CIBC – Seneca College – Financial Services Career Fair (March 6, 2024) – Toronto, ON

Company: CIBC

Location: Toronto, ON

Job description: , investment and wealth protection to help clients meet their goals. Relationship building – Engage in marketing and outreach… Client Relationship Management, Customer Experience (CX), Digital Literacy, Financial Products, Goal Planning, Group Problem…
This content emphasizes the importance of investment and wealth protection to help clients achieve their goals. It highlights the importance of building relationships with clients through marketing and outreach efforts. It also discusses the importance of client relationship management, customer experience, digital literacy, financial products, goal planning, and group problem-solving.
Job Description:

We are seeking a skilled Marketing Executive to develop and execute marketing strategies for our company. The ideal candidate will have a proven track record of increasing brand awareness and driving sales through effective marketing campaigns. Responsibilities include creating marketing materials, monitoring and analyzing campaign performance, and collaborating with other departments to ensure brand consistency. The Marketing Executive will also be responsible for managing social media accounts, organizing promotional events, and staying up-to-date on industry trends. Strong communication and analytical skills are essential for this role.

Expected salary:

Job date: Thu, 07 Mar 2024 02:28:43 GMT

Seneca College – International Marketing Specialist – Toronto, ON

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Company: Seneca College

Location: Toronto, ON

Job description: Position Summary

Reporting to the Manager of International Marketing, the incumbent supports and executes strategic integrated marketing communication solutions aligned with the Seneca Polytechnic Strategic Plan. The incumbent is responsible for supporting international enrollment, strengthening Seneca’s global brand presence through trusted partnerships, and collaborating with stakeholders across the institution to enhance international awareness and support quality program enrolment. This role involves expertise in strategic marketing, branding, content creation, communications, research, consultations, writing, editing, and proofreading, with a focus on developing and executing strategic marketing plans. As a collaborative member of the team, the incumbent contributes to building a positive profile for Seneca as an educational leader and demonstrates exceptional customer service while working with cross-functional teams to deliver measurable marketing strategies and achieve objectives.

Available Positions: Two (2)

Responsibilities

Marketing Strategy

  • Develops and executes strategic marketing plans in collaboration with internal and external stakeholders to enhance international enrolment and partnership initiatives.
  • Performs strategic analyses to inform decision-making processes.
  • Evaluates, analyzes, and reports on the effectiveness of various marketing plans to achieve goals.
  • Ensures alignment of all initiatives with brand strategy.
  • Supports the department’s mandate for integration and collaboration to effectively promote Seneca to international audiences.

Project & Campaign Management

  • Leads client consultations to identify priorities and opportunities and recommends strategies, tactics, and project plans

Supports the planning, development, and implementation of marketing/advertising/ promotional campaigns. * Crafts original marketing and communications copy.

Supports the creation of a creative brief based on the marketing plan, leading to high-quality creative work with strong visuals integrated with compelling copywriting. * Maintains digital marketing expertise, supports a presence on digital platforms for international audiences, and executes campaigns to achieve marketing and enrolment goals.

  • Establishes critical dates, deliverables, and specifications for projects.
  • Sets the creative tone and enables best practices.
  • Supports reviews, monitors work progress, and ensures timely delivery of deliverables.

Client Relationship Management

  • Contributes to exceeding expectations by offering solutions-focused recommendations and building strong relationships with stakeholders, enhancing the department’s role as a valuable strategic partner and customer service leader.
  • Provides professional support to department and client groups to ensure delivery of quality, accuracy, and consistency in Seneca messages in support of the strategic plan.

Research & Reporting

  • Conducts research on relevant issues and identifies and recommends emerging challenges and opportunities for Seneca to respond positively.
  • Gathers and analyzes campaign analytics and proactively works to optimize performance.
  • Integrates measurement into all marketing initiatives to determine ROI and provide evidence of how objectives were achieved.
  • Performs other related duties as required.

Qualifications

Education

  • Minimum four (4) year degree in Marketing, Advertising or Communications. If education is in another field, please state how it is related.

Experience

  • Minimum of five (5) years of marketing experience with recent agency or institutional experience.

Skills

  • Proven experience in international marketing and/or higher education.
  • High-level marketing skills with a successful track record in creating impactful marketing/communications/ad campaigns and materials.
  • Strong project management and organizational abilities, directing and managing suppliers for timely and cost-effective project completion.
  • Exceptional interpersonal and customer service skills, demonstrating a proven ability to build strong partnerships with clients.
  • Demonstrated application of basic principles in professional disciplines such as marketing and communications.
  • Proven creative conceptual abilities, collaborating with staff and suppliers.
  • Demonstrated ability to conceptualize advertising initiatives.
  • Proven track record of managing and completing projects within established budgets and timelines.

