Content Marketing ManagerThe Cadillac Fairview Corporation Limited3.8Toronto, ON Minimum 5 years of progressive marketing experience with 3-5 years in data driven digital content marketing on either the Marketing Client or Agency side. 30+ days ago·More…View all The Cadillac Fairview Corporation Limited jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ONSee popular questions & answers about The Cadillac Fairview Corporation Limited

Role impact:

The Content Marketing Manager will bring experience and expertise in developing and managing our digital content across all direct to consumer digital platforms at Cadillac Fairview. They will play a key role in ensuring CF is changing shopper behaviour and driving engagement and relevance throughout the shopping journey.

What you will deliver:

  • Responsible for creating, planning and managing the digital content strategy, content marketing process and master content marketing calendar.
  • Responsible for developing highly engaging content across our direct to consumer digital platforms that is aligned with business objectives and integrates shopper insights.
  • Responsible for working closely with the MarCom team to bring to life creative campaigns with an integrated content approach across the omnichannel.
  • Demonstrate innovative thinking and best practice knowledge in the development of content for digital channels that will improve delivery against KPI’s.
  • Work closely with Digital Team to understand the paid and owned digital channel content requirements for campaigns and collaborate with the MarCom team to write content briefs for creation and manage production of required content.
  • Work closely with the Digital team and Marketing Intelligence team to integrate email and digital community building activations into the content calendar.
  • Use data to track and evaluate the effectiveness of content and then optimize performance for continuous improvement.
  • Develop testing strategies for communication to ensure the most effective approach and to ensure constant learning and optimizing.
  • Collaborate closely with cross functional teams to ensure consistent and effective brand messaging.
  • Manage external relationships with agency partners. Strong relationship management capabilities are required.

What your strengths are:

  • Aim Higher – you always strive to exceed expectations
  • Own Your Expertise – you are self-driven and empower yourself to succeed. You demonstrates strong experience in content strategy and data driven marketing communications
  • Collaborate Effectively – you are a team player who can build strong relationships with cross functional teams and agency partners
  • Engage with Empathy – you objectively consider the needs of others
  • Embrace Change – you don’t shy away from trying something different and approach your work with a positive, can-do attitude

What you need to succeed:

  • Minimum 5 years of progressive marketing experience with 3-5 years in data driven digital content marketing on either the Marketing Client or Agency side
  • Post-secondary education preferably in Business, Marketing, Communications or Digital Marketing.
  • Background in customer acquisition, re-engagement and retention strategies
  • Knowledge of digital platforms (egs: Facebook, Instagram, YouTube, Twitter)
  • Knowledge of content management systems (ie Hey Orca, Hootsuite etc)
  • Knowledge of Google Suite.

Why you should join us:

At Cadillac Fairview we have been transforming communities for over 50 years. We are so much more than our properties. We are building leaders at all levels. We offer the challenge of interesting work, a great organizational culture, the opportunity to collaborate with the best in the business, and support for your growth and development. We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension. Imagine a place where you can make a difference!
At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.
Are you someone who believes in our values?
  • Aim Higher – we strive to exceed expectations
  • Own Your Expertise – we empower ourselves and each other
  • Collaborate Effectively – we bring the right people together to get the right results
  • Engage with Empathy – we objectively consider the needs of others
  • Embrace Change – we drive, learn from, and adapt to change
At CF you’ll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued and respected. We’re ready to meet you there – are you?
CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment. If you need reasonable accommodation during the recruitment, assessment, and/or selection process, please notify your CF contact or email cfcareers@cadillacfairview.com.

CF currently has a vaccination policy that is a condition of employment.

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Marketing ManagerThe Haus TeamToronto, ON$15 – $25 an hour Experience working with online marketing. Setting up your email marketing eg. ConvertKit or Kajabi. I’m looking for a self-driven powerhouse that can take a… 30+ days ago·More…View all The Haus Team jobs – Toronto jobsSalary Search: Marketing Manager salaries in Toronto, ON

Marketing Manager in Toronto/ GTA and surrounding areas

I’m looking for a self-driven powerhouse that can take a little direction and run with a project. The right candidate will act as my “right-hand person” and help move my online Health and Wellness business to the next level.

