Remote Senior Digital Marketing AnalystPearson3.7Toronto, ON•Remote Experience in digital marketing focused on lead generation preferred. Maintain marketing data sources, structures and infrastructure to supports marketing… 10 days ago·More…View all Pearson jobs – Toronto jobsSalary Search: Remote Senior Digital Marketing Analyst salaries in Toronto, ONSee popular questions & answers about Pearson


We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.


The Sr. Digital Marketing Analyst is responsible for supporting Senior Marketing Leadership by proactively generating actionable insights, diagnosing key issues pertaining to marketing processes/campaigns/initiatives and making data-driven recommendations to support business growth. He/she will manage key analytic solutions and strategic projects to support demand generation and optimization of spend for marketing. The Sr. Digital Marketing Analyst will be dedicated to a specific set of Academic Partners and will regularly interact with cross-functional teams and key stakeholders. The ideal candidate will work cross-functionally and will be an effective storyteller, able to make sense of data and extrapolate meaningful and actionable insights.

This position requires a mix of skills including creativity, analytics, problem-solving and ability to work across cross-functional teams; the ideal candidate will showcase a strong sense of initiative, an ability to drive analysis independently and presenting findings and recommendation to a Senior audience.

General Responsibilities

  • Leverages existing/creates new datasets to proactively identify marketing insights; develops actionable recommendations as needed

  • Review existing/ongoing marketing reporting (internal and external) ensuring consistent storytelling and proper campaign management; create, maintain marketing analytics reports/dashboards/datasets as needed, ensuring adoption across organization

  • Conduct in depth ad hoc marketing analysis as identified by senior leadership

  • Support media/cultivation testing operations as needed including test plan recommendations and integrated readouts

  • Build integrated marketing capabilities to support robust marketing performance measurement including but not limited to online behavior, learner touchpoints, attribution modelling and media mix modelling.

  • Drive insights on audience segments to inform cross-channel targeting and improve marketing ROI

  • Analyzes data at learner/program/vertical/partner level to drive insights impacting marketing strategies and effectiveness

  • Effectively communicates complex ideas to internal and external clients, through compelling writing and verbal storytelling

  • Work with internal and external vendors to continuously evolve our reporting and statistical methodologies and develop creative ways of solving complex business problems

  • Ensure that measurement datasets are complete, accurate and available to support decision making.

  • Maintain marketing data sources, structures and infrastructure to supports marketing measurement and reporting.

  • Ensure marketing analytics best practices are in place, including concise decks with insights, automating KPIs into a data visualization platform, leading marketing assessment readouts, and facilitating cross functional collaboration.

  • Investigate dataflows with logic and SQL to answer business questions ad-hoc or with repeatable dashboards. Interact across multiple partners from a data perspective including data warehouse, BI, and account teams

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.


General Qualifications

  • 4- year degree from an accredited institution in Marketing, Statistics or equivalent experience

  • 3 – 5 years’ experience in Data Analysis, Statistics, and/or Data Visualization, using SQL and visualization tools platforms. Tableau or Datorama experience preferred

  • Strong foundation in analytics and problem-solving skills

  • Ability to clearly communicate with Senior Leadership through compelling PowerPoint presentations

  • Experience working in a highly collaborative, fast-paced environment with changing priorities

  • Experience in digital marketing focused on lead generation preferred

  • Ability to successfully work with multiple stakeholders with varying needs and skillsets

Primary Location : US-AZ-Chandler

Other Locations : US-IL-Elk Grove Village, CA-ON-Toronto, US-FL-Orlando

Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Manager

Shift : Day Job

Job Posting : Sep 20, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2113505

Remote Senior Digital Marketing Analyst


SEO and Digital Marketing CoordinatorMitrex Inc.Etobicoke, ON$30 an hour 3+ years experience in a digital marketing related position with a track record of delivering results through SEO, SEM email marketing, social media marketing,… 10 days ago

Mitrex, an Integrated solar and construction solution provider, is looking for an experienced, full-time, permanent Digital Marketing Coordinator to optimize the company’s digital assets and social media channels. We are looking for a subject matter expert in digital content optimization activities through various channels with the objective of driving and attaining traffic and sales.

