Job description
Space Age is seeking a Facebook Ads Specialist (aka Performance Specialist) to become a critical member of our multifunctional marketing team. She/he will focus on researching, generating, building and implementing new features and ideas across the company’s and customers digital customer experiences, brands, and websites. The Paid Advertising Ace reports directly to the cofounders.
Ace will also optimize all existing paid advertising campaigns on search engines, social media platforms, and other channels to maximize the online performance of our existing clients.
We are looking for a candidate thrives in a fast-paced environment and has a keen interest in providing a consistent brand voice across all marketing activities and audiences. Top candidates will have a strong knowledge of digital marketing, specifically in paid search, SEM and social media advertising, and will possess strong analytical skills.
Essential Responsibilities
- Manage paid search, display, social, and video advertising campaigns
- Provide thought leadership on paid search and social media advertising best practices, bid management systems, keyword development tools and industry research.
- Review and manage paid search and social media ad campaigns daily to determine the best strategy for each brand, using data-driven insights from multiple sources.
- Assist in the creation of slide decks for meetings and presentations to ensure seamless communication regarding recommendations and strategy.
- Manage and pace Google/Microsoft paid search and Facebook/Other social media ad campaigns and monitor budgets in a day-to-day capacity.
- Write compelling and unique ad copy, and perform keyword analysis and optimizations.
- Provide thought leadership and direction on all paid search accounts.
- Constantly monitor and report performance of SEM and social media campaigns, along with providing recommendations for improvements and performance goals daily.
- Create paid search marketing tactical plans to support overall system goals for new lead or customer acquisition.
- Run bi-weekly paid search and social media ad A/B tests to test new and optimize new campaigns and maximize return on investment.
- Responsible for partnering with multiple team members to delegate or take on various campaign tasks.
- Works closely with content marketing team to align new search engine optimization (SEO) goals and initiatives with paid search.
- Work in close partnership with the company account managers to ensure digital campaigns are tracked and converted effectively.
Minimum Qualifications
- Bachelor’s degree in marketing, business, programming or equivalent; MBA a plus
- Highly organized with the ability to effectively communicate our paid search initiatives and what those mean to the rest of the digital and creative marketing teams.
- Team player who can grow and support the collaborative environment on our marketing team.
- Ability to comprehend and interpret competitor strategies and consumer behaviour
- Ability to simplify complex information into a user-friendly format
- A minimum of 3 years of experience SEM experience in paid search, social and/or display
- Google AdWords and Google Analytics certified
- Strong experience with social media advertising and managing social ads
- Up-to-date with the latest trends and best practices in digital marketing and measurement
- Strong analytical skills and data-driven thinking in an environment of on-going change
- Copy writing & creative experience
- Share ideas for product improvements and innovations with leadership
Job Competencies
- Is self-motivated with high energy
- Has the ability to flourish in a fast-paced, dynamic environment
- High level of organization and attention to detail
- Has excellent written and verbal communication skills
- Has excellent interpersonal skills
- Achievement oriented; motivated by achieving metrics, goals and company objectives
- Ability to work effectively and collaborate across creative, content, digital and operations teams
- Excellent verbal and written communication skills
- Passion for improving the customer journey through innovative and creative internal campaigns
- Eagerness to learn and grow professionally
About Space Age:
Space Age; the future company is a young (1 year new) passionate digital media and technology start-up. SA is crewed by a small motivated team that is lead by four highly driven co-founders. The culture is founded on a ‘limitless’ possibilities approach to learning, work and life. No-cap growth opportunities are available within all new positions including this.
Schedule & Compensation:
Part time contract role to start but may grow to a more permanent full-time role if mutually interested and successful together. Rate is negotiable. Based on your ability and drive compensation can be composed of multiple components, including project level profit sharing, and potential equity.
Job Types: Part-time, Contract, Remote
Salary: Hourly Rate (Negotiable)
Reference ID: FacebookAdSpecialist/SA/To8
Job Type: Contract
Schedule:
Work remotely:
