Senior Manager, Digital Wealth Marketing

Job title: Senior Manager, Digital Wealth Marketing

Company: Aviso Wealth

Job description: Aviso Wealth:

At Aviso Wealth, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to service, partnership, and innovation. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic culture sets Aviso Wealth apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso Wealth has to offer at .

The Opportunity:

We’re looking for a Senior Manager, Digital Wealth Marketing to join our Marketing, Communications and Digital Experience team.

Reporting to the Digital Wealth Marketing Director, the Senior Manager, Digital Wealth Marketing is the Team’s program owner responsible for program management through agile practices. This role is also responsible for the development and execution of “shareable” content across multiple channels, and B2B partner marketing programs.

Working in partnership with the Digital Wealth Marketing Director, you will contribute to and support our B2B marketing strategy to strengthen our relationship with our Credit Union, National and Affiliate partners to drive growth in this channel.

In terms of personal characteristics, the ideal candidate is a self-starter who takes initiative and thrives in a growing/evolving environment. Someone who is a strong program and project manager with proven expertise and a passion for quality execution. As an evolving and growing business, there is an expectation that the incumbent will be hands on in the business and therefore equally involved with development and execution.

Who you are:

  • Service – You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients’ needs first. You advocate service excellence and work to deliver solutions that meet the needs. You proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
  • Execution – You are committed to achieving your goals and to succeed. This includes focusing on “getting things done”, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
  • Collaboration – You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization
  • Leadership – You lead your team and provide regular direction, guidance, coaching, and motivation, all while striving for peak performance. You assist them in overcoming obstacles through additional resources, removal of roadblocks, and providing the level of support required for their success. You delegate and deliver feedback based on the in-depth understanding of your individual team members

What your day looks like:

Agile program management

  • Work with internal and external stakeholders to analyze needs and align the marketing roadmap to the strategic goals of the Digital Wealth business line
  • Owns the marketing

in partnership with the Digital Wealth Marketing Directors * Develop scope and define backlog items (
/features/ ) that guide the agile marketing team * Solve problems, make recommendations, and complete trade-off analysis to stay on track towards marketing deliverable commitments

  • Assess value, develop cases, and prioritize stories, epics, and themes to ensure work focuses on those with maximum value aligned to the marketing and business strategy
  • Develop and maintain an appropriately prioritized backlog of user stories for implementation
  • Act as an ambassador for marketing internally and externally and as the primary contact for queries related to the marketing activities
  • Collaborate with stakeholders to understand project background, key objectives, key messaging, and insights to write comprehensive project, creative, and media briefs
  • Develop detailed briefs so they are clearly understood by all internal and external stakeholders
  • Understand and track our competitor’s advertising and media trends and provide insights and analysis to senior leadership
  • Increase the organization’s understanding of Agile and Lean practices

Content lead

  • Work in close partnership with the Digital Wealth Marketing Director to build content and channel marketing strategies
  • Oversee the creation of “shareable” content
  • Orchestrate, develop, and execute digital content programs across multiple online channels
  • Drive traffic and engagement that translates to sales and brand promotion
  • Measure results of marketing activity to inform future marketing campaigns
  • Work with the marketing and communications team, and subject matter experts to build comprehensive content in multiple formats (i.e., articles, videos, infographics, etc.)

Partner Marketing

  • Works with the Digital Wealth Marketing Directors to conceive of, develop, and implement integrated marketing communications programs for the Credit Union and Third Party B2B target audiences
  • Partners with partner marketing teams (Credit Union, national partners, affiliates, etc.) to drive the growth of Digital Wealth customer acquisition
  • Responsible for the execution of the Partner Marketing Framework, including marketing support for strategic partner programs
  • Responsible for the development, execution, and measurement of all partner webcasts, including the facilitation, communications, coordination of content, presentation development and script writing
  • Works in partnership with the Business Line and Sales team to create and maintain pitch decks, sales aids, and other materials to arm the sales team with consistent messaging in the field
  • Ad hoc marketing support for all partners, including Credit Union, National and Affiliate partners

Requirements

Your experience and skills:

