Marketing AssociateDiversys Software Inc.Toronto, ON•Remote 3+ years in progressive marketing roles with a focus on digital marketing, email campaign deployment, and other marketing tactics. 20 days ago·More…View all Diversys Software Inc. jobs – Toronto jobsSalary Search: Marketing Associate salaries in Toronto, ON

OVERVIEW

Diversys Software, a company with a vision of a world without waste, is disrupting the waste and recycling industry by creating solutions that help the circular economy meet its full potential. We provide a platform for recycling organizations to effectively manage and report on their activities; in so doing, Diversys significantly improves productivity, reduces errors and fraud, and enables compliance reporting like never before, with full transparency and data security. By pushing the capabilities of this industry forward, we impact global recycling legislation, ultimately leading to a world without waste.

Currently, Diversys is looking for an enthusiastic Marketing Associate to join the Marketing team as we accelerate our efforts across all areas of marketing. This role is a great opportunity for a fairly recent University graduate with 3+ years of experience, interested in a dynamic role with a growing technology company that offers great opportunities for overall career growth.

This is a 6-month contract, with a potential to become permanent.

KEY RESPONSIBILITIES

As a key member of the marketing team, the successful candidate will be a self-starter, able to juggle multiple projects with competing priorities, very detail oriented, thorough, and highly-organized. Must be able to make decisions, take responsibility and run with projects from concept to execution and beyond with minimal oversight.

Responsibilities include but are not limited to:

  • Supporting and executing various marketing programs and campaigns to drive inbound marketing activities that support marketing and organizational goals
  • Assisting with updating website content, reviewing performance, and assessing SEO and PPC campaigns and results to make recommendations for ongoing improvements
  • Managing our social media profiles and presence, including LinkedIn, Twitter, etc., and expanding reach and engagement by monitoring industry channels and brand mentions, responding appropriately
  • Overseeing relationships with industry associations in order to plan, execute and report on all activities as required
  • Managing and helping to optimize email marketing, CRM, and nurture tactics, collaborating with content creators and the Sales team in order to grow engagement, pipeline and revenue
  • Assisting product marketing with conducting customer, competitor, and product research as required to improve our marketing strategies and tactics
  • Building and maintaining content and social media calendars to ensure alignment across content and campaigns regardless of channel
  • Monitoring and reporting on all activities across all channels as required
  • Supporting other marketing projects as required, such as conferences/tradeshows, webinars, product launches and more
  • Becoming the marketing operations point-of-contact, managing tools that include HubSpot, TekStack CRM, various website tools and others as required

REQUIREMENTS

  • Post-secondary diploma or degree in marketing, business or related business discipline.
  • 3+ years in progressive marketing roles with a focus on digital marketing, email campaign deployment, and other marketing tactics
  • Experience with email marketing.
  • Experience using a CMS (Duda preferred)
  • Experience working with a corporate CRM
  • Project management skills (Planning, Time Management, Scheduling, Communications).
  • Strong analytical skills

Contract length: 6 months

Job Types: Full-time, Contract

Schedule:

  • Monday to Friday

Work remotely:

  • Yes

Marketing Associate


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Marketing Manager, Corporate BrandRELX3.7Toronto, ON•Remote Undergrad Degree with 5+ years of marketing experience. Interpersonal Skills- Working within a team of digital marketing professionals and collaborating with… 10 days ago·More…View all RELX jobs – Toronto jobsSalary Search: Marketing Manager, Corporate Brand salaries in Toronto, ONSee popular questions & answers about RELX

Job Description

Develop, implement, and report on integrated marketing strategies that drive brand and product awareness, demand generation, and customer retention. Partner with all levels of the business including Segment Marketing, Content/Product Development, Sales, Product Adoption/Training and more, to align marketing efforts with key business strategies, and initiatives.

Brand Marketing:

  • Position LNC as an industry leader by ensuring the brand and products are accurately promoted to drive awareness and position the brand as a legal innovation leader
  • Ensure all customer-facing materials deliver a consistent brand voice, personality, and visual identity.
  • Collaborate with North American and Global team/resources on re-brand activation and adoption
  • Deliver a mix of Segment and Brand Marketing projects which showcase the breadth and depth of LexisNexis Canada product solutions, and market leadership
  • Assumed ownership of the brand’s equity and trademarks.
  • Provide ongoing guidance to Segment Marketing Managers and other business groups by overseeing/editing communication pieces, developing tactical pieces, and contributing unique solutions/ideas.
  • Measurement, monitoring and ongoing reporting on the results of marketing campaigns and tactics (i.e. impressions, followers, CTR, downloads, leads generated, revenue, etc.).

Corporate Marketing:

  • Demonstrate a data driven insight approach to develop initiatives that drive customer growth and demand generation
  • Project management – management of multiple cross- functional campaign /initiatives.
  • Agile – adoption and utilization of Agile methodology and processes
  • Internal and external communication – development and execution of content for an omni channel marketing approach
  • Corporate website – overall site management and optimization including branding, content development and positioning, customer journey and messaging
  • Management of the creative process to ensure timely development or amendment of collaterals, working with remote creative teams.
  • Customer focus – creation and utilization of testimonials, case studies and other tools to drive demand generation
  • Event management – management of sponsorships, events, and strategic partnerships with select associations
  • Developing cross- functional objective driven incentive promotions to deliver growth in existing and new customers
  • Whitespace – leading the development of whitespace strategy and execution
  • Budgeting – monitoring and tracking to ensure ROI and efficiency of spend

Additional Skills:

  • Expertise – Understands key business drivers; uses this understanding to accomplish own work
  • Problem Solving- Uses existing procedures to solve routine or standard problems
  • Interpersonal Skills- Working within a team of digital marketing professionals and collaborating with other departments, -including Product, Sales Operations, Sales and Content, to develop and enhance strategies. Ability to collaborate effectively on cross- functional initiatives (strategic and tactical)
  • Undergrad Degree with 5+ years of marketing experience
  • Ability to work in a high-performance team collaborating and assisting other managers and coordinators to drive team growth
  • Soft Skills- Ability to maneuver well and be an influencer in a matrix organization – good interpersonal skills, presentation skills and good working relationships with key stakeholders across the organization

LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.