Looking for:

  • 2-5 years of working with other health and wellness online project or business
  • Experience working with online marketing
  • Experience with copywriting
  • Expert in Kajabi and Podcast editing
  • Needs to know Chinese and English


Compensation:

$15 – $25 hourly


Responsibilities:

  • Updating your Social Media channels
  • Helping to post your blogs (and tracking blog metrics)
  • Setting up your email marketing eg. ConvertKit or Kajabi
  • Research (such as finding podcasts you can be a guest on)
  • Setting up and running webinars
  • Editing podcast episodes (and writing show notes)
  • Extract podcast episodes and create a blog, youtube
  • Proofing emails, blogs, sales pages, etc.
  • Email management and filtering
  • Maintain WordPress website
  • Creating files for organization
  • Kajabi expert – know how to maintain and update kajabi from creating landing pages to updating and loading course


Qualifications:

Characteristics I’m looking for:

  • Coachable
  • Can juggle a few projects at once
  • Flexible
  • Resourceful
  • Problem-solver
  • Self-driven
  • Tech-savvy
  • team player
  • responsive
  • Dedicated

About Company

We are a rapidly growing Real Estate Team servicing the GTA, based out of Markham with REMAX Excel Realty. Over 13 years of Real Estate experience.

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Content Creator and Social Media ManagerThe Kc Agency Inc.Toronto, ON•Remote$20 an hour LinkedIn marketing: 2 years (required). We are looking for a Content Creator and Social Media Manager who will be driving the digital strategy for brands we… 30+ days ago·More…View all The Kc Agency Inc. jobs – Toronto jobsSalary Search: Content Creator and Social Media Manager salaries in Toronto, ON

We are a boutique social media agency in Canada specializing in digital and social media campaigns across various platforms (i.e., Facebook, Instagram, LinkedIn, TikTok, etc.). We work hands-on with small-to-medium-sized companies to increase their reach and engagement organically. This will be a WFH position indefinitely, M-F with flexible hours on a project basis.

We are looking for a Content Creator and Social Media Manager who will be driving the digital strategy for brands we work with. This position reports to the CEO directly. If you have a passion for content writing, graphic design, and everything social media, we could be an exceptional fit!

· Develop an action plan and implement digital strategy for our clients (i.e., deep understanding of the industry(s), KPIs, competitor analysis, trends, SWOT analysis, content strategy, etc.)

· Write new content and website copy as needed (i.e., blogs, email marketing campaigns, etc.)

· Create and edit social media content (i.e., graphic design elements, photos, videos, etc.)

· Create and maintain social media content calendars

· Create unique campaigns that heighten brand awareness, collect UGC and testimonials

· Influencer marketing

· Manage and coordinate projects cross-functionally with other departments

· Detailed monthly analytics tracking with a report on campaigns’ ROI.

Skills Required:

3+ years of experience in:

· Content creation within graphic design, photo, and video with portfolio examples

· Experience with editing software (Photoshop, Canva, Premiere Pro, Final Cut Pro, etc.)

· Experience in managing brands on social media with portfolio examples (analytics delivered)

· Strong copywriting and communication skills

· SEO knowledge

· Web development and PPC experience is considered an asset

· Attention to detail and analytical skills

Job Types: Part-time, Temporary, Casual, Freelance, Internship / Co-op

Pay: From $20.00 per hour

Application question(s):

  • Do you have experience with blog writing and SEO? Please describe.
  • Do you have 3+ years of experience with engagement and growth strategies + drafting social media content calendars for Facebook, Instagram, etc.? Please describe.
  • Do you have 3+ years of experience with graphic design (i.e., Canva, Photoshop)? Please describe + send a link to your portfolio.

Experience:

  • LinkedIn marketing: 2 years (required)

Work remotely:

  • Yes

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Digital Growth Marketing ManagerThe Successful InvestorNorth York, ON Keep abreast of PPC and digital marketing trends. Work with manager to build digital marketing strategies for additional lead generation marking support for… 9 days ago·More…View all The Successful Investor jobs – North York jobsSalary Search: Digital Growth Marketing Manager salariesSee popular questions & answers about The Successful Investor

DIGITAL GROWTH MARKETING MANAGER, THE SUCCESSFUL INVESTOR INC.


We pride ourselves on helping investors thrive in a world of opportunities. We’re no less committed to giving our team members the training and support they need to do the same.

This is your opportunity to join our team in a new position as our Digital Growth Marketing Manager. Our business model is one of a kind in North America and a primary reason behind our decades of success – come work where digital marketing plays a key role in our efforts to effectively reach Canadian investors.

The Successful Investor Inc. publishes highly regarded investor newsletters read by thousands of people across Canada, while our affiliate company operates a wealth management firm for investors who’ve entrusted us to manage $800 million in assets.

