Manager, Digital Marketing Analytics

Job title: Manager, Digital Marketing Analytics

Company: TD

Job description: TD Description

Tell us your story. Don’t go unnoticed. Explain why you’re a winning candidate. Think “TD” if you crave meaningful work and embrace change like we do. We are a trusted North American leader that cares about people and inspires them to grow and move forward.

Stay current and competitive. Carve out a career for yourself. Grow with us. Here’s our story:

Department Overview

The successful candidate will be a key part of the Digital & Media Analytics team. This team is a dynamic, innovative team that supports the central marketing function within TD Bank Financial Group.

The Media & Digital Marketing Analytics team enables marketing excellence and informed decision making through applying a deep understanding of data to predict, optimize, execute, and measure the impact of marketing spend.

Job Requirements

What can you bring to TD? Share your credentials, but your relevant experience and knowledge can be just as likely to get our attention. It helps if you have:

  • 5+ years of relevant experience in digital analytics with specific experience with Google Marketing Platform and Adobe Marketing platform
  • A degree in science, engineering, business or quantitative discipline
  • Experience in launching new analytical capabilities and partner management
  • A strong understanding of digital martech
  • A passion for analytics, high comfort level and interest in interpreting data and results; ability to “tell stories” with data and facts
  • Strong interpersonal skills with experience in driving productive collaboration with internal clients and cross-functional team members
  • Strong project management skills and a high attention to detail
  • An overall dedication to producing high quality work and desire to continuously learn, develop and do better
  • Financial services experience, especially related to digital marketing analytics
  • Analytically anchored problem-solving skills including the ability to leverage data to formulate statistical solutions to solve business problems
  • Business intelligence/visualization experience preferred (preferably leveraging DOMO)
  • A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business

Hours

37.5

Job Description

As a Manager in the Digital Marketing Analytics team you will be part of a group dedicated to analyzing digital and media marketing performance (online and offline), and leading improvements in the use of data and business intelligence solutions for reporting and insights. Your role will be to develop business and partner centric BI strategies to enable TD to accelerate our digital activities resulting in higher ROI, deeper customer relationships, and a better customer experience.

Meaningful work is fueled by meaningful performance and career development conversations with your manager. Here’s some of what you may be asked to perform:

  • Act as business lead on initiatives that advance digital analytics capabilities at TD
  • Provide analytical advice to partners to support decisions related to the use of attribution solutions and technical capabilities
  • Work with governance partners to manage and expand digital data use cases
  • Lead digital analytics initiatives that span multiple business lines within TD
  • Analyze information that supports marketing measurement through Adobe Audience Manager/Adobe Target and other digital targeting solutions (including Facebook, Google, etc.)
  • Collaborate with partners on marketing challenges and provide fact-based analytical advice across paid, owned and earned digital activities that aligns to strategy & drives shareholder value
  • Lead data driven measurement strategies aimed at connecting digital outcomes with business outcomes
  • Proactively provide analytical guidance to partners, based on understanding of their respective businesses, where you see opportunities to optimize marketing spend
  • Leverage knowledge of data capabilities to build & deliver those customer insights
  • Present insights back to partners to drive strategic improvement

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Business Line

Other

Job Category – Primary

Marketing

Job Category(s)

Marketing

Job Family

General

Time Type

Full Time

Employment Type

Regular

Expected salary:

Location: Toronto, ON

Job date: Sat, 07 Aug 2021 06:28:14 GMT

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newContent Creator (Freelance)Ring Come TrueToronto, ON•Remote Currently we are seeking an experienced content creator who is an ambitious, style like-minded individual who has a strong interest in affordable luxury in… 5 days ago·More…View all Ring Come True jobs – Toronto jobsSalary Search: Content Creator (Freelance) salaries in Toronto, ON

WHO WE ARE
Ring Come True is a fast paced growing direct to consumer jewelry brand based in Canada offering the best in affordable luxury engagement rings with a premiere concierge design service that allows its customers to create custom moissanite & lab grown diamond rings.

Our mission is to educate and empower individuals with a desire for practical luxury, giving them the confidence to break through societal barriers with an ethical sustainable diamond alternative that will stand the test of time.

Accessible luxury is the foundation for all we do. Impeccable personalized service and quality products bring our business to life.

Welcome to the New Forever at Ring Come True!

www.ringcometrue.com

Currently we are seeking an experienced content creator who is an ambitious, style like-minded individual who has a strong interest in affordable luxury in jewelry and fashion with experience creating engaging content for relatable social media accounts and digital ad campaigns (video & photo). Must be a strong story teller with the ability to convey a brands story, values and products.

All interested applicants must share links to your social media accounts for reference. Instagram links are a requirement, but you are also welcomed to share links to your YouTube, Twitter, Pinterest, blog, etc. if you have them. Your social media accounts will serve as a portfolio for your application, demonstrating your passion, creativity and experience in creating related social media content. This is a contract, freelance, part-time position. Candidates must be available to commit to producing weekly/monthly content for Ring Come True. ALL DM’s must go to @ghinelbozek, DM’s to @ringcometrue will not be viewed!!!