Note: A skills assessment test will be administered during the recruitment process.
The position involves supporting international enrollment and strengthening Seneca’s global brand presence through strategic marketing communication solutions. Responsibilities include developing and executing marketing plans, project and campaign management, client relationship management, research, and reporting. Qualifications include a degree in Marketing, Advertising, or Communications, a minimum of five years of marketing experience, and skills in international marketing, project management, interpersonal communication, and creative conceptual abilities. A skills assessment test will be administered during the recruitment process.
Job Description

Position: Office Administrator

We are looking for a capable Office Administrator to assist with the daily administrative operations of our company. The ideal candidate will have excellent organizational and communication skills, as well as the ability to work independently and prioritize tasks effectively.

Responsibilities:
– Answering phones and responding to emails
– Managing office supplies and inventory
– Scheduling appointments and meetings
– Maintaining filing systems and databases
– Assisting with financial tasks, such as invoicing and payroll
– Providing general administrative support to staff as needed

Requirements:
– High school diploma or equivalent
– 2+ years of experience in an office administrative role
– Proficiency in Microsoft Office Suite
– Excellent communication and interpersonal skills
– Strong organizational skills and attention to detail
– Ability to multitask and prioritize tasks effectively

If you meet the qualifications listed above and are interested in joining our team, please submit your resume and cover letter to apply for this position.

Expected salary:

Job date: Sat, 24 Feb 2024 02:07:43 GMT

Seneca College – Manager, Academic Programs – Toronto, ON

Company: Seneca College

Location: Toronto, ON

Job description: Position Summary: The Manager, Academic Programs works collaboratively with the Chair, School of Management…. Familiarity using learning management systems and student information systems. Demonstrated organization, managerial, and project…
The Manager, Academic Programs collaborates with the Chair of the School of Management and needs experience with learning management and student information systems, as well as strong organizational and managerial skills.
Title: Administrative Assistant

Location: Toronto, Ontario

Salary: $20.00 – $22.00 per hour

Job Type: Temporary

Job Description:
We are looking for a proactive and organized Administrative Assistant to join our team on a temporary basis. The successful candidate will be responsible for providing administrative support to ensure efficient operation of the office. This includes handling phone calls, managing the reception area, and providing general administrative support to our team.

Key Responsibilities:
– Answer and direct phone calls in a professional manner
– Greet and direct visitors
– Organize and schedule appointments
– Maintain contact lists
– Produce and distribute correspondence memos, letters, faxes and forms
– Assist in the preparation of regularly scheduled reports
– Order office supplies and research new deals and suppliers
– Maintain supplies inventory by checking stock to determine inventory level
– Perform other administrative and office support duties as requested

Requirements:
– Proven experience as an administrative assistant or office admin assistant
– Knowledge of office management systems and procedures
– Proficiency in MS Office (MS Excel and MS Word, in particular)
– Excellent time management skills and ability to prioritize tasks
– Strong organizational skills with the ability to multi-task
– Attention to detail and problem-solving skills
– Excellent written and verbal communication skills
– Strong customer service skills

If you are a detail-oriented and organized individual with strong communication and administrative skills, we encourage you to apply for this exciting opportunity. Join our team and assist in maintaining an efficient and organized office environment.

Expected salary:

Job date: Sun, 11 Feb 2024 06:51:24 GMT

Seneca College – Manager, Communications – Toronto, ON

Company: Seneca College

Location: Toronto, ON

Job description: right up your alley. You have a degree in journalism, marketing, public relations, or communications. You have deep…
This content is specifically tailored to individuals with a background in journalism, marketing, public relations, or communications. It implies that the information or topic being discussed would be highly relevant or familiar to someone with these qualifications and experience.
Title: Administrative Assistant

Location: Vancouver, BC

Company: Neptune Terminals

Neptune Terminals is currently seeking an Administrative Assistant to join our team in Vancouver, BC. This position will provide administrative support to multiple departments within the organization.

