newDirector, Member MarketingLeague Inc3.0Toronto, ON•Remote Knowledge of marketing technology platforms, digital marketing tools and measurement platforms (Salesforce Marketing Cloud, Google Analytics, etc). 2 days ago·More…View all League Inc jobs – Toronto jobsSalary Search: Director, Member Marketing salaries in Toronto, ON

Help Us Shape the Future of Healthcare
At League, we’re big on building connections – both through our product and with each other. Our platform is consumer centric, personalized and always on. It’s a front door to healthcare that empowers people to live healthier, happier lives. Every day.
When you feel connected to our mission, values and the work you do, you’re driven to perform your best every day. When you feel connected to people you work with, you’re able to build meaningful relationships that last. Together, we share the ultimate goal of delivering better health outcomes for everyone.
The world has changed, and so has the way we work. We believe you can work where you work best (whether it’s in the office all the time, a few days a week, or none of the time), and still feel connected to our mission, values, purpose, and each other. League is headquartered in Toronto with a second office in Chicago and we believe in empowering Leaguers to work their way—anywhere that works for them in Canada and the US.
All Leaguers have League life moments – moments in our careers that connect us to League’s mission and values, to each other and to our amazing work – every day.
Will your first League life moment be meeting our team? We can’t wait to meet you.

Position Summary:

Reporting to the VP Member Engagement and Marketplace, the Director Member Marketing will play an integral role on the member marketing team to drive engagement and value for users. You are a talented marketer who takes a data driven approach to everything you do. You will leverage analytics and insights to understand and segment League’s member base and conceptualize highly effective experiments and campaigns to drive activation, usage and retention across the member base. You will analyze member journeys, assess the impact of key initiatives on member engagement and translate learnings into actionable initiatives. You have experience leading a team of marketers focused on driving results.

You are experienced in emerging platforms and marketing technology; with excellent communication and collaboration skills. You must also thrive in a fast paced environment and have experience growing and managing a team.

In this role, you will:

  • Develop and execute a member centric marketing strategy that supports League’s various platform solutions that aligns with League’s strategic objectives and drives overall Monthly Active Users (MAU) across League’s offerings
  • Direct the creation of annual marketing plans that aligns with customer financial and business objectives; and the work plan needed to meet internal and external targets
  • Map the end-to-end member journey across acquisition to retention, creating personalized consumer journeys that drive engagement and repeat behavior
  • Oversee build and measurement of member lifecycle marketing campaigns including email, in-app messaging, push notifications, and more to drive engagement KPIs
  • Drive deeper member relationships and engagement across the various components of League’s health offerings, benefits administration and related marketplace product/service offerings
  • Formalize and optimize the marketing toolkit through creation of consolidated plan and best practices across League and Platform business lines
  • Work cross functionally with League and Platform Business customers to gain critical insights in to the customer businesses and overall industry, leveraging those to identify opportunities to build and refine marketing strategies
  • Serve as additional point of contact for League and Platform Business customers, acting as SME in developing member focused, market leading engagement strategies
  • Work cross functionally with Data and Product to drive critical work projects on test and learn, targeting and segmentation and campaign measurement
  • Unify cross-channel and platform measurement to support analysis of the success of all member marketing campaigns and feature engagement to facilitate ongoing optimization
  • Explore and implement required marketing tools and technology to support development and execution of annual plan
  • Coach and train team on best practices, process and productivity improvements for campaign management, tools, execution and reporting that will scale for continued domestic and international growth across platform solutions
  • Continue to build member marketing team processes and workflows to ensure information sharing, thought leadership and cross functional alignment are a top priority
  • Manage the member marketing team budget

About you:

  • 10+ years of directly related work experience (B2B2C a plus)
  • 5+ years management experience
  • Analytic mindset with ability to interpret data and results and apply insight to generate new opportunities
  • Proven track record building and managing high value relationships
  • Strong background in CRM, segmentation personalization and user journeys
  • Knowledge of marketing technology platforms, digital marketing tools and measurement platforms (Salesforce Marketing Cloud, Google Analytics, etc)

At League, everyone is welcome. Diversity makes us better, and we believe in building diversity across cultural identity, gender, sexual orientation, age and education, thought and experience.
We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.

