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Company: Sun Life Financial
Location: Toronto, ON – York, ON
Job description: You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
Role Summary
Job Description:
The Growth & Performance Marketing team within Sun Life’s Client Experience Office has embarked on a major transformation. As part of this transformation, we are rapidly modernizing our client acquisition and lead generation capabilities, continuously launching and testing new ideas, platforms, and solutions. This role will head up marketing and communications for Prospr by Sun Life – our direct-to-consumer hybrid sales and advice channel. We are looking for individuals who have extensive direct to consumer experience and are passionate about doing what’s right for our customers and brand. We a seeking an individual who can bring a proven track-record of brand building, A/B testing, optimizing for MROI/ROAS, and analyzing campaign performance for a new and growing business.
Success in this role requires critical thinkers with a passion for solving business problems, highly effective communicators with experience working with senior leaders, and team players that want to be part of fast-paced teams that can quickly foster relationships with peers in the organization.
What will you do?
Manage and coach a high-performing team of motivated marketers responsible for client acquisition through paid digital ads, affiliate, partnerships, SEO, SEM
Lead development and execution of annual marketing plans, inclusive of brand building, acquisition, engagement and x-sell strategies inclusive of ongoing monitoring and reporting of budgets and portfolio performance
Operationalize the strategic plan by creating and managing the KPIS and goals of your team
Develop and own attribution models and framework that align with Prospr by Sun Life’s business and product priorities
Monitor, report on and produce executive level insights on brand, paid media and x-sell performance
Partner cross-functionally with Media agency, Creative Studio, Operations, Analytics, Strategy, UX, IT and BU teams to craft high-performing marketing campaigns that add value to broad and targeted audiences
Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
Work closely with agencies and in-house teams to optimize media buying in effort to hit aggressive growth targets in a cost-effective manner
Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and spend scaling tests
Flex your communication, negotiation, and influencing skills, working with a broad set of multidisciplinary stakeholders, executives and external partners
What do you need to succeed?
Relevant experience – Brings 8+ years of experience leading a growth and performance marketing team at a B2C/D2C company with a proven track record in brand building. digital advertising and x-sell strategies
People leadership – Ability to motivate, coach and manage a strong team; possess a warm, direct and growth-mindset leadership approach
Organization and planning – Plans, organizes, schedules and budgets in a productive manner, with a rigorous focus on prioritization
Strong written and verbal communication – Speaks plainly and communicates complex ideas in a simple & easy-to-understand way for any audience
Collaboration – Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams
Focuses on the most important things – knows where to go deep, where to delegate and where to go fast, to make the biggest impact
Expert understanding of optimization requirements at the different stages of the funnel; including deep familiarity with CPA, CPC, CPM, and LTV
Highly proficient in Adobe Analytics, Google Analytics and excel, as well as a strong grasp of funnel analytics, A/B testing, and metrics-driven performance marketing
Experience with Web & App Tracking/Attribution
Deep understanding of organic and paid marketing channels
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to synthesize complex ideas into actionable recommendations for senior executives
Reasons why should you join us under the sun?
We’re honoured to be recognized as a 2023 Best Workplaces in Ontario by Great Place to Work® Canada
We’re proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work® Canada
Sun Life ranked one of the 2023 Global 100 Most Sustainable Corporations in the World on the Corporate Knights’ 2023
A caring, supportive, and inclusive culture
Time off giving you the flexibility to focus on the moments that matter. 20 days vacation per year
Unique sabbatical program and care Days available for self care and care of others
Flexible Benefits from the day you join to meet the needs of you and your family.
Wellness programs that support the three pillars of your health – mental, physical, and financial
The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .
At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range: 105,000/105 000 – 175,000/175 000
Job Category: Communications
Posting End Date: 11/02/2024
This content is about a job opportunity leading the marketing and communications for Prospr by Sun Life, a direct-to-consumer hybrid sales and advice channel. It includes responsibilities, requirements, and reasons to join the company, as well as benefits such as a caring culture, wellness programs, flexible benefits, and more. The role calls for someone with extensive experience in direct-to-consumer marketing, brand building, A/B testing, and campaign performance analysis. It also requires strong leadership skills, organizational abilities, and expertise in digital advertising and optimization. It emphasizes a commitment to diversity and inclusion, as well as a flexible work environment. The salary range for the role is $105,000 to $175,000. The content also provides information on how to apply for the position.
Head of Marketing (Remote)
We are looking for an experienced Head of Marketing to join our team on a remote basis. The ideal candidate will have a strong background in digital marketing, brand management, and strategy development.
Responsibilities:
– Lead and manage the marketing team to develop and execute effective marketing strategies
– Oversee the development and implementation of marketing campaigns across various channels
– Utilize data and analytics to measure the performance of marketing efforts and make data-driven decisions
– Collaborate with other departments to ensure marketing efforts align with overall company goals
– Stay up to date with industry trends and best practices to continuously improve marketing strategies
Requirements:
– Bachelor’s degree in Marketing, Business, or related field
– Minimum of 5 years of experience in a marketing leadership role
– Strong understanding of digital marketing, including SEO, SEM, and social media
– Excellent communication and leadership skills
– Proven track record of developing successful marketing strategies
This is a remote position, but candidates must be located in a North American time zone. Compensation will be competitive and commensurate with experience. If you are a strategic thinker with a strong marketing background, we encourage you to apply.
Expected salary: $105000 – 175000 per year
Job date: Sun, 28 Jan 2024 06:36:44 GMT