We have been in business for over 25 years. We are growing handsomely and in need of more good people. We are looking for a top-notch marketer who relishes working with a team focused on providing our customers and clients with more financial freedom and investment security. Together we help Canadians to do more with their money and that gets us out of bed every day.

Success in this role will hinge on the ability to improve the effectiveness of our PPC and lead generation campaigns, in growing the business cost effectively, and in developing the proficiency of our testing efforts to produce better business results.

Are you looking for a role that includes PPC and other acquisition marketing responsibilities?

Are you passionate about PPC and the challenge of testing ideas to find ways to improve the results of your efforts?


Do you seek a position that presents the opportunity to make a significant and visible contribution to the company’s success?

If you answered yes to these questions and you have the experience and skills outlined below, we would love to hear from you.


RESPONSIBILITIES:

The primary purpose of this role will be to focus on generating new customers and leads through paid advertising and digital marketing, as well as assist in managing and improving our testing programs.

PPC (60%)

  • Manage and build on our current PPC free email acquisition campaigns, and expand into paid subscriber acquisition and wealth management lead generation.
  • Launch and optimize our PPC campaigns on search platforms (e.g., Google AdWords, Microsoft, Facebook) to ensure their success and to identify opportunities to scale.
  • Perform weekly PPC tasks, such as keyword research, negative keyword mining, bid adjustments, and writing attractive and concise copy for adverts.
  • Landing page split-tests and optimization.
  • Technical setup of tracking scripts and conversion event codes.
  • Recommend new strategies based on data and testing.
  • Track KPIs to assess performance, pinpoint issues and improve ROI.
  • Help create weekly and monthly reports for management (e.g., dashboards).
  • Keep abreast of PPC and digital marketing trends.

Lead Generation (30%)

  • Work with manager to build digital marketing strategies for additional lead generation marking support for wealth management – email and website.
  • Create and implement testing opportunities to showcase value and bring new leads into the sales funnel.
  • Dive into business performance data to understand what’s working (and not working) and make necessary adjustments.
  • Present findings and make recommendations based on your analytics.

Testing Program Management (10%)

  • Coordinate our testing & optimization program to empower marketing with data driven insights.
  • Collaborate with your marketing colleagues to drive continuous improvements in the testing program, including implementing industry best practices in methodologies, technologies, and automation.
  • Act as primary testing & optimization subject matter expert. Maintain a testing backlog, coordinate execution of key tests across the organization.
  • Create a testing knowledge base by recording successes, failures and trends accumulated across tests, and effectively communicate these learnings and insights.


QUALIFICATIONS AND EXPERIENCE:

Required:

  • BSc/BA in Marketing, Digital Media, or a related field.
  • 3+ years’ experience managing PPC campaigns across all platforms.
  • Proven track record of exceptional PPC results.
  • Advanced Google Analytics certification. Google Ads certified.
  • Experience with digital reporting, tagging, tracking and analytics, including Google Analytics and Google Tag Manager.
  • Experience with conversion optimization, UX design, and email and website marketing.
  • Passion for testing marketing efforts.
  • Experience in data analysis and reporting.
  • Moderate to advanced Excel experience (pivot tables, graphs, etc.).


OTHER SKILLS/TALENTS REQUIRED:

  • Excellent communication skills – both written and verbal.
  • Analytical thinking with strong math skills.
  • Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization.
  • An eye for good design and ability to create ad concepts quickly leveraging basic design thinking.
  • Results driven.
  • Responsible and hard-working.
  • Strong organizational skills and attention to detail.


TO APPLY:

Please submit your cover letter and resume, including your salary expectations as well as all other relevant experience/qualifications. We thank all candidates in advance for their interest in this position and our company, but only those selected for an interview will be contacted.


The Successful Investor Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

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newSocial Media ManagerThe Crump Group Inc.Brampton, ON$55,000 – $70,000 a year Work with sales and marketing teams to build concepts and manage organic social content creation that support the established marketing plan. Today·More…View all The Crump Group Inc. jobs – Brampton jobsSalary Search: Social Media Manager salaries in Brampton, ON

Job Title – Social Media Manager

Department– Sales/ Marketing

Years of experience – Minimum 2-3 yrs.

