newManager, Global Digital Marketing & Marketing TechnologySun Life Financial3.9Toronto, ON 5 years digital marketing experience and experience working for a large financial services enterprise. This role involves working closely with business and… Today·More…View all Sun Life Financial jobs – Toronto jobsSalary Search: Manager, Global Digital Marketing & Marketing Technology salaries in Toronto, ONSee popular questions & answers about Sun Life Financial

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.


Job Description:

Reporting to the Director, Global Digital Marketing Strategy & Marketing Technology, the Global Digital Marketing & Marketing Technology Manager (Digital Asset Manager) will be responsible for the management of Marketing Technology products at Sun Life, with a focus on our Digital Asset Management system.

The role will support and execute on the MarTech strategy, practice and roadmap for the organization to help drive business adoption and utilization, optimize processes and support model, manage the product strategy to ultimately to help advance and accelerate Sun Life’s ability to be a leading digital company, deepen engagement with Clients and drive business outcomes. This role involves working closely with business and marketing stakeholders, IT partners, and digital teams globally. It requires a high degree of professionalism, strong attention to detail, and the ability to collaborate effectively, be flexible and manage multiple priorities.


What will you do?

Become the Product Champion for a set of global MarTech tools and technologies, with a primary focus on our Digital Asset Management system, supporting the Sun Life MarTech strategy, practice and roadmap as it evolves.

This includes:

  • Managing the rollout of the Digital Asset Management System, working closely with business stakeholders and IT partners/architects to prioritize/plan key use cases, develop requirements, support implementation, training and drive adoption and utilization pre-, during-, post-rollout

  • Oversee digital asset management capability (including acquiring, cataloging, and protecting assets)

  • Develop strategies for managing assets aligned to key business benefits (speed finding assets, reusability, reduction in duplicate assets, asset optimization, compliance with usage rights, etc.)

As Product Champion, for all products managed you will be responsible for the following:


Strategy:

  • Have high product expertise, manage the product vision, strategy and roadmap with an enterprise focus

  • Build relationships with global stakeholders; consult with them on key initiatives and strategies to gain a deeper understanding of their business needs and capabilities

  • Influences the vendor roadmap/ensures vendor performance

  • Strong understanding product features/functionality; stays abreast of integration opportunities and upgrades

  • Stay up to date on latest technology solutions and market trends, help highlight opportunities and gaps in the MarTech ecosystem


Adoption & Utilization

  • Drive adoption and utilization of the product(s); serve as an advocate for both users of the product and the product itself

  • Monitor/track usage, engagement, trends (both internal and external), track how people interact and use the technology

  • Defines KPIs and ensures full product value realization

  • Manage internal Community of Practice working closely with power users and users to share tips, ideas, learnings, gaps, opportunities, etc.


Process & Governance

  • Establish product usage guidelines, offer ongoing training and support as needed

  • Collaborate with stakeholders to develop/monitor/optimize processes and workflows (if applicable)

  • Manage permissions and usage rights, track/monitor security, develop security policies to keep data safe

  • Ensure that end users understand their contractual and compliance obligations to help ensure adherhance (i.e. ETAB, PIA, Records management, Data collection)


Product Life Cycle management:

  • Single point of contact for the vendor, business stakeholders and IT, including management of the business contract

  • Collaborate with IT and the Project Management Office on budget management, including cost sharing models and business user chargebacks

  • Ensure product licensing and volumes match actual usage and growing business demand


What do you need to succeed?

  • Expertise on MarTech products with the aptitude to learn and manage technical products from a business perspective

  • Strong consulting skills, make digital recommendations that meets Client needs and expectations, while supporting business needs/goals

  • Desire to develop a clear understanding of business strategies and priorities

  • Strong communication and interpersonal skills, able to work collaboratively, develop solid relationships, manage differences, and influence change across a large global stakeholder group

  • Innovative problem-solving skills and excellent analytical abilities

  • Strong organizational and project management skills; able to manage multiple projects and prioritize effectively

  • Strategic thinker, process driven, and results oriented

  • Ability to deal with ambiguity be flexible and adaptive to change; willingness to learn and grow

  • A capable decision-maker, ability to work independently and exercise judgement

  • Superior attention to detail


Experience and Education:

  • Bachelor’s or advanced degree in Business, Marketing, Digital or a related field