Please read our Candidate Privacy Policy

Marketing Manager, Corporate Brand


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newData Analyst, Marketing PerformanceBAM Strategy4.3Toronto, ON•Remote Monitor campaign performance KPIs, gather insights based on what you see, and recommend actions to improve our marketing strategies and tactics; 4 days ago·More…View all BAM Strategy jobs – Toronto jobsSalary Search: Data Analyst, Marketing Performance salaries in Toronto, ON

Data Analyst, Marketing Performance

BAM is an independent full-service digital marketing agency serving Fortune-500 and startup clients alike. We run digital marketing strategy for some of the world’s most recognizable brands. We believe in blending caring and curiosity to deliver evocative customer experiences for everyone who uses our clients’ products.

If you are experienced in marketing analytics, data reporting and visualization and are passionate about improving the performance of client marketing campaigns, come join the BAM team in either our Montreal or New York offices (or join us remotely for anywhere in Eastern or Central time zones)!

WHAT YOU WILL DO
*

  • Configure Google Analytics, Google Tag Manager and other analytics tools to tag, track and analyse consumers’ digital user behaviour;
  • Design data visualization dashboards, connect and QA data sources and produce marketing performance trend reports for our clients’ brands;
  • Monitor campaign performance KPIs, gather insights based on what you see, and recommend actions to improve our marketing strategies and tactics;
  • Conduct market and competitor research to provide evidence for our clients’ brand strategies

WHAT YOU WILL BRING

  • Solid experience interpreting data, analyzing digital marketing performance, providing insights and recommending improvements that drive business value;
  • Experience doing market research (e.g. pulling insights from market reports, case studies, industry publications, competitor websites, research partner databases);
  • Experience configuring data connections, dimensions and metrics, and developing dynamic reporting solutions (e.g. using Google Data Studio, Tableau, Power BI, Domo);
  • Clear understanding of the fundamentals of digital marketing (and an interest to learn more!);
  • Hustle and willingness to learn: you are proactive, you speak your mind and welcome feedback to ensure your team’s output is the best it can be;
  • English writing, presentation and data storytelling skills; bilingual English/French preferred!

PERKS @ BAM*
*

  • Competitive benefits: BAM pays 75% of your health, dental and travel insurance premiums;
  • Annual performance bonus and BAM matches your RRSP contributions (up to a maximum);
  • Physical and mental wellness initiatives, plus: unlimited sick/personal days;
  • Flexible work environment (mix of in-office and remote) with pet-friendly offices;
  • Career development & skills training.

*You will be an early member of a growing team, so get ready to contribute to the development and success of new initiatives and services for the agency – we need someone with solid analytical skills, insatiable curiosity, and an entrepreneurial spirit.

Job Types: Full-time, Permanent

Experience:

  • campaign performance: 1 year (required)
  • market research: 1 year (preferred)
  • Google Analytics: 1 year (required)
  • Presentation skills: 1 year (preferred)

Data Analyst, Marketing Performance


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newSales and Digital MarketingAuto Pool ReelToronto, ON•Remote *Support digital marketing programs with digital execution including website creative design and front-end updates*. Job Types: Full-time, Permanent. 2 days ago·More…View all Auto Pool Reel jobs – Toronto jobsSalary Search: Sales and Digital Marketing salaries in Toronto, ON

Auto Pool Reel offers innovative products that focus on improving the ease, accessibility, and environmental impact of pool ownership and maintenance. At Auto Pool Reel, we design and sell the world’s only trackless, fully automatic pool cover system for swimming pool covers. We offer luxury, simplicity, and flexibility at the fingertips of pool owners everywhere.

At Auto Pool Reel, we are passionate about our products and are driven by our customers. We are a small, close-knit, energetic, and solutions-oriented team. Auto Pool Reel boasts an engaging and collaborative environment that is inclusive, driven, and fast-paced, providing flexible growth opportunities to support your professional goals.

We are growing fast, and are currently looking for an outgoing, and self-motivated Digital Marketer & Sales Representative with a background in business and/or marketing, an entrepreneurial spirit, and ample creative insight, that is enthusiastic about taking our product to new heights.

This role will be a creative blend of strategy, planning, content creation, and sales support. The ideal candidate will have experience selling products in a competitive market while driving sales through social media and marketing directives; they will be able to carry out the planning, development, and execution of digital programs, including online advertising, web site strategy and design, social media, mobile, and deliverables; they will be comfortable in a start-up environment, and energized by the challenge of introducing new marketing assets and products to clients.