RESPONSIBILITIES

· Develop visually compelling, relevant, and product focused sales driving content for our social media platforms that is engaging for our target audience and that can also be used for digital ads (Video & Photo) and build brand awareness.

· Monitor and submit analytics weekly after content has been posted, identifying areas of success and areas of improvement.

· Advise on a post roadmap of compelling content for our social media accounts, with a focus on Instagram, utilizing unique captions, trending hashtags and other methods that attract engagement and discoverability (brand awareness).

· Be constantly learning and staying up to date on the latest social media trends.

· Work with Ring Come True leadership & digital SEO team to create a Marketing Calendar, creating imagery and video well in advance of the scheduled post-date.

We look forward to meeting you and seeing your work!

The Ring Come True Team

Job Types: Part-time, Freelance

Job Types: Part-time, Freelance

Work remotely:

  • Yes

Content Creator (Freelance)


CLICK TO APPLY

Social Media & Digital Marketing Specialist

Job title: Social Media & Digital Marketing Specialist

Company: St. Louis Bar & Grill

Job description: Are you Devilishly Good at what you do – and looking for a great place to work? Come join the team at St. Louis Bar & Grill as a Social Media & Digital Marketing Specialist reporting to the Marketing Manager.

St. Louis Bar & Grill is a growing, thriving organization that is expanding Nationally. We offer a dynamic, high-performance culture with exceptional team members where you can grow your career and maximize your potential. A competitive compensation and benefits package can be yours along with the opportunity for extended weekends and vacation schedules. We will support you in your professional development and nurture your career with us. We are proud of the company culture we have created and would love you to be a part of it!

Do you consider yourself a tech-savvy professional, experienced in social media, community management and digital marketing? Would others consider you a hard-working project manager, able to juggle many initiatives at the same time? Are you a roll-up-your-sleeves-and-get-it-done type of individual? Do you wake up in the morning wanting to make a difference? If so, this is the position for you!

THE POSITION:

The Social Media & Digital Marketing Specialist is an experienced digital marketer and social media community manager, able to engage with diverse online audiences and generate and execute omnichannel marketing strategies, that include email marketing, web, UX and influencer programs. You possess exceptional oral and written communication skills and are able to develop engaging content. You bring a natural initiative and creativity, and thrive best in a busy work environment.

RESPONSIBILITIES:

  • Oversee and implement St. Louis’s social media and email marketing strategy, developing monthly content calendars that focus on organic and paid content. This includes content and asset generation.
  • Contribute to implementing St. Louis’ overarching digital marketing strategy.
  • Conceptualize, design and execute omni-channel digital campaigns that create conversions and contribute to general branding and overall positioning, differentiating St. Louis from the competition
  • Develop creative campaigns to increase followers and engagement, as well as drive website traffic, leads and conversions.
  • Create strategic landing pages that focus on UX and lead generation to promote marketing campaigns.
  • Manage social media channels at all times, including community and reputation management.
  • Work with cross-functional teams to develop engaging content.
  • Conduct market research to determine the best channels and approaches to engage with our audiences.
  • Assist with the creation of high-quality content for all online channels (social media, email and web), including social media copy, blogs, photography and video.
  • Develop and lead a social media ambassador program and expand influencer outreach efforts.
  • Develop metrics and KPIs to track monthly results and progress.
  • Stay current with social media trends and tools.
  • Stay on top of emerging issues in online communities that may impact giving and organizational reputation.
  • Ensure consistency of brand tone, voice and visuals in all online communications and work to enhance the organization’s reputation across all online channels.
  • Contribute to creative brainstorming for a variety of projects.
  • Other duties as assigned.

EDUCATION:

  • An undergraduate degree or college diploma in Journalism, English, Marketing, Communications related or field of study.
  • A post-graduate certificate/degree, and/or additional education in digital marketing or social media management.

REQUIRED SKILLS:

  • Expert knowledge of social media marketing and advertising
  • In-depth understanding of the technologies and processes involved in running paid social campaigns
  • Content creation including strong design, photography, videography, and copywriting skills
  • Critical thinker and self-starter with strong organizational, research and information-gathering skills, with demonstrated ability to reach various audiences on a variety of communications channels
  • Strong content development skills
  • Copywriting ability and strong language skills
  • Strong attention to detail and ability to multitask
  • Flexibility to monitor social media channels outside of typical business hours
  • Excellent interpersonal skills and a collaborative spirit
  • Positive attitude and detailed-oriented
  • Photography and videography background is an asset
  • CSS & HTML coding is an asset

EXPERIENCE:

  • 2+ years relevant experience in a similar role
  • Expert knowledge of all relevant social media platforms and WordPress CMS
  • Experience with social media analytics platforms, as well as Google Analytics
  • Experience with content marketing, public relations and reputation management
  • Demonstrated ability to work independently and manage multiple projects and deadlines
  • Experience with project management and associated platforms
  • Experience with managing budgets and resources
  • Experience with Meltwater, Sprout Social, and Mailchimp are assets
  • Experience with search engine marketing is an asset

We are happy to provide accommodations for those who require them.

