Digital Marketing Manager, Rogers Bank

Job title: Digital Marketing Manager, Rogers Bank

Company: Rogers Communications

Job description: At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Digital Marketing Manager, Rogers Bank

Reporting to the Senior Manager, the Manager, Digital Acquisition is responsible for leading campaigns to drive the growth of the Rogers Bank suite of financial products. The successful candidate will have a proven track record of leveraging analytics and insights to drive effective and profitable customer acquisition programs, while adhering to all regulatory and compliance guidelines.

Specific Responsibilities:

Business Planning/Forecasting

(20%)

  • Input into the development of digital forecasts and budget processes to ensure adequate and appropriate resources are budgeted/allocated to achieve business objectives
  • Input into the quarterly digital marketing planning process, with input and support from multiple stakeholders
  • Represent Rogers Bank within cross-functional marketing councils and scrum teams

Campaign Management

(40%)

  • Develop a strategic test-and-learn optimization plan, implementing best-in-class methodologies to achieve business and compliance objectives
  • Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization
  • Work with Data Insights and Credit Risk teams to create/leverage data models to ensure profitability of campaign executions
  • Work with all stakeholders (internal teams, agencies) to lead and execute ongoing targeted and awareness campaigns

Analytics/Insights

(25%)

  • Own and consistently review website and campaign analytics for all steps of the customer journey in order to identify successes, challenges, and optimization of future campaigns
  • Establish, maintain, and distribute a weekly campaign dashboard, to understand and showcase quality, efficiency, and profitability of all marketing campaigns
  • Provide insights, lessons learned, and future strategies based on campaign/program results

Partner Sourcing/Management

(15%)

  • Seek out, assess, and review external opportunities for potential partnership and affiliate agreements
  • Negotiate terms, launch, and manage partner/affiliate programs

Key qualifications:

  • An insatiable need to blaze new trails
  • 8+ years marketing (planning and execution) experience within a digital acquisition environment, preferably in a financial services or telecommunications organization
  • Strong sense of ownership, positive attitude, drive and enthusiasm
  • Experience managing external digital agencies
  • Ability to prioritize and handle multiple tasks and deadlines
  • Comfortable with ambiguity, with an unshakeable ability to pivot and change direction as necessary
  • Comfortable working with stakeholders of all levels, within a matrixed organization
  • Experience with journey analytics, marketing automation tools and marketing within an agile environment
  • Understanding of SEO/SEM
  • The ability to capture, read, and understand marketing performance data, and to distill disparate information into clear insights that will guide future decisions
  • Strong written and verbal communications skills – You are recognized as a strong communicator among your peers

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 333 Bloor Street East (824), Toronto, ON

Travel Requirements: Up to 10%

Posting Category/Function: Banking & Operations

Requisition ID: 229680

Together, we’ll make more possible, and these six shared values guide and define our work:

  • Our people are at the heart of our success
  • Our customers come first. They inspire everything we do
  • We do what’s right, each and every day
  • We believe in the power of new ideas
  • We work as one team, with one vision
  • We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the .

Posting Notes: Marketing

Expected salary:

Location: Toronto, ON

Job date: Sat, 12 Jun 2021 22:50:49 GMT

Apply for the job now!

Digital Marketing Manager

Job title: Digital Marketing Manager

Company: Rogers Communications

Job description: At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Summary: Reporting to the Senior Manager, the Manager, Digital Acquisition is responsible for leading campaigns to drive the growth of the Rogers Bank suite of financial products. The successful candidate will have a proven track record of leveraging analytics and insights to drive effective and profitable customer acquisition programs, while adhering to all regulatory and compliance guidelines.

Specific Responsibilities:

Business Planning/Forecasting

(20%)
– Input into the development of digital forecasts and budget processes to ensure adequate and appropriate resources are budgeted/allocated to achieve business objectives
– Input into the quarterly digital marketing planning process, with input and support from multiple stakeholders
– Represent Rogers Bank within cross-functional marketing councils and scrum teams

Campaign Management

(40%)
– Develop a strategic test-and-learn optimization plan, implementing best-in-class methodologies to achieve business and compliance objectives
– Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization
– Work with Data Insights and Credit Risk teams to create/leverage data models to ensure profitability of campaign executions
– Work with all stakeholders (internal teams, agencies) to lead and execute ongoing targeted and awareness campaigns

Analytics/Insights

(25%)
– Own and consistently review website and campaign analytics for all steps of the customer journey in order to identify successes, challenges, and optimization of future campaigns
– Establish, maintain, and distribute a weekly campaign dashboard, to understand and showcase quality, efficiency, and profitability of all marketing campaigns
– Provide insights, lessons learned, and future strategies based on campaign/program results