  • 5 years digital marketing experience and experience working for a large financial services enterprise

  • Experience managing MarTech products and capabilities with proven success in driving adoption and utilization; experience working with Digital Asset Management systems

  • Experience rolling out new platforms with proven ability to identify, document & disseminate new use cases

  • Solid understanding of digital technology and channels, best practices, and trends

  • Experience working with stakeholders and consulting on digital solutions to meet business needs/goals

  • Deep understanding of how to interpret data to identify opportunities, gaps and make key decisions; proficiency with digital analytics/reporting tools

  • Experience with both Agile and Waterfall project delivery methods

  • Advanced proficiency with standard business software


What’s in it for you?

  • 20 days vacation per year

  • Flexible Benefits from the day you join to meet the needs of you and your family

  • Pension, stock and savings programs to help build and enhance your future financial security

  • Wellness programs that support the three pillars of your health – mental, physical and financial

  • Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle

  • LI-NB1

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.


Salary Range:

67,400/67 400 – 110,100/110 100


Job Category:

Marketing


Posting End Date:

17/09/2021

Manager, Global Digital Marketing & Marketing Technology


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Senior IT Project Manager to lead the design and implementation of a Global Intranet – Vancouver, BC


Company: S.i. Systems

Location: Vancouver, BC

Job description: Our client has an immediate requirement for a Senior IT Project Manager to lead the design and implementation… of a Global Intranet. 9-month contact with extension Must have: 7+ years’ experience as an IT Project Manager Experience…

Expected salary:

Job date: Fri, 27 Aug 2021 22:29:34 GMT

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Campaign Developer, Global Digital Marketing

Job title: Campaign Developer, Global Digital Marketing

Company: KPMG

Job description: Overview

KPMG International is the coordinating entity for the overall benefit of the KPMG network of Member Firms. As a member of KPMG International, you’ll work alongside some of our profession’s most skilled practitioners on rewarding programs and initiatives that are changing the way business operates, delivering value to our clients, and driving positive change in the communities we serve.

You’ll help champion new ways of working, using cutting edge technology and working together with our member firms located in nearly 150 countries to help us achieve our ambition to become the most trusted and trustworthy professional services firm. And through your work, you’ll build a global network and unlock opportunities that you may not have thought possible with access to great support, vast resources, and an inclusive, supportive environment to help you reach your full potential.

Global Digital Marketing created an ambitious strategy to advance the digital maturity of Global Marketing and Member Firms, and to drive relevance and engagement for the brand in the face of a rapidly changing B2B buyer journey. Our strategy is anchored by customer journeys and client experience. Its informed priority initiatives and capability enhancements ensures the platform is meeting the growing needs of the KPMG target audiences and Member Firms’ marketing teams around the world. Particular emphasis has been placed on a) personalization, b) data-lead optimization, c) broadening reach by employee advocacy programs and d) marketing automation to power an always-on integrated digital ecosystem.

The Campaign Developer will work collaboratively across various teams, supporting digital activity, using best in class tools to ensure success across web development and campaign delivery, including its performance.

This is an exciting time to be working with the KPMG Global Marketing Technology team as we are investing in leading edge technologies and the best people along with our ambitious growth plans and a demand from the business for professional marketing that makes a difference at the firm
What you will do

  • Stakeholder Management: proven track record of having established successful business relationships with users and stakeholders, while utilizing your expert knowledge of digital best-practices, technologies and tools
  • Training: developing and training users to an expert standard on Adobe Campaign and other relevant technologies that drive marketing automation
  • Reporting: Providing high quality management information, including ROI, on the performance of marketing activities and program from a digital standpoint
  • Develop the Front-End of web applications, web forms and the HTML for the campaigns
  • Develop and direct the team that builds journeys using Adobe Marketing Cloud
  • Lead team members working on campaign objectives and strategy, with a focus on users’ retention
  • Leverage analytics to refine and improve effective outreach
  • Oversee the design, implementation, and tracking results of marketing campaigns
  • Review insights of content performance, campaign performance and other metrics to form automation tactics
  • Data privacy compliance, close monitor of the process of subscribe/unsubscribe and
  • FrontEnd HTML development, Campaign design and implementations
  • Work with the analytics team for reporting