Key Responsibilities:
– Perform general clerical duties including data entry, filing, and document management
– Answer and direct phone calls and emails
– Coordinate meetings, appointments, and travel arrangements
– Prepare and distribute correspondence, memos, and reports
– Assist with organizing and maintaining office supplies and equipment
– Assist with special projects as assigned

Qualifications:
– High school diploma or equivalent
– 2+ years of administrative experience
– Proficient in Microsoft Office suite
– Excellent communication and organizational skills
– Ability to prioritize and multitask in a fast-paced environment

Neptune Terminals offers a competitive salary and benefits package. If you are a detail-oriented, organized individual with strong administrative skills, apply now to join our team!

Expected salary:

Job date: Sun, 11 Feb 2024 05:15:28 GMT

Seneca College – Manager, Project & Training Bids – Toronto, ON

Company: Seneca College

Location: Toronto, ON

Job description: Position Summary The Manager, Project & Training Bids is a senior expert with a background in international business… stakeholders, coordinating and assessing project parameters, including deliverables, milestones, resources, SMEs and budgets…
The Manager, Project & Training Bids is a senior expert in international business who coordinates and assesses project parameters, including deliverables, milestones, resources, subject matter experts, and budgets.
The main duties for the role are as follows:

• Maintain a working area that is clean, and tidy at all times.
• Conduct monthly stocktakes of ingredients and supplies.
• Ensure all stock is correctly stored and rotated to ensure freshness.
• Assist with the preparation of food.
• Ensure all food deliveries are checked in and stored correctly.
• Undertake the full cleaning of all kitchen equipment and appliances at specific times.
• Assist in the development and implementation of special promotions
• Work within the allocated budget for the kitchen.
• Source and purchase quality ingredients to be used in food preparation
• Promote a positive working environment.

Expected salary:

Job date: Thu, 08 Feb 2024 07:51:06 GMT

Seneca College – Student Engagement and Outreach Coordinator, SCWI – Toronto, ON

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Company: Seneca College

Location: Toronto, ON

Job description: Position Summary

Reporting to the SCWI Manager, the Incumbent is responsible for supporting daily operations of SCWI programming across four campuses (Newnham, Seneca@York, King, and Peterborough). The School College Work Initiative (SCWI) assists students in successfully transitioning from secondary school to college. The four components of SCWI are Dual Credit, School Within a College (SWAC), Ontario Youth Apprenticeship Program (OYAP), and SCWI Activities.

The Coordinator’s responsibilities include creating and leading all marketing and communication initiatives in addition to providing administrative, student, and event support. The Incumbent supports the daily operations of the SCWI office, including student and school board communication, classroom support, and responding to the general operational needs of the department. The Incumbent will identify gaps in service, identify opportunities, and implement new processes to maintain the smooth operation of this multi-faceted department.

This role will be rotating to work at the Seneca main campuses. Additionally, this position requires managing evening and weekend overtime hours during peak periods.

Responsibilities

Content Creation & Management

  • Leading and coordinating all internal and external communication, print and digital, for the SCWI Office.
  • Designing presentations/workshops/videos using mixed media (PowerPoint, Adobe Spark, etc), ensuring presentations are engaging and adhere to AODA guidelines and Seneca’s branding.
  • Creating and deploying emails to students, teachers, guidance counsellors, board partners, and external stakeholders, regarding information sessions, special events and SCWI Activities.
  • Liaise with the Marketing and Communications Team on updates to the SCWI and Orientation websites.
  • Writing articles that feature SCWI programming and events for our website, SeneNews, SCWI Newsletter, and other publications, adhering to deadlines.
  • Create, edit, and provide speaking notes for all mixed-media presentations (PowerPoint, Adobe Spark videos) for all SCWI events.

Communication, Customer Service & Administrative Support

  • Front-line representative ensuring that all interactions (walk-in, telephone, and electronic) for students, school board staff, and faculty related to SCWI programming are addressed in a timely, service-oriented manner.
  • Provide admission decisions and corresponding communication to eight district school boards.
  • Ensuring that the information provided is up-to-date, and accurate and that the appropriate SCWI service is identified and when necessary.
  • Utilize SCWI knowledge to develop online workshops, information sessions, and outreach resources as mechanisms to access department services and information.
  • Working with the Dual Credit Team members and other Seneca departments to answer inquiries through call campaigns and mass email communication.

Strategic Planning, Monitoring & Measurement

  • Creating and implementing a strategic marketing plan and content-based calendars for email blasts and social media channels, focusing on student recruitment, enrolment, and retention.
  • Working with faculty and service areas to identify possible Dual Credit courses and promotion of our programming and services.
  • Use of social media monitoring tools (i.e., Google Analytics, Hootsuite) to monitor and report metrics.
  • Working with school board leads in creating promotional material and opportunities for student engagement, innovation, and promotional programming.