  • A passion for direct investing and digital wealth, and the financial well-being of Canadians
  • University degree with a specialization in Marketing, Business or Commerce
  • Experience in digital messaging including email and in-app marketing
  • Excellent communications skills to report on program performance
  • 5+ years relevant B2B marketing experience
  • Must have experience leading and/or creating agile practices for another organization
  • Experience working in financial services, specifically fintech – online brokerage and/or robo-advice
  • Results-oriented, highly analytical, and data-driven. Knows what questions to ask, knows how to synthesize data from disparate sources to guide thinking and have meaningful dialogue with our partners about key metrics
  • Collaborative and enjoy working with others
  • Strong interpersonal skills and can build relationships amongst diverse partners and stakeholders within a matrixed organization
  • Strong written and verbal communication skills; presents ideas to colleagues in a clear and compelling way·
  • Fluent communication skills in English are required and bilingual skills in French are an asset
  • Very strong attention to detail to ensure operational excellence in a highly regulated environment
  • Work with a sense of urgency
  • Have a track record of successfully executing marketing programs on time
  • Superior project management and organizational skills and can manage multiple priorities at once
  • Strong ability to establish and nurture relationships with partners and collaborate

Role is based in Toronto. Infrequent travel to Vancouver may be required.

Benefits

Why Aviso Wealth?

At Aviso Wealth, you will find a dynamic and inclusive culture that rewards innovation and celebrates success.
Here are a few things that set us apart:

  • Competitive compensation package that rewards and recognizes individual contributions
  • Excellent health, dental and insurance benefits to meet the diverse needs of our employees
  • Generous vacation time, fitness benefit, parental leave top-up options
  • Matching contributions to our retirement program
  • Commitment to the continuous improvement of our staff through learning & development and an education assistance program
  • Regular social events to foster teamwork

Equal Employment Opportunity

Aviso Wealth welcomes and encourages applications from all qualified individuals including persons with disabilities. If you require an accommodation, we will work with you to meet your needs in all stages of the hiring process.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

No recruiters or agencies, please.

Company Overview:

Aviso Wealth is a national, integrated financial services company, with approximately $95 billion in assets under administration and management. Aviso Wealth is owned by Credit Union Centrals, The Co-operators / CUMIS and Desjardins. Our MFDA-regulated dealer, full-service IIROC-regulated brokerage, and insurance dealer support thousands of financial advisors at 150 credit unions across Canada. Our award-winning online brokerage, Qtrade Direct Investing, and our digital advice platform, VirtualWealth, give Canadians flexible choices for building their wealth. Our asset manager, NEI Investments, is a Canadian leader in Responsible Investment funds and portfolios, which are available through a national network of advisors. Aviso Wealth also provides custodial services and introducing broker services to independent financial organizations, including banks, trust companies, insurance companies, investment dealers, portfolio managers and financial planning firms. We have operations in Toronto, Vancouver, and Montreal with a regional office in Winnipeg. More information about Aviso Wealth is available at .

Expected salary:

Location: Toronto, ON

Job date: Tue, 13 Jul 2021 22:02:30 GMT

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Email Marketing SpecialistCCAFToronto, ON$17 – $18 an hourResponsive employer Creating and monitoring email marketing campaigns. Developing email marketing strategies and plans for international customers. Part-time hours: 10 per week. 17 days ago·More…View all CCAF jobs – Toronto jobsSalary Search: Email Marketing Specialist salaries in Toronto, ON

Creating and monitoring email marketing campaigns

Developing email marketing strategies and plans for international customers

Writing business emails to target organizations

Email content editing

Proofreading key messaging

Email data management

Contract length: 9 months

Part-time hours: 10 per week

Job Types: Part-time, Temporary

Salary: $17.00-$18.00 per hour

COVID-19 considerations:
A comprehensive COVID safety plan is implemented at school to ensure our students and staff’s health and safety.

Work remotely:

  • No

Email Marketing Specialist


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Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Mattamy Homes

Job description: Location:

Toronto, Ontario (Remote during COVID-19)

Department:

Employment Type:

Mattamy Asset Management

Full-Time

Reports to:

Director, Marketing

Who We Are

Mattamy Asset Management (“MAM”) is a PE asset manager focused on building a diversified portfolio of investments across geographies and asset classes. MAM is the parent company of Mattamy Homes, North America’s largest privately held residential developer. Seeking profit with purpose, MAM recently established a Ventures office dedicated to achieving high-growth performance at the intersection of sustainability, technology, and affordability.

Our Ventures team has a mandate to extend the customer relationship with home buyers and expand into new markets by creating offerings that are both economically attractive, valuable and improve sustainability for consumers. Creating new, innovative businesses requires vision and hard work. The initial ventures include geothermal and other carbon-reduction lines of business, as well as smart-home technology and innovative financial products to support home purchase and ownership. Come join our growing team and play a key role in launching a new consumer brand!

