Digital Marketing SpecialistGraphic InnGreater Toronto Area, ON Monitor all website analytics and make solid recommendations based on data regarding campaign flow, SEO, UX, and conversions. Domain set-ups and management. 30+ days ago·More…View all Graphic Inn jobs – Greater Toronto Area jobsSalary Search: Digital Marketing Specialist salaries in Greater Toronto Area, ON

Digital Marketing Specialist – 1 Position

Reporting to the Director Digital Media, the Digital Marketing Specialist is responsible for planning, optimizing, implementing and analyzing all SEO and paid search engine marketing activities, including: Google AdWords and Bing PPC marketing platforms, Facebook, Twitter, Instagram and being on the forefront of new search technologies. This role is also involved in as programming eblasts, landing pages and managing domains for various clients. The ideal candidate must possess a solid understanding of all facets of paid search, SEM, SEO and be extremely driven by digital analytics and the analysis that fuels optimization. You also posses the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, content creation, bidding strategies, creative testing, and integration with social media. The candidate should also have a strong working knowledge of HTML, PHP, CSS and Javascript and be able to work in WordPress.

RESPONSIBILITIES:

  • Manage the day-to-day search marketing activities for multiple clients across various search engines (Google, Bing/Yahoo) including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
  • Manage bids and campaign budgets on a daily basis to meet/exceed client KPIs
  • Optimize copy and landing pages for search engine marketing