Director, Member Marketing


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newDirector, Enterprise Digital StrategyICF3.4Toronto, ON Reporting to the Partner, the Director, Enterprise Digital Strategy both supports and is directly accountable for the overall planning, leadership, management… Today·More…View all ICF jobs – Toronto jobsSalary Search: Director, Enterprise Digital Strategy salaries in Toronto, ONSee popular questions & answers about ICF

@ ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.

Reporting to the Partner, the Director, Enterprise Digital Strategy both supports and is directly accountable for the overall planning, leadership, management and execution of a wide range of digital strategy and marketing solutions for our clients. For the key accounts that they lead, the Director, Enterprise Digital Strategy has the responsibility and accountability to the organization for managing the account’s growth, profitability, and key client stakeholder relationships in order to deliver exceptional results for both the client and our organization.

You Are:

  • A People person, you connect with people instantly! You are able to effectively communicate your approach/vision to all stakeholders.
  • Client focused , know your client inside and out. You form everlasting bonds by being genuine and showing passion.
  • A Natural Leader , you keep everyone excited about the possibilities and challenge others to push their boundaries.
  • A Strategic thinker, think about the improvement of the client’s business through the use of digital and non-digital applications and actively maintain a strategic roadmap of their business goals.
  • A Multitasker, you have perfected the art of speaking on the phone, writing an email and eating at the same time. Time is of the essence and you will be required to manage multiple priorities and stakeholders both internally and externally.
  • Well Organized, you know where everything is at all times, things happen fast and you are always prepared.

Here’s what you’ll be doing day to day…

  • Dedication: Ensuring that clients are receiving the highest level of service, value and strategic thinking from the team.
  • Collaboration: Work closely with Project Managers/Delivery, Strategy, Data, Creative and Technology teams to establish client strategies and oversee the execution of all client initiatives.
  • Strategy: Develop strategic growth plans for clients by demonstrating a knowledge of best practices across digital strategy and technology solutions. You address any challenge and develop the necessary solutions to best fit the client’s short-term and long-term growth objectives.
  • Budgeting: Aide in the planning of short- and long-term goals, such as quarterly forecasting, annual budget planning and managing a portfolio of clients with an aggregate annual budget of between $3MM – $5MM. Effectively negotiate and secure profitable account compensation and lead the quarterly account review process.
  • Manage: lead the development of client SOWs, proposals and estimates, and ensures client understanding and approvals prior to work commencing
  • Industry Expertise: Nurture top-level client relationships by staying in regular contact about such things as industry/business trends, best practices, landscape changes, competition and proactive opportunities.
  • Lead: Supervise, train and mentor junior account team members on best practices.
  • Stress Management: Effectively handle any problems or issues that may arise from work quality or team performance.
  • Communicate: Touch base with clients, team members, and Senior Level Management on a daily basis on status of projects/pipeline of new business.

The ideal candidate for an Account Director position will possess the following competencies:

  • BA/BS Degree preferred
  • 10 + years of agency account management and/or client-side experience, preferably in innovative, technology and digitally focused organizations
  • Past experience working on medium and large-scale projects simultaneously
  • Knowledge and experience in enterprise technology including content management systems, marketing automation platforms and other data or third-party integrations
  • Must excel under tight deadlines and be able to manage multiple concurrent assignments from planning and ideation to creative, development and deployment
  • Visionary, Entrepreneur, Leader
  • Understanding of an agency as a business and ability to run accounts profitably
  • Think one step ahead to proactively anticipate and prepare for problems and challenges
  • Exceptional managerial, coaching and mentoring skills
  • Ability to persuade and sell ideas
  • Solid negotiation skills

Working at ICF

Working at ICF means applying a passion for meaningful work with intellectual rigor to help solve the leading issues of our day. Smart, compassionate, innovative, committed, ICF employees tackle unprecedented challenges to benefit people, businesses, and governments around the globe. We believe in collaboration, mutual respect, open communication, and opportunity for growth. If you’re seeking to make a difference in the world, visit www.icf.com/careers to find your next career. ICF—together for tomorrow.

Toronto, Canada (CD80)

Director, Enterprise Digital Strategy


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