Company: CIBC
Location: Toronto, ON
Expected salary:
Job date: Thu, 22 May 2025 05:24:30 GMT
Job description: We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.To learn more about CIBC, please visitWhat you’ll be doingReporting to the SVP, National Office, Personal Banking & Imperial Service, the Senior Director, National Office Communications will focus several key areas. This individual in this role will provide thought leadership and expertise in frontline communications and will ensure the effective and thoughtful delivery of all frontline communications to team members in Personal Banking & Imperial Service. They will work collaboratively with leaders in Personal Banking & Imperial Service to drive awareness of our value proposition including creating an understanding of the advice and support that we offer to clients at all service levels / offerings.In addition, the Senior Director will work collaboratively with the Mass Market and Mass Affluent Client Strategies team, eCRM Enablement Team, CIBC Asset Management, Digital, Marketing and Communication and Product Teams to ensure strategic alignment. They will provide content and thought leadership and drive improved advisor efficiency by utilizing expert advice with both push and pull methods to enhance the wider client experience. This role will continue to humanize our advice and support with stories for both internal audiences and our clients, and will partner with the appropriate teams to leverage social media programs to drive increased client acquisition.Lastly, the Senior Director will help to drive growth by providing business development support including through events and experiences, bringing to life hybrid advice opportunities by offering insights, tips and offers through digital channels.At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.How you’ll succeed
- Internal Communications: This position will develop and maintain the internal communications strategy, ensuring that business objectives are effectively translated into communications priorities. You will provide communications support to key business initiatives which may include: Communication writing, editing, proofing and formatting; Communication logistics, execution and deployment; Research and analysis; Presentation and event development. This position will write and deliver complex issues related or business strategy presentations and multi-stakeholder communications, identify and manage reputational risks, and will ensure that all internal communications meet internal brand standards and are published simultaneously in English and French. The Senior Director will lead the development of frontline communications that support the Incident Response process ensuring that the communications accurately convey appropriate frontline procedures and actions. This may require the need to balance the input of multiple stakeholders against compressed and/or urgent timelines.
- Project Communications: You will develop communication and go-to-market strategies to support specific projects and/or programs that may impact Personal Banking, Imperial Service and/or Specialized Advice. In addition, the Sr. Director will collaborate with multiple stakeholders to write, edit and deliver complex presentations and multi-stakeholder communications, while identifying and managing reputational risks.
- Content Strategy: This role will elevate the Imperial Service value proposition and CIBC value of advice/relationships widely through social and digital campaigns, client story video series, SEO through digital representation and positioning, and Globe & Mail content partnership. You will continue to evolve the advisor marketing site to include content and resources aimed at providing sales lead support, boosting local outreach, pipeline growth and client engagement. The Sr. Director will develop a robust content strategy that creates relatability and positions CIBC as the bank of choice among mass affluent Canadians that can be leveraged, adapted, and scaled across all clients and segments. Additionally, the role will promote CIBC though leadership experts, aligned to client needs and business priorities and distribute across multiple channels leveraged by both advisors and clients. (articles, videos, podcasts).
- Advice & Sales Enablement: The individual in this position will develop key messaging, create comprehensive content and provide general communications support for the 120 Day Focus Period launch. Lead the development of frontline sales and operational effectiveness resources including “Your News Now”, Imperial News, Monthly Toolkit, etc., driving towards the business priorities for the 120 Day Focus Period launch.
- Digital Activation: You will collaborate with the CIBC.com team to elevate the digital client experience on CIBC.com to highlight the benefits of Personal Banking and Imperial Service and more widely showcasing the value of advice and relationships at CIBC, enhancing the visual Brand identity, and optimizing to a needs-based user journeys. In addition, the Sr. Director will work to increase CIBC brand exposure and awareness of Imperial Service through various lead generation tactics such as programmatic ads, paid search, advisor social media pilot, lead test and learn strategies.
- Business Development: This will role will showcase timely and targeted thought leadership from CIBC and industry experts through a combination of impactful virtual and live events designed to deepen client relationships by providing access to financial education, market/economic updates. You will curate unique experiences that demonstrate client appreciation and generate opportunities for advisors to engage with their clients, leveraging additional client hosting opportunities from Sponsorship. The Senior Director will scale these across the needs and service levels across the bank. You will build local level content to support national roadshows and ensure all clients get access to advice content being delivered by CIBC experts. The role will also create a library of seminars advisors can leverage to engage with clients in branch and host their own in person events.
- People Management: The Sr. Director will provide leadership and effective management of business unit staff to influence employee commitment to the organization, to the team, and to their job. You will set appropriate context when assigning work to ensure that individuals’ roles support the achievement of the business unit’s priorities and CIBC’s overall goals. In addition, this role will build team and individual capabilities by providing development opportunities such as job shadowing, special projects, and training. You will manage performance by providing fair and accurate formal and informal feedback, identifying and removing obstacles to performance and by explaining how performance expectations align with business priorities. This role will create a positive work environment and being an effective role model by championing innovative spirit and CIBC’s mission, vision and values. You will ensure compliance with policies, standards, guidelines and controls by applying the policies and controls fairly and consistently so employees understand what to expect. Lastly, you will hire the right people in the right jobs to align individual capabilities with job requirements and business unit goals.
Who you are
- University degree in Communications and/or equivalent experience.
- Expert knowledge of communications principles and expert communications writing and presentation development skills.
- Well-developed and proven ability to develop and implement effective business development strategies, building on existing opportunities and identifying net opportunities.
- Well-developed knowledge of digital marketing strategies, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media and email marketing.
- Proven ability to develop and execute comprehensive digital activation strategies aligned with business goals.
- Well-developed and proven influencing and negotiating skills sufficient to achieve desired outcomes with internal stakeholders and more senior management.
- Well-developed and proven change management skills sufficient to communicate, inspire and build commitment in order to successfully lead a team through change.
- Well-developed and proven problem solving & decision making required as part of interactions with internal partners.
- Well-developed and highly effective communication skills sufficient to prepare and deliver presentations and proposals to internal partners and community stakeholders.
- Well-developed time management skills and the ability to manage multiple competing priorities.
- Comprehensive knowledge of financial services practices and principles sufficient to interpret and analyze complex concepts and apply these in innovative ways.
- Well-developed ability to anticipate needs of senior and executive management / business leaders by keeping abreast of current trends and issues and their implications for the business unit.
- Values matter to you. You bring your real self to work and you live our values – trust, teamwork, and accountability.
#LI-TAWhat CIBC OffersAt CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.*Subject to plan and program terms and conditionsWhat you need to knowCIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contactYou need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.Job Location Toronto-81 Bay, 24th FloorEmployment Type RegularWeekly Hours 37.5Skills Communications Support, Cross Functional Projects, Efficiency Improvements, External Communication, Internal Communications, Marketing, Partnership Management, People Management, Prioritization, Strategic Communication Planning
CIBC is developing a relationship-oriented bank focused on modern client needs, and is looking for dedicated professionals to join their team. The Senior Director of National Office Communications will report to the SVP of Personal Banking & Imperial Service, leading internal and project communications, content strategy, and business development efforts. This role prioritizes enhancing client experience through effective communication and strategic alignment with various internal teams. Key responsibilities include managing frontline communications, developing digital activation strategies, and fostering a positive team environment. Candidates should possess strong communication, marketing, and people management skills. CIBC emphasizes an inclusive work culture and offers various benefits to support employee growth and well-being.