Qualifications

· 2-5 years of experience in sales and digital marketing (preferred)

· 2-3 years of experience in SEO, knowledge in keywords, meta tags, competitor research, and back links

· Post-secondary diploma/degree in Commerce, Marketing, Communications, or related field

· Excellent English language and communication skills (both verbal and written)

· Working knowledge of web site operations and functionality

· Intermediate or advanced proficiency in MS Office with strong working knowledge of Excel, and familiarity with databases

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

· Demonstrate experience to create/review SEO–optimized articles that will keep readers engaged and encourage them to take action on the site

· Experience in ecommerce to gather insights and recommendations on executable applications that drive business through content marketing and additional digital assets (preferred)

· Experience running and optimizing social media paid campaigns, including Facebook Ads Manager, YouTube, and TikTok

Key Behaviours

  • Self-motivated and enthusiastic
  • Customer and research focused
  • Up to date on the latest trends and technologies in digital marketing
  • Extensive knowledge of marketing strategies, channels, and branding
  • Superb communication and collaboration abilities
  • Ability to work under pressure and meet deadlines
  • Strong attention to detail

· Entrepreneurial mentality

· Be able to work well individually or as a part of a team

· Ability to multitask

Key Responsibilities

  • Craft customer service responses that are empathetic, helpful, and accurate
  • Implement social media sales strategies, and marketing directives to engage audiences and provide a positive online purchase experience
  • Monitor advertising, social media campaigns on all vendor channels– working with SEO, search, analytics, content and merchandising to ensure dependable execution and optimal consumer experience
  • Continually improve online presence and user-experience by utilizing marketing campaign enhancements, customer feedback/reviews, sales data, site metrics and other sources
  • Display excellent time management and work with minimal supervision
  • Ensure all marketing materials are consistent and error free
  • Respond to customer queries, via phone, email, or other digital platforms

· Support digital marketing programs with digital execution including website creative design and front-end updates

· Assist with brand and influencer collaborations to support marketing programs (research, pitch, execution, follow-up)

· Create and edit digital content (video and images) using the Adobe Suite (Photoshop, Illustrator, InDesign, Flash and/or Premiere Pro) to support websites.

· Assist with social media content edits and scheduling (Facebook, Instagram, YouTube)

· Improve the SEO rankings and manage Google Ads, Google Tag Manager, and similar platforms.

· Create online content such as blogs, articles & forum posts and distribute content across digital multimedia channels.

Salary and Benefits

  • Flexible schedule
  • Compensation based on experience
  • Hybrid office/remote work
  • Annual bonus structure based on performance

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Flexible schedule
  • Work from home

Schedule:

  • 8 hour shift

COVID-19 considerations:
Practicing Social distancing and Covid-19 protocols

Experience:

  • sales and digital marketing: 2 years (required)
  • SEO: 2 years (required)

Work remotely:

  • Yes

Sales and Digital Marketing


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Content Marketing ManagerResolver3.7Toronto, ON•Remote Work with the SEO specialist to use SEO content tools to identify content creation opportunities based on keyword searches, prioritizing high volume keywords… 8 days ago·More…View all Resolver jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ONSee popular questions & answers about Resolver

Resolver operates as a hybrid workforce with the option to work at home, in the office, or a mix of both.

Resolver is looking for a Content Marketing Manager to own and grow the impact of content. You’ll create content to drive awareness and engagement as well as position Resolver as a thought leader in the tech space & the Risk Industry.
About Resolver:
Resolver is a high-growth SaaS company whose intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions. The global pandemic has certainly taught us that the ability to manage uncertainty is the challenge of our generation. At Resolver we are transforming risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose.
We are ambitious in both our mission and our culture. As a scale-up, we have the innovative, non-hierarchical approach of a start-up blended with the stability and financial security of an enterprise. Resolver has been named one of Canada’s Great Places to Work five years in a row, our average tenure is 3 years and year over year 92% of Resolverites chose to stay with us.

If you’re looking to quickly make an impact and be supported while doing so, then I think we should chat!
Let’s break down the day-to-day a little further:
*
Content Creation*

  • Create, curate, and edit content for a variety of asset types including, but not limited to: blogs, white-papers and long-form documents, infographics, 1-pagers, press releases, sales collateral and webinars
  • Own the social media channel content calendar and content posting. Work closely with product marketing, demand generation and talent teams to curate the right mix of messages that reflect the Resolver brand and position Resolver as a thought-leader within the Toronto tech community as well as within the Risk industry
  • Curate and develop email communications, including the monthly newsletter as well as ad-hoc email messages around product updates, partnerships, webinar offerings, etc.
  • Take ownership of the Resolver blog, defining what type of content belongs in the blog and planning the content calendar; manage guest blogs and executive blog pieces to ensure variety and engagement of content
  • Ensure content has the right voice and tone to deliver on brand consistency, create and manage copy guidelines with external freelancers and partners, ensuring all Resolver content aligns to overall brand positioning

Content Strategy

  • Work with subject matter experts, internal stakeholders, vendors, analysts, and industry experts to design and execute a thought leadership content program
  • Identify gaps in the existing content strategy; what are we not doing? Are there markets or stages in the buying cycle where content can better support our prospects and customers?
  • Our goal is to have prospects and customers turn to Resolver content to keep informed and help them achieve great things within their organization. An important aspect of this role is to keep up with industry trends and stay abreast of world events to deliver relevant and timely content.
  • Manage a content creation budget to deliver on thought-leadership, increased SEO traffic, and opportunity and lead generation objectives
  • Work with third-parties including analysts, partners, select vendors, industry relevant thought leaders, etc. on content exchanges, collaborations, partnerships, sponsorships, and co-branded content
  • Collaborate with the marketing team to ensure that content distribution opportunities are maximized with both archival content and net-new content creation; own the content library for Resolver