What We Offer

Under the leadership of the Director of Marketing, the Digital Marketing Specialist is responsible for supporting the creation and implementation of all online consumer touchpoints for our portfolio of companies, including web, mobile, and social media. If you’re looking for the opportunity to have a direct impact on the development of a new consumer-facing brand, this role is for you!

Responsibilities

  • Support the digital strategy and marketing for the Mattamy Ventures group of companies, from ideation through to delivery including identifying insights and audiences
  • Act as the go to for social media, web, and digital marketing, identify new content opportunities based on best practice and trends and executing
  • Monitoring and reporting on content value using digital marketing analytics and social media listening tools
  • Responsible for creating content calendars and scheduling content using social scheduling and tracking tools
  • Act as the main point of contact for website management, ensuring copy and web content is updated as required, and ensuring a best in class user experience
  • Create reports and dashboards based on clear KPIs across digital marketing channels
  • Work with internal stakeholders and external partners to support the planning and execution of brand campaigns, including managing agency partners, setting up and optimizing social media and email marketing campaigns
  • Leverage social channels for customer service and integrate with customer service teams and tools
  • Contribute to budget creation, ensuring efficient spend and effective implementation. Responsible for providing ongoing tracking and budget management, including invoice and payment management.

What You Bring

Must-haves

  • University degree at the Bachelor level, preferably in Marketing, Communications, Public Relations, Business Management, or an equivalent combination of education and experience
  • Minimum 3 years of digital marketing experience, with B2C experience
  • Working knowledge of social advertising, including experience executing and evaluating paid digital campaigns either independently or with an agency partner
  • Experience writing effective digital advertising, website, and email copy
  • Working knowledge of SEO/SEM, Google Analytics, and social scheduling/tracking tools such as Hootsuite or others
  • Social media content development, management, and advertising experience
  • A skilled implementer, with a focus on making strategy come alive through good execution
  • Experience working with agencies, and managing external stakeholder relationships
  • Proven project management skills – managing multiple projects/initiatives including creating, deploying, and monitoring email campaigns; automation experience considered an asset

Nice-to-Have

  • Experience marketing Financial products and/or Real Estate services
  • Previous experience in an agency
  • Previous experience working on marketing for a best in class consumer facing brand

Why Mattamy

When you’re part of the Mattamy family, your day to day work has an incredible impact. What we do takes teamwork, and everyone pulls together to give our very best. With a focus on continued growth and industry leadership, exciting career possibilities are waiting for you at Mattamy. Based on the culture we pride ourselves on, we’ve been recognized with external awards as well. Some of our most recent recognition includes:

Canada’s Best Managed Companies (2020)

Canada’s Top 100 Employers (2020 & 2019)

Greater Toronto’s Top Employers (2021, 2020 & 2019)

Canada’s Most Admired Corporate Cultures (2017)

At Mattamy, we’re passionate about creating and promoting a diverse and inclusive environment where everyone can do their best work. Diversity and inclusion are important aspects of the work we do to support our homebuyers, colleagues and communities. We offer a workplace that allows our employees to experience exciting possibilities in their career including continuous learning, opportunity for growth, competitive compensation and a comprehensive benefits package.

We have big plans for our business and our team. Be part of our ambitious future!

Mattamy Asset Management is committed to providing accommodation for people with disabilities. If you require accommodation through any aspects of the selection process, please notify us and we will work with you to meet your needs.

Qualified applicants will be contacted directly by the Talent Acquisition team.

Expected salary:

Location: Toronto, ON

Job date: Thu, 22 Jul 2021 01:23:31 GMT

Apply for the job now!

Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Rockwool

Job description: Building our reputation and promoting our products

We have an exceptional position in our market, and we have built a great brand. Your mission is to tell the story about who we are, what we deliver and put our solutions in the spotlight to reveal the secrets behind modern living. Addressing the key benefits of our solutions and conveying their sustainable benefits is vital for ROCKWOOL’s continuous growth. As a strong communicator, you will help proactively maintain our reputation across various stakeholder groups and build trust in our communities.

This is the role:

The Digital Marketing Specialist will connect new and existing customers to our innovative products along their customer journey. Based out of our office in Milton, Ontario, the Digital Marketing Specialist guides customers across our digital ecosystem. Working to create campaigns, programs, and content that entices, excites, and engages customers – driving demand generation for our ROCKWOOL systems and solutions.

The ideal candidate will be an experienced Digital Marketing Specialist who is creative, data driven and has familiarity with supporting both US and Canadian markets. This role will require building flawless automated email marketing programs, developing new in-bound marketing content for our digital platforms, and using a digital toolset to create unique and exciting ways to engage with the ROCKWOOL brand.