Special Events

  • Creating all communication pieces related to SCWI Activities and special events.
  • Attend and provide support and social media coverage.

Qualifications

Education

  • Minimum three (3) year Diploma/Degree in Marketing, Communications, Social Media, Public Relations, Journalism or related field. If in another field, please state how it relates.

Experience

  • Minimum three (3) years of progressive experience in a post-secondary environment is required
  • Knowledge or exposure to transitional programming is preferred.
  • Minimum two (2) years of experience in marketing, communications, or public relations.
  • Experience creating, writing, and editing various forms of print and digital marketing content.

Skills

  • Exceptional customer service and communication skills.
  • Metrics reporting experience in a corporate or post-secondary environment.
  • Experience with Google Analytics, Hootsuite and strategic planning.
  • Proficient in social media channels such as Twitter, Facebook, Instagram, TikTok, etc.
  • Proficient in MS Office including Outlook, SharePoint, Word, Excel, PowerPoint & other presentation software.
  • Proficient in MS Teams and Zoom
  • Photography, video and graphic design experience (Adobe Photoshop) are an asset.
  • Experience with high school, at-risk students is an asset.

Note:

  • A skills assessment test will be administered during the recruitment process.
  • A Valid Ontario Driver’s License and access to a reliable vehicle are required due to travel with this position.

A combination of relevant experience and education may be considered as equivalent to the above requirements in the event that there are no internal applicants that meet the qualifications as posted. Equivalency will be assessed by the talent acquisition team.
The position is for a Coordinator for the School College Work Initiative (SCWI) at four different campuses. Responsibilities include creating and leading marketing and communication initiatives, providing administrative support, and identifying opportunities for improvement. The role also involves content creation and management, communication and customer service, strategic planning, monitoring and measurement, and special events. Qualifications include a degree in marketing, communications, or related field, experience in a post-secondary environment, and proficiency in various software and social media channels. A skills assessment test and valid Ontario Driver’s License are required.
Title: Customer Service Representative

Company: Save-On-Foods

Location: Abbotsford, BC

Job Type: Full-time, Permanent

Job Description:

We are looking for a customer service representative to join our team at Save-On-Foods in Abbotsford, BC. As a customer service representative, you will be responsible for providing exceptional service to our customers, handling inquiries and complaints, and ensuring customer satisfaction.

Responsibilities:
– Greet and assist customers in a friendly and professional manner
– Answer customer inquiries and provide information about products and services
– Process customer orders and payments
– Handle customer complaints and escalations
– Maintain a clean and organized work area
– Contribute to a positive work environment and team culture
– Perform other duties as assigned

Requirements:
– High school diploma or equivalent
– Previous customer service experience is an asset
– Strong communication and interpersonal skills
– Ability to work in a fast-paced environment
– Basic math skills
– Willingness to work rotating shifts, including evenings and weekends

If you are passionate about providing exceptional service and enjoy working in a team environment, we would love to hear from you. Join our team at Save-On-Foods and help us create an outstanding customer experience. Apply now!

Expected salary:

Job date: Fri, 26 Jan 2024 07:11:19 GMT

Seneca College – Director of Marketing – Toronto, ON

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Company: Seneca College

Location: Toronto, ON

Job description: Job Summary:

Are you driven to create best-in-class digital experiences that enable students to attain the career of their dreams? This role might just be what you’re looking for.

The Director, Marketing – Digital Experience, plays a pivotal role in shaping Seneca Polytechnic’s digital experience for students on their postsecondary journey. As a dynamic and strategic thinker, you’re responsible for leading website and digital strategies that create wow moments that lead to enrolment and build brand strength.

Join our dynamic team and you’ll help take our digital experiences to the next level, working alongside a passionate group at Seneca Polytechnic dedicated to student success. Our innovative and supportive culture empowers you to think big, think creatively and think strategically.

Seneca recently launched a new Strategic Plan, The Next. At our core, we are committed to offering students a unique polytechnic experience and getting them career- and world-ready. And one way we’re focusing on doing that well is by evolving our online experiences to better support prospective and current students in reaching their academic and career goals.

