Position Overview:

As Senior Social Media Specialist, you will be responsible for the development and implementation of social media strategies under the direction of the Senior Manager, Marketing & Communications to drive brand awareness, audience engagement and customer acquisition. Owning and executing a wide range of social media and community building initiatives, the Senior Social Media Specialist works with stakeholders across the company on cross-platform initiatives to support a consistent and cohesive brand message across all our social and community channels.

You should be that person who is one step ahead of social trends and an early adopter of new platforms. Someone who loves great content, is immersed in popular culture and is personally and professionally curious about new industries, topics and ideas. You are inspired to have an impact on a growing brand, motivated to do good work and always ready to multi-task, shift gears and roll up your sleeves to meet business priorities. You have a passion for being creative, while adding the right balance of structure and process to operate effectively at scale. This is a great next step for someone at an agency looking to go client-side with the right role.

You will create content that resonates with the intended audience, handle the day-to-day management of our social media platforms and implement social media campaigns that align and integrate with marketing strategies. You will wear many hats as you work with multiple teams to build and drive strategy, work with designers, write copy, manage social communities and analyze data for US, Canada and international markets like India, Germany and Japan.

Key Responsibilities:

Social Media Strategy Development & Execution

• Grow our global following and the engagement of students, instructors, training centers, distributor partners and staff, as well as support sales, follower growth and engagement in US and Canadian and key international markets including Germany, India and Japan
• Develop and operationalize a social media strategy across all platforms to match priorities and resources (Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest)
• Create and manage content calendars from conceptualization to execution, including developing concepts, and writing and editing meaningful, shareable content
• Execute campaigns through audience identification, benchmarking, competitive research and platform determination
• Develop, implement and optimize paid campaigns and improve boosting performance
• Build the visibility of our social content with page optimization techniques
• Monitor trends, influencers and relevant news to identify opportunities to join the social conversation and grow visibility
• Develop and manage influencer strategy and campaigns using tools like Meltwater and Klear
• Promote our online subscription offering, Merrithew Connect through posting, challenges, influencer marketing and ads

Content Creation

• Ideate and outline the monthly calendar for all social media channels
• Work with the Senior Content & Communications Specialist and Marketing Coordinators and collaborate with designers to create content that is informative, creative, appealing, on-brand and adheres to brand style guidelines and overall communication style
• Write long- and short-form messages that attract new users and engage current users
• Develop, seek, edit, publish and share content, including unique textual content, user generated content, pictures and video on a regular basis
• Support distributors, resellers and education partners by showcasing their successes

Community Management

• Create and implement strategies to maintain and expand our social community
• Monitor social media channels to build a community of followers, handle support questions, and increase engagement

• Identify, build, and nurture relationships within the social channel community
• Utilize scheduling, monitoring and tracking tools to monitor mentions, respond to comments and inquiries and increase overall community engagement
• Help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions
• Communicate with industry professionals and influencers to create a strong network
• Monitor social media profiles and communicate with followers, including active engagement in key markets and responding to queries in a timely manner
• Re-share celebrity posts and execute contests and challenges to create awareness, increase engagement and capture new leads

Social Media Reporting and KPI Tracking

• Define, collect and analyze platform tools and analytics such as Meltwater, Sprout Social, Facebook and Instagram Insights to set goals, identify trends and optimize tactics
• Measure the success of every social media campaign to determine whether social media ads and campaigns have achieved their objectives and how to improve those metrics
• Prepare and present monthly reports, including insights and recommended actions

Skills and Qualifications:

• University or College Degree in Marketing, Communications and/or a related field
• 5+ years of professional non-internship experience in advertising, marketing, media and/or communications, with a focus on social media and community management
• Experience at/with creative agencies with an understanding of creative development and production
• Experience strategizing, building, executing and scaling social marketing programs
• Highly knowledgeable about best practices related to all the major social media platforms
• Ability to write and refine engaging social media copy
• Strong visual eye with regard to the creation of graphics, selection of images, and video, and a familiarity with Adobe Photoshop and video editing
• Proven ability to use data and metrics to measure impact and determine improvements
• Comfortable presenting to senior leadership
• Experience with social influencer marketing
• Obsessed with social; you live on social platforms and enjoy staying up-to-date on breaking trends, memes, and viral content
• Understanding of marketing and social media technologies – email programs, publishing/analytical tools, platforms, content management systems, HTML, Google Analytics, etc.
• Advanced social measurement experience including use of listening, monitoring and CRM services/tools
• Ability to work on multiple projects and strong project and time management skills with demonstrated success working under pressure, adhering to deadlines in fast-paced environments and meeting targets and objectives
• High attention to detail with relentlessly high standards and outstanding organizational and prioritization skills
• Excellent communication and interpersonal skills
• Someone who is curious by nature: critically thinking about the business and marketing implications of findings
• Fun, strategic, creative, curious, intelligent and hard-working. No arrogance.
• An energetic, go-getter with strong work ethic and professionalism
• Someone with an attitude that they can tackle anything thrown their way. They are excited by figuring out things they’ve never done before.
• Self-motivated, hard-working, excited by digital possibilities
• Excellent Excel, PowerPoint, Word and Outlook skills

Job Types: Full-time, Permanent

Salary: $70,000.00 per year

Benefits:

• Casual dress
• Dental care
• Disability insurance
• Employee stock purchase plan
• Extended health care
• Life insurance
• RRSP match
• Vision care

Schedule:

• 8 hour shift
• Monday to Friday

Application question(s):

• How many years of professional non-internship experience in advertising, marketing, media and/or communications, with a focus on social media and community management?
• Do you have experience at/with creative agencies with an understanding of creative development and production?
• Do you have experience strategizing, building, executing and scaling social marketing programs?

Work remotely:

• Temporarily due to COVID-19