Company: Royal Bank of Canada
Location: Toronto, ON
Expected salary:
Job date: Fri, 23 May 2025 06:23:50 GMT
Job description: Job SummaryJob DescriptionWhat is the Opportunity?RBC Insurance is looking for a Content Design Lead to join our digital design team within Strategy, Digital, and Data. In this role, you will make complex, ‘legalese’ content and UX copy intuitive, inclusive, and meaningful in collaboration with our designers, product team, communications, and marketing. We’re looking for someone who is both a strategic thinker and hands-on doer who can take a human-centred approach to the user journey for both clients and advisors. As part of this position, you’ll write both transactional and marketing copy and set the standards and guidelines to enable a consistent and customer-centric voice across our digital experiences. This is a hybrid role where you’ll be both an individual contributor while also being a manager for 1-2 direct reports.What Will You Do?
- Create strategies and artifacts (e.g. Digital style guide) to highlight content best practices to ensure an engaging and consistent user experience across all channels
- Craft clear, succinct, and human-centric UX copy that balances our business goals and user needs, elevating RBC Insurance’s brand wherever possible
- Write short and long-form copy for a variety of digital experiences for clients and advisors including online applications, website content, advisor portals, and emails
- Collaborate with key stakeholders including different lines of businesses, digital product, as well as legal and compliance to meet various goals and requirements
- Apply the principles and technical knowledge of Accessibility and Inclusive Design in content creation for web channels
- Create supporting documents for French translation and/or support optimizing localization
- Work with design researchers on using qualitative and quantitative insights to inform content and UX copy decisions, including A/B testing
- Collaborate with product designers to shape other non-textual content such as interaction patterns, iconography, information graphics, and imagery
What Will You Need to Succeed?Must haves
- An undergraduate degree in Literature/English, Psychology, Design, Linguistics, Journalism, HCI, or a related field and/or equivalent experience
- 7+ years of experience in UX writing, content design, or a similar role
- A portfolio that showcases your work, with an emphasis on digital experiences
- Fluency in English
- Strong understanding of how to apply copy and content design to the client and/or advisor lifecycle
- Experience working within a highly regulated industry, with legal teams or subject matter with complex terms and requirements
Nice to haves
- Experience contributing to the launch of digital experiences within an agile environment
- Fluency in French
What’s in it for you
- A Total Rewards program that includes flexible benefits, work/life balance and career development programs and investment and retirement savings plans
- Competitive pay and high-earning potential
- All the tools, training, and team support you need to grow your business and career
- Flexible work/life balance options
- Sophisticated RBCI software tools to boost your productivity and grow your business
RBC Insurance is an organization that succeeds by bringing out the best in its people. You’ll be part of a supportive, inclusive team that shares common values – including a fundamental respect for each other. At the heart of this is a commitment to diversity. RBC respects and responds to the many competing and evolving priorities in our lives – so you can focus on what you can do best – putting clients first.Job SkillsAdditional Job DetailsAddress: 180 WELLINGTON ST W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: INSURANCEJob Type: RegularPay Type: SalariedPosted Date: 2025-05-21Application Deadline: 2025-06-11Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .
Job Summary: Content Design Lead at RBC Insurance
Overview:
RBC Insurance is seeking a Content Design Lead to enhance user experience by making complex content accessible and meaningful. This hybrid role involves both hands-on content creation and management of 1-2 direct reports.
Key Responsibilities:
- Develop content strategies and guidelines for a consistent user experience.
- Create clear, human-centric UX and marketing copy for various digital channels.
- Collaborate with stakeholders, including legal and compliance teams, to align on content requirements.
- Implement accessibility and inclusive design principles in content creation.
- Support translation efforts, especially for French content.
- Leverage insights from research and A/B testing to inform content decisions.
- Work alongside product designers to shape visual and interactive content elements.
Qualifications:
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Must-haves:
- Degree in a relevant field or equivalent experience.
- 7+ years in UX writing or content design.
- Digital portfolio showcasing relevant work.
- Fluency in English and understanding of content design in regulated industries.
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Nice-to-haves:
- Experience in agile digital product launches.
- Fluency in French.
Benefits:
- Flexible benefits and work/life balance.
- Competitive salary and earning potential.
- Comprehensive support for career growth.
- Inclusive work environment promoting diversity.
Additional Details:
- Location: Toronto, Canada.
- Employment Type: Full-time, 37.5 hours/week.
- Application Deadline: June 11, 2025.
Commitment to Inclusion:
RBC values diversity and aims to create a supportive workplace where employees thrive and innovate collaboratively.