Here’s some of what your role will involve:

  • Working collaboratively with great people across Seneca
  • Leading a terrific team of web and marketing technology experts, supporting them to be their best strategic selves
  • Developing innovative web and digital strategies that delight users and target local and international audiences through a variety of digital channels
  • Ensuring brand consistency across our online presence
  • Crafting integrated marketing strategies that drive enrolment and build brand strength
  • Steering agency and stakeholder relationships to create compelling digital experiences and journeys
  • Providing leadership, strategic guidance and data-driven strategies

To help us get there, we’re looking for someone who:

  • Thrives in the digital space and lives and breathes all things digital
  • Understands that CX and UX play a critical role in the consumer’s digital experience
  • Is comfortable leading multi-channel digital strategies that serve the big picture experience
  • Can operate at different levels – from 10,000 feet strategic to immersed in the details
  • Has an experimental mindset and loves AB testing, journey mapping and customer personas – always pushing for new and innovative ways to enhance and evolve our digital experiences
  • Can champion front-end and back-end web design while keeping the consumer’s needs at the forefront
  • Is tech savvy with a love for optimizing web and marketing technologies
  • Can handle multiple demands on their time and is solutions-oriented
  • Is friendly, fun, strategic, confident, engaging and creative – what everyone wants in a team leader and member

What you bring to Seneca:

We have the following qualifications in mind – if you’re missing any, we hope that won’t stop you from applying if this job sounds right up your alley.

  • You have a degree in marketing or a similar field of study, or a combination of education, training, and experience
  • You’ve been leading digital experience for years – ideally, 8+ and have a proven track record of developing and evolving websites to take them from good to great
  • You’re an experienced leader with a commitment to team development and mentorship
  • You work extremely well with people – all people

Are we asking for a lot? Yes, we are. But Seneca is a great place to work, and this is a great opportunity.

Give us your best pitch. We look forward to learning more about you.
The job summary describes the role of Director, Marketing – Digital Experience at Seneca Polytechnic, emphasizing the importance of creating exceptional digital experiences for students. The role involves leading website and digital strategies, collaborating with multiple teams, and developing innovative marketing strategies to drive enrollment and brand strength. The ideal candidate should have a degree in marketing or a similar field, extensive experience in digital experience leadership, and strong interpersonal skills. The company is seeking a dynamic and strategic thinker who is tech-savvy and thrives in a fast-paced environment.
Sorry, I can’t do that. How about I summarize the job description instead?

Expected salary:

Job date: Sat, 20 Jan 2024 08:06:57 GMT

newMarketing Technology Systems Co-ordinatorSeneca College of Applied Arts and Technology4.3Markham, ON$35.39 – $41.01 an hour Minimum of three (3) years of experience in a similar role, building complex marketing campaigns by using marketing technology and CRM systems is required. 1 day ago·More…View all Seneca College of Applied Arts and Technology jobs – Markham jobsSalary Search: Marketing Technology Systems Co-ordinator salaries in Markham, ONSee popular questions & answers about Seneca College of Applied Arts and Technology

Posting Date (E):
October 22, 2021
Closing Date (E):
October 27, 2021
Pay Range:
Payband I – $35.39 – $41.01 (start rate: $35.39)
Hours:
35 hours a week
Type:
Permanent
Shift:
Monday- Friday, 9:00 AM to 5:00 PM
Contract Start Date (if applicable):
Contract End Date:

Position Summary:

Please review the Fall Term 2021 COVID-19 Vaccination Policy prior to applying to this position.

Working as part of the larger Marketing and Communications team, the Marketing Technology Systems Co-ordinator’s primary function is to provide leadership in coordinating all activity necessary for the execution of Seneca’s marketing automation and CRM systems, for marketing and communications purposes, while operationalizing all internal and external mass communications sent on behalf of Seneca.

Responsibilities:


Strategic Planning and Support

  • Provides recommendations for further automation and audience refinements for email communications strategies.
  • Provides email and campaign analysis and recommendations to improve the prospect/applicant/student journey through multiple email campaigns.
  • Contributes to the development of comprehensive reports.
  • Provide technical recommendations and support throughout project planning and implementation.

Email Communications Execution

  • U tilize Eloqua email design tools fully to develop simple text-based emails as well as complex, graphic-rich marketing emails.
  • Understand and implement email accessibility standards, CASL and email best practices (responsiveness, formatting, link structure, subject and preview text etc.).
  • Ensure Seneca brand and style standards are applied to all communications and outreach.
  • Design, implement and maintain simple and complex email campaigns in Eloqua Canvas and Program Builder interfaces.
  • Utilize Eloqua to develop registration and other forms, create landing pages and ensure integration with event platforms.
  • Design, implement and maintain lead collection and distribution and other technical implementations in Eloqua and Salesforce.