  • Please communicate if accommodations will be required during the hiring process. We thank all applicants for their interest, however only those candidates selected for an interview will be contacted.

JOB TYPE: Full-time

BENEFITS:

  • Dental care
  • Extended health care
  • Extended weekend and vacation schedules

Expected salary:

Location: Toronto, ON

Job date: Mon, 16 Aug 2021 22:05:59 GMT

Apply for the job now!

Marketing vice-presidentTimes Group CorporationMarkham, ON$110,000 a year Experience with CRM software and digital marketing tools and techniques. Develops an insight-based approach to engage and sell to new and existing customers… 30+ days ago

Job Duties:

· Develops an insight-based approach to engage and sell to new and existing customers belonging to main socio-demographic customer segments

· Work with Project Marketing sections to ensure that the Project portfolio meets the needs of target segments

· Devises and drives the execution of tactical promotions to improve sales performance.

· Guides the Marcom team in designing and distribution of BTL material in relevant channels to optimize the reach to targets segments

· Monitors and analyze the quality of acquisition KPIs and work with Sales to improve performance/ optimize ROI

· Work with Sales to set targets and incentive structure across products, segments, and channels.

· Develop 12 month campaign calendar across various consumer product lines

· Worked collaboratively with media partners to develop efficient media plans, and support social, digital, and offline strategies, set KPIs, select innovative and effective optimizations

· Liaise with the media and marketing research partners for consumer behavioral analysis reports and trends

· Identify and recommend changes in delivering capability that may be required by execution teams (eg. Channel, Customer Service, IT)

· Defines and reviews all policies, procedures, and guidelines for the Segment Team and monitors and supervises their implementation.

· Monitors quality assurance measures & standards to ensure compliance with corporation practices and international standards; ensure respective functions effectively support the corporate objectives, targets, standards and procedures.

· Reports to and maintains an ongoing dialogue with SVP/Consumer Segment & Project Marketing and provides updates periodically about operational performance and achievement of key strategic and financial targets.

· Maintains effective external interfaces with business and technology partners, government agencies and commercial /professional bodies.

· Manages monitors and evaluates the section’s ongoing performance and quality of its output and services.

Skills and Qualifications (at least):

· Demonstrates commitment and respect for the customer’s values in the business

· Project management skills to work against cost, timeline, and quality standards

· Knowledge of business products & projects portfolio

· Ability to develop strategic plans and programs for managing the product life cycle.

· Knowledge and expertise in managing the marketing mix

· Extensive exposure and knowledge about offline and online media

· Proven work experience in creating, designing, and running advertising campaigns

Location of work: Markham, Ontario – The applicant should be willing to relocate to Toronto/ON. Only qualified candidates would be shortlisted and contacted for an interview._ Aboriginals, Newcomers are encouraged to apply. Only qualified candidates will be shortlisted and contacted for an interview. willing to international relocating_

Language requirements:

· Knowledge of English – IELTS 6.5 and higher

· Persian and Arabic is an advantage

Required Work Experience:

· Minimum 15 years of Media, communication, advertising, and Marketing experience

Education:

· Bachelor Degree Business Administration- Management

Skills requirement:

· Proven work experience as a VP of Marketing, Marketing Director, or other senior roles

· Demonstrable experience designing and implementing successful marketing campaigns

· Solid knowledge of SEO, web analytics, and Google Adwords

· Strong understanding of advertising media strategy and media research

· Experience with CRM software and digital marketing tools and techniques

· Strong leadership skills

· Excellent communications skills

· Strong analytical and project management skills

· Strategic mindset, with the ability to make difficult decisions

· Qualitative and Quantitative Research-oriented

· Socio Demographic details analysis expertise

Position Objectives:

We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will report directly to the CEO and will oversee internally Marketing teams. To be successful in this role, you should be highly professional. You should also play a significant role in shaping the company’s strategic planning.

Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.

Job Types: Full-time, Permanent

Salary: $110,000.00 per year

Additional pay:

  • Overtime pay

Benefits:

  • Extended health care

Schedule:

  • Monday to Friday
  • Overtime
  • Weekends

Education:

  • Bachelor’s Degree (preferred)

Work remotely:

  • No

Marketing vice-president


CLICK TO APPLY

Manager, Digital Marketing Technology (Salesforce Marketing Cloud)

Job title: Manager, Digital Marketing Technology (Salesforce Marketing Cloud)

Company: Royal Bank of Canada

Job description: What is the opportunity?

The Manager, Digital Marketing Technology will act as a solution consultant and a subject matter expert, responsible for administering Salesforce Marketing Cloud projects in the Wealth Management business at RBC.