Partner Sourcing/Management

(15%)
– Seek out, assess, and review external opportunities for potential partnership and affiliate agreements
– Negotiate terms, launch, and manage partner/affiliate programs

Key qualifications:
– An insatiable need to blaze new trails
– 8+ years marketing (planning and execution) experience within a digital acquisition environment, preferably in a financial services or telecommunications organization
– Strong sense of ownership, positive attitude, drive and enthusiasm
– Experience managing external digital agencies
– Ability to prioritize and handle multiple tasks and deadlines
– Comfortable with ambiguity, with an unshakeable ability to pivot and change direction as necessary
– Comfortable working with stakeholders of all levels, within a matrixed organization
– Experience with journey analytics, marketing automation tools and marketing within an agile environment
– Understanding of SEO/SEM
– The ability to capture, read, and understand marketing performance data, and to distill disparate information into clear insights that will guide future decisions
– Strong written and verbal communications skills – You are recognized as a strong communicator among your peers

Schedule: Full timeShift: DayLength of Contract: Not Applicable (Regular Position)Work Location: 333 Bloor Street East (824), Toronto, ON Travel Requirements: Up to 10%Posting Category/Function: Digital & Advertising & AnalyticsRequisition ID: 229680 Together, we’ll make more possible, and these six shared values guide and define our work:
1. Our people are at the heart of our success
2. Our customers come first. They inspire everything we do
3. We do what’s right, each and every day
4. We believe in the power of new ideas
5. We work as one team, with one vision
6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach

…

out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ. Posting Notes: Marketing

Rogers

At Rogers, we’re for helping you on a journey to a rewarding career. Whether you’re a developer, an analyst, or a customer care consultant, Rogers is the place where ideas become reality. We deliver today what our customers want tomorrow, and…

Expected salary:

Location: Toronto, ON

Job date: Sun, 13 Jun 2021 07:03:16 GMT

Apply for the job now!

Digital Marketing Manager

Job title: Digital Marketing Manager

Company: Rogers Communications

Job description: At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Summary: Reporting to the Senior Manager, the Manager, Digital Acquisition is responsible for leading campaigns to drive the growth of the Rogers Bank suite of financial products. The successful candidate will have a proven track record of leveraging analytics and insights to drive effective and profitable customer acquisition programs, while adhering to all regulatory and compliance guidelines.

Specific Responsibilities:

Business Planning/Forecasting

(20%)
– Input into the development of digital forecasts and budget processes to ensure adequate and appropriate resources are budgeted/allocated to achieve business objectives
– Input into the quarterly digital marketing planning process, with input and support from multiple stakeholders
– Represent Rogers Bank within cross-functional marketing councils and scrum teams

Campaign Management

(40%)
– Develop a strategic test-and-learn optimization plan, implementing best-in-class methodologies to achieve business and compliance objectives
– Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization
– Work with Data Insights and Credit Risk teams to create/leverage data models to ensure profitability of campaign executions
– Work with all stakeholders (internal teams, agencies) to lead and execute ongoing targeted and awareness campaigns

Analytics/Insights

(25%)
– Own and consistently review website and campaign analytics for all steps of the customer journey in order to identify successes, challenges, and optimization of future campaigns
– Establish, maintain, and distribute a weekly campaign dashboard, to understand and showcase quality, efficiency, and profitability of all marketing campaigns
– Provide insights, lessons learned, and future strategies based on campaign/program results

Partner Sourcing/Management

(15%)
– Seek out, assess, and review external opportunities for potential partnership and affiliate agreements
– Negotiate terms, launch, and manage partner/affiliate programs

Key qualifications:
– An insatiable need to blaze new trails
– 8+ years marketing (planning and execution) experience within a digital acquisition environment, preferably in a financial services or telecommunications organization
– Strong sense of ownership, positive attitude, drive and enthusiasm
– Experience managing external digital agencies
– Ability to prioritize and handle multiple tasks and deadlines
– Comfortable with ambiguity, with an unshakeable ability to pivot and change direction as necessary
– Comfortable working with stakeholders of all levels, within a matrixed organization
– Experience with journey analytics, marketing automation tools and marketing within an agile environment
– Understanding of SEO/SEM
– The ability to capture, read, and understand marketing performance data, and to distill disparate information into clear insights that will guide future decisions
– Strong written and verbal communications skills – You are recognized as a strong communicator among your peers