What you bring to the role

  • Experience in Adobe Campaign, Adobe Experience Manager, and Adobe Analytics. Demonstrable experience of Adobe Campaign (or similar tool) is required
  • Familiarity with CRM platforms
  • HTML and JavaScript frameworks knowledge is a must
  • Full-stack development experience is required
  • Fluency in data privacy requirements, GDPR and other jurisdictions’ mandates
  • Knowledge of CMS platforms, and how to implement such requirements in line with other KPMG technologies
  • Good experience of working across complex or matrixed organizations. Professional Services experience a bonus
  • Analytical experience: strong commercial awareness with the ability to translate comprehensive post campaign evaluation analysis into actionable insight and present findings/implications to a non-technical audience
  • Good working knowledge of other Adobe packages (including Photoshop)
  • Passionate about the client experience
  • Builds co-operative relationships and fosters an environment in which everyone’s opinion is valued
  • Team player who can see how CRM including Campaign Management operates within broader (client retention and acquisition) strategies of KPMG
  • Drive and commitment to deliver a high-quality service to internal stakeholders
  • Strong verbal and written communication skills

Our Values, The KPMG Way

Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact KPMG’s Employee Relations Service team for support at email: or phone: 416-777-8002 or toll free 1-888-466-4778 Option 3.

For general recruitment-related inquiries, please contact the HR Delivery Centre at .

Expected salary:

Location: Toronto, ON

Job date: Thu, 01 Jul 2021 22:55:08 GMT

Apply for the job now!

Digital Marketing Senior Associate, Deloitte Global Tax & Legal

Job title: Digital Marketing Senior Associate, Deloitte Global Tax & Legal

Company: Deloitte

Job description: Job Type: Permanent
Primary Location: Toronto, Ontario, Canada
All Available Locations: Toronto

Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
Enjoy My Benefit Dollars – a flexible benefit to support your physical, financial and emotional well-being.
Experience a firm where wellness matters.

 

Do you thrive on developing creative and innovative insights to solve complex challenges? Want to work on next-generation, cuttingedge products and services that deliver outstanding value and that are global in vision and scope? Work with other experts in your field? Work for a world-class organization that provides an exceptional career experience with an inclusive and collaborative culture?

What will your typical day look like?

The Senior Digital Marketing Associate will work closely with international teams, and support stakeholders at all organizational levels. The role offers a good balance between team support responsibilities and independent, project-based work. This role requires a solid understanding of content marketing, digital marketing, and communications fundamentals.

In this diverse role you will assist with:

  • Campaign leadership: Support multiple integrated global marketing campaigns with tasks including the development of market messaging, curation of marketing content (multi-channel digital programs, social media, video, etc.) and materials & communications programs to aid with global adoption
  • Content development: Edit pieces independently and provide content, work with a variety of different types of content, including but not limited to Deloitte.com webpages, digital advertising units, social media activities, writing email marketing copy, and supporting internal communications campaigns or blog content generation off original thought leadership materials.
  • Social media program management: Lead a social media calendar and curate/write social media content for Twitter, LinkedIn, etc., track and analyze metrics, develop best practices to drive traffic to Deloitte.com and increase engagement with Deloitte Tax & Legal content on social platforms.
  • Search engine optimization: Act as a SEO specialist, who understands the fundamentals of keyword research, SEO copywriting and the behaviors of search engines.
  • Lead network-enablement initiatives: Engage and support stakeholder network of local marketers to drive the adoption and effective local execution of global digital campaigns. Help contribute content to a monthly marketing newsletter and Webinars for engagement with the Member Firms around the world. Assist the Global Tax & Legal Communications team with tasks around Deloitte Tax & Legal Marketing presence on the Deloitte Resources Intranet site.
  • Brand support: Develop a complete and thorough knowledge of the Deloitte brand—our visual identity system, our personality, our positioning, and our brand architecture. You’ll master Tax & Legal’s brand positioning and key messages. Infuse our brand into your own work and provide counsel and support to others when necessary. You will lead our digital brand efforts for the Global Tax & Legal group and advise the Deloitte network on how the brand comes to life through our digital channels.
  • Project management: Manage multiple projects with competing timelines and different stakeholders. Own multiple activities―and understand the inter-relationship with these activities and how they contribute to an integrated marketing program. ·
  • Web and digital campaign analytics: Working with digital analysts, you’ll lead, continuously monitor, measure, analyze and recommend ways to improve content marketing performance on corporate-owned properties, channels and/or campaigns; design a primary set of digital metrics and manage a dashboard reflecting progress toward these metrics.
  • Ad-Hoc program support: Manage other assigned global marketing projects as requested.