The ideal candidate will be a great communicator who can translate strategic business requirements from stakeholders into a technical blueprint with actionable items. They will have excellent organization and time management skills and thrive working on multiple projects simultaneously.

The role will be responsible for end-to-end solution delivery and proof-of-concept builds using new products and features within the Marketing Cloud ecosystem including Distributed Marketing, Interaction Studio and more.

This is a newly created position in a growing team of highly supportive Marketing Cloud experts and will report into the Senior Manager, Digital Marketing Technology. You will manage relationships with senior partners in Marketing, Digital, and IT and deliver a high level of business performance, employee engagement, and a superior client experience.

What will you do?

  • Develop Marketing Cloud programs using Journey Builder that allow Marketing stakeholders to effectively target and communicate with clients and advisors
  • Maintain and troubleshoot Marketing Cloud Connect configurations with Sales Cloud and Financial Services Cloud
  • Utilize APIs and triggered sends to build real-time email marketing programs
  • Collaborate with product owners, technical leads, and stakeholders to define, pilot, and implement new functionalities and product capabilities within Salesforce Marketing Cloud including Distributed Marketing
  • Work on strategic implementations of preference center management using Cloud Pages and ampscript
  • Design and build integrations with external data sources into Salesforce Marketing Cloud

What do you need to succeed?

Must-have

  • 3+ years of experience in Salesforce Marketing Cloud
  • Experience with SQL development and design skills
  • Understanding of CASL/CAN-SPAM/GDPR

Nice to Have

  • Salesforce Marketing Cloud certifications (e.g. Email Specialist, Developer, Consultant, and/or Administrator)
  • Experience with HTML and ampscript
  • Experience with other Salesforce Clouds, such as Sales Cloud, Service Cloud, Commerce Cloud, Datorama and Evergage
  • Experience in leading complex integrated solutions including data modeling, database design, and multi-tier architectures

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • A world-class training program in financial services
  • Flexible work/life balance options
  • Opportunities to do challenging work

Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

JOB SUMMARY
City: Toronto
Address: 155 Wellington St
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salary + Variable Bonus
Required Travel (%): 0
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 08/31/2021
Platform: Wealth Management
Req ID: 397082
Ad Code(s):

Expected salary:

Location: Toronto, ON

Job date: Sat, 07 Aug 2021 01:27:23 GMT

Apply for the job now!

Associate Digital Marketing Manager

Job title: Associate Digital Marketing Manager

Company: Telus

Job description: Description and Requirements

As a Associate, Digital Marketing Manager your goal is to work with the Sr. Manager, Digital Marketing, your team and other departments across the organization to develop marketing automation, strategy and systems.

You will do this by:

  • Developing, implementing and maintaining the Marketing department CRM systems (Pardot and Salesforce) and integrated platforms
  • Managing the system creations for lead nurturing, marketing analytics, campaign development and setups
  • Managing email workflow builds/sends, landing pages, dynamic content, A/B tests, list imports, database management & QA, segmentation, deliverability and report on recurring or adhoc campaigns
  • Collaborating with sales on marketing automation enhancements & templates
  • Leveraging lead attribution and lead scoring tools to improve MQLs and SQLs
  • Working with content team to develop email campaign strategy and utilize A/B testing for success
  • Supporting the implementation and optimization of TI SEO strategy
  • Regularly perform detailed keywords research, analyze search trends and provide insights and opportunities for TI that will deliver the SEO commercial and strategic goals
  • Reviewing technical SEO issues, such as including site architecture, URL structures, and recommend fixes with web team & content team
  • Collaborating across various teams to ensure new pages and projects are optimized for search from the moment of launch
  • Supporting our content team for content ideation, development, design and delivery.
  • Developing appropriate metrics for SEO related projects, measuring against goals and building the necessary reports to communicate performance
  • Helping design SEO experiments, testing tactics for additional opportunities for organic growth
  • Supporting the implementation of SEO recommendations through contentful CMS on the website
  • Building thought leadership for SEO across marketing & non-marketing stakeholders by communicating 101s or learning sessions to continuously improve SEO knowledge across the board
  • Effectively using data and analytics to support strategic and tactical initiatives and the creation of project plans
  • Working with the web team to define the website optimization & testing strategy
  • Supporting content team with insights relative to develop content to foster SEO and customer engagement
  • Supporting Performance marketing manager to execute campaigns across SEM, Social & Programmatic channels
  • Providing cross channel insights(Email, SEO, Paid Media) to improve strategy & results for Paid Media regularly
  • Improving site engagement and visits to conversion metrics through optimized customer journeys based on data insights and qualitative research (present research)
  • Developing and implementing a CRO roadmap and A/B testing calendar. Road map – what do we test, hypothesis
  • Collaborating with Performance, UX and Website team members to optimize site and landing pages for search and increase lead quality. (web site optimization)
  • Measuring the success of campaigns using Salesforce, Pardot, Adobe Analytics, Data studio and Gsheets
  • Reporting on funnel metrics on a regular basis (Traffic, Engagement, MQL, SQL, Lead to Opportunity, Closed, Won, Lost)
  • Supporting in building processes, dashboards and reports for end-end tracking & optimization