Schedule: Full timeShift: DayLength of Contract: Not Applicable (Regular Position)Work Location: 333 Bloor Street East (824), Toronto, ON Travel Requirements: Up to 10%Posting Category/Function: Digital & Advertising & AnalyticsRequisition ID: 229680 Together, we’ll make more possible, and these six shared values guide and define our work:
1. Our people are at the heart of our success
2. Our customers come first. They inspire everything we do
3. We do what’s right, each and every day
4. We believe in the power of new ideas
5. We work as one team, with one vision
6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach

…

out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ. Posting Notes: Marketing

Rogers

Chez Rogers, nous vous aiderons à mener une carrière des plus enrichissantes. Que vous soyez développeur, analyste ou conseiller, vous serez ici au bon endroit pour concrétiser vos idées. Nous offrons dès aujourd’hui ce que les clients voudront…

Expected salary:

Location: Toronto, ON

Job date: Mon, 14 Jun 2021 07:19:30 GMT

Apply for the job now!

Int, Data Strategist to support digital marketing initiatives for the Adobe Analytics implementation for a large financial bank

Job title: Int, Data Strategist to support digital marketing initiatives for the Adobe Analytics implementation for a large financial bank

Company: S.i. Systems

Job description: Hiring Manager: Data Strategist Lead
Contract Length: 6 months
Location: WFH (once on site – 333 King Street East, Toronto)
Hours: 9am-5pm

Story behind the need:
Business Group: Digital Banking & Operations Analytics is seeking a Data Strategist working on tagging web pages. The incumbent is a tagging, data analytics and insight specialist supporting digital marketing initiatives across multiple channels and platforms to help drive engagement, leads, sales and loyalty. The incumbent collaborates with internal stakeholders as well as IT to help optimize the efficiency and effectiveness of digital marketing campaigns and tagging strategy.

Candidate Value Proposition:
The successful candidate will have the opportunity to gain exposure to various departments of the bank and potentially branch out into other roles.

Typical Day in the Role:

  • Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation
  • Manage a variety of analytic (Adobe Analytics, Google Analytics) and tag management (Adobe Dynamic Tag Management, Adobe Launch Tag Manager, Google Tag Manager) accounts across multiple geographies
  • Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms
  • Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
  • Create dashboards using Adobe Analytics Workspace and Google Analytics
  • Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
  • Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns
  • Identify patterns and trends in marketing results and online activity and report on findings
  • Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
  • Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities
  • Familiarity with tag audit tools like ObservePoint and Tag Inspector
  • Identify bugs and erroneous analytics tags and provide solutions to development team
  • Work with Digital Channels to advise on our continually evolving digital strategy
  • Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms

Must have Skills:

  • Expertise in Adobe Analytics implementation using Adobe Launch Tag Manager – 2+ years of hands on experience
  • Good understanding of HTML, CSS and JavaScript – 2+ years of hands on experience
  • Expertise in creating dashboards using Adobe Analytics Workspace – 2+ years of hands-on experience
  • 2+ years in configuring web and mobile analytics for multiple clients
  • Familiarity with tag audit tools like ObservePoint and Tag Inspector, as well as debugging tools such as Charles Proxy.

Nice to Have Skills:

  • Google Analytics & Google Tag Manager (Highly preferred*)
  • Experience working with digital advertising platforms (Facebook Business Manager, Google Ads, DoubleClick Manager, AppNexus) and search engine optimization is an asset
  • Familiarity with Firebase
  • Experience with Adobe Experience Manager an asset
  • Experience integrating web analytics platforms with CRM systems an asset

Education/Certifications

  • Google Analytics & Adobe Analytics Certifications (nice to have)
  • Background as a developer (nice to have)

Interview Process:

  • Initial MS Teams interview w/ manager
  • Technical Teams interview w/ manager and two members of my team – technical interview

– Potential 3rd round interview

Specialization and Skills: Business Analysis skill – Data Analysis 2 – 4 years

Priority Requirements: None
Work Environment:

Expected salary:

Location: Toronto, ON

Job date: Thu, 17 Jun 2021 01:28:45 GMT

Apply for the job now!

Manager, Marketing Communications – Mortgage & Digital Banking

Job title: Manager, Marketing Communications – Mortgage & Digital Banking

Company: Questrade

Job description: We’re looking for our next Manager, Marketing Communications – Mortgage & Digital Banking. Could It Be You?

The purpose of this role is to develop and execute integrated marketing communication plans for Questrade Financial Group’s products and services.

What’s it like working as a Manager, Marketing Communications – Mortgage & Digital Banking at Questrade?