At Mitrex, we develop and manufacture solar construction materials for buildings and large structures ( As the world’s first manufacturer to develop customizable solar solutions, we are revolutionizing the construction industry, while helping to move the world toward clean, sustainable energy production.

We are an equal opportunity employer with great company culture. The successful candidate will join our marketing team in Etobicoke.


  • 3+ years experience in a digital marketing related position with a track record of delivering results through SEO, SEM email marketing, social media marketing, and Facebook/Google ad campaigns
  • Up to date with the latest trends and best practices in SEO and SEM
  • Must be a highly motivated individual with excellent interpersonal skills
  • Must be organized, confident, goal-oriented, and have excellent time management skills
  • Must be results-driven, and be effective working with a sales team
  • Must be willing to invest time toward self-improvement to achieve and surpass goals
  • Must have a passion for the industry, sustainability, and solar energy
  • Expert in Google: Analytics, Console Search, Tag Manager, Adsense, and Adx
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Knowledge of ranking factors and search engine algorithms
  • Experience working with SEM rush is an asset


  • Drive the development of cost-effective acquisition strategies and tactics to increase leads and our sales pipeline
  • Manage SEO for the company and improve organic search engine performance through goal-setting based on clickthrough rates, traffic, and conversions
  • Stay up to date with the latest trends and changes with SEO and major search engines
  • Assist with copywriting, captions, hashtags, captivating headlines, and creating thumbnails
  • Plan, develop and implement the SEO strategy
  • Offsite link building
  • Work towards organic search optimization and ROI maximization
  • Regularly perform thorough keywords research
  • Identify key SEO KPIs
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present weekly, monthly, and quarterly reports
  • Identify and refine our target audiences on an ongoing basis
  • Identify problems and deficiencies and implement solutions in a timely manner
  • Suggest improvements for process and productivity optimization
  • Work with the development team to implement SEO best practices
  • Stay up to date with the latest SEO & digital marketing trends and best practices
  • Perform regular, internal linking audits, site speed audits, make suggestions and implement changes
  • Complete regular competitor analyses, make recommendations and implement any changes
  • Prepare a content calendar to support the online presence of the company


  • Salary of $30+/hour depending on experience, plus an annual bonus based on performance
  • Extended medical and health coverage
  • Wellness program including free healthy foods, medicinal provisions, and discounted gym and fitness class memberships
  • Competitive RRSP matching for tenured employees
  • Free charging and reserved parking for electric vehicles
  • Collaborative and diverse culture, open concept modern office space
  • Unlimited room for advancement and growth
  • Backed by 20 years of experience through our parent company, GCAT Group
  • Full-time and permanent position

AODA Considerations

Mitrex Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.


We are an equal opportunity employer that welcomes candidates from diverse backgrounds. Candidates who are legally entitled to work in Canada (without employer sponsorship) and can commute to the office every day are welcome to apply.

We thank all applicants in advance for their interest in our company. However, due to the number of applications we receive, only qualified candidates will be contacted. No phone calls (except for accommodation requests) or unsolicited agency calls, please.

Job Types: Full-time, Permanent

Salary: From $30.00 per hour


  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Discounted or free food
  • Extended health care
  • Life insurance
  • On-site gym
  • On-site parking
  • RRSP match
  • Vision care
  • Wellness program


  • Monday to Friday

COVID-19 considerations:
COVID-19 considerations

We have implemented extensive measures for Covid-19 workplace safety procedures including physical distancing, masks, increased cleaning/sanitizing frequency, glass partitions between desks, etc.


  • SEO: 1 year (preferred)

SEO and Digital Marketing Coordinator