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

You are the kind of person who is/has:

  • Persistent and have bias-to-action with a track record of performance
  • Proactive and enjoy coming up with new ideas and can explain your rationale
  • Critical analysis skills for making/positioning data driven decisions
  • Excellent communication skills (both oral and written)
  • Highly organized with the ability to manage multiple priorities and deliverables
  • A meticulous eye for detail and is results focused
  • A natural ability to understand and connect with the consumer’s point of view and journey
  • The ability to manage multiple priorities, react with urgency and reprioritize as needed, to ensure all objectives and project deadlines are met

Required Qualifications:

  • Bachelor’s degree in Business /Commerce or equivalent
  • 3-5 years’ experience in digital marketing , lead generation preferably in a multi-channel B2B sales-oriented
  • Experience in digital marketing, with demonstrated expertise in SEO and digital content strategies and execution.
  • Proven project management skills

Preferred Qualifications:

  • Google Ads Certified additional Google or Facebook, Linked in, Adobe, Pardot/Salesforce Certifications
  • Experience with SEO Tools including Ahrefs, Spyfu, SEMRush or similar industry tools
  • Solid understanding of Google Search Console in order to inform and make data-driven decisions
  • Solid understanding of Email marketing & relative laws (CASL, GDPR, CCPA )
  • Technical experience and knowledge in HTML, CSS, JavaScript a bonus
  • Advanced proficiency in web analytics and conversion optimization methodologies/tools Adobe Analytics, Google Data Studio, Hotjar
  • Strong knowledge of various marketing automation software platforms and technologies (e.g. Pardot)
  • Strong knowledge of various campaign tracking and data management tools (e.g. Data Studio, Domo, SQL, Excel-pivot tables or BI tools such as Sisense etc.)
  • Extensive experience in developing marketing and digital performance dashboards
  • Understanding of website conversion tracking, naming conventions including an extensive knowledge of attribution modelling

Travel Required: None

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Location: Canada, Work from Home

Who we are:

TELUS International (NYSE:TIXT) focuses on the value of human connection to design, build and deliver high-tech, high-touch customer experiences powered by next-gen digital solutions. With over 50,000 team members and locations across 30 countries in the Americas, Europe and Asia, TELUS International empowers customer experience innovation through digital enablement, spirited teamwork, agile thinking, and a caring culture that puts customers first. The company’s solutions cover customer experience, content moderation, digital transformation, IT lifecycle, advisory and digital consulting, risk management, and back-office support. Fueling any stage of company growth, TELUS International partners with some of the world’s most disruptive brands from fast-growing tech, financial services and fintech, games, travel and hospitality, healthcare, and ICT industries. The company serves clients in over 50 languages. Learn more at:

TELUS International Values:

TELUS International recognizes and embraces the importance of values in our ever-changing workplace.

To be successful, all applicants must demonstrate behaviors that are reflective of our values:

  • We embrace change and initiate opportunity
  • We have a passion for growth
  • We believe in spirited teamwork
  • We have the courage to innovate

At TELUS International, we are committed to diversity and equitable access to employment opportunities based on ability.

Explore the possibilities at TELUS International. We love to see you grow and develop both personally and professionally. Find jobs that match your skills to build a career that excites you. Join our Talent Community to receive Newsletters and jobs alerts based on your profile and interests. Come learn how!

Expected salary:

Location: Toronto, ON

Job date: Wed, 04 Aug 2021 04:28:05 GMT

Apply for the job now!

newSenior Marketing Analyst: Social Listening & MeasurementKnight Labs IncToronto, ON•Remote$71,347 – $87,202 a year Develop marketing and educational strategies based on insights. Minimum 2-5 year of experience online media/digital advertising analytics, research or similar… 2 days ago·More…View all Knight Labs Inc jobs – Toronto jobsSalary Search: Senior Marketing Analyst: Social Listening & Measurement salaries

About KNIGHTLABS

At the intersection of data, technology, and human behavior, KNIGHTLABS helps brands build deeper connections with their audience across all things digital. We are the digital and social agency that is evolving the way healthcare brands interact with their audience. Our clients include major pharmaceutical, early-stage biotechnology, and consumer health and wellness companies. But that’s enough about us, let’s talk about you.

About You

We are looking for a Senior Marketing Analyst to join our Data and Decision Science team. You will be a valued advisor responsible for uncovering insights around owned/earned social reporting, audience segmentation, social listening, survey data, behavioural data, customer database analytics, marketing consulting services and other general digital media analytics. You identify new mixed methodologies and tools to collect and analyze audiences and campaigns.

Responsibilities

  • Conduct primary and secondary research using both qualitative and quantitative methods (including social listening, surveys, focus groups, etc.)
  • Own reporting and data management of ongoing digital, social and creative programs
  • Work closely with the account service, creative teams and vendors
  • Present reports and other materials to clients on a regular basis
  • Use social and behavioural sciences to create models of behaviour and inform audience strategy and tactics
  • Provide integrated, analytic marketing solutions to improve client decision-making
  • Design and conduct informative and actionable analysis
  • Develop marketing and educational strategies based on insights
  • Track marketplace, technology and consumer trends
  • Keeping a pulse on the industry and building up knowledge of business strategy issues
  • Lead post-campaign analysis and reporting, determines the effectiveness of strategic approach, and identifies implications for future efforts
  • Organize, prioritize and perform multiple tasks under pressure and often tight deadlines
  • Manages up and keeps supervisor in the loop in order to advise, as needed

Qualifications/Requirements

  • Bachelor’s Degree in Social Sciences, Business or Marketing, Communications, or related field (Masters or PhD is a plus)
  • Minimum 2-5 year of experience online media/digital advertising analytics, research or similar fields
  • Minimum 2-5 years of experience working in a market research, PR or advertising agency environment
  • Experience with social conversation and listening tools (e.g., Pulsar, Crimson Hexagon, Brandwatch, Netbase, Quid, Trendkite, etc)
  • Experience working in the healthcare or pharmaceutical industries
  • Able to merge qualitative and quantitative data to devise insight-based campaign decisions, both strategic and tactical
  • Solid research skills and proven data interpretation capabilities
  • Experience in translating data and research into strategic insights and recommendations
  • Well versed in paid social, display and search, and web analytics
  • Excellent verbal and written communication skills, and an ability to prepare clear and concise client-ready documents
  • High-level proficiency in Microsoft Office and Google Suite
  • Experience with data visualization tools such as Tableau
  • Experience using analytics software such as Google Analytics
  • Insatiably curious, a lifelong learner
  • Passionate about great work, your team, and our business

Application Process

We are an equal opportunity employer and value diversity at our company. We are also an inclusive employer and offer reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please let us know when you submit your application.

We appreciate all expressed interest in this position, however; only the candidates selected for interview will be contacted.

Job Types: Full-time, Permanent

Salary: $71,347.00-$87,202.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Paid time off
  • Vision care

Schedule:

  • Monday to Friday

Experience:

  • online media analytics, research or similar fields: 2 years (required)
  • market research, PR or advertising agency environment: 2 years (required)

Work remotely:

  • Yes

Senior Marketing Analyst: Social Listening & Measurement


CLICK TO APPLY

Digital Marketing Optimizer

Job title: Digital Marketing Optimizer

Company: Manulife

Job description: Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you.

Job Description

The Digital Marketing Optimizer will actively contribute to the successful development of the digital marketing campaign reporting, analysis and optimizations in support of Manulife Bank within Manulife Canadian segment.

This role requires a highly motivated individual who has a passion for digital analytics and data analysis that supports all aspects of the digital marketing campaign strategy. She/he will gather and analyze data from heterogenous sources including Adobe Analytics, Google 360, and Salesforce Marketing Cloud, create and manage effective visual dashboards through MS Power BI tool, and then package the results along with actionable recommendations for on-going digital marketing optimization. The incumbent will use his/her analytical mind to drive results to the next level by analyzing marketing channel performance, digital user behavior and optimizing paid media campaign performance through advanced marketing intelligence, including Adobe Audience Manager (DMP). Applying strong digital analytics, communication and analytical skills s/he will suggest improvements and help optimize digital marketing tactics and digital campaign ROIs.

Key Accountabilities:

Daily Responsibilities

Build and maintain reporting and analytical processes to gauge the effectiveness of digital customer journey and provide actionable insights on digital marketing initiatives on web and apps. This individual will be responsible for measuring the effectiveness of digital marketing initiatives for Manulife Bank.

Review and integrate of raw data from multiple data sources, including salesforce marketing cloud, adobe analytics, external paid marketing data from Datorama and Google 360 to understand customers digital journey. It requires the candidate to have great data literacy, solid understanding of Salesforce marketing cloud and Adobe analytics data, experience of building Power BI or Tableau dashboards, MS Excel kills with advanced V-lookups, and communication skills to delivery outcomes and recommendations to marketing teams and business stakeholders.

Manage the relationships with marketing campaign agency, which entails data validation of external marketing metrics and cross-referencing agency and on-site data.

Conduct the post-mortem campaign analysis, with a metrics-based focus on successes and opportunities for improvement in future campaigns

Build and continuously improve campaign analytics reporting standardization, which includes the standardized management of campaign data provided by our external agency of record

Work with the Digital Marketing team to identify issues and opportunities to improve lead sales, retention and the digital customer experience. Continuously contribute to growth of digital marketing initiatives within the department and assist in achieving all goals and objectives set

Offer optimization recommendations for all digital marketing channels, ranging from pay-per-click (PPC) and real-time bidding (RTB) display marketing campaigns to email campaigns enhancements

Using Adobe Target and Audience Manager (DMP), this individual helps all level markers and campaign agency to optimize and personalize their digital campaigns. As such, it would be asset if this individual has a solid understanding of Adobe Audience Manager (DMP), Adobe Target, and Adobe RT-CDP products.

