Reporting to the SVP Operations, the Social Media Manager is responsible for creating, managing and executing digital marketing campaigns in social platforms for a broad range of agency clients as well as our own agency brands.
This role offers significant opportunity for career development since the right candidate will be leading the social department and representing the agency to our clients. This includes assisting in developing the agency service level and deliverables as well as vetting and selecting the industry tools for use in the social department.
Planning, developing, presenting and delivering successful strategies for clients is a core component of this role. Additional responsibilities for the Social Media Manager also include assisting in outreach and communication as well as planning content creation to help support our client’s online marketing campaigns.
The Social Media Manager is a highly motivated individual with experience and a passion for digital marketing as a whole with specific skills and experience in delivering results in social media platforms.
At our agency, individuals are driven to continuously improve their skills and expected to take action outside of the day-to-day. Going to events, seminars, workshops, and participating in online training for skills and expertise would be expected.
Primary Responsibilities
- Complete ownership of client marketing campaigns from plan to production including: brief development, ideation, channel recommendations, creative development, planning, implementation and management
- Participate in meetings related to existing projects and new business and will be expected to lead conversations about progress, needs and results of each client’s marketing campaign
- Monitor effective benchmarks and KPIs for measuring the impact of social media, content marketing and inbound marketing campaigns to analyze, review, and report on effectiveness of campaigns in an effort to maximize results
- Manage client inbound and social marketing campaigns and day-to-day activities. Duties include online advocacy and monitoring, editorial content, content writing, community-outreach efforts, aggregating article and video content, distributing content to content sites etc…
- Become an advocate of clients among various social communication channels, engaging in dialogues and answering questions where appropriate
- Develop and expand community and/or blogger outreach efforts
- Provide insights gained from brand monitoring to AM and Cross-Department teams, to help them evolve their strategies in a timely fashion
- Report on trends in social/inbound marketing, to the agency and clients alike
- Develop best practices and processes for communications department
- Identify threats and opportunities in user generated content surrounding the business, report to appropriate management
- Oversee design of content for social channels
- Develop and manage promotions and contests
- Create and manage all client social media ad campaigns including budgeting
- Execute on client newsletters
- Monitor trends in social media tools, applications, channels, design and strategy.
- Create and maintain content editorial calendars
- Reporting and analytics for various content efforts
Qualifications
- Minimum 2+ years of work experience in a similar role
- Demonstrate creativity and documented immersion in social media
- Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
- Displays in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, Yelp, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
- Maintains excellent writing and language skills
- Enjoys a working knowledge of the blogging ecosystem
- Displays ability to effectively communicate information and ideas in written and video format
- Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management)
- Makes evident good technical understanding and can pick up new tools quickly
- Maintains a working knowledge of principles of SEO
- Possesses functional knowledge and/or personal experience with WordPress
- Demonstrates winning social customer service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
Social Media Manager
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