, digital-first media agency with more than 1,000 professionals in 40 offices around the world who are dedicated to performance and driving tangible results. We apply a data- driven strategic approach and cutting-edge technologies across all Digital disciplines. Neo is a part of GroupM, the largest buyer of media in the world. Our mission is to be the best in class, full-service global media network that delivers performance results via a 360 strategy.


Duties:

Strategists are part of the day-to-day planning and execution of each account. The strategist is expected to have a complete and unquestioned understanding of their assigned client’s media business and overall marketing objectives. As a Senior Associate, Digital Execution you are responsible for aiding in development and management of the client’s strategy, media plans, execution (including programmatic, social and ad serving platforms) and analysis from beginning to end. They are also expected to maintain significant mid-level client relationships. Please note that this is NOT an entry level role – digital media buying experience is a must. This position reports to the Media Director.


Position Description:

  • Day-to-day participation in the media plan including buy recommendations, research, execution details, budgets/accounting
  • Works with the Media Supervisor to develop strategies and recommendations for media plans
  • Prepare, write, and present media plans, proposals and analyses including both digital and traditional components/tactics
  • Execution of digital campaigns; start to finish including utilizing self-serve programmatic platforms while mitigating overlapping inventory and strategies
  • Actively manage delivery of programmatic recommendations and negotiations
  • Leads analysis that helps direct optimization recommendations
  • Define and optimize campaign KPI’s that deliver against the strategy and exceed client expectations
  • Monitor workflow for quality, timeliness, and appropriate resources
  • Handles day-to-day client requests and questions with the support of the Media Supervisor
  • Oversees client billing and discrepancies via Prisma/MediaOcean
  • Develop and oversee analytical dashboards in Excel and/or data visualization dashboards through compilation of various data sources
  • Stay current on emerging trends and act as a thought leader, keeping the team updated on changes and best practices


Qualifications:

  • 1 to 3 years of digital media planning/buying experience
  • Fluent in social media trends and buying interfaces, incl. Facebook/Instagram, Twitter, LinkedIn
  • Experience with research tools (comScore) and billing tools (Prisma, MediaOcean)
  • Experience with DV360 (or other self-serve DSP platforms)
  • Experience with ad serving, preference toward Campaign Manage including developing website tagging structures and issuing floodlight tags
  • Advanced user in Microsoft Office Suite
  • Strong understanding of programmatic media landscape
  • Strong written and oral communication skills (including presentation skills)
  • Strong analytic skills and ability to relate results to client business objectives
  • Excellent time management, attention to detail and multi-tasking skills
  • Understands the concepts of reach, frequency, and ROI
  • Experience in performance-based media (optimizing towards on-site conversions such as engagement or sales)
  • Resourceful problem solver

Nice to Haves:

  • Familiarity with traditional media planning, incl. broadcast
  • Experience with Vividata


Culture:

We strive to find talent with a passion for the digital world and a consistent desire to learn and grow. We encourage our employees to think outside the box, think ahead and think of reaching beyond job descriptions to discover the path their careers will take. Our culture supports innovation, collaboration and communication. We believe that you can work hard and play hard – and we’ll give you the opportunity to do both!

Strategist, Digital Execution


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Digital Marketing StrategistInkblot TherapyCanada•RemoteResponsive employer Develop observations and recommendations to improve marketing campaign performance and increase conversions based insights. Job Types: Full-time, Permanent. 30+ days ago

Inkblot is on a mission to improve the mental health of individuals and organizations by creating innovative and accessible solutions. We are a Toronto-based company focusing on secure video counselling. With Inkblot, individuals can get the help they need when they need it. Uniquely, Inkblot monitors clinical effectiveness and client satisfaction session-to-session. As a company, we’re proud of the stability and support that we’ve provided Canadian and US individuals during these difficult times, from the pandemic to social justice issues. Inkblot has created an engaging and collaborative virtual team environment that is purpose-driven, inclusive and fast-paced. We boast flexibility, growth opportunities and mentorship to help you reach your desired professional goals.

We offer innovative products and services to organizations looking to invest in the mental health of their employees. Inkblot is growing fast and we are currently looking for a self-motivated Digital Marketing Specialist who is passionate about improving the mental health of employees and the organizations in which they work.