The Manager of Marketing Communications supports the Senior Manager, Marketing Communications in developing and bringing campaigns and initiatives to life which help educate, engage and empower our prospects and customers to understand our products/solutions, elevates the brand, and drives new customer demand.

This is a highly cross-functional role which requires strong partnerships with our Digital, Data Analytics, Product Management, Marketing Strategy and Brand teams. As well as strong partnerships and oversight of external partners such as our advertising and media agencies. The role is responsible for managing marketing initiatives from concept to execution, including brand implementation, project schedules, and seeing initiatives efficiently through to completion.

Need more details? Keep reading…

In this role, you will perform market research and competitor research to identify marketing communications opportunities and threats. You will synthesize consumer insights, market trends (global and local), and competitive landscape to drive marketing decisions. You will develop integrated marketing communications plans to promote Questrade’s products and services. You will provide hands-on, end-to-end management of campaigns and programs including conception and drafting of creative briefs, planning, execution, monitoring and reporting. You will work closely with our creative and media agency to develop compelling, contextual, and relatable marketing concepts that truly resonate and drive customer behaviour. You will develop clear master messaging for marketing plans and campaigns, and oversee implementation and adherence to the message in all respective channels. You will work cross functionally to develop and execute all marketing and communications plans that are integrated consistently across all communications channels including mass media, digital and social media, website and PR. You will work with the Senior Manager, Marketing & Communications to develop annual and quarterly marketing communications plans. You will collaborate with key stakeholders across the organization to gain buy-in on the go-to-market strategies and plans. You will establish and assure adherence to budgets, schedules, work plans, and performance requirements. You will challenge the status quo to drive purposeful programs that resonate with consumers. You will support Questrade’s Mission, Vision, and Values in all interactions, plans, and activities.

So are YOU our next Manager, Marketing Communications – Mortgage & Digital Banking? You are if…

✔ You have a Bachelor’s degree in business, marketing, communications, or related field

✔ You have 3-5 years of progressive marketing experience in consumer-based marketing roles

✔ You have experience planning and managing multichannel marketing campaigns

✔ You are self-driven, results-oriented with a positive outlook and a clear focus on high quality deliverables

✔ You have the ability to work in a fast-paced environment, and to demonstrate flexibility when re-prioritizing is necessary

✔ You are highly organized with the ability to handle multiple projects independently

✔ You have the ability to take the lead and drive successful completion of projects

✔ You have an understanding of data and how to use data to perform analysis and make informed decisions

✔ You have a customer-centric attitude

✔ You have outstanding written and verbal communication and interpersonal skills

✔ You have strong attention to detail

Brownie points if…

✔ You have brokerage or financial services industry experience

✔ You have a keen interest and knowledge of the markets

✔ You have proficiency in French

Sounds like you? Click below to apply!

At Questrade Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

Expected salary:

Location: Toronto, ON

Job date: Fri, 18 Jun 2021 05:22:19 GMT

Apply for the job now!

Digital Marketing Manager

Job title: Digital Marketing Manager

Company: Victoria Newitt Recruitment Inc

Job description: Victoria Newitt Recruitment has been retained by our ‘Client” to search for a Digital Marketing Manager.

Our ‘Client’ is the largest production equipment rental company in Canada, specializing in film and TV. They are growing fast and have doubled in the last 2 years, with plans to continue the growth

The opportunity:

The growing Marketing Team is looking for a digital savvy and action-oriented implementation guru to join them in the role of Digital Marketing Manager.

Responsibilities:

  • Collaborate with Sales and Digital teams to define target audiences and devise digital campaigns that engage, inform, and drive action
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes sales and marketing funnels.
  • Create, optimize, and continuously improve integrated digital campaigns and web experiences
  • Execute best-in-class implementation across digital platforms (SEM, SEO, display, mobile, video, paid social, website) to drive growth to meet and/or exceed pipeline growth targets.
  • Experiment with any web technologies and trends that could potentially drive positive impacts on lead generation.
  • Develop and own effective processes for launching, managing and measuring online campaigns.
  • Create effective testing and landing page optimization to lift conversion rates across the entire acquisition funnel.
  • Manage A/B tests on different creative, copy, audience segments, channels, and tactics.
  • Measures and reports performance of all digital marketing campaigns against corporate scorecard KPIs
  • Brainstorms new and creative growth strategies through digital marketing initiatives.
  • Establish new client satisfaction survey and baseline, including method for tracking net promoter score, in alignment with WFW’s 3-year strategic plan by April 30, 2021.
  • Support marketing team in roll out of new brand update expected for Q1 of 2022 (May 2021).
  • Lead planning and execution of digital marketing campaigns for projected new market and service expansions.

Experience required:

  • 5+ years of hands-on digital marketing experience within B2B sales organization
  • Experience working with Salesforce, Salesforce Marketing Cloud, or Pardot
  • Well versed with optimization software (Optimizely, Unbounce); marketing automation tools (Hubspot, Marketo); and web analytics software (Google Analytics)
  • Advanced experience managing, optimizing and growing paid campaigns on Facebook, LinkedIn, YouTube and search engine platforms
  • Experience with customer journey mapping and deep understanding of segmentation and articulation of target audiences.
  • Proven success in participating in digital marketing strategy creation and driving tactical demand generation initiatives
  • Digital marketing campaign management, direct hands on experience from strategy development and briefing to post-campaign analysis and presentation of results to senior leadership/executive board
  • Demonstrable experience leading and managing SEO/SEM, email, social media, paid media, and advertising campaigns
  • Proven success in working with cross-functional teams and collaborating with Marketing, Sales, Operations, IT and the senior leadership team

If this position suits your skills and experience, we want to talk to you!

Please apply by submitting your resume and a covering letter outlining why you are a suitable candidate for this exciting role.

Expected salary:

Location: Toronto, ON

Job date: Sat, 19 Jun 2021 06:39:31 GMT

Apply for the job now!

Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: VPI Working Solutions

Job description: Communicate job expectations; planning, monitoring, appraising and reviewing job contributions.
Communicate all operating policies and/or issues at meetings
Contribute operations information and recommendations to strategic plans and reviews; prepare and complete action plans; implement production, productivity, quality and customer-service standards; resolve problems; identify trends
Develop operations systems by determining product handling and storage requirements; develop, implement, enforce and evaluate policies and procedures; develop processes for receiving product, equipment utilization,
inventory management and shipping.
Work closely with CEO and other team members to set and/or implement policies, procedures and systems and to follow through with implementation.
Work closely with the inventory manager and team to perform analysis of our inventory and ensure we are utilizing our inventory effectively and purchasing in accordance with requirements and objectives, and maintaining solid inventory
data.
Keeps up to date on overall activities of the team, identifying problem areas and taking corrective actions
Review inventory levels to ensure product is arriving and orders are being fulfilled in a timely manner
Provides day-to-day guidance and oversight of staff
Job Requirements: Adobe Photoshop, Illustrator, Reader (PDF)
Social media paid advertising
Google AdWords and Google Analytics
CASL (Canada’s Anti-Spam Legislation)
Klaviyo or other email marketing platforms
Shopify platform

Essential Skills and Qualifications
5+ years of digital marketing experience
Proven experience with digital marketing and improving SEO
Experience with list building
Demonstrate strong leadership, project management, decision-making, analytical, and
problem-solving skills
Creativity, flexibility, and an ability to manage and reset priorities in a rapidly changing
environment
Team player who is comfortable working with and gaining commitment from personnel across different functional groups
A Bachelor’s Degree or Business Diploma is a must

Expected salary: $55000 – 60000 per year

Location: Toronto, ON

Job date: Wed, 23 Jun 2021 01:22:54 GMT

Apply for the job now!

Marketing Specialist – Digital Media Planner

Job title: Marketing Specialist – Digital Media Planner

Company: CDW

Job description: A company with a successful track record and bright future in the marketplace. A highly innovative and engaged workforce and outstanding, in-demand products and services. Increased opportunities to enhance and advance an ever-evolving, exciting internal and external brand. As a Marketing professional, this is what you look for and want most in your career. At CDW, we’re happy to report that we meet all that criteria and more. A Fortune 200 leader, we’re the organization Canadian companies turn to most to solve all their IT needs.

Reporting to the Marketing Manager, the Marketing Specialist – Digital Media Planner will draw on proven marketing experience, and will use their creative and critical thinking skills, solutions-oriented problem-solving skills and exceptional communication skills to develop unique customer engagement and interaction experiences. Work closely with the CDW sales and product marketing teams to identify customer and segment market needs.

This role is to manage media planning through digital channels such as display ads through business and technology specific publications, as well as other traditional media such as out-of-home, newspaper and radio. The Marketing Specialist – Digital Media Planner with prepare and present media plans, proposals and analysis – grounded in insights and experience, resulting in successful media executions for CDW and our partners.