To be successful, you must be a strong communicator (written and verbal). You can clearly articulate, plan, define marketing automation programs, digital content calendars, and offer an actionable assessment of our digital/social channel performance. You will need to develop clear product marketing plans that align with channel marketing, digital marketing, product marketing, and growth strategies defined by our product management team. If you have a creative fortitude, are data-driven, and get excited about creating the best digital customer experience possible – this role is for you.

This position reports to the Digital Marketing Manager, NA (situated in Milton, On).

This is what you offer:

Minimum of 5 years’ experience working in with marketing automation platforms (Marketo preferred)

– Expert with Adobe Creative Suite (Photoshop, Illustrator, Premiere, and After Effects), an asset

– Marketing Degree, an asset

– Experience working in a Marketing / Advertising agency a plus

– Experience working within the building materials industry a plus

– Excellent organizational and data-driven analytical skills

– Strong written and verbal communication skills and attention to detail

– Comfortable working alone and collaborating virtually using digital platforms like Microsoft Teams

– Experience working and high proficiency with digital marketing tools (Marketo, Google Data Studio, Dynamics CRM, Adobe creative cloud)

– Ability to successfully manage multiple priorities and meet established deadlines in a fast-paced environment

– Comfortable learning and understanding technical concepts

– Demonstrated problem-solving and troubleshooting skills

– Experienced and high proficiency in Microsoft Office applications

This is what we offer:

Our culture is one of teamwork, respect and support. We are proud to be able to offer a comprehensive benefits package including but not limited to: •5% Pension Matching•100% Tuition Reimbursement Program•Flexible Work from Home Policy If you’re looking for a well-paying job and the potential for a rewarding career, please apply now!

Expected salary:

Location: Toronto, ON

Job date: Sat, 07 Aug 2021 05:23:59 GMT

Apply for the job now!

newASSOCIATE DIGITAL MARKETING MANAGERUMG CanadaToronto, ON•Remote Define, plan, and execute digital marketing campaigns for a roster of artists. Maintain strong relationships with artist management and artists to be viewed as… 3 days ago·More…View all UMG Canada jobs – Toronto jobsSalary Search: ASSOCIATE DIGITAL MARKETING MANAGER salaries in Toronto, ON

JOB OPPORTUNITY
ASSOCIATE DIGITAL MARKETING MANAGER
Closing Date: September 16, 2021

The UMC team is currently working from home due to the global pandemic and plans on going back into the office in 2021. You must be comfortable working in a virtual/remote environment.

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.
We are searching for passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!
Reporting to the Senior Director, Digital Marketing, Universal Music Canada is seeking an experienced Digital Marketing Manager to join our Digital Marketing team. This role will manage a roster of UMC’s artists and work alongside of the marketing manager in the creation and execution of digital marketing and promotional plan while also managing programs and multi-artist campaigns. Prime candidates have knowledge and experience working with all digital technologies and platforms, can effectively communicate with artists, artist management teams, internal teams & executives at UMC, digital partners, and are comfortable working in a fast-paced, collaborative, team environment.

Responsibilities
  • Define, plan, and execute digital marketing campaigns for a roster of artists.
  • Manage strategic partnerships within the Digital Strategy team with an ability to manage the day-to-day tactics as well as the big picture strategy.
  • Work closely with the streaming and marketing teams to ideate, create, execute, and measure multi-artist campaigns with a focus on growing market share for select genres and developing artists fanbases in Canada.
  • Maintain strong relationships with artist management and artists to be viewed as a resource for best practices and implementing digital marketing strategies
  • Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists.
  • Drive social media growth for all artists through increased engagement, activity, and relevant content posts
  • Develop targeted strategies for artists’ video channels in collaboration with the video strategy manager
  • Actively participate in team meetings, discussions, and planning activities
  • Measure and analyze overall campaign performance and provide insights and key learnings to other departments.
  • Assist in analyzing online promotions and campaign sales impacts, consumer trends, etc.
  • Monitor campaigns regularly to understand effectiveness of strategy, making recommendations for continuous improvement
  • Report weekly to senior staff and managers, providing actionable insights and campaign updates

