Maple Leaf Sports & Entertainment (MLSE) one of the world’s premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBA D-League), TFC II (USL) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. Its charitable arm, MLSE Foundation, focuses on funding initiatives to support youth through sport and recreational programs. In 2017 MLSE Foundation, with support of community and corporate partners, built MLSE LaunchPad, a 42,000-sq. ft. space dedicated to programming that support its four Pillars: Healthy Body, Healthy Mind, Ready For School and Ready For Work.

MLSE’s common purpose is to unite and empower employees to deliver extraordinary moments to our fans and each other.

Who We Are

We celebrate the diversity, individuality, and personality of our peers, striving to be the best in class, in every class. We believe in Respect, Resilience, Commitment, and Ambition. We work for, with, and around the people that inspire us to try, persist, and achieve more.

Our work goes beyond games, seasons, trophies, and tours. Our success is measured by more than a scoreboard. Our team is stronger when we stand united. We create, we celebrate, we build, and we become better!

What we choose to do next, means everything! It defines greatness, builds character, makes history, and brings the world to its feet.

MLSE is looking for a highly motivated, self-starting and energetic Esports Digital & Content Strategist to join our Strategy & Analytics, MLSE Digital Labs team.

Esports brands are built on digital content. High production, low production, casual exchanges with other accounts… there’s no upper limit, the more (good) content the better. We also have a league-leading number of partners to activate, and those deals have been and are increasingly becoming more content-first/only campaigns, plus some events, trips and in-game arena signage. In short, you are a star who can elevate our connection to fans, execution of our partnerships and be a voice of our brand.

The successful candidate will have strong business acumen, coupled with a curiosity to apply data analytics to business decisions. You have strong analytical capabilities, coupled with superb ability to translate your findings into actionable recommendations. Mission critical skills are the ability to frame business problems, collect relevant data, build appropriate models, and be able to communicate the results to a non-technical audience to drive strategic decision making.

RESPONSIBILITIES

• Manage the weekly social calendar, min 2-3 posts per day in-season;
  • Supplement planned content series, contests, game day posts with quick win opportunities
• Manage the seasonal content calendar
• Contribute significantly to the creative concepts for our content; connect the dots between external landscape (community, Leagues, social media trending topics) and internal landscape (Our esports teams, our organization, our athletes, brands and partners)
• Manage the voice of our team; Build and manage our content framework – Copy documentation, style guide, social guidelines for recurring situations such as wins, losses, holidays, etc.
• Produce static and video assets with our freelance designers, editors and videographers; Provide vision for each overall concept, and fine tune the details before shipping
  • Huge benefit if you have direct experience with photoshop, premiere, after effects, (graphic/video editing), but must be fluent enough to instruct those who do
• Optimize each social channel through constant evaluation and iteration to improve the quality and consistency of our social presence and drive engagement and audience growth

• Team first, positive, people-oriented, and energetic attitude
• Entrepreneurial spirit and smart creative personality
• Demonstrated experience and ability to manage complex projects
• Min 3-5 years working in creative and digital space
• Endemic passion for and knowledge of gaming, esports and the supporting industry
• Content creation and creative campaign execution experience (agency experience, digital marketing, content strategy considered highly valuable)
• Willingness to work flexible hours (esports programming and events can take place on evenings and weekends requiring hands on support)
• Hustle & Humility – Work with urgency and no task is too small

Additional Information

Please apply by: October 29, 2021

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Maple Leaf Sports & Entertainment Partnership will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.