What you’ll do:

  • Prepare, write and present digital media plans, proposals and analysis that exceed stakeholder objectives
  • Plan, book and monitor media for CDW Canada and its partners while regularly evaluating and reporting on the campaign performance and metrics
  • Prepare and present evaluations of media publications, opportunities, media trends and areas of expansion/opportunity to CDW and its stakeholders
  • Build and maintain strong stakeholder and supplier relationships through regular cadence meetings, providing trainings/information sessions, presentations and more
  • Strategize media buying plan and process in order to deliver results. Oversee the administration and maintenance of the media plans
  • Responsible for accurate and timely finance reports and budget control. Ensure stakeholder budgets are managed and on track
  • Support the creation of campaign post reports including providing actionable insights and learnings. Source and evaluate proposals from media partners as required
  • Assist with document creation: process, presentations, visual summaries, schedules and reports
  • Remain up to date with latest updates from major media partners and digital channels. Make recommendations on areas of opportunity and new media channels while continuing to proactively develop knowledge of the media landscape

What you need to succeed:
Must-have:

  • Post-secondary education – University graduate and/or advertising/marketing College degree preferred
  • 3+ years of experience in advertising, media planning, digital marketing or other similar
  • Experience within an advertising agency an asset
  • Customer service oriented. Strong learning agility, with a passion for continuous development
  • Excellent communication skills (both written and verbal)
  • Highly developed organizational and project management skills with a strong attention to detail and accuracy
  • Ability to work well under pressure and multi-task in a fast-paced environment
  • Ability to work collaboratively as well as independently
  • Proactive approach to problem solving and assisting the team
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint

Who we are:
CDW is a leading technology solutions provider to business, government, education and healthcare organizations in Canada, the United States, and the United Kingdom. Our fingerprints can be found on technology in workplaces of more than 250,000 companies; from fresh-faced startups to international conglomerates. With the breadth of products and services we offer, there is no request too big or too small.

What you can expect from us: Culture, coworkers, careers.
CDW is not only the People Who Get IT, but the People who get People. Our relationships are fueled by our deep expertise and grounded in the CDW Way. Our empowering leadership makes things happen and inspires their teams to do the same. From the teammates beside us to the leaders who guide us, we move forward together. At CDW, you’ll work with people who inspire you. People with positive, success-driven attitudes who you will learn from and forge strong relationships with. Bring your best true self-and your best ideas-to CDW. Because diverse perspectives bring forth better problem solving-and better solutions for our customers on a rapidly evolving technology landscape.

The well-being of our employees is essential to us. CDW offers a comprehensive benefits package, which includes health, dental and vision coverage, coworker stock purchase program, paid vacation time and sick days, RRSP/DPSP and DPSP match, tuition reimbursement, coworker discounts and other generous perks.

Job Category: Marketing

Job Type: Full-Time

Travel Percentage: 25%

Expected salary:

Location: Toronto, ON

Job date: Wed, 30 Jun 2021 02:31:09 GMT

Apply for the job now!

Campaign Developer, Global Digital Marketing

Job title: Campaign Developer, Global Digital Marketing

Company: KPMG

Job description: Overview

KPMG International is the coordinating entity for the overall benefit of the KPMG network of Member Firms. As a member of KPMG International, you’ll work alongside some of our profession’s most skilled practitioners on rewarding programs and initiatives that are changing the way business operates, delivering value to our clients, and driving positive change in the communities we serve.

You’ll help champion new ways of working, using cutting edge technology and working together with our member firms located in nearly 150 countries to help us achieve our ambition to become the most trusted and trustworthy professional services firm. And through your work, you’ll build a global network and unlock opportunities that you may not have thought possible with access to great support, vast resources, and an inclusive, supportive environment to help you reach your full potential.

Global Digital Marketing created an ambitious strategy to advance the digital maturity of Global Marketing and Member Firms, and to drive relevance and engagement for the brand in the face of a rapidly changing B2B buyer journey. Our strategy is anchored by customer journeys and client experience. Its informed priority initiatives and capability enhancements ensures the platform is meeting the growing needs of the KPMG target audiences and Member Firms’ marketing teams around the world. Particular emphasis has been placed on a) personalization, b) data-lead optimization, c) broadening reach by employee advocacy programs and d) marketing automation to power an always-on integrated digital ecosystem.

The Campaign Developer will work collaboratively across various teams, supporting digital activity, using best in class tools to ensure success across web development and campaign delivery, including its performance.