*As the Digital Marketing Strategist, you will:

  • Be skilled at analyzing data to uncover insights and optimize multi-channel campaign performance (both paid and unpaid)
  • Drive continued optimization of paid search campaigns through keyword management, performance analysis, feed optimization and more
  • Collaborate with internal stakeholders with respect to channel objectives, requirements and key learnings
  • Leverage market and customer interaction data including marketing platform touches, sales metrics and software usage statistics to understand market and customer usage patterns and preferences
  • Develop observations and recommendations to improve marketing campaign performance and increase conversions based insights
  • Brainstorm new and creative growth strategies
  • Have strong knowledge of SEO, Google Analytics, Hubspot analytics, and more
  • Have working knowledge of the marketing and sales funnel, customer journeys, AB testing and automation tools
  • Plan and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
  • Work closely with Marketing Manager to build and meet marketing KPIs and execute effective marketing campaigns
  • Have strong writing and communication skills
  • Be curious and eager to learn from insights

What you’ll need

  • At least four (4) years’ experience leading digital marketing in a high-growth startup
  • Ability to turn data into actionable marketing insights
  • Demonstrable experience optimizing SEO/SEM, landing pages and user funnels
  • Experience managing email, social media and display advertising campaigns
  • Strong knowledge of web and marketing analytics tools (e.g., Google Analytics, Hubspot analytics)
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Ideally experience marketing in both B2C and B2B environments
  • Bachelor’s or master’s degree in marketing, business or a related field

Why us?

  • We pride ourselves on offering flexible and comprehensive benefits for you and your dependents, covering medical, dental, mental health and more.
  • At Inkblot, we understand that life happens. We offer flexible work hours for the times when you need to put your health, family, or well-being first.

One of our cornerstones
Diversity and inclusion are ingrained in our DNA; we are committed to inclusion across gender, age, religion, identity, and race. Inkblot Technologies Inc. is an equal opportunity employer; we believe everyone must be comfortable bringing their authentic selves to work. Whatever you need to be successful, we will support you. Our team is a unique group of individuals from different walks of life and backgrounds; people are what drives us to continue making a difference. If you need accommodation during the recruitment process or a few questions answered, please let us know at hr at inkblottherapy.com – we would be happy to support you.
*

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Flexible schedule
  • Life insurance
  • Paid time off
  • Tuition reimbursement
  • Wellness program
  • Work from home

Schedule:

  • 8 hour shift

Application question(s):

  • What are your salary expectations?

Experience:

  • high-growth marketing: 4 years (preferred)
  • B2C and B2B marketing: 4 years (preferred)

Work remotely:

  • Yes

Digital Marketing Strategist


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Digital Marketing SpecialistGraphic InnGreater Toronto Area, ON Monitor all website analytics and make solid recommendations based on data regarding campaign flow, SEO, UX, and conversions. Domain set-ups and management. 30+ days ago·More…View all Graphic Inn jobs – Greater Toronto Area jobsSalary Search: Digital Marketing Specialist salaries in Greater Toronto Area, ON

Digital Marketing Specialist – 1 Position

Reporting to the Director Digital Media, the Digital Marketing Specialist is responsible for planning, optimizing, implementing and analyzing all SEO and paid search engine marketing activities, including: Google AdWords and Bing PPC marketing platforms, Facebook, Twitter, Instagram and being on the forefront of new search technologies. This role is also involved in as programming eblasts, landing pages and managing domains for various clients. The ideal candidate must possess a solid understanding of all facets of paid search, SEM, SEO and be extremely driven by digital analytics and the analysis that fuels optimization. You also posses the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, content creation, bidding strategies, creative testing, and integration with social media. The candidate should also have a strong working knowledge of HTML, PHP, CSS and Javascript and be able to work in WordPress.

RESPONSIBILITIES:

  • Manage the day-to-day search marketing activities for multiple clients across various search engines (Google, Bing/Yahoo) including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
  • Manage bids and campaign budgets on a daily basis to meet/exceed client KPIs
  • Optimize copy and landing pages for search engine marketing
  • Stay current on SEM/SEO tools, social media, and digital best practices and communicate them to internal teams
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Monitor all website analytics and make solid recommendations based on data regarding campaign flow, SEO, UX, and conversions
  • Manage PPC campaign expenses for multiple clients, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Work with the digital team to facilitate the growth of paid search accounts and ensure that the expectations of the clients are met
  • Develop and organize keywords into a strategic campaign structure that puts client ads in front of highly relevant online searchers
  • Communicate key findings from reports and report on data analyses to the digital team and account managers on a regular basis
  • Research and analyze competitor advertising links
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Web/Interactive Programming:

  • Create conversion focused landing pages and track results
  • Managing website content and making updates
  • Program and deploy client eblasts and provide reporting
  • Domain set-ups and management