Position Type– Permanent

The Crump Group is a family founded company specializing in the creation of premium pet treats and foods based in Brampton, Ontario. Our mission is to improve the lives of our pets through the creation of products aimed at protective and preventative health. We are leaders in the Canadian market because of our commitment to offering safe, superior quality, diverse and innovative products. Join The Crump Group team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

Job Overview and Responsibilities

We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

· Produce and execute an organic social media strategy and editorial calendars to grow the brands, drive traffic and engage our audiences on various social media channels such as: Instagram, Facebook, LinkedIn, Pinterest and Tik Tok

· Work with sales and marketing teams to build concepts and manage organic social content creation that support the established marketing plan

· Publish and create short product videos. Imagine concepts for campaigns as well as execute them

· Monitor activity on respective social media platforms, engage in conversation and encourage interactions, including collaborating with influencers as needed

· Manage customer inquiries, comments or complaints in a timely manner

· Develop brand awareness and increase social fan base through an active network of brand ambassadors, influencers and loyal customers

· Identify opportunities in user-generated content and exploit them to increase the relativity and authenticity of the brand

· Analyze and present the performance of social media content and make adjustments / recommendations based on the data

· Create monthly and quarterly reports on social media, as well as by campaign

· Build and maintain media lists, research key media and influencers, and develop press kits

· Manage the planning of public relations and influencer events, as well as new product and campaign launches

· Track and manage budget for all social media and PR initiatives (content creation, influencer relations, advertising)

Recipe for Success:

  • University degree or college diploma in a field related to Marketing, social media, or Communications
  • Minimum of two (2) years of experience in community management or in a similar position
  • Social media expertise and excellent technical and strategic knowledge of emerging platforms (Facebook, Instagram, LinkedIn, Tik Tok …)
  • Fluency in French and English, both oral and written

· Basic knowledge of computer graphics, photo and video editing (proficiency with Adobe Creative Suite an asset)

  • Autonomy and ability to work in a fast-paced changing work environment
  • Analytical spirit, rigor and discipline
  • Sense of initiative, creativity and attention to detail
  • Social media experience managing campaigns, editorial calendars, online communities, influencer and media relations, and brand channels
  • Always up to date with the latest social media features, news and trends
  • Strong understanding of best practices for different social media platforms
  • Creativity, originality and resourcefulness in finding solutions

A Few Extra Ingredients:

· Strong organizational skills, priority management and attention to detail; direct experience using social media management tools (Hootsuite, Sprinklr)

· Team player with strong interpersonal skills

· Self-motivated and excellent problem-solving skills

· Ability to thrive in a rapidly changing environment

The Crump Group is committed to equity in employment and diversity. The Crump Group will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform The Crump Group of your requirements.

Job Types: Full-time, Permanent

Salary: $55,000.00-$70,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Vision care

Schedule:

  • 8 hour shift

Experience:

  • Social Media Marketing: 2 years (preferred)
  • Food Manufacturing: 2 years (preferred)

Work remotely:

  • No

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Content Marketing ManagerThe Humphrey Group Inc.Toronto, ON•Temporarily Remote$65,000 – $70,000 a year Working in collaboration with the Vice President of Business Growth and Marketing, you will create content marketing plans that are informed by the overarching… 17 days ago·More…View all The Humphrey Group Inc. jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ON

Position: Content Marketing Manager

Location: Toronto, ON or Vancouver, BC

*
COMPANY OVERVIEW

The Humphrey Group is a leadership communication firm solely focused on helping our clients lead every time they communicate. Using our methodology, we deliver communication training and consulting services to thousands of executives, Managers, and professionals. Our programs help clients inspire action in a variety of situations: from formal talks and presentations, to meetings, phone calls and Q&As.

Over the last 30 years, we’ve worked with clients in leading organizations around the world, including Fortune 500 companies, governments, not-for-profits, and entrepreneurial start-ups. We’ve delivered our training in over 15 countries in North America, South America, Europe, Asia, and Australia.

Our offices are located in Toronto, Calgary, Vancouver, and Mexico City.

We’re looking for a motivated, creative, and passionate person to join our team as a Content Marketing Manager. Reporting directly to the Vice President of Business Growth, this position offers great autonomy and flexibility.