Requirements
  • Education and/or relevant experience
  • Deep knowledge of the Hip Hop and R&B genres and emerging talent within the respective scenes. You know the media, the tastemakers & influencers, the brands, the playlists, the online communities and all the places in the digital space where fans of the genres discover new artists and talent.
  • Strong coordination and organizational skills
  • A skilled presenter, you can hold the attention of a large group of people and can clearly convey the subject matter in a concise and memorable way
  • Deep knowledge of the analytics available on all social platforms and the ability to pull actionable insights out of the data
  • Aptitude for communicating and engaging on various platforms
  • Experience and desire to work in a fast-paced, high volume environment and ability to multi-task and prioritize
  • Highly adaptive to change
  • Consistently meet deadlines
  • Creative, self-starter with exceptional follow-up skills
  • Content editing a plus (image, video, content – Photoshop, Final Cut)
  • Ability to learn new software and analytics programs as necessary
  • Proactive approach to work, constantly seeking improvement in all areas

Please apply before September 16, 2021

Universal Music Canada is committed to equity, diversity and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, black people, people of colour, women, persons with disabilities, people who are LGBTQIAS+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

ASSOCIATE DIGITAL MARKETING MANAGER


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Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Lannick

Job description: About the Company

Our client is Canada’s premier, athletic, recreation and social club, and they are looking for a Full-Time Digital Marketing Specialist.

About the Opportunity

  • Maintains highest level of quality, accuracy, consistency and appropriateness in all Club communications
  • Creates and maintains web content and processes, using a content management system and following web design, development and usability best practices to keep Club website up to date, consistent and accurate for all promotions and events; prepares and sends email campaigns as needed
  • Acts as primary contact with website vendor, assists with development, management and maintenance of optimal website information architecture, and drives exceptional Member experience and engagement
  • Writes and designs web content for digital promotions and business materials
  • Follows corporate brand guidelines and works with the Communications Team to create output that follows Club format and standards, and protects brand identity
  • Acts as department liaison for technology and application requests; identifies new strategies to keep Club communication methods current by analyzing trends, and developing updated approaches designed to drive Members of all ages to the website for easy access to accurate and engaging information that is easy to navigate
  • Selects and edits photos and other media, develops interactive scheduling, and creates digital business solutions as required
  • Provides professional and friendly customer service and technical support to Members and departments
  • Builds measurement systems into all projects and ongoing activities to ensure communications tactics deliver desired results; adopts a test and learn approach to ensure continual improvement and evolution

About You

  • Degree or diploma in digital marketing, media or related field
  • 3-5 years of hand on related professional experience in a communications or marketing environment
  • Web skills: Experience working within web content management and email campaign systems; strong knowledge of web best practices and familiarity with web development and design concepts; HTML and CSS coding
  • Design skills: a keen eye for visual aesthetic and branding; good knowledge of colour systems and artwork preparation for various digital platforms
  • Excellent writing and proofreading skills
  • Computer skills: proficiency in a PC environment
  • Strong understanding of measurement and reporting; data analysis
  • Process-driven, highly accountable with experience in a fast-paced, deadline-driven environment
  • Excellent organizational and time-management skills; project management and multitasking; working independently and as part of a team
  • Meticulous attention to detail
  • Proven ability to adapt and learn; a self-starter
  • Creative and tenacious problem solver
  • Familiarity with skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Lightroom, PDF form creation and optimization, Microsoft Office suite (Word, Excel, Powerpoint) is an asset
  • Video editing; digital screen software; creation of motion graphics; photography

Salary Range

$50,000 – $60,000

How to Apply

Click the “Apply Now” button and follow the instructions to submit your resume. Please know that we only accept documents in MS Word or Rich Text formats.

When referencing this job, quote # 30465.

You must currently reside within the Greater Toronto Area and be permitted to work in Canada to be considered for this opportunity. A recruiter will be in touch with you if your profile meets our client’s requirements for this role.

Expected salary:

Location: Toronto, ON

Job date: Sun, 15 Aug 2021 22:12:07 GMT

Apply for the job now!

Manager, Digital Marketing Analytics

Job title: Manager, Digital Marketing Analytics

Company: TD

Job description: TD Description

Tell us your story. Don’t go unnoticed. Explain why you’re a winning candidate. Think “TD” if you crave meaningful work and embrace change like we do. We are a trusted North American leader that cares about people and inspires them to grow and move forward.

Stay current and competitive. Carve out a career for yourself. Grow with us. Here’s our story:

Department Overview

The successful candidate will be a key part of the Digital & Media Analytics team. This team is a dynamic, innovative team that supports the central marketing function within TD Bank Financial Group.

The Media & Digital Marketing Analytics team enables marketing excellence and informed decision making through applying a deep understanding of data to predict, optimize, execute, and measure the impact of marketing spend.

