Make a difference

Reporting to the Senior Director, Digital, Content and Brand Strategy, this position is responsible for managing the development and delivery of creative content, design and digital solutions to enable high-quality marketing and communications by the employees of Toronto Community Housing. The position supports the development and design of a range of communications materials to maintain the overall quality of the TCHC brand. The position will also work in collaboration with various organizational stakeholders to develop digital solutions for communications (ie. new website and online platforms). The individual will lead the team that develops and implements creative and digital strategies to support the company’s strategic goals and business priorities in a manner that aligns with TCHC’s tenant focused culture.

What you’ll do

Manage all Branding and Creative Content Design for the organization

• Build brand recognition, strengthen public perception and promote TCHC’s mission through engaging and creative content and design strategies
• Collaborate with departments and teams across the organization to strengthen communication of key successes to support brand reputation
• Ensure consistency of branding in materials across the organization, collaborating with different stakeholders and teams
• Maintain visual identity of TCHC across all channels including print publications, powerpoints, digital channels, email, internal and external websites
• Conceptualize, develop and deliver a range of branded content focusing on multi-channel distribution including videos, signage, branded collateral, infographics, posters, digital banners and social media visuals.
• Measure the success of creative content campaigns and strategies and refine strategies accordingly

Manage the development and implementation of digital solutions for marketing and communications

• Manage corporate social media channels, external website and other platforms
• Develop, manage and measure the success of multi-channel and digital distribution of corporate communication products and vehicles, such as staff and tenant newsletters, the annual report, videos, bulletins, bulletin boards, town hall meetings, workshops, e-publications, etc.
• In collaboration with stakeholders across the organization, act as project manager for the development of new digital solutions with a focus on design thinking and user experience (ie. websites and digital applications)
• Manage the provision of branding and digital support services, including writing and editing, graphic design, desktop publishing, web design, and production services, by an in-house team and outside service providers
• Manages the digital, content and brand strategy team
• Develops work plans and performance measurement plans
• Assigns work, provides direction to unit staff
• Provides mentorship, leadership and support
• Provides input into the annual Strategic Communications budget and workplan
• Develops measurement tools to assess effectiveness of initiatives and overall strategy
• Establishes and implements practices for the digital, content and brand strategy team
• Manages human resources for digital, content and brand strategy team, including hiring, managing performance, supporting staff, and handling discipline

Build and performance manage a high performing team

• Mentors, coaches and provides work direction to Managers, and indirect reports.
• Provides leadership and guidance to resolve complex issues and ensures quality in service delivery.
• Leads onboarding, orientation and training to new employees within unit.
• Ensures that processes are followed and client needs are met in a timely and effective manner.
• Ensures that all statistics are maintained and summarized to keep track of workload and address client inquiries
• Ensures staff have the necessary information to manage their work. Assists in prioritizing work as needed.

What you’ll need

• Bachelor’s Degree in Public Relations, Corporate Communications, Communications Studies, Marketing, Journalism or liberal arts, digital marketing, digital communications, non-profit communications.
• 8+ years of experience in marketing communications, digital communications, public relations / agency experience, or comparable communications experience.
• 2 years of experience managing direct reports
• Experience working in Public Sector and/or knowledge of social housing an asset
• Strong content, marketing and digital communications experience in a complex environment
• Experience with the full life-cycle of implementing and managing branding and marketing campaigns using a variety of creative and content strategies
• Experience managing digital communications projects including the development of new websites (internal and external)
• Experience managing corporate social media channels and digital marketing and communications campaigns
• Experience communicating to diverse audiences with a range of demographic and ethnic backgrounds
• Demonstrated ability to analyze information, anticipate problems and/opportunities, create and evaluate alternative solutions and make appropriate decisions and/or recommendations
• Demonstrated ability to network and build effective working relationships with executives, senior management, stakeholders and partners, and peers
• Experience writing, editing and branding corporate and internal communications products for a variety of audiences and channels (e.g., annual reports, blogs, video scripts, newsletters, speeches, information articles)
• Excellent communication skills (written and verbal)
• Demonstrated ability to deliver expected outcomes
• Experience working in or with the public sector, non-profit, broader public sector and agency experience
• A commitment to providing respectful service to all clients
• Technically proficient using content management systems, social media monitoring platforms, news media monitoring systems

What’s next

Once you apply, we’ll review your resume and contact you if we believe your skills and experience will make you successful in the role. If you are selected to move forward, the process will include one or more interviews and/or assessments and reference checks.

Please note, TCHC has a mandatory vaccination policy wherein staff are required to be fully vaccinated against COVID-19 as of October 30, 2021 with the exception of employees with approved accommodations.

Benefits/work perks

In addition to a competitive salary and a rewarding career where you can truly make a difference, we offer a comprehensive benefits package that meets the various needs of our diverse employees, including:

• Three weeks paid vacation and two personal days
• Defined Benefit Pension Plan
• Health and Dental Benefits including Healthcare Spending Account
• Employee Assistance Plan
• Maternity and Parental Leave Top Up
• Fitness Membership discount
• Annual Tuition Reimbursement
• Flexible work arrangements, remote work with occasion.