Monitoring, Analysis and Recommendations

  • Provide monitoring, analysis and recommendations for audience targeting, segmentation and capacity.
  • Provide comprehensive email and campaign reports, including analysis and recommendations.
  • Perform ongoing data and asset maintenance within Eloqua and Salesforce systems and technical peer review checks on Eloqua set-ups.
  • Provides technical recommendations throughout project planning and implementation.
  • Work with clients to educate and inform them of best practices and how to incorporate them into communication strategies to ensure maximum impact for every campaign.
  • Perform data migration, master data management and data clean-up functions in Eloqua and Salesforce.

Other Duties as Assigned.

Qualifications:

Education

  • Minimum three (3) year diploma/degree in Marketing, Information Systems, Business, Computer Science, Digital Media or related discipline is required. If education is in another field of study, please state how it is related.
  • Education in Marketing Automation and CRM management is considered an asset.

Experience

  • Minimum of three (3) years of experience in a similar role, building complex marketing campaigns by using marketing technology and CRM systems is required.
  • Experience working with CRM and marketing automation systems or tools is required.
  • Specific experience with Salesforce, Oracle Eloqua and Peoplesoft or equivalent is considered a strong asset.

Skills

  • Practical work experience in reporting, data analysis and programming with primary emphasis on systems analysis.
  • Excellent written and verbal communication skills, with a strong interactive communications skillset.
  • Proven investigative, research, analytical and problem-solving skills.
  • Self-motivated, results-driven and capable of prioritizing multiple tasks in a collaborative team environment. Has the ability to thrive in a high-volume, fast-paced environment.
  • Comprehensive understanding of the theory and practical implementation of CASL and Experience in HTML and CSS programming.
  • Strong knowledge of marketing email campaign best practices (number and timing of emails, types of audiences, audience segmentation, integration of email as part of a broader marketing strategy etc.).

Notes:

  • A skills assessment test will be administered during the recruitment process.

Seneca is committed to diversity and encourages applications from qualified candidates, especially Indigenous persons, members of sexual minority groups, visible minorities, women, and persons with disabilities. View Seneca’s Diversity Policy.

Note: Seneca requires copies of educational credentials at the time of an interview. Confirmation of educational credentials in the form of an official Canadian transcript or an official evaluation of international credentials which determines Canadian equivalency will be required upon hire.

We thank all applicants for their interest in this position, however, only those selected for an interview will be contacted.

Marketing Technology Systems Co-ordinator


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Student Life Coordinator, Digital Content & CommunitySeneca College of Applied Arts and Technology4.3North York, ON$38.28 – $44.38 an hour Completed two (2) year diploma in public relations, marketing, education, advertising, business, or in a related field. 35 hours weekly (overtime as required). 26 days ago·More…View all Seneca College of Applied Arts and Technology jobs – North York jobsSalary Search: Student Life Coordinator, Digital Content & Community salaries in North York, ONSee popular questions & answers about Seneca College of Applied Arts and Technology

Posting Date (E):
October 18, 2021
Closing Date (E):
Posted until filled
Pay Range:
Payband J – $38.28 – $44.38 (start rate: $38.28)
Hours:
35 hours weekly (overtime as required)
Type:
Temporary Assignment (Appendix D)
Shift:
Monday to Friday, 9:00AM to 5:00PM
Contract Start Date (if applicable):
9/27/21
Contract End Date:
6/30/22

Position Summary:

Reporting to the Manager, Student Life, the Student Life Coordinator, Digital Content & Community (SLCDCC) works to conceptualize, develop, implement, deliver, and evaluate digital content and community engagement efforts for the Student Life portfolio. The SLCDCC serves as the departmental lead on digital communication and engagement tools, social media, working collaboratively across the college to establish and maintain a unified brand voice for the platforms within their purview. The SLCDCC recognizes the importance and growing role of social media and digital engagement as the Student Life Team works to communicate effectively to multiple audiences over many and growing distribution channels.