Job Requirements

What can you bring to TD? Share your credentials, but your relevant experience and knowledge can be just as likely to get our attention. It helps if you have:

  • 5+ years of relevant experience in digital analytics with specific experience with Google Marketing Platform and Adobe Marketing platform
  • A degree in science, engineering, business or quantitative discipline
  • Experience in launching new analytical capabilities and partner management
  • A strong understanding of digital martech
  • A passion for analytics, high comfort level and interest in interpreting data and results; ability to “tell stories” with data and facts
  • Strong interpersonal skills with experience in driving productive collaboration with internal clients and cross-functional team members
  • Strong project management skills and a high attention to detail
  • An overall dedication to producing high quality work and desire to continuously learn, develop and do better
  • Financial services experience, especially related to digital marketing analytics
  • Analytically anchored problem-solving skills including the ability to leverage data to formulate statistical solutions to solve business problems
  • Business intelligence/visualization experience preferred (preferably leveraging DOMO)
  • A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business

Hours

37.5

Job Description

As a Manager in the Digital Marketing Analytics team you will be part of a group dedicated to analyzing digital and media marketing performance (online and offline), and leading improvements in the use of data and business intelligence solutions for reporting and insights. Your role will be to develop business and partner centric BI strategies to enable TD to accelerate our digital activities resulting in higher ROI, deeper customer relationships, and a better customer experience.

Meaningful work is fueled by meaningful performance and career development conversations with your manager. Here’s some of what you may be asked to perform:

  • Act as business lead on initiatives that advance digital analytics capabilities at TD
  • Provide analytical advice to partners to support decisions related to the use of attribution solutions and technical capabilities
  • Work with governance partners to manage and expand digital data use cases
  • Lead digital analytics initiatives that span multiple business lines within TD
  • Analyze information that supports marketing measurement through Adobe Audience Manager/Adobe Target and other digital targeting solutions (including Facebook, Google, etc.)
  • Collaborate with partners on marketing challenges and provide fact-based analytical advice across paid, owned and earned digital activities that aligns to strategy & drives shareholder value
  • Lead data driven measurement strategies aimed at connecting digital outcomes with business outcomes
  • Proactively provide analytical guidance to partners, based on understanding of their respective businesses, where you see opportunities to optimize marketing spend
  • Leverage knowledge of data capabilities to build & deliver those customer insights
  • Present insights back to partners to drive strategic improvement

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Business Line

Other

Job Category – Primary

Marketing

Job Category(s)

Marketing

Job Family

General

Time Type

Full Time

Employment Type

Regular

Expected salary:

Location: Toronto, ON

Job date: Sat, 07 Aug 2021 06:28:14 GMT

Apply for the job now!

Social Media & Digital Marketing Specialist

Job title: Social Media & Digital Marketing Specialist

Company: St. Louis Bar & Grill

Job description: Are you Devilishly Good at what you do – and looking for a great place to work? Come join the team at St. Louis Bar & Grill as a Social Media & Digital Marketing Specialist reporting to the Marketing Manager.

St. Louis Bar & Grill is a growing, thriving organization that is expanding Nationally. We offer a dynamic, high-performance culture with exceptional team members where you can grow your career and maximize your potential. A competitive compensation and benefits package can be yours along with the opportunity for extended weekends and vacation schedules. We will support you in your professional development and nurture your career with us. We are proud of the company culture we have created and would love you to be a part of it!

Do you consider yourself a tech-savvy professional, experienced in social media, community management and digital marketing? Would others consider you a hard-working project manager, able to juggle many initiatives at the same time? Are you a roll-up-your-sleeves-and-get-it-done type of individual? Do you wake up in the morning wanting to make a difference? If so, this is the position for you!

THE POSITION:

The Social Media & Digital Marketing Specialist is an experienced digital marketer and social media community manager, able to engage with diverse online audiences and generate and execute omnichannel marketing strategies, that include email marketing, web, UX and influencer programs. You possess exceptional oral and written communication skills and are able to develop engaging content. You bring a natural initiative and creativity, and thrive best in a busy work environment.

RESPONSIBILITIES:

  • Oversee and implement St. Louis’s social media and email marketing strategy, developing monthly content calendars that focus on organic and paid content. This includes content and asset generation.
  • Contribute to implementing St. Louis’ overarching digital marketing strategy.
  • Conceptualize, design and execute omni-channel digital campaigns that create conversions and contribute to general branding and overall positioning, differentiating St. Louis from the competition
  • Develop creative campaigns to increase followers and engagement, as well as drive website traffic, leads and conversions.
  • Create strategic landing pages that focus on UX and lead generation to promote marketing campaigns.
  • Manage social media channels at all times, including community and reputation management.
  • Work with cross-functional teams to develop engaging content.
  • Conduct market research to determine the best channels and approaches to engage with our audiences.
  • Assist with the creation of high-quality content for all online channels (social media, email and web), including social media copy, blogs, photography and video.
  • Develop and lead a social media ambassador program and expand influencer outreach efforts.
  • Develop metrics and KPIs to track monthly results and progress.
  • Stay current with social media trends and tools.
  • Stay on top of emerging issues in online communities that may impact giving and organizational reputation.
  • Ensure consistency of brand tone, voice and visuals in all online communications and work to enhance the organization’s reputation across all online channels.
  • Contribute to creative brainstorming for a variety of projects.
  • Other duties as assigned.

EDUCATION:

  • An undergraduate degree or college diploma in Journalism, English, Marketing, Communications related or field of study.
  • A post-graduate certificate/degree, and/or additional education in digital marketing or social media management.

REQUIRED SKILLS:

  • Expert knowledge of social media marketing and advertising
  • In-depth understanding of the technologies and processes involved in running paid social campaigns
  • Content creation including strong design, photography, videography, and copywriting skills
  • Critical thinker and self-starter with strong organizational, research and information-gathering skills, with demonstrated ability to reach various audiences on a variety of communications channels
  • Strong content development skills
  • Copywriting ability and strong language skills
  • Strong attention to detail and ability to multitask
  • Flexibility to monitor social media channels outside of typical business hours
  • Excellent interpersonal skills and a collaborative spirit
  • Positive attitude and detailed-oriented
  • Photography and videography background is an asset
  • CSS & HTML coding is an asset

EXPERIENCE:

  • 2+ years relevant experience in a similar role
  • Expert knowledge of all relevant social media platforms and WordPress CMS
  • Experience with social media analytics platforms, as well as Google Analytics
  • Experience with content marketing, public relations and reputation management
  • Demonstrated ability to work independently and manage multiple projects and deadlines
  • Experience with project management and associated platforms
  • Experience with managing budgets and resources
  • Experience with Meltwater, Sprout Social, and Mailchimp are assets
  • Experience with search engine marketing is an asset

We are happy to provide accommodations for those who require them.

  • Please communicate if accommodations will be required during the hiring process. We thank all applicants for their interest, however only those candidates selected for an interview will be contacted.

JOB TYPE: Full-time

BENEFITS:

  • Dental care
  • Extended health care
  • Extended weekend and vacation schedules

Expected salary:

Location: Toronto, ON

Job date: Mon, 16 Aug 2021 22:05:59 GMT

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Marketing vice-presidentTimes Group CorporationMarkham, ON$110,000 a year Experience with CRM software and digital marketing tools and techniques. Develops an insight-based approach to engage and sell to new and existing customers… 30+ days ago

Job Duties:

· Develops an insight-based approach to engage and sell to new and existing customers belonging to main socio-demographic customer segments

· Work with Project Marketing sections to ensure that the Project portfolio meets the needs of target segments

· Devises and drives the execution of tactical promotions to improve sales performance.

· Guides the Marcom team in designing and distribution of BTL material in relevant channels to optimize the reach to targets segments

· Monitors and analyze the quality of acquisition KPIs and work with Sales to improve performance/ optimize ROI

· Work with Sales to set targets and incentive structure across products, segments, and channels.

· Develop 12 month campaign calendar across various consumer product lines

· Worked collaboratively with media partners to develop efficient media plans, and support social, digital, and offline strategies, set KPIs, select innovative and effective optimizations

· Liaise with the media and marketing research partners for consumer behavioral analysis reports and trends

· Identify and recommend changes in delivering capability that may be required by execution teams (eg. Channel, Customer Service, IT)

· Defines and reviews all policies, procedures, and guidelines for the Segment Team and monitors and supervises their implementation.

· Monitors quality assurance measures & standards to ensure compliance with corporation practices and international standards; ensure respective functions effectively support the corporate objectives, targets, standards and procedures.

· Reports to and maintains an ongoing dialogue with SVP/Consumer Segment & Project Marketing and provides updates periodically about operational performance and achievement of key strategic and financial targets.

· Maintains effective external interfaces with business and technology partners, government agencies and commercial /professional bodies.

· Manages monitors and evaluates the section’s ongoing performance and quality of its output and services.

Skills and Qualifications (at least):

· Demonstrates commitment and respect for the customer’s values in the business

· Project management skills to work against cost, timeline, and quality standards

· Knowledge of business products & projects portfolio

· Ability to develop strategic plans and programs for managing the product life cycle.