QUALIFICATIONS:

  • 1-3 years related experience in digital environment, preferably within an agency
  • Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing using Google Adwords, GDN and WordStream
  • Working knowledge of WordPress and PHP
  • Excellent understanding of HTML, CSS & Javascript
  • Knowledge in setting up/manipulating MySQL Databases
  • Experience in email marketing programs such as Mailchimp, SmartTouch, iTrac and Campaign Monitor
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Ability to turn design into web-friendly code
  • Great attention to detail and organization will be crucial to success
  • Flexible – Easily adapt to change and evolution in a growing office
  • Comfortable working in a fast paced, multi-client environment

Please submit your resume, cover letter and portfolio along with answers to the following questions to jobs@graphicinn.com

  • Where did you see this ad?
  • What is your salary expectation?
  • What are 3 skills that set you apart from other candidates?

Please note that only applicants who submit a portfolio and answer the questions will be considered for this position.

Please note a criminal record check will be required.

Last updated on March 26th, 2018

Digital Marketing Specialist


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newAssistant Vice President, MarketingCanada Protection Plan3.1Toronto, ON Make recommendations based on quantitative analysis of website usage, consumer behaviour, activities, engagement, and conversions across various marketing… 1 day ago·More…View all Canada Protection Plan jobs – Toronto jobsSalary Search: Assistant Vice President, Marketing salaries in Toronto, ONSee popular questions & answers about Canada Protection Plan

About us:
Discover the advantages of working with a dynamic, growing entrepreneurial organization. Canada Protection Plan, A Foresters Financial Company, is a leading provider of no medical life insurance in Canada. We design innovative insurance plans as well as distribute other life and health insurance products.

Our mission is to quickly and compassionately ensure our clients receive the services and benefits they deserve.

Your future is waiting

Canada Protection Plan is looking for an Assistant Vice President, Marketing, Canadian Division to lead the Marketing function and oversee the strategic direction for the development, implementation and management of innovative marketing programs to drive Customer and Distribution Partner education, awareness and engagement. Create demand for products and services, increase website traffic and conversions and help meet sales targets and other business goals and objectives through various digital and traditional (TV and print) channels. The incumbent will forge close partnerships with business leaders across the organization.

Key Responsibilities:

  • Lead the annual strategic review and planning cycle for marketing as part of the overall strategic planning process
  • Provide leadership to the department for strategic planning and plan implementation
  • Provide leadership and direction to the retail and distribution marketing teams
  • Improve consumer and financial advisor experience by evaluating the end-to-end experiences across multiple channels (digital, radio, television, and print)
  • Establish measurement framework (ROI and KPIs) and develop best-practice analytics and reporting capability to measure and report marketing campaign performance and optimize marketing strategies and media mix
  • Make recommendations based on quantitative analysis of website usage, consumer behaviour, activities, engagement, and conversions across various marketing channels
  • Oversee the implementation of strategies to drive online traffic and enhance usability, design and content
  • Develop, plan and optimize all web, SEO/SEM, email and social media campaigns
  • Enhance strategic online brand and product campaigns to raise brand awareness
  • Oversee the review of marketing collateral and website content
  • Be accountable for brand guidelines
  • Build and manage relationships with third party and agency partners
  • Promote marketing best practices across the organization for all stakeholders

Knowledge/Experience/Skills:

  • Completion of a University degree (Business or Marketing) or equivalent experience; MBA is an asset
  • 7+ years of experience in a digital marketing and strategy role preferably in the financial services sector
  • Senior management experience working with marketing teams
  • Experience as part of a sales team an asset
  • Life and health insurance experience is an asset
  • Demonstrated success in driving business results in a B2B and B2C, corporate or professional services company, with particular emphasis on digital marketing, content marketing, social media and analytics
  • Thorough understanding of digital technology, website and mobile development, including methods to leverage social networking to achieve business results
  • Knowledge and experience with CRM (Salesforce) and marketing automation platforms (Marketing Cloud)
  • Experience using analytics platforms: Google Analytics, social analytics and web/data analytics, mobile technology implementation and email marketing
  • Experience executing search engine optimization (SEO), search engine marketing (SEM) and online (paid search and display) advertising campaigns
  • Excellent written verbal and oral communication and presentation skills
  • CFP, CLU, RHU, designation an asset
  • Bilingualism (English and French) an asset

At Canada Protection Plan, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a diverse workforce and we are an equal opportunity employer. If you require an accommodation, we will work with you to meet your needs.

Assistant Vice President, Marketing


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