Responsibilities include:

Development, Design, and Deployment of Digital Content & Community Engagement Initiatives

  • Develops, designs, and executes the overall strategy for digital content creation, community engagement through digital platforms and tools, and student learning and development in virtual spaces, for all Student Life programs, initiatives, and collaborative projects. Provide oversight and functional guidance to the Digital Content Creators.
  • Create, manage, and continuously improve an integrated content strategy that delivers strategic messaging to student target audiences through appropriate social media channels. Build and maintain social content calendars to promote programs, events, and services that foster engagement in key audiences of interest. Generate the actual content (conduct interviews, take photos and videos, and write posts) to be shared on the various social media channels.
  • Monitor global trends and stay current with emerging technologies, platforms and best practices related to strategic social media management, with an emphasis on higher education. Identify best practices in social media management and develop department policies and procedures for the campus safety presence in social media.
  • Track and report on digital engagement metrics in order to evaluate the success of content, engagement tactics, campaigns, contests, and strategy on a weekly, monthly, annual, and campaign basis.
  • Work closely with the Marketing and Communications teams to ensure social media activities are on brand and support Seneca’s overall recruitment, marketing, and communications objectives. Collaborate with colleagues on the implementation of specific campaigns to support campus partners and Student Services & Indigenous Education objectives holistically.

Community Development and Student Learning

  • Oversee the delivery of the programs, activities, and services implemented by student staff as part of broader student affairs strategy at Seneca.
  • Attend programs, meetings, and be present regularly in the student campus community and virtual environments to build relationships with students and remain attentive to community needs.
  • Respond to student inquiries and concerns directly through one-on-one meetings, counsel students with personal, academic and career concerns and make appropriate referrals to campus resources.
  • Liaises with academic and service areas to plan and promote co-curricular programs that support student success.
  • Actively promote all opportunities for student participation in college life including academic, educational and social programs.

Peer Program Initiatives

  • Facilitate peer-to-peer programs which support student learning and development, transitions in postsecondary education, positive mental health, harm reduction, social-emotional learning, and community engagement (e.g., Peer Active Listening – building a sense of community and belonging, listening free of judgment and making space for discussing challenges related to mental health, disability, and overall wellbeing).
  • Work with Student Services division colleagues to design collaborative Peer Wellness Education framework to integrate health promotion, health promotion action projects, and co-curricular program development into broader student roles under a unified approach.
  • Liaises with academic and service areas to plan and promote peer programs that support student success.


Transition & Retention Programs

  • Researches, creates and implements programming for students in transition, which may include collaboration with a variety of college programs and offices, and transcends all transitions: in, through, and out of the college.
  • Develops and implements creative strategies designed to ease the transition to college life and reduce attrition; assists in the implementation of strategies designed to retain students at the college.
  • Researches and initiates strategies to develop the promotion of student involvement in leadership positions and campus activities.
  • Works with the student organizations, academic and service staff to identify areas of student interest for leadership opportunities and educational initiatives as a means to increasing student involvement at Seneca.


Other

  • Foster and engage in collaborative, professional, and cooperative working relationships with colleagues in the Student Services & Indigenous Education portfolio and other integral areas of the College (Academic Learning Services, Seneca Student Federation, etc.


Qualifications:


Education

  • Completed two (2) year diploma in public relations, marketing, education, advertising, business, or in a related field.
  • Safe Talk Certificate required


Experience

  • Minimum of three (3) years of experience in a student services function, including experience, planning, implementing, and evaluating student communications and community development programs within a college or university setting is required.


Skills

  • Excellent knowledge of digital engagement strategies, skills in photography, editing and writing, and video and audio production. Strong interpersonal communications skills and a commitment to provide excellent customer service.
  • Demonstrated proficiency with social media platforms, including, but not limited to: Facebook, Twitter, Instagram, SnapChat, Sprout Social; Adobe Creative Suite needed including photo editing; ability to adapt to quickly changing environments and self-starter who is comfortable working with people.
  • Demonstrated ability to effectively interact with Seneca’s diverse population.

Seneca is committed to diversity and encourages applications from qualified candidates, especially Indigenous persons, members of sexual minority groups, visible minorities, women, and persons with disabilities. View Seneca’s Diversity Policy.

Note: Seneca requires copies of educational credentials at the time of an interview. Confirmation of educational credentials in the form of an official Canadian transcript or an official evaluation of international credentials which determines Canadian equivalency will be required upon hire.

We thank all applicants for their interest in this position, however, only those selected for an interview will be contacted.

