Marketing Communications and Operations ManagerMicrosoft4.2Greater Toronto Area, ON While driving marketing operations, you also lead digital compliance in our marketing executions. 5 + years of proven program management, budget management,… 30 days ago·More…View all Microsoft jobs – Greater Toronto Area jobsSalary Search: Marketing Communications and Operations Manager salaries in Greater Toronto Area, ONSee popular questions & answers about Microsoft

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.
We are looking for a Marketing Operations Manager to join the Central Marketing Organization (CMO).
The Central Marketing Organization (CMO) is anchored around a shared purpose for Customer Centricity, Marketing Thought Leadership, and Marketing and Sales Alignment. CMO accelerates the Area growth agenda through integrated marketing campaigns that delight our customers and partners and create Microsoft fans. CMO leverages deep functional and business expertise to deliver superior customer experiences through connected customer journeys and data driven storytelling. CMO builds strategic partnerships across Corp HQ and the Area to drive a digitally transformed, connected go-to-market.


The Marketing Operations Manager will lead and drive marketing operations from end to end. This role reports to the Central Marketing Organization Lead in Canada.

The Marketing Operation Lead helps with marketing planning, budget management, offshore resources management, and business discussions in the Area. This role engages with the CMO Lead, Integrated Marketing Lead (IML), IMM (Integrated Marketing Managers), Events, Social and Data and Insights leads, Business Groups, Business Program Manager, Finance and other stakeholders.

In addition this role will lead the preparation for Canada Marketing Rhythm of Connection (quarterly marketing discussions with Headquarters team) preparation with different stakeholders while articulating opportunities and marketing impact.

This role also oversees entire Marketing Operations in partnership with Marketing Service Central (MSC), the offshore marketing support team and in connection with the Field Service Engagement Manager (FSEM). You are the point of contact for Marketing Service Central team that provides marketing execution at scale for Microsoft in Canada. The Marketing Operations Manager actively partners with Corporate Headquarters’ stakeholders and sits on different virtual councils.

You are also responsible for helping to drive awareness for marketing compliance policies—inclusive of adhering to web site process and guideline. Clear communicator of actions so field marketers can minimize company’s risk across local web sites, MAS, Privacy, Brand.
This role is accountable for internal marketing readiness, Sales and Marketing content Hub maintenance and understanding, and adoption of modern marketing tools.

While driving marketing operations, you also lead digital compliance in our marketing executions. To deliver optimal customer experiences, you work across multiple leaders and stakeholders to address Microsoft’s global policies. As a steward of compliance, you regularly engage with Area and Corporate Headquarters stakeholders to drive compliance opportunities together.


  • 3+ years of Operations or Marketing expereince required.
  • 5 + years of proven program management, budget management, understanding of compliance policy experience, strong digital marketing operations background, preferably in technology marketing. Proven track record of marketing operation/execution excellence, cross-group collaboration and contributing to team success. Experience in working at a large global multi-national a plus.
  • Innate ability to navigate a complex matrix organization. Adept in change management helping others to plan, execute, and communicate effectively. Thrives in a fast-paced connected sales and marketing B2B environment.
  • Must be aware of compelling customer experiences connected to business outcomes and embrace Marketing Automation concepts. Strong understanding of sales priorities and motivations and ability to help advocate for marketing in conversations with sales organizations.
  • Exceptional oral and written communications skills. Strong anticipatory skills in delivering marketing operations excellence. Strong maturity, presence, and track record of marketing impact and influence.
  • Bachelor’s degree (B.S./B.A.) or equivalent work experience required.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

Marketing Communications and Operations Manager


Digital Marketing SpecialistGraphic InnGreater Toronto Area, ON Monitor all website analytics and make solid recommendations based on data regarding campaign flow, SEO, UX, and conversions. Domain set-ups and management. 30+ days ago·More…View all Graphic Inn jobs – Greater Toronto Area jobsSalary Search: Digital Marketing Specialist salaries in Greater Toronto Area, ON

Digital Marketing Specialist – 1 Position

Reporting to the Director Digital Media, the Digital Marketing Specialist is responsible for planning, optimizing, implementing and analyzing all SEO and paid search engine marketing activities, including: Google AdWords and Bing PPC marketing platforms, Facebook, Twitter, Instagram and being on the forefront of new search technologies. This role is also involved in as programming eblasts, landing pages and managing domains for various clients. The ideal candidate must possess a solid understanding of all facets of paid search, SEM, SEO and be extremely driven by digital analytics and the analysis that fuels optimization. You also posses the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, content creation, bidding strategies, creative testing, and integration with social media. The candidate should also have a strong working knowledge of HTML, PHP, CSS and Javascript and be able to work in WordPress.


  • Manage the day-to-day search marketing activities for multiple clients across various search engines (Google, Bing/Yahoo) including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
  • Manage bids and campaign budgets on a daily basis to meet/exceed client KPIs
  • Optimize copy and landing pages for search engine marketing
  • Stay current on SEM/SEO tools, social media, and digital best practices and communicate them to internal teams
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Monitor all website analytics and make solid recommendations based on data regarding campaign flow, SEO, UX, and conversions
  • Manage PPC campaign expenses for multiple clients, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Work with the digital team to facilitate the growth of paid search accounts and ensure that the expectations of the clients are met
  • Develop and organize keywords into a strategic campaign structure that puts client ads in front of highly relevant online searchers
  • Communicate key findings from reports and report on data analyses to the digital team and account managers on a regular basis
  • Research and analyze competitor advertising links
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Web/Interactive Programming:

  • Create conversion focused landing pages and track results
  • Managing website content and making updates
  • Program and deploy client eblasts and provide reporting
  • Domain set-ups and management


  • 1-3 years related experience in digital environment, preferably within an agency
  • Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing using Google Adwords, GDN and WordStream
  • Working knowledge of WordPress and PHP
  • Excellent understanding of HTML, CSS & Javascript
  • Knowledge in setting up/manipulating MySQL Databases
  • Experience in email marketing programs such as Mailchimp, SmartTouch, iTrac and Campaign Monitor
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Ability to turn design into web-friendly code
  • Great attention to detail and organization will be crucial to success
  • Flexible – Easily adapt to change and evolution in a growing office
  • Comfortable working in a fast paced, multi-client environment

Please submit your resume, cover letter and portfolio along with answers to the following questions to

  • Where did you see this ad?
  • What is your salary expectation?
  • What are 3 skills that set you apart from other candidates?

Please note that only applicants who submit a portfolio and answer the questions will be considered for this position.

Please note a criminal record check will be required.

Last updated on March 26th, 2018

Digital Marketing Specialist