Tag: Financial

Company: Intact Financial

Location: Toronto, ON

Expected salary:

Job date: Sun, 14 Sep 2025 03:52:27 GMT

Job description: Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.About the roleJoin the leading force in insurance, where we’re on the brink of a pivotal era that will amplify our competitive advantage. Leading 2 of Canada’s top 4 most recognized insurance companies, we are hailed as one of the most advanced financial firms, strategically leveraging Lifetime Value to dominate the market. We excel in innovation within pricing and risk selection, with a team committed to building groundbreaking models every day. Marketing is at the core of everything we do. If you’re excited about blazing new trails with us, we want to talk to you!About the role:As the Manager of Performance Media, you will spearhead the strategy and execution of paid and emerging media initiatives to maximize ROI and optimize conversions. Leading a team of 10-15 professionals, you’ll focus on strategic, data-driven thinking and pragmatic decision-making to drive digital growth and achieve business objectives. You aspire to make a significant impact on the growth department, enjoy mentoring team members, and are unafraid to think outside the box to evolve our working methods.What You’ll Do Here:Lead the development and execution of innovative growth paid media strategies while adapting to a rapidly evolving ecosystem.Create a robust and diverse media mix to support a comprehensive, full-funnel marketing strategy.Partner with cross-functional teams, including Marketing AI Modeling team, to enhance sales forecasting and refine the Cost of Acquisition and ROI by channel.Inspire, mentor, and develop a high-performing Paid Media team, fostering analytical and technical excellence while cultivating leadership skills.Use data analytics to uncover market trends, guide strategic decisions, and implement advanced A/B testing for optimized campaign performance.Continue evolving our in-house SEM program with cutting-edge strategies.Continuously assess the balance between in-house capabilities and external partnerships for strategic benefit.Regularly report on performance, strategic progress, and opportunities to senior executives to enhance visibility and a shared understanding of goals.Serve as an ambassador for Intact’s media successes in external forums and maintain strong relationships with media agencies and vendors.What You Have:Bachelor’s degree in Marketing, Business Administration, or related field, or equivalent combination of education and experience.Proven expertise in digital and paid media strategy, with robust analytical skills and the ability to craft high-performing media campaigns.Demonstrated success in leadership through developing and mentoring marketing professionals, fostering a culture of innovation and strategic thinking.Strong experience in managing media budgets and optimizing the media mix for superior cost efficiency and effectiveness.A goal-oriented and creative mindset that leverages data-driven decision-making to drive results.For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.#LI-HybridWhat we offerOur hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.Working here means you’ll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:A financial rewards program that recognizes your successAn industry leading Employee Share Purchase Plan; we match 50% of net shares purchasedAn extensive flex pension and benefits package, with access to virtual healthcareFlexible work arrangementsPossibility to purchase up to 5 extra days off per yearAn annual wellness account that promotes an active and healthy lifestyleAccess to tools and resources to support physical and mental health, embracing change and connecting with colleaguesA dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programsInclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunitiesInspiring leaders and colleagues who will lift you up and help you growA Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.We are an equal opportunity employerAt Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.

Summary

At Intact, employees are central to the mission of supporting individuals, businesses, and society, emphasizing resilience and prosperity. The company promises to foster a supportive work environment that encourages personal growth and team collaboration in return for employee dedication to core values.

Role Overview:
As the Manager of Performance Media, you will lead a team of 10-15 professionals in developing and executing paid media strategies aimed at maximizing ROI and driving digital growth. This role emphasizes data-driven decision-making, innovative thinking, and collaboration with other teams to enhance sales forecasting and optimize media budgets.

Responsibilities Include:

• Developing and implementing innovative paid media strategies.
• Creating a diverse media mix for a comprehensive marketing approach.
• Mentoring team members and fostering analytical excellence.
• Using data analytics to guide strategic decisions and optimize campaign performance.
• Maintaining relationships with media agencies and vendors.

Qualifications:

• Bachelor’s degree in Marketing or a related field.
• Expertise in digital media strategy and campaign management.
• Proven leadership skills in mentoring marketing professionals.
• Strong analytical skills and a creative, goal-oriented mindset.

Work Environment:
Intact offers a hybrid work model, competitive financial rewards, wellness accounts, and a dynamic learning ecosystem. The company promotes diversity and inclusivity, encouraging applications from equity-deserving groups and providing accommodations for individuals with disabilities.

Intact is committed to reconciliation and acknowledges the traditional lands of Indigenous peoples in Canada.