Content Analysis & Insights

  • Track and measure effectiveness of content using asset specific KPIs and metrics
  • Apply a basic understanding of SEO (and work with Digital Marketing team) to measure content performance’s effectiveness in driving traffic and generating sales opportunities
  • Work with the SEO specialist to use SEO content tools to identify content creation opportunities based on keyword searches, prioritizing high volume keywords for content creation

More about you:

  • Proven experience in a B2B content creation role
  • Experience in writing a variety of content pieces, including website copy, landing pages, email, social media copy, and webinars
  • Speaking of writing, you’re a great writer who can simplify content to a variety of audiences; as well as write with an engaging style to differentiate Resolver from our competitors
  • You’re organized & self motivated- you can define goals and prioritize work based on what’s impactful to the business and our target audience
  • You enjoy experimenting! You can test ideas and alternate tactics, as well as take risks and use a creative approach to content creation
  • Excellent written & verbal communication skills
  • You’re a collaborator and a communicator – you can build relationships with different stakeholders and communicate effectively with different groups
  • You’re data driven with how you approach content measurement & metrics
  • Attention to detail & excellent time management are in your skill set!
  • You have a basic understanding of SEO optimization strategies

What we’ll give you in return
We know how important diversity is in creating solutions for all people. Our vision is one where all people have the skills and confidence to harness the power of technology to create a better and more inclusive future. We have a comprehensive rewards package to show our team our appreciation for everything they do:

  • Health and Wellness Benefits: 100% paid by us for health and dental from day one. And our vision care is every 12 months! We also offer a wellness/fitness reimbursement, that can go towards things like gym memberships, yoga classes, soccer membership fees or a bike.
  • Professional development: we have an external learning budget to help you grow and develop. We host a learning workshop about every 6 weeks on topics like Time Management, Self-Awareness and Giving Feedback; we also have e-learning to meet the needs of our remote team. We offer a Career Development Program to help you identify and build your skillsets for internal growth opportunities and beyond. We also have a Coaching Program for all our managers. We know how important it is to have a good boss, so we invest in their development.
  • Vacation: it’s open, which means we don’t worry about an accrual clock. On average, we see most folks enjoying between 3-4 weeks off a year.
  • Parental leave: Best-in-class top-up for new parents – 100% for 15 weeks new parents and a bonus 5 weeks for birth mothers.
  • Flexibility & trust – While we are remote for now, we enable our team to create a work environment that will set them up for success. We hire adults and we trust you to manage your outcomes. Day-to-day, everyone is given the option to decide whether they want to work remote or in-office depending on the needs of their role.
  • Back in the Office – If you choose to come into the office once we’re back, you will have access to snacks and beverages and in-office games like Switch, chess and ping-pong. We will be offering up lots of opportunity for team socials too, including the folks who are remote!

Interested?
If you want to work in a highly collaborative environment and are committed to making a difference, click here to get the process rolling.
We truly appreciate all interest and will happily reply to qualified candidates.

Resolver is committed to providing accommodations for all persons with disabilities. If at any point in the recruitment process you require accommodation, please notify the applicable recruiter or contact us directly at talent@resolver.com

Job Type: Full-time

Work Location: Multiple Locations

Content Marketing Manager


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Junior Online/Digital Marketing AnalystCore Online MarketingOakville, ON•Remote Monitor data and evaluate KPI performance across all marketing channels based on client Data Studio dashboards. About the Online Marketing Analyst Role*. 30+ days ago

***IMPORTANT*** You must apply through our online portal at: https://coreonlinemarketing.com/career/junior-online-marketing-analyst/

About Core Online Marketing

Core Online Marketing helps small and mid-sized businesses grow through the strategic use of online marketing. Core acts as the outsourced online marketing team for a number of small and mid-sized businesses.

Core develops online marketing plans, builds online marketing infrastructures (web sites, social networks, analytics, email distribution systems, etc.) and provides on-going execution support for all online marketing activities (lead generation, optimization, content development and distribution, social media management, email marketing, marketing automation, etc.).

About the Online Marketing Analyst Role

This is the ideal role for a recent college or university graduate with an analytical mind and a marketing degree who is driven by results. If you’re naturally technical, love working with data, thrive on problem-solving, and have a strong desire to pursue a career in marketing analysis, then this job is for you.

Reporting to the Manager of Analytics & Technology, The Junior Online Marketing Analyst is responsible for monitoring online marketing performance and ensuring all data collected is accurate. These activities include: keyword research, search engine optimization, paid search management, data collection setup, monitoring dashboards, and ongoing reporting.

Training for this role will be provided. However, proven analytical, research and organizational skills are prerequisites for this position.

This is a full-time position with benefits.

JOB RESPONSIBILITIES

ONGOING MONITORING & ANALYSIS

  • Monitor data and evaluate KPI performance across all marketing channels based on client Data Studio dashboards.
  • Interpret results from client dashboards, work with the Core team and other third parties to implement and adjust tactics to improve results.
  • Ensure data from all sources is accurate and being captured appropriately.

RESEARCH

  • Regularly perform thorough keyword research to guide content, email, and social teams.
  • Develop competitive keyword analysis to identify competitor online presence on a client by client basis.
  • Identify and communicate new opportunities and developments in online search.

SEARCH ENGINE OPTIMIZATION

  • Develop keyword maps to guide SEO efforts.
  • Collaborate with the Core team to execute updates to on-page SEO elements.

TRACKING SETUP

  • Setup data collection tools such as Google Analytics, Tag Manager, Optimize, and other conversion tracking scripts on client websites.
  • Add target keywords and keep SEO tracking tools up-to-date.

PAID SEARCH MANAGEMENT

  • Setup and make updates to paid campaigns using Google Ads and Google Ads Editor as per the direction from the Core team.

REQUIRED ATTRIBUTES AND SKILLS (MUST HAVE)

  • Mathematical Skills to work with large amounts of data from various sources.
  • Analytical Skills to interpret data and present recommendations.
  • Research Skills to uncover new resources and opportunities.
  • Open to receiving feedback from all team members.
  • Can provide feedback to others in a constructive manner.
  • Understanding of current trends that impact online search and online marketing.

THE FOLLOWING WOULD BE CONSIDERED AN ADVANTAGE BUT NOT REQUIRED:

  • Up to date Google Analytics and AdWords Certifications.
  • Search Engine Optimization Principles.
  • Paid Search Management Experience.
  • Social Media Advertising Experience.
  • Google Analytics, Tag Manager, and Webmaster Tools Experience
  • Technical experience with websites (WordPress), Email, hosting, and server management.

***IMPORTANT*** You must apply through our online portal at: https://coreonlinemarketing.com/career/junior-online-marketing-analyst/

Job Types: Full-time, Permanent

Schedule:

  • Monday to Friday

COVID-19 considerations:
This role will be virtual.

Work remotely:

  • Yes

Junior Online/Digital Marketing Analyst


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newMANAGER, MARKETINGVector InstituteToronto, ON•Remote Oversee and lead all aspects of digital marketing, included but not limited to; website maintenance/development, social media channels and digital advertising. 1 day ago·More…View all Vector Institute jobs – Toronto jobsSalary Search: MANAGER, MARKETING salaries in Toronto, ON

POSITION SUMMARY

Reporting to the Director, Marketing and Communications, the Manager, Marketing will develop and execute the strategic marketing plan for Vector, using a data driven approach to grow the Vector brand and achieve long-term strategic objectives. This will include but is not limited to development of; thought leadership, content strategy and collateral, digital marketing programs, partnership and co-marketing programs, and primary and secondary competitive research.

Additionally, you will oversee the Marketing Analytics function and work closely with our communications and events team members to ensure our marketing plans are aligned and executed with a view to achieving Vector’s overall business objectives.

We’re looking for someone who thinks out of the box, who can design innovative marketing and content programs that tell great stories, bring Vector’s offerings to life while achieving measurable results for the enterprise as well as specific goals from key stakeholders internally and externally.


KEY RESPONSIBILITIES

  • Working with the Director, Marketing and Communications, as well as, senior leadership team, develop, implement, and lead Vector’s annual marketing strategy;
  • Lead and conduct a comprehensive annual review of marketing needs, to inform the annual marketing plan;
  • Manage a growing team, currently one direct report (Digital Marketing & Analytics Specialist), you will lead the development and expansion of our marketing function, working with various stakeholders to develop value added marketing programs
  • Using performance and growth marketing principles, establish and lead the development of processes, data collection, metrics, analytics and actionable insights to continuously improve the effectiveness of Vector marketing, events and communications initiatives;
  • In collaboration with internal program leads and workstreams; develop, execute, and optimize project-specific marketing plans, including capturing data to measure and evaluate outcomes for continuous improvement;
  • Conduct market research, competitive analysis, and gather stakeholder insights, present recommendations, and coordinate effective action plans to help Vector’s teams improve their offerings, positioning, and value propositions;
  • Map and track Vector’s participant/customer journeys and develop content strategies to maximize conversion rates for Vector’s diverse programs;
  • Develop content strategies while working closely with the communications team to integrate the current editorial calendar with our marketing and web content pipeline – providing clear and effective communication of project requirements across stakeholders and functions (editorial, paid media, social media, email, etc).
  • Identify content-driven opportunities to boost SEO performance and work with our Marketing Analyst and agency partners to implement recommendations
  • Oversee and lead all aspects of digital marketing, included but not limited to; website maintenance/development, social media channels and digital advertising
  • Develop channel strategies and identifying potential partnerships to optimize paid content distribution, maximizing reach and impact
  • Oversee the strategy, production and discoverability of video content on Youtube and other emerging channels
  • Manage a rich content calendar that supports a regular cadence of various types of content (e.g. interactive tools, blog posts, ebooks, video series, infographics, product guides) that are aligned to Vector’s audience and stakeholder’s journey
  • Develop briefs and scopes of work to derive maximum value from external agency resources;
  • Develop key messages and value propositions as new segments, initiatives, and offerings emerge;
  • Champion and steward the Vector Institute brand ensuring high quality and consistent messaging and branding across all channels and materials for all audiences
  • Collaborate strategically with leading organizations in Canada’s AI ecosystem (e.g., industry sponsors, universities, government investment offices) to reach target audiences and strengthen partnerships; and,
  • Undertake other related duties as assigned.


KEY SUCCESS MEASURES

  • Progress towards Vector’s strategic objectives (i.e., as they relate to Industry Innovation, Research Operations, Health, Academic Partnerships, AI Engineering) is enhanced by the development and implementation of marketing strategies;
  • Measurable increases in brand awareness, consideration, and program participation across all key segments (i.e., sponsors, talent/alumni, government);
  • Measurable increase in reach and frequency of communication to target segments (e.g., via growth in email marketing lists);
  • Increased frequency of success and impact stories, testimonials, and value proposition reaching and resonating with target audiences including executive decision-makers;
  • Increase in co-branded content shared on partner channels; and,
  • Internal feedback indicates that the marketing function provides high-quality service and support.


PROFILE OF THE IDEAL CANDIDATE

  • Bachelor’s degree in business, marketing or related discipline.
  • Minimum 7 years of marketing/communications experience, with a focus on strategy, planning and implementing integrated marketing communications campaign programs designed to drive business results (e.g., customer acquisition, revenue growth) and generating brand awareness, consideration, and leads.
  • Previous experience managing and coaching high-performing teams.
  • Experience developing plans, building processes, and using analytics to execute successful marketing strategies in a fast-paced, dynamic environment.
  • Experience managing digital marketing in compliance with Canadian Anti-Spam Legislation and privacy legislation.
  • Experience in developing marketing and communications strategies that are aligned to business strategy and sales
  • Strong communication skills, both verbal and written French would be an asset but not required
  • Strong critical and strategic thinker.
  • Ability to work independently on several projects concurrently and maintain focus and professionalism in high pressure environments.
  • Excellent interpersonal skills with an ability to work successfully with various organizational levels, including colleagues, senior executives, and external partners.
  • Deep interest in Canada’s AI ecosystem and knowledge economy.
  • Ability to create visually compelling and professional documents, in alignment with established visual identity guidelines.

Please address applications (cover letter and resume) to Tolu Onajin, Human Resources Business Partner, using the link provided. Review of applications will begin September 14, 2021. We thank all applicants for their interest in this exciting opportunity and will be in touch with those whose qualifications most closely match with our needs.

Please note that all interviews are currently being held remotely due to the ongoing COVID-19 pandemic.

At the Vector Institute we are committed to driving excellence and leadership in Canada’s knowledge, creation, and use of AI to foster economic growth and improve the lives of Canadians. We strive for greater inclusion in the programs and culture that we build by welcoming and encouraging applications from all qualified candidates. This includes but is not limited to applicants who are indigenous, LGBT2Q+, racialized persons/visible minorities, women, and people with disabilities.

If you require an accommodation at any point throughout the recruitment and selection process, please contact hr@vectorinstitute.ai and we will happily work with you to meet your needs.

MANAGER, MARKETING


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newDirector, Member MarketingLeague Inc3.0Toronto, ON•Remote Knowledge of marketing technology platforms, digital marketing tools and measurement platforms (Salesforce Marketing Cloud, Google Analytics, etc). 2 days ago·More…View all League Inc jobs – Toronto jobsSalary Search: Director, Member Marketing salaries in Toronto, ON

Help Us Shape the Future of Healthcare
At League, we’re big on building connections – both through our product and with each other. Our platform is consumer centric, personalized and always on. It’s a front door to healthcare that empowers people to live healthier, happier lives. Every day.
When you feel connected to our mission, values and the work you do, you’re driven to perform your best every day. When you feel connected to people you work with, you’re able to build meaningful relationships that last. Together, we share the ultimate goal of delivering better health outcomes for everyone.
The world has changed, and so has the way we work. We believe you can work where you work best (whether it’s in the office all the time, a few days a week, or none of the time), and still feel connected to our mission, values, purpose, and each other. League is headquartered in Toronto with a second office in Chicago and we believe in empowering Leaguers to work their way—anywhere that works for them in Canada and the US.
All Leaguers have League life moments – moments in our careers that connect us to League’s mission and values, to each other and to our amazing work – every day.
Will your first League life moment be meeting our team? We can’t wait to meet you.

Position Summary:

Reporting to the VP Member Engagement and Marketplace, the Director Member Marketing will play an integral role on the member marketing team to drive engagement and value for users. You are a talented marketer who takes a data driven approach to everything you do. You will leverage analytics and insights to understand and segment League’s member base and conceptualize highly effective experiments and campaigns to drive activation, usage and retention across the member base. You will analyze member journeys, assess the impact of key initiatives on member engagement and translate learnings into actionable initiatives. You have experience leading a team of marketers focused on driving results.

You are experienced in emerging platforms and marketing technology; with excellent communication and collaboration skills. You must also thrive in a fast paced environment and have experience growing and managing a team.

In this role, you will:

  • Develop and execute a member centric marketing strategy that supports League’s various platform solutions that aligns with League’s strategic objectives and drives overall Monthly Active Users (MAU) across League’s offerings
  • Direct the creation of annual marketing plans that aligns with customer financial and business objectives; and the work plan needed to meet internal and external targets
  • Map the end-to-end member journey across acquisition to retention, creating personalized consumer journeys that drive engagement and repeat behavior
  • Oversee build and measurement of member lifecycle marketing campaigns including email, in-app messaging, push notifications, and more to drive engagement KPIs
  • Drive deeper member relationships and engagement across the various components of League’s health offerings, benefits administration and related marketplace product/service offerings
  • Formalize and optimize the marketing toolkit through creation of consolidated plan and best practices across League and Platform business lines
  • Work cross functionally with League and Platform Business customers to gain critical insights in to the customer businesses and overall industry, leveraging those to identify opportunities to build and refine marketing strategies
  • Serve as additional point of contact for League and Platform Business customers, acting as SME in developing member focused, market leading engagement strategies
  • Work cross functionally with Data and Product to drive critical work projects on test and learn, targeting and segmentation and campaign measurement
  • Unify cross-channel and platform measurement to support analysis of the success of all member marketing campaigns and feature engagement to facilitate ongoing optimization
  • Explore and implement required marketing tools and technology to support development and execution of annual plan
  • Coach and train team on best practices, process and productivity improvements for campaign management, tools, execution and reporting that will scale for continued domestic and international growth across platform solutions
  • Continue to build member marketing team processes and workflows to ensure information sharing, thought leadership and cross functional alignment are a top priority
  • Manage the member marketing team budget

About you:

  • 10+ years of directly related work experience (B2B2C a plus)
  • 5+ years management experience
  • Analytic mindset with ability to interpret data and results and apply insight to generate new opportunities
  • Proven track record building and managing high value relationships
  • Strong background in CRM, segmentation personalization and user journeys
  • Knowledge of marketing technology platforms, digital marketing tools and measurement platforms (Salesforce Marketing Cloud, Google Analytics, etc)

At League, everyone is welcome. Diversity makes us better, and we believe in building diversity across cultural identity, gender, sexual orientation, age and education, thought and experience.
We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.

Director, Member Marketing


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newDigital Marketing CoordinatorOliver & Bonacini3.8Toronto, ON•Remote Post-secondary education with a degree or diploma in digital marketing, business or communications. The ideal candidate will have a passion for digital… 3 days ago·More…View all Oliver & Bonacini jobs – Toronto jobsSalary Search: Digital Marketing Coordinator salaries in Toronto, ONSee popular questions & answers about Oliver & Bonacini

Company Description

Oliver & Bonacini is recognized as one of Canada’s leading hospitality companies, operating a variety of unique and innovative restaurants, event venues and catering in Ontario, Quebec, Saskatchewan and Alberta. O&B credits its success to the development of a strong corporate culture, where excellence of food quality and service are valued above all else.

The marketing team at O&B is a dynamic group of creative professionals who specialize in all areas of marketing, including digital marketing, public relations, social media, graphic design, photography, guest relations and more. With a focus on collaboration and producing exceptional work, we work together to achieve company goals and objectives, while identifying new opportunities that will help set O&B apart in the food and hospitality industry.

While we are currently working remotely, this position would eventually be based out of our midtown head office.

Job Description

This entry-level position involves working with a cross-functional team, and will provide the opportunities to learn about and experience a variety of marketing tactics from the ground up. Under the supervision of the Digital Marketing Manager, the Digital Marketing Coordinator will work closely with the Digital team to maintain company websites and profiles, assist with email marketing initiatives, develop SEO-driven content and analyze results against company objectives. The ideal candidate will have a passion for digital marketing and the restaurant and hospitality industry.

Digital Content Creation/Strategy

  • Perform keyword, industry and competitive research to inform digital content marketing strategy, and create high-quality content around relevant terms and trends

  • Audit and maintain company websites and profiles including responsibilities such as: ensuring all content is up-to-date, accurate, and follows brand guidelines; implementing website best practices; optimizing media and content; tracking analytics; assisting with new site planning and content development

  • Implement on-page and off-page optimization, analyze competitors, perform keyword research, and identify link building opportunities

  • Conduct listing audits to ensure citations are accurate and optimized – creating, claiming and verifying new listings

  • Perform website content updates and write news and blog posts designed to drive traffic, promote engagement and support company objectives

  • Stay up-to-date on industry changes and identify new technologies to improve processes

Email Marketing

  • Contribute to O&B’s email marketing initiatives, from strategy and development, to execution of email campaigns in Mailchimp

  • Update and maintain the email marketing calendar and reporting spreadsheet

  • Research and seek opportunities for growing O&B’s email database and newsletter signups

Strategy/Digital Reporting

  • Summarize and gather ongoing insights to optimize campaign performance

  • Provide reporting on all digital activities and campaigns, including insights and assessment against identified goals

Qualifications

  • Post-secondary education with a degree or diploma in digital marketing, business or communications

  • Knowledge of content management systems, email marketing programs (WordPress, Mailchimp, etc.) and HTML

  • Google Analytics Certification is an asset

  • Google Ads Certifications are an asset

  • Understanding of SEO best practices and strategies

  • Excellent written and verbal communication skills

  • Detail-oriented and strong organizational skills

  • Works extremely well under pressure and is able to multitask on concurrent projects

  • Enjoys working in a hands-on and collaborative team environment

  • Passionate about food and the hospitality industry

Additional Information

** We thank all applicants for their interest in Oliver & Bonacini; however, only suitable candidates will be contacted to continue the application process. **

Digital Marketing Coordinator


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newDigital Marketing Officer, Social MediaUniversity Health Network4.1Toronto, ON•Remote Three to five years developing and implementing digital marketing strategies. Experience setting up and optimizing paid digital marketing campaigns (e.g. social… 6 days ago·More…View all University Health Network jobs – Toronto jobsSalary Search: Digital Marketing Officer, Social Media salaries in Toronto, ONSee popular questions & answers about University Health Network

Please note that while you may notice the UHN logo or a reference to UHN in this posting, UHN is only hosting this online application on behalf of The Canadian Partnership Against Cancer (the Partnership). The successful candidate will be employed by the Partnership.

Position: Digital Marketing Officer, Social Media (Level 5)
Location: Downtown Toronto (work from home until further notice)
Status: Full-Time

The Canadian Partnership Against Cancer (the Partnership) is the steward of the Canadian Strategy for Cancer Control (the Strategy). Its work is guided by the Strategy, which was refreshed for 2019 to 2029 and will help drive measurable change for all Canadians affected by cancer and a future where fewer people get cancer, more people survive cancer and those living with the disease have a better quality of life.

The Partnership works with those on the front lines of cancer care, and people living with the disease, to make system-level changes that improve all aspects of the cancer continuum from prevention, screening and diagnosis through to treatment, clinical care, palliative care and survivorship. Partners include provincial and territorial governments, cancer agencies, health organizations, health-care professionals, people living with cancer and those who care for them, as well as First Nations, Inuit and Métis communities, governments and organizations.

The Partnership’s work is guided by a commitment to reducing inequities in cancer care for underserviced people in Canada such as those living in rural and remote areas, those with low income and new immigrants, and addressing First Nations, Inuit and Métis Peoples-specific cancer control priorities and actions, outlined in the Strategy, reflecting Canada’s commitment to reconciliation.

The Partnership is funded by Health Canada. Learn more about the impact being made by the Partnership with partners across Canada at: www.partnershipagainstcancer.ca.

The Strategic Partnerships Division leads engagement of partners in Canada’s health system and broader cancer community who are key to implementing practice and policy changes that deliver on the priorities of the 2019-2029 Canadian Strategy for Cancer Control. The division works with the Partnership’s program teams and system partners to develop work plans, monitor progress, and regularly assess new and evolving work to ensure it aligns with the eight priorities of the Strategy. The division also leads communications activities to strategically support and profile the work of the Partnership in driving forward the priorities of the Strategy across partners, stakeholders and the public. The division also oversees a special agenda of working alongside First Nations, Inuit and Métis to drive forward People-specific priorities and actions, outlined in the Strategy, by co-developing and implementing solutions to improving cancer care for those in these communities.

Overview of Role

The Digital Marketing Officer, (Social Media focus) supports the Strategic Partnerships Division in carrying out projects and initiatives to achieve organizational priorities. Reporting to the Manager, Digital Marketing, the incumbent is responsible for contributing to and implementing the organization’s digital marketing strategy with a focus on social media and external communications initiatives. As a highly organized digital communications professional with strong time management skills, this position delivers on the tasks of the job while contributing to CPAC’s overall vision to reduce the burden of cancer on all Canadians.

Core Responsibilities & Activities

Strategy, Planning & Execution

  • Contributes to and implements the corporate social media strategy (organic and paid) which is complementary to the overall communications and outreach plan
  • Supports the execution of integrated communications plans across a variety of digital communications tactics and channels.
  • Works with teams across the organization and develops tailored digital communications plans
  • Creates and adapts content for specific social media channels, including creating visual and multimedia content and adapting content for posting on specific platforms
  • Develops and maintains internal and external social media guidelines and provides training and counsel as required
  • Holds accountability for CPAC’s social media listening process and evaluation, following incident management protocols for negative, incorrect, or reputation-damaging posts and interactions
  • Promotes social media within the organization and supports social media activities of staff to amplify CPAC’s social media campaigns and messages
  • Creates and manages the organizational social media calendar
  • Tracks key indicators for CPAC’s social media channels and performance metrics for specific communication campaigns
  • Creates quarterly and campaign reporting and production of insight reports
  • Focuses on data to draw out actionable insight to improve social media strategies
  • Assists the Director and Manager as needed with other communications initiatives

Outreach & Continuous Improvement

  • Assesses and determines how to effectively engage new and existing strategic audiences via various social media and other digital communications platforms
  • Identifies and monitors key organizations, initiatives, stakeholders that are central to advancing CPAC’s strategy for opportunities to collaborate and provide added value
  • Supports the team to conduct strategic social media outreach to influencers to support media relations and communication campaigns to increase coverage and sharing across social media and traditional media platforms
  • Stays current on trends and new technologies and best practice in social media with a focus on health, not-for-profit, and pan-Canadian
  • Supports the team, department, and division as needed
  • Performs other duties and ad hoc projects as required

Competencies

The Partnership has core competencies which describe the behaviours we expect to be exhibited by staff. While the role overview and accountabilities describe what the successful incumbent will do, the competencies describe how we expect them to do it. The competencies are a key element to how the Partnership measures performance. There are five universal competencies which need to be exhibited by all staff.

Universal Competencies

  • Inclusive – is a champion for equity
  • Agile – is constantly adapting to shifting needs and priorities
  • Collaborative – partners with others to make an impact
  • Outcomes-focused – keeps their eyes on the ultimate impact to drive change
  • Systems-thinking – connects the dots between their work and other internal and external systems/groups

Experience and Qualifications

  • University or college degree/diploma in Communications, Marketing, Public Relations, Journalism, Digital Media or related field
  • Three to five years developing and implementing digital marketing strategies
  • Experience setting up and optimizing paid digital marketing campaigns (e.g. social media and Google Ads)
  • Experience in developing and delivering social media content, ideally in healthcare or policy space
  • Experience analyzing social media insights
  • Experience writing, editing and drafting content for the web
  • Minimum 5 years’ experience, preferably in the non-profit or healthcare sector. Education or experience with First Nations, Inuit and Métis is an asset
  • Proficient in Microsoft 365 (Outlook, Word, Excel, PowerPoint, SharePoint, Teams, OneDrive)
  • Bilingual in both English and French is an asset


Deadline
October 22, 2021

If you are interested in applying to this position, please attach your CV and cover letter combined in one file to the application.

The Canadian Partnership Against Cancer thanks all applicants; however, only those selected for an interview will be contacted.


The Canadian Partnership Against Cancer is an organization committed to ensuring accessible services and communications to individuals with disabilities. Should you require accommodation at any point during the recruitment process, including accessible job postings, please call 416-915-9222 or email us at TM@partnershipagainstcancer.ca.

Digital Marketing Officer, Social Media


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