Job Requirements (Education, Experience, Knowledge, Skills and Competencies):

At least 2 years’ experience working with an advanced real-time digital analytics system (i.e. Adobe Analytics, Google Analytics)

Two to three years of experience in digital marketing data analysis (with Google360, Datorama, SalesForce Marketing Cloud, and point of sales data)

Two or more years of digital marketing campaign analysis & optimization experience with agency / multiple business units preferred

The ideal candidate will have a degree of experience measuring PPC (Pay Per Click), SEO (Search Engine Optimization), display advertising campaigns, and Email performance

Knowledge of digital marketing optimization and personalization methodologies using Adobe Audience Manager (DMP) or RT-CDP, and Adobe Target would be an asset.

Excellent communication skills and ability to interact with all levels of marketers and digital marketing resources.

Drive focused decisions within specific areas of digital analytics, identifying key needs or gaps and presenting proposed solutions to senior members of the team for closure

Must be innovative and independent in exploring brand new digital marketing intelligence solutions; strong critical thinking and trouble shooting skills are mandatory to be successful in this role and the candidate must exhibit a high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website

Knowledge of visual dashboard methodologies and tools such as MS Power BI with DAX code would be an asset.

University degree / certification in mathematics, marketing analytics or similar discipline

Key Problems/Challenges:

The selected individual will help us with the extraction of data for a variety of digital properties and data sources and will assist in the compilation of an array of data points into a cohesive, easily discernible and actionable report for consumption by internal stakeholders

This individual will also validate data quality of external marketing metrics, cross-referring on-site analytics data and agency

This individual will work closely with stakeholders from Manulife Bank marketing teams, which will require this individual to collaborate effectively with a multitude of business unit, many of whom will have unique requirements which must still be amalgamated into the overarching strategy

Scope (Dimensions & Organizational Impact):

The scope of this role will be primarily focused on building consolidate marketing campaigns reports in dynamic dashboard format based on multiple data sources

While the data driven insights and visual dashboards produced by this role should have a significant impact on the refinement of digital marketing effectiveness, the optimization of digital marketing ROIs and even the purchase of external media, the final decision-making authority for those large costs will be made by more senior members of this team (e.g. the Digital Analytics Manager) and Marketing Managers within the business units

Every career at Manulife/John Hancock provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.

About Manulife

About Manulife Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and our global wealth and asset management segment, Manulife Investment Management, serves individuals, institutions and retirement plan members worldwide. At the end of 2020, we had more than 37,000 employees, over 118,000 agents, and thousands of distribution partners, serving over 30 million customers. As of March 31, 2021, we had CAD$1.3 trillion (US$1.0 trillion) in assets under management and administration, and in the previous 12 months we made $31.3 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

Expected salary:

Location: Toronto, ON

Job date: Thu, 05 Aug 2021 05:22:06 GMT

Apply for the job now!

Digital Marketing Manager, BMO Private Wealth

Job title: Digital Marketing Manager, BMO Private Wealth

Company: BMO Financial Group

Job description: Address: 100 King Street West

Job Family Group: Marketing

Education & Experience:

  • University Degree (Business focus an asset)
  • Between 3 – 5 years of relevant experience
  • Demonstrated understanding of the Wealth Management industry preferred
  • Marketing experience including digital and social
  • Demonstrated experienced working in complex organizations with internal and external partners

Skills:

  • In-depth knowledge of Internet/Intranet technologies and content management processes.
  • Knowledge of HTML editing tools, web graphics and multi-media tools.
  • Knowledge and understanding of web and mobile app design, platforms and technologies.
  • Verbal & written communication skills
  • Collaboration & team skills
  • Analytical and problem-solving skills
  • Data driven decision making
  • Troubleshoots and researches specific issues with the channel/platform infrastructure for a proposed program or content management requirement from the business.

Supports content management research and development.

Supports content management on BMO Private Wealth’s digital platforms and channels to connect and deliver information and communications to our salesforce and customers. Helps prepare, publish and optimize digital content to meet business goals. Partners with stakeholders (e.g., content creators, designers, business groups and project teams) to ensure that content is aligned with BMO’s brand and style principles. Creates, maintains & improves content management processes to positively impact engagement, consistency and user experience and optimize execution. Maintains and optimizes the client facing web platform.

Program Delivery – 70%

  • Develops content management solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
  • Provides input and analysis for the continuous improvement of content management processes and procedures.
  • Participates in continuous improvement initiatives including, planning, designing and implementing new processes, etc.
  • Provides advice and guidance on implementation of content management solutions.
  • Provides input into the planning & implementation of content management operational programs.
  • Administers and executes content and format-related requests for all digital properties and content management tools.
  • Reviews and organizes content to ensure appropriate placement, categorization and design.
  • Ensures BMO’s brand standards and digital content guidelines & standards are adhered to, with a focus on consistency of user experience, by applying standards and knowledge of contextual information.
  • Educates users and stakeholders on the process and tools for the content management intake and maintenance processes, and related content management principles, programs, approaches, solutions.
  • Executes work to deliver timely, accurate, and efficient service.
  • Develops knowledge related to tools and technologies for executing content management processes and/or area of specialty.
  • Builds effective relationships with internal/external stakeholders.
  • Supports development and execution of strategic initiatives in collaboration with internal and external stakeholders.

Vendor Management – 20%

  • Manages various external vendor relationships as required

People Management – 10%

  • Collaborate with internal partners (i.e. regional business leaders, graphic designs, translation, legal, compliance, regulatory, enterprise brand team) and external partners (i.e. agencies) to ensure timely and high-quality delivery of projects within budget.

We’re here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at .

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Expected salary:

Location: Toronto, ON

Job date: Sun, 01 Aug 2021 23:30:10 GMT

Apply for the job now!

TikTok Content Creator (Part-Time / Remote)Xrozs GroupToronto, ON•Remote$30,000 a year Analyze and form creative connections between varied data sources to identify trends in your Brand, and present recommendations based on your learnings. 27 days ago·More…View all Xrozs Group jobs – Toronto jobsSalary Search: TikTok Content Creator (Part-Time / Remote) salaries in Toronto, ON

**Note: All Applicants MUST have an existing TikTok account and submit their @ to our team in order to be considered for the position**

We are currently hiring 3 Content Creators.

Are you a TikTok content creator with an interest in building brands and expanding your marketing knowledge? Are you passionate about speaking on-camera, creating short-form videos, and showcasing facts, news, or products? Are you up to date on the latest social media trends and passionate about storytelling through video? Do you want to be developed by top-calibre brand builders and maximize your content creation potential? If so, joining the Xrozs Group team is for you!

Xrozs Group combines video storytelling with data driven analytics in order to create engaging social media marketing strategies. We focus on always putting the audience first, building long term relationships with viewers, and ultimately building an online community for brands. Our team has developed digital branding strategies for a number of major organizations in various sectors, ranging from Fortune 500 real estate developers and international airlines, to e-commerce food brands and music industry executives.

We are currently looking for creators to join our Content Creation team for a 3 month period, with an opportunity to extend their contract following a successful trial period. Ideal candidates have a strong track record of leadership, create content for their own personal social media channels, are very comfortable speaking on-camera and are interested in brand development.

From Day 1 as a content creator with Xrozs Group, you will join a diverse marketing program that is designed to help you develop the leadership and creative skills needed to become a future social media marketing leader.

You will:

  • Create short-form videos for TikTok and Instagram reels that tell a story in a concise manner.
  • Host social media live streaming events.
  • Learn how to adapt current social media trends in order to uniquely showcase niche brands.
  • Analyze and form creative connections between varied data sources to identify trends in your Brand, and present recommendations based on your learnings.
  • Learn from talented leaders from both brand management and other functions to develop skills to become a future business leader.
  • Research viral trends, trending news, and culturally relevant events.

What we offer you:

Ownership, communication, experience working with major brands, and the opportunity to learn from influencers with large online audiences.

  • You will receive continuous training and development, and be surrounded by leaders who will mentor, challenge, and coach you into a leader of today and tomorrow.
  • Creating content for international brands in various sectors, including direct to consumer, e-commerce, personal influencer brands, and more.
  • Monthly payment and the ability to work remotely.
  • A diverse, respectful, supportive and dynamic environment.

Qualifications:

  • You are at least 18 years of age.
  • You are available for a 3 month trial period, beginning in August 2021.
  • You have an entrepreneurial spirit and are passionate about problem solving
  • You have a TikTok account where you regularly post content.
  • You are very comfortable speaking on camera.
  • You are familiar with creating videos directly on the TikTok app and
  • You have a demonstrated track record of initiative, innovation, and creativity.
  • You have strong communication skills that will enable you to thrive in difficult situations.
  • You are comfortable working independently.

Additional Information: Sponsorship for work authorization is not available for this role. It is the applicant’s responsibility to ensure they are authorized to work in the location to which they apply.

We are an equal opportunity employer and value diversity at our company.

Applications will be reviewed on a rolling basis. To be considered, your resume must include a link to your TikTok profile.

Contract length: 3 months

Job Types: Part-time, Contract

Salary: Up to $30,000.00 per year

Schedule:

  • Monday to Friday

COVID-19 considerations:
All creators can produce content remotely and meetings will take place weekly via Zoom.

Application question(s):

  • What is your TikTok @?

Work remotely:

  • Yes

TikTok Content Creator (Part-Time / Remote)


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