JOB OVERVIEW

The Content Marketing Manager’s aim is to successfully carry out the business’ content marketing strategy by publishing and promoting content that achieves the goals set out in the strategy. This role will facilitate ongoing content planning, manage day-to-day content creation, editing, and promotion, as well as report on the results of each content marketing initiative. Job responsibilities include:

  • Research and Competitor Analysis. You will conduct research to better understand both our target audience and our competitors. This work includes: analyzing competitors’ content; identifying target audiences and their key demographics, interests, and online behavior; building audiences and catering to personas; facilitating stakeholder surveys to understand and validate strategic and tactical approaches; and determining appropriate subjects and topics for content creation.
  • Preparing annual, quarterly, and monthly Content Marketing Plans. Working in collaboration with the Vice President of Business Growth and Marketing, you will create content marketing plans that are informed by the overarching marketing strategy. You will define goals, approaches, and timelines for each content initiative. You will be responsible for managing a content budget, determining the appropriate type of content, overseeing all content channels, as well as executing and monitoring all marketing plans.
  • Creating an Editorial Calendar. You will determine the deadlines for creation, publication, and promotion for all content. You will consult the Vice President of Business Growth and Marketing to ensure the editorial calendar is aligned with key launch dates and other marketing campaigns. You will then execute the editorial calendar.
  • Content Creation, publication and promotion. You will be responsible for producing, publishing, and promoting all content in alignment with THG’s brand guide, including brand personality, writing styles, punctuation and grammar preferences, SEO best practices, and guidelines for multi-media selection. This will include writing, formatting, editing, and sourcing multi-media content. You will also work to make sure content is optimized for SEO and then load it into the social media automation tool.
  • Content Performance Monitoring and Analysis. You will be responsible for continual monitoring and analysis of published content to help determine what’s working and what isn’t. This work includes interpreting data, making recommendations on future initiatives and drawing actionable conclusions. You will also monitor engagement with all content, reply to comments and questions, and note suggestions for future content.

THE SUCCESSFUL CANDIDATE

As a Content Marketing Manager, you love creating high quality, highly-engaging content and are passionate about writing content that compels people. You possess a set of attitudes, skills and capabilities that enable you to deliver exceptional service to our clients and our team.

You are resourceful and innovative. You enjoy managing the content process to meet deadlines and deliverables, and also doing the hands-on work to create content, including writing blogs, social media posts, white papers, and website content. You seek to collaborate with other functions of the business to understand their marketing goals, and can independently craft the campaign strategy.

You are a creative strategist. You are driven by data, and get excited about analyzing conversion rates, impressions, and other statistics. At the same time, you love to tell unique and compelling stories that inspire. You use your business mindset to understand our offerings and our clients’ businesses, which enables you to market successfully to our target audience.

You’re digitally savvy and can use this perspective to guide the development of campaigns to promote new products. You have experience with SEO’s, Google and LinkedIn ads. Attention to detail is important to you and you use your keen eye to set the bar for everything you create. You have knowledge of multimedia graphic design and are able to develop collateral yourself or are comfortable providing directions to others in this area.

You are driven, hardworking, and dependable. You set ambitious goals for yourself and are determined to achieve them. You are comfortable managing multiple projects at once, providing clear direction to vendors, when necessary, and proactively solve problems. You are self-directed with an entrepreneurial spirit, and bring ideas to grow our brand awareness.

You have outstanding interpersonal skills and a genuine ability to relate to others. You communicate clearly and listen effectively. You build strong, long-standing relationships with your colleagues and vendors not because you have to, but because you want to.

You thrive while working in a boutique, growing organization, where the pace is fast and no two days are the same. You’re a team player with a positive attitude and outlook when it comes to a challenge. You pride yourself on approaching every opportunity with a solution-oriented, proactive strategy. You are naturally curious and enjoy being innovative or using an intrapreneurial mindset.

You share the firm’s passion for leadership, growth and development, and align with our values of trust, ownership, excellence, care, creativity, and inclusion.

You have a university degree preferably in marketing or business, and experience working in marketing in a small business. Skill with Adobe Creative Cloud Apps, Hubspot and/or Salesforce is an asset.

HOW TO APPLY

If this role sounds exciting, we want to hear from you! Send us your resume and a cover letter highlighting how your experience has equipped you to take on this role.

Note: Resumes submitted without a cover letter will not be considered.

We are an equal opportunity employer and value diversity at our company. We encourage members of all equity-seeking groups to apply and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

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Job Types: Full-time, Permanent

Salary: $65,000.00-$70,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Flexible schedule
  • Life insurance
  • Paid time off
  • Vision care
  • Work from home

Schedule:

  • 8 hour shift
  • Monday to Friday

Education:

  • Bachelor’s Degree (required)

Experience:

  • Content Marketing: 3 years (required)

Work remotely:

  • Temporarily due to COVID-19

Content Marketing Manager


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