We are looking for a strategic Franchise Marketing Assistant and growth architect with broad-based knowledge in all areas of franchising development. You will be tasked with developing and leading the rollout of the company’s franchise program regionally and nationally including onboarding and training. You will also contribute strategic planning, operations, and marketing expertise.
Essential Job Functions
- Acts as the primary first contact for franchisee candidate inquiries, franchise conventions, franchise sales consultants and vendors, providing responsive support and excellent customer service.
- Build and oversee awareness and lead generation campaigns across all channels including email, website, and landing page updates, paid search, and social media.
- Ensure prompt follow up on Franchising leads, ensuring that the franchisees are kept up to date on the status.
- Adhere to the guidelines and instructions of the Business Development team, assist with generating Letters of Intent, franchise agreements, and getting them executed in the proper timeframes.
- Assist in managing diverse marketing and advertising tools for franchise sales marketing campaigns such as mass emailing campaign, web base media (website, social media, etc.) and print media.
- Assist in Market research (demographic, competition, and business potential), offer creative ideas to further streamline business development and/or administrative practices.
- Manage the franchise sales website to ensure information is always up to date and continually optimize to convert leads- create landing pages, forms, and calls to action; update content and help optimize pages with backlinks and SEO-rich content that supports key targets.
- Participate in Franchise Trade shows to represent the brand and develop new leads.
- Performs all other related duties as assigned, which will evolve with time.
Required Skills
- At least 2 years of experience in a similar role.
- A post secondary degree in Business Administration, Sales, Marketing or equivalent, or relevant work experience.
- Strong computer skills including Excel; Word, PowerPoint, Outlook.
- Strong proficiency and understanding of Google Ads, Google Analytics, Facebook Ads & Business Manager.
- Proven experience in digital marketing including Paid Search, Social, Display, and Affiliate marketing.
- Exposure in cold calling for business-to-business (B2B) phone sales, inside Sales Position or door to door or trade show or social media sales (e.g., LinkedIn/WhatsApp/ Facebook/ Instagram).
- Exceptional prioritization and time-management skills, extremely organized, and remarkable at driving results with limited supervision.
- You enjoy working in a team environment including listening, building relationships, and solving problems.
- You can travel within Canada and the United States, to attend events, as needed.
- Able to handle a fast-paced environment, high volume of activity, and a deadline driven focus that remains composed under pressure.
- Franchise development experience with a proven record of leading successful franchise development; experience converting single unit franchise-based organization to multi-unit territorial franchise rights a plus
Job Types: Full-time, Permanent
Salary: $45,000.00-$60,000.00 per year
Experience:
- Franchise sales & development: 2 years (required)
- Digital marketing: 2 years (required)
Franchise Marketing Assistant
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