This is an exciting time to be working with the KPMG Global Marketing Technology team as we are investing in leading edge technologies and the best people along with our ambitious growth plans and a demand from the business for professional marketing that makes a difference at the firm
What you will do

  • Stakeholder Management: proven track record of having established successful business relationships with users and stakeholders, while utilizing your expert knowledge of digital best-practices, technologies and tools
  • Training: developing and training users to an expert standard on Adobe Campaign and other relevant technologies that drive marketing automation
  • Reporting: Providing high quality management information, including ROI, on the performance of marketing activities and program from a digital standpoint
  • Develop the Front-End of web applications, web forms and the HTML for the campaigns
  • Develop and direct the team that builds journeys using Adobe Marketing Cloud
  • Lead team members working on campaign objectives and strategy, with a focus on users’ retention
  • Leverage analytics to refine and improve effective outreach
  • Oversee the design, implementation, and tracking results of marketing campaigns
  • Review insights of content performance, campaign performance and other metrics to form automation tactics
  • Data privacy compliance, close monitor of the process of subscribe/unsubscribe and
  • FrontEnd HTML development, Campaign design and implementations
  • Work with the analytics team for reporting

What you bring to the role

  • Experience in Adobe Campaign, Adobe Experience Manager, and Adobe Analytics. Demonstrable experience of Adobe Campaign (or similar tool) is required
  • Familiarity with CRM platforms
  • HTML and JavaScript frameworks knowledge is a must
  • Full-stack development experience is required
  • Fluency in data privacy requirements, GDPR and other jurisdictions’ mandates
  • Knowledge of CMS platforms, and how to implement such requirements in line with other KPMG technologies
  • Good experience of working across complex or matrixed organizations. Professional Services experience a bonus
  • Analytical experience: strong commercial awareness with the ability to translate comprehensive post campaign evaluation analysis into actionable insight and present findings/implications to a non-technical audience
  • Good working knowledge of other Adobe packages (including Photoshop)
  • Passionate about the client experience
  • Builds co-operative relationships and fosters an environment in which everyone’s opinion is valued
  • Team player who can see how CRM including Campaign Management operates within broader (client retention and acquisition) strategies of KPMG
  • Drive and commitment to deliver a high-quality service to internal stakeholders
  • Strong verbal and written communication skills

Our Values, The KPMG Way

Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact KPMG’s Employee Relations Service team for support at email: or phone: 416-777-8002 or toll free 1-888-466-4778 Option 3.

For general recruitment-related inquiries, please contact the HR Delivery Centre at .

Expected salary:

Location: Toronto, ON

Job date: Thu, 01 Jul 2021 22:55:08 GMT

Apply for the job now!

Digital Marketing Senior Associate, Deloitte Global Tax & Legal

Job title: Digital Marketing Senior Associate, Deloitte Global Tax & Legal

Company: Deloitte

Job description: Job Type: Permanent
Primary Location: Toronto, Ontario, Canada
All Available Locations: Toronto

Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
Enjoy My Benefit Dollars – a flexible benefit to support your physical, financial and emotional well-being.
Experience a firm where wellness matters.

 

Do you thrive on developing creative and innovative insights to solve complex challenges? Want to work on next-generation, cuttingedge products and services that deliver outstanding value and that are global in vision and scope? Work with other experts in your field? Work for a world-class organization that provides an exceptional career experience with an inclusive and collaborative culture?

What will your typical day look like?

The Senior Digital Marketing Associate will work closely with international teams, and support stakeholders at all organizational levels. The role offers a good balance between team support responsibilities and independent, project-based work. This role requires a solid understanding of content marketing, digital marketing, and communications fundamentals.

In this diverse role you will assist with:

  • Campaign leadership: Support multiple integrated global marketing campaigns with tasks including the development of market messaging, curation of marketing content (multi-channel digital programs, social media, video, etc.) and materials & communications programs to aid with global adoption
  • Content development: Edit pieces independently and provide content, work with a variety of different types of content, including but not limited to Deloitte.com webpages, digital advertising units, social media activities, writing email marketing copy, and supporting internal communications campaigns or blog content generation off original thought leadership materials.
  • Social media program management: Lead a social media calendar and curate/write social media content for Twitter, LinkedIn, etc., track and analyze metrics, develop best practices to drive traffic to Deloitte.com and increase engagement with Deloitte Tax & Legal content on social platforms.
  • Search engine optimization: Act as a SEO specialist, who understands the fundamentals of keyword research, SEO copywriting and the behaviors of search engines.
  • Lead network-enablement initiatives: Engage and support stakeholder network of local marketers to drive the adoption and effective local execution of global digital campaigns. Help contribute content to a monthly marketing newsletter and Webinars for engagement with the Member Firms around the world. Assist the Global Tax & Legal Communications team with tasks around Deloitte Tax & Legal Marketing presence on the Deloitte Resources Intranet site.
  • Brand support: Develop a complete and thorough knowledge of the Deloitte brand—our visual identity system, our personality, our positioning, and our brand architecture. You’ll master Tax & Legal’s brand positioning and key messages. Infuse our brand into your own work and provide counsel and support to others when necessary. You will lead our digital brand efforts for the Global Tax & Legal group and advise the Deloitte network on how the brand comes to life through our digital channels.
  • Project management: Manage multiple projects with competing timelines and different stakeholders. Own multiple activities―and understand the inter-relationship with these activities and how they contribute to an integrated marketing program. ·
  • Web and digital campaign analytics: Working with digital analysts, you’ll lead, continuously monitor, measure, analyze and recommend ways to improve content marketing performance on corporate-owned properties, channels and/or campaigns; design a primary set of digital metrics and manage a dashboard reflecting progress toward these metrics.
  • Ad-Hoc program support: Manage other assigned global marketing projects as requested.

About the team

Deloitte Global Culture:

At Deloitte, we expect results. Incredible—tangible—results. And Deloitte Global professionals play a unique role in delivering those results. We reach across disciplines and borders to serve our global organization. We are the engine of Deloitte. We develop and implement global strategies and provide programs and services that unite our network. In Deloitte Global, everyone has opportunities. We see the importance of your perspective and your ability to create value. We want you to fit in—with an inclusive culture, focus on work-life fit and well-being, and a supportive, connected environment; but we also want you to stand out—with opportunities to have a strategic impact, innovate, and take the risks necessary to make your mark.

Global Tax & Legal deploys the right team of experts to address the ever-evolving needs of our businesses around the world. Our professionals deliver superior compliance and advisory insights and guidance (local and global) to support our businesses operating in singular or multiple jurisdictions.

Enough about us, let’s talk about you

You are someone with

  • A Bachelor’s degree in Marketing, Communications, or related discipline . Digital marketing certifications is a plus.
  • 4-5 years’ B2B experience in a marketing, communications, or related role with a focus on digital channels.
  • Advanced written and verbal communication skills. Interpersonal, verbal and presentation skills, including ability to interact with professionals at all levels and highly intellectual thinkers.
  • Detail-oriented with strong project management skills.
  • Advanced Microsoft Office suite competency: Outlook, Word/PowerPoint, and Excel.
  • Experience with a web experience platform such as Adobe Experience Manager preferred.
  • Experience with marketing automation systems (Marketo or Eloqua preferred) and how they work in tandem with CRM systems for effective digital demand generation programs required.
  • Experience leading digital account-based marketing programs leveraging marketing segmentation for campaign effectiveness. Writing, copy-editing and meticulous proofreading skills, knowledge of editorial style, ability to be make messaging more concise and to tailor it to different audiences.
  • Creative and digital marketing experience required. Experience using social media platforms (including Twitter, LinkedIn, Facebook, SlideShare, Instagram, and YouTube), Internet engagement and strategic best practices for reader engagement and user experience required.
  • Basic understanding of HTML and CSS required.
  • Familiarity with video/motion design and digital/web applications required.
  • Creative and data-driven, adept at delivering ideas, content, and metrics to recommend and optimize new approaches to digital content marketing programs.

Why Deloitte?

Launch your career with The One Firm where you can make an impact that matters in a way that you never thought possible. With endless opportunities at every turn, and a culture built to support and develop our people to be the very best they can be, Deloitte is The One Firm for you to learn, grow, create, connect, and lead. We do this by making three commitments to you:

  • You will lead at every level: We grow the world’s best leaders so you can achieve the impact you seek, faster.
  • You can work your way: We give you the means to be flexible in how you need and want to work, and we have innovative spaces, arrangements and the mindset to help you be wildly successful.
  • You will feel included and inspired: We create a deep sense of belonging where you can bring your whole self to work.

The next step is yours

Sound like The One Firm. For You?

At Deloitte we are all about doing business inclusively – that starts with having diverse colleagues of all abilities! Deloitte encourages applications from all qualified candidates that represents the full diversity of communities across Canada. This includes candidates from Indigenous communities in support of living our values and our commitments to our . We encourage you to connect with us at if you require an accommodation in the recruitment process, or need this job posting in an alternative format. We’d love to hear from you!

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.

Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.

Expected salary:

Location: Toronto, ON

Job date: Wed, 07 Jul 2021 22:23:26 GMT

Apply for the job now!