About the team

Deloitte Global Culture:

At Deloitte, we expect results. Incredible—tangible—results. And Deloitte Global professionals play a unique role in delivering those results. We reach across disciplines and borders to serve our global organization. We are the engine of Deloitte. We develop and implement global strategies and provide programs and services that unite our network. In Deloitte Global, everyone has opportunities. We see the importance of your perspective and your ability to create value. We want you to fit in—with an inclusive culture, focus on work-life fit and well-being, and a supportive, connected environment; but we also want you to stand out—with opportunities to have a strategic impact, innovate, and take the risks necessary to make your mark.

Global Tax & Legal deploys the right team of experts to address the ever-evolving needs of our businesses around the world. Our professionals deliver superior compliance and advisory insights and guidance (local and global) to support our businesses operating in singular or multiple jurisdictions.

Enough about us, let’s talk about you

You are someone with

  • A Bachelor’s degree in Marketing, Communications, or related discipline . Digital marketing certifications is a plus.
  • 4-5 years’ B2B experience in a marketing, communications, or related role with a focus on digital channels.
  • Advanced written and verbal communication skills. Interpersonal, verbal and presentation skills, including ability to interact with professionals at all levels and highly intellectual thinkers.
  • Detail-oriented with strong project management skills.
  • Advanced Microsoft Office suite competency: Outlook, Word/PowerPoint, and Excel.
  • Experience with a web experience platform such as Adobe Experience Manager preferred.
  • Experience with marketing automation systems (Marketo or Eloqua preferred) and how they work in tandem with CRM systems for effective digital demand generation programs required.
  • Experience leading digital account-based marketing programs leveraging marketing segmentation for campaign effectiveness. Writing, copy-editing and meticulous proofreading skills, knowledge of editorial style, ability to be make messaging more concise and to tailor it to different audiences.
  • Creative and digital marketing experience required. Experience using social media platforms (including Twitter, LinkedIn, Facebook, SlideShare, Instagram, and YouTube), Internet engagement and strategic best practices for reader engagement and user experience required.
  • Basic understanding of HTML and CSS required.
  • Familiarity with video/motion design and digital/web applications required.
  • Creative and data-driven, adept at delivering ideas, content, and metrics to recommend and optimize new approaches to digital content marketing programs.

Why Deloitte?

Launch your career with The One Firm where you can make an impact that matters in a way that you never thought possible. With endless opportunities at every turn, and a culture built to support and develop our people to be the very best they can be, Deloitte is The One Firm for you to learn, grow, create, connect, and lead. We do this by making three commitments to you:

  • You will lead at every level: We grow the world’s best leaders so you can achieve the impact you seek, faster.
  • You can work your way: We give you the means to be flexible in how you need and want to work, and we have innovative spaces, arrangements and the mindset to help you be wildly successful.
  • You will feel included and inspired: We create a deep sense of belonging where you can bring your whole self to work.

The next step is yours

Sound like The One Firm. For You?

At Deloitte we are all about doing business inclusively – that starts with having diverse colleagues of all abilities! Deloitte encourages applications from all qualified candidates that represents the full diversity of communities across Canada. This includes candidates from Indigenous communities in support of living our values and our commitments to our . We encourage you to connect with us at if you require an accommodation in the recruitment process, or need this job posting in an alternative format. We’d love to hear from you!

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.

Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.

Expected salary:

Location: Toronto, ON

Job date: Wed, 07 Jul 2021 22:23:26 GMT

Apply for the job now!

Digital Marketing Senior Associate, Deloitte Global Tax & Legal

Job title: Digital Marketing Senior Associate, Deloitte Global Tax & Legal

Company: Deloitte

Job description: Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
Enjoy My Benefit Dollars – a flexible benefit to support your physical, financial and emotional well-being.
Experience a firm where wellness matters.

Do you thrive on developing creative and innovative insights to solve complex challenges? Want to work on next-generation, cuttingedge products and services that deliver outstanding value and that are global in vision and scope? Work with other experts in your field? Work for a world-class organization that provides an exceptional career experience with an inclusive and collaborative culture?