· Knowledge and expertise in managing the marketing mix

· Extensive exposure and knowledge about offline and online media

· Proven work experience in creating, designing, and running advertising campaigns

Location of work: Markham, Ontario – The applicant should be willing to relocate to Toronto/ON. Only qualified candidates would be shortlisted and contacted for an interview._ Aboriginals, Newcomers are encouraged to apply. Only qualified candidates will be shortlisted and contacted for an interview. willing to international relocating_

Language requirements:

· Knowledge of English – IELTS 6.5 and higher

· Persian and Arabic is an advantage

Required Work Experience:

· Minimum 15 years of Media, communication, advertising, and Marketing experience

Education:

· Bachelor Degree Business Administration- Management

Skills requirement:

· Proven work experience as a VP of Marketing, Marketing Director, or other senior roles

· Demonstrable experience designing and implementing successful marketing campaigns

· Solid knowledge of SEO, web analytics, and Google Adwords

· Strong understanding of advertising media strategy and media research

· Experience with CRM software and digital marketing tools and techniques

· Strong leadership skills

· Excellent communications skills

· Strong analytical and project management skills

· Strategic mindset, with the ability to make difficult decisions

· Qualitative and Quantitative Research-oriented

· Socio Demographic details analysis expertise

Position Objectives:

We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will report directly to the CEO and will oversee internally Marketing teams. To be successful in this role, you should be highly professional. You should also play a significant role in shaping the company’s strategic planning.

Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.

Job Types: Full-time, Permanent

Salary: $110,000.00 per year

Additional pay:

  • Overtime pay

Benefits:

  • Extended health care

Schedule:

  • Monday to Friday
  • Overtime
  • Weekends

Education:

  • Bachelor’s Degree (preferred)

Work remotely:

  • No

Marketing vice-president


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Manager, Digital Marketing Technology (Salesforce Marketing Cloud)

Job title: Manager, Digital Marketing Technology (Salesforce Marketing Cloud)

Company: Royal Bank of Canada

Job description: What is the opportunity?

The Manager, Digital Marketing Technology will act as a solution consultant and a subject matter expert, responsible for administering Salesforce Marketing Cloud projects in the Wealth Management business at RBC.

The ideal candidate will be a great communicator who can translate strategic business requirements from stakeholders into a technical blueprint with actionable items. They will have excellent organization and time management skills and thrive working on multiple projects simultaneously.

The role will be responsible for end-to-end solution delivery and proof-of-concept builds using new products and features within the Marketing Cloud ecosystem including Distributed Marketing, Interaction Studio and more.

This is a newly created position in a growing team of highly supportive Marketing Cloud experts and will report into the Senior Manager, Digital Marketing Technology. You will manage relationships with senior partners in Marketing, Digital, and IT and deliver a high level of business performance, employee engagement, and a superior client experience.

What will you do?

  • Develop Marketing Cloud programs using Journey Builder that allow Marketing stakeholders to effectively target and communicate with clients and advisors
  • Maintain and troubleshoot Marketing Cloud Connect configurations with Sales Cloud and Financial Services Cloud
  • Utilize APIs and triggered sends to build real-time email marketing programs
  • Collaborate with product owners, technical leads, and stakeholders to define, pilot, and implement new functionalities and product capabilities within Salesforce Marketing Cloud including Distributed Marketing
  • Work on strategic implementations of preference center management using Cloud Pages and ampscript
  • Design and build integrations with external data sources into Salesforce Marketing Cloud

What do you need to succeed?

Must-have

  • 3+ years of experience in Salesforce Marketing Cloud
  • Experience with SQL development and design skills
  • Understanding of CASL/CAN-SPAM/GDPR

Nice to Have

  • Salesforce Marketing Cloud certifications (e.g. Email Specialist, Developer, Consultant, and/or Administrator)
  • Experience with HTML and ampscript
  • Experience with other Salesforce Clouds, such as Sales Cloud, Service Cloud, Commerce Cloud, Datorama and Evergage
  • Experience in leading complex integrated solutions including data modeling, database design, and multi-tier architectures

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • A world-class training program in financial services
  • Flexible work/life balance options
  • Opportunities to do challenging work

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

JOB SUMMARY
City: Toronto
Address: 155 Wellington St
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salary + Variable Bonus
Required Travel (%): 0
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 08/31/2021
Platform: Wealth Management
Req ID: 397082
Ad Code(s):

Expected salary:

Location: Toronto, ON

Job date: Sat, 07 Aug 2021 01:27:23 GMT

Apply for the job now!