Company: Holt Renfrew
Location: Toronto, ON
Expected salary:
Job date: Wed, 01 Oct 2025 06:55:49 GMT
Job description: , including brand strategy, advertising, content (social, web, email influencer/creator), PR & events, digital marketing… to use data to drive marketing decisions Knowledge of digital marketing strategies and technologies (e.g., CDP, AI-enabled…
To effectively summarize a comprehensive marketing strategy, here’s a breakdown of key components:
Brand Strategy
- Positioning: Clearly define the brand’s unique value proposition and target audience.
- Messaging: Develop consistent messaging that resonates with the audience across various platforms.
Advertising
- Channels: Utilize paid advertising on social media, search engines, and display networks.
- A/B Testing: Implement testing to optimize ad performance based on real-time data.
Content Strategy
- Social Media: Create engaging posts that encourage interaction and share user-generated content.
- Web: Develop an SEO-optimized website with valuable content to enhance user experience.
- Email: Use personalized email campaigns to nurture leads and maintain customer relationships.
- Influencer/Ccreator Marketing: Partner with influencers to expand reach and credibility.
Public Relations & Events
- Media Outreach: Build relationships with media for coverage on brand initiatives.
- Events: Organize or participate in events to enhance brand visibility and engage directly with customers.
Digital Marketing
- Data-Driven Decisions: Utilize analytics tools to gather insights and inform marketing strategies.
- Technologies: Leverage Customer Data Platforms (CDPs) and AI tools to analyze customer behavior and optimize campaigns.
By integrating these elements and using data analytics, marketing efforts can be tailored for maximum effectiveness, ensuring optimal resource allocation and improved ROI.