What will your typical day look like?

The Senior Digital Marketing Associate will work closely with international teams, and support stakeholders at all organizational levels. The role offers a good balance between team support responsibilities and independent, project-based work. This role requires a solid understanding of content marketing, digital marketing, and communications fundamentals.

In this diverse role you will assist with:

  • Campaign leadership: Support multiple integrated global marketing campaigns with tasks including the development of market messaging, curation of marketing content (multi-channel digital programs, social media, video, etc.) and materials & communications programs to aid with global adoption
  • Content development: Edit pieces independently and provide content, work with a variety of different types of content, including but not limited to Deloitte.com webpages, digital advertising units, social media activities, writing email marketing copy, and supporting internal communications campaigns or blog content generation off original thought leadership materials.
  • Social media program management: Lead a social media calendar and curate/write social media content for Twitter, LinkedIn, etc., track and analyze metrics, develop best practices to drive traffic to Deloitte.com and increase engagement with Deloitte Tax & Legal content on social platforms.
  • Search engine optimization: Act as a SEO specialist, who understands the fundamentals of keyword research, SEO copywriting and the behaviors of search engines.
  • Lead network-enablement initiatives: Engage and support stakeholder network of local marketers to drive the adoption and effective local execution of global digital campaigns. Help contribute content to a monthly marketing newsletter and Webinars for engagement with the Member Firms around the world. Assist the Global Tax & Legal Communications team with tasks around Deloitte Tax & Legal Marketing presence on the Deloitte Resources Intranet site.
  • Brand support: Develop a complete and thorough knowledge of the Deloitte brand-our visual identity system, our personality, our positioning, and our brand architecture. You’ll master Tax & Legal’s brand positioning and key messages. Infuse our brand into your own work and provide counsel and support to others when necessary. You will lead our digital brand efforts for the Global Tax & Legal group and advise the Deloitte network on how the brand comes to life through our digital channels.
  • Project management: Manage multiple projects with competing timelines and different stakeholders. Own multiple activities-and understand the inter-relationship with these activities and how they contribute to an integrated marketing program. ·
  • Web and digital campaign analytics: Working with digital analysts, you’ll lead, continuously monitor, measure, analyze and recommend ways to improve content marketing performance on corporate-owned properties, channels and/or campaigns; design a primary set of digital metrics and manage a dashboard reflecting progress toward these metrics.
  • Ad-Hoc program support: Manage other assigned global marketing projects as requested.

About the team

Deloitte Global Culture:

At Deloitte, we expect results. Incredible-tangible-results. And Deloitte Global professionals play a unique role in delivering those results. We reach across disciplines and borders to serve our global organization. We are the engine of Deloitte. We develop and implement global strategies and provide programs and services that unite our network. In Deloitte Global, everyone has opportunities. We see the importance of your perspective and your ability to create value. We want you to fit in-with an inclusive culture, focus on work-life fit and well-being, and a supportive, connected environment; but we also want you to stand out-with opportunities to have a strategic impact, innovate, and take the risks necessary to make your mark.

Global Tax & Legal deploys the right team of experts to address the ever-evolving needs of our businesses around the world. Our professionals deliver superior compliance and advisory insights and guidance (local and global) to support our businesses operating in singular or multiple jurisdictions.

Enough about us, let’s talk about you

You are someone with

  • A Bachelor’s degree in Marketing, Communications, or related discipline . Digital marketing certifications is a plus.
  • 4-5 years’ B2B experience in a marketing, communications, or related role with a focus on digital channels.
  • Advanced written and verbal communication skills. Interpersonal, verbal and presentation skills, including ability to interact with professionals at all levels and highly intellectual thinkers.
  • Detail-oriented with strong project management skills.
  • Advanced Microsoft Office suite competency: Outlook, Word/PowerPoint, and Excel.
  • Experience with a web experience platform such as Adobe Experience Manager preferred.
  • Experience with marketing automation systems (Marketo or Eloqua preferred) and how they work in tandem with CRM systems for effective digital demand generation programs required.
  • Experience leading digital account-based marketing programs leveraging marketing segmentation for campaign effectiveness. Writing, copy-editing and meticulous proofreading skills, knowledge of editorial style, ability to be make messaging more concise and to tailor it to different audiences.
  • Creative and digital marketing experience required. Experience using social media platforms (including Twitter, LinkedIn, Facebook, SlideShare, Instagram, and YouTube), Internet engagement and strategic best practices for reader engagement and user experience required.
  • Basic understanding of HTML and CSS required.
  • Familiarity with video/motion design and digital/web applications required.
  • Creative and data-driven, adept at delivering ideas, content, and metrics to recommend and optimize new approaches to digital content marketing programs.