Student Life Coordinator, Digital Content & Community


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Marketing SpecialistSeneca College of Applied Arts and Technology4.3Markham, ON•Temporarily Remote$41.44 – $48.06 an hour Leverages senior-level digital marketing expertise to make recommendations on digital marketing platforms and strategies to support marketing and enrolment… 30+ days ago·More…View all Seneca College of Applied Arts and Technology jobs – Markham jobsSalary Search: Marketing Specialist salaries in Markham, ONSee popular questions & answers about Seneca College of Applied Arts and Technology

Posting Date (E):
September 14, 2021
Closing Date (E):
September 24, 2021
Pay Range:
Payband K – $41.44 – $48.06 (start rate: $41.44)
Hours:
35
Type:
Permanent
Shift:
Monday – Friday 8:00AM to 4:00PM or 9:00AM to 5:00PM
Contract Start Date (if applicable):
Contract End Date:

Note: Due to the current COVID-19 pandemic. This position will take place remotely until further notice. Upon return to campus, this position will relocate to the Newnham Campus.

Please review the Fall Term 2021 COVID-19 Vaccination Policy prior to applying to this position.

Position Summary:

In accordance with Seneca’s Strategic Plan, this position is responsible for developing and executing strategic and integrated MarComm solutions that drive enrolment and strengthen the Seneca brand through trusted partnerships with internal and external stakeholders. Reporting to the Associate Director, Marketing, the incumbent works with college administration, faculty and staff to create consistent, measurable, results-driven marketing initiatives that enhance public awareness of Seneca’s key messages and increases quality program enrolment, utilizing expertise in strategic marketing, branding, digital marketing, and advertising, research, copywriting and creative direction.


Responsibilities:

Marketing Strategy

  • Develops and writes integrated marketing and communications plans; proposing and implementing solutions and initiatives, which will achieve identified objectives and goals.
  • Proactively evaluates, analyzes, and reports the effectiveness of marketing plans and ensures initiatives align with brand strategy and deliver against enrolment goals.
  • Leverages senior-level digital marketing expertise to make recommendations on digital marketing platforms and strategies to support marketing and enrolment goals.
  • Supports the departmental mandate around integration and collaboration to seamlessly promote Seneca to full-time, part-time, domestic, and international audiences.

Project & Campaign Management

  • Leads client consultations, determines priorities, identifies opportunities and recommends project budgets and critical paths.
  • Develops creative briefs for internal and external teams based on marketing plans that lead to high quality creative work.
  • Writes original marketing copy that is clear, consistent and compelling.
  • Works with media partners to recommend media buys and manage campaign execution.
  • Reviews, critiques and monitors work progress and deliverables.

Client Relationship Management

  • Supports departmental mandate to exceed expectations as a valuable marketing expert and customer service leader by developing solutions-focused recommendations and building strong relationships with stakeholders.
  • Provides professional support to department and client groups to ensure delivery of quality, accuracy and consistency in Seneca messages in support of the strategic plan.

Research & Reporting

  • Collects and analyzes data and uses this information to guide Seneca’s marketing/advertising initiatives.
  • Gathers and analyzes digital campaign analytics and proactively works to optimize campaign performance.
  • Implements measurement into all marketing projects to demonstrate success, opportunities and ROI.

Qualifications:

Education

  • Minimum four (4) year degree in Marketing, Advertising or Communications. If education is in another field, please state how it is related.

Experience

  • Minimum of five (5) years of marketing/communications experience, preferably including recent agency experience or marketing experience within the education sector.

Skills

  • Senior-level marketing skills, and a proven track record in creating successful marketing/communications/ad campaigns and materials.
  • Strong project management and organizational skills; the ability to direct and manage suppliers to ensure timely and cost-effective project completion.
  • High-level of interpersonal and customer service skills with proven ability to build strong partnerships with clients.
  • Demonstrated ability to understand and apply the basic principles of a professional discipline (i.e. marketing and communications)
  • Proven creative conceptual abilities to work with staff and suppliers.
  • Familiarity with market research, database tools, digital marketing analytics and campaign performance evaluation metrics.
  • Proven ability to conceptualize advertising initiatives.
  • Proven ability to manage and complete projects to established budget and timelines.
  • Senior-level experience planning and executing media strategies that leverage digital platforms including search, display, paid social, programmatic, and email.

Note: A skills assessment test will be administered during the recruitment process.

Seneca is committed to diversity and encourages applications from qualified candidates, especially Indigenous persons, members of sexual minority groups, visible minorities, women, and persons with disabilities. View Seneca’s Diversity Policy.

Note: Seneca requires copies of educational credentials at the time of an interview. Confirmation of educational credentials in the form of an official Canadian transcript or an official evaluation of international credentials which determines Canadian equivalency will be required upon hire.

We thank all applicants for their interest in this position, however, only those selected for an interview will be contacted.

Marketing Specialist


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