Why Deloitte?

Launch your career with The One Firm where you can make an impact that matters in a way that you never thought possible. With endless opportunities at every turn, and a culture built to support and develop our people to be the very best they can be, Deloitte is The One Firm for you to learn, grow, create, connect, and lead. We do this by making three commitments to you:

  • You will lead at every level: We grow the world’s best leaders so you can achieve the impact you seek, faster.
  • You can work your way: We give you the means to be flexible in how you need and want to work, and we have innovative spaces, arrangements and the mindset to help you be wildly successful.
  • You will feel included and inspired: We create a deep sense of belonging where you can bring your whole self to work.

The next step is yours

Sound like The One Firm. For You?

At Deloitte we are all about doing business inclusively – that starts with having diverse colleagues of all abilities! Deloitte encourages applications from all qualified candidates that represents the full diversity of communities across Canada. This includes candidates from Indigenous communities in support of living our values and our commitments to our . We encourage you to connect with us at if you require an accommodation in the recruitment process, or need this job posting in an alternative format. We’d love to hear from you!

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.

Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.

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Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see

Expected salary:

Location: Toronto, ON

Job date: Thu, 08 Jul 2021 06:58:26 GMT

Apply for the job now!

Digital Marketing Senior Associate, Deloitte Global- Tax & Legal , Brand, Marketing & Communications

Job title: Digital Marketing Senior Associate, Deloitte Global- Tax & Legal , Brand, Marketing & Communications

Company: Deloitte

Job description: Job Type: Permanent
Primary Location: Toronto, Ontario, Canada
All Available Locations: Toronto

Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
Enjoy My Benefit Dollars – a flexible benefit to support your physical, financial and emotional well-being.
Experience a firm where wellness matters.

Do you thrive on developing creative and innovative insights to solve complex challenges? Want to work on next-generation, cuttingedge products and services that deliver outstanding value and that are global in vision and scope? Work with other experts in your field? Work for a world-class organization that provides an exceptional career experience with an inclusive and collaborative culture?

What will your typical day look like?

The Senior Digital Marketing Associate will work closely with international teams, and support stakeholders at all organizational levels. The role offers a good balance between team support responsibilities and independent, project-based work. This role requires a solid understanding of content marketing, digital marketing, and communications fundamentals.

In this diverse role you will assist with:

  • Campaign leadership: Support multiple integrated global marketing campaigns with tasks including the development of market messaging, curation of marketing content (multi-channel digital programs, social media, video, etc.) and materials & communications programs to aid with global adoption
  • Content development: Edit pieces independently and provide content, work with a variety of different types of content, including but not limited to Deloitte.com webpages, digital advertising units, social media activities, writing email marketing copy, and supporting internal communications campaigns or blog content generation off original thought leadership materials.
  • Social media program management: Lead a social media calendar and curate/write social media content for Twitter, LinkedIn, etc., track and analyze metrics, develop best practices to drive traffic to Deloitte.com and increase engagement with Deloitte Tax & Legal content on social platforms.
  • Search engine optimization: Act as a SEO specialist, who understands the fundamentals of keyword research, SEO copywriting and the behaviors of search engines.
  • Lead network-enablement initiatives: Engage and support stakeholder network of local marketers to drive the adoption and effective local execution of global digital campaigns. Help contribute content to a monthly marketing newsletter and Webinars for engagement with the Member Firms around the world. Assist the Global Tax & Legal Communications team with tasks around Deloitte Tax & Legal Marketing presence on the Deloitte Resources Intranet site.
  • Brand support: Develop a complete and thorough knowledge of the Deloitte brand-our visual identity system, our personality, our positioning, and our brand architecture. You’ll master Tax & Legal’s brand positioning and key messages. Infuse our brand into your own work and provide counsel and support to others when necessary. You will lead our digital brand efforts for the Global Tax & Legal group and advise the Deloitte network on how the brand comes to life through our digital channels.
  • Project management: Manage multiple projects with competing timelines and different stakeholders. Own multiple activities―and understand the inter-relationship with these activities and how they contribute to an integrated marketing program. ·
  • Web and digital campaign analytics: Working with digital analysts, you’ll lead, continuously monitor, measure, analyze and recommend ways to improve content marketing performance on corporate-owned properties, channels and/or campaigns; design a primary set of digital metrics and manage a dashboard reflecting progress toward these metrics.
  • Ad-Hoc program support: Manage other assigned global marketing projects as requested.

About the team

Deloitte Global Culture:

At Deloitte, we expect results. Incredible-tangible-results. And Deloitte Global professionals play a unique role in delivering those results. We reach across disciplines and borders to serve our global organization. We are the engine of Deloitte. We develop and implement global strategies and provide programs and services that unite our network. In Deloitte Global, everyone has opportunities. We see the importance of your perspective and your ability to create value. We want you to fit in-with an inclusive culture, focus on work-life fit and well-being, and a supportive, connected environment; but we also want you to stand out-with opportunities to have a strategic impact, innovate, and take the risks necessary to make your mark.

Global Tax & Legal deploys the right team of experts to address the ever-evolving needs of our businesses around the world. Our professionals deliver superior compliance and advisory insights and guidance (local and global) to support our businesses operating in singular or multiple jurisdictions.

Enough about us, let’s talk about you

You are someone with

  • A Bachelor’s degree in Marketing, Communications, or related discipline . Digital marketing certifications is a plus.
  • 4-5 years’ B2B experience in a marketing, communications, or related role with a focus on digital channels.
  • Advanced written and verbal communication skills. Interpersonal, verbal and presentation skills, including ability to interact with professionals at all levels and highly intellectual thinkers.
  • Detail-oriented with strong project management skills.
  • Advanced Microsoft Office suite competency: Outlook, Word/PowerPoint, and Excel.
  • Experience with a web experience platform such as Adobe Experience Manager preferred.
  • Experience with marketing automation systems (Marketo or Eloqua preferred) and how they work in tandem with CRM systems for effective digital demand generation programs required.
  • Experience leading digital account-based marketing programs leveraging marketing segmentation for campaign effectiveness. Writing, copy-editing and meticulous proofreading skills, knowledge of editorial style, ability to be make messaging more concise and to tailor it to different audiences.
  • Creative and digital marketing experience required. Experience using social media platforms (including Twitter, LinkedIn, Facebook, SlideShare, Instagram, and YouTube), Internet engagement and strategic best practices for reader engagement and user experience required.
  • Basic understanding of HTML and CSS required.
  • Familiarity with video/motion design and digital/web applications required.
  • Creative and data-driven, adept at delivering ideas, content, and metrics to recommend and optimize new approaches to digital content marketing programs.

Why Deloitte?

Launch your career with The One Firm where you can make an impact that matters in a way that you never thought possible. With endless opportunities at every turn, and a culture built to support and develop our people to be the very best they can be, Deloitte is The One Firm for you to learn, grow, create, connect, and lead. We do this by making three commitments to you:

  • You will lead at every level: We grow the world’s best leaders so you can achieve the impact you seek, faster.
  • You can work your way: We give you the means to be flexible in how you need and want to work, and we have innovative spaces, arrangements and the mindset to help you be wildly successful.
  • You will feel included and inspired: We create a deep sense of belonging where you can bring your whole self to work.

The next step is yours

Sound like The One Firm. For You?

At Deloitte we are all about doing business inclusively – that starts with having diverse colleagues of all abilities! Deloitte encourages applications from all qualified candidates that represents the full diversity of communities across Canada. This includes candidates from Indigenous communities in support of living our values and our commitments to our Reconciliation Action Plan. We encourage you to connect with us at accessiblecareers@deloitte.ca if you require an accommodation in the recruitment process, or need this job posting in an alternative format. We’d love to hear from you!

By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.

Deloitte Canada has 30 offices with representation across most of the country. We acknowledge our offices reside on traditional, treaty and unceded territories as part of Turtle Island and is still home to many First Nations, Métis, and Inuit peoples. We are all Treaty people.

Expected salary:

Location: Toronto, ON

Job date: Thu, 08 Jul 2021 22:05:20 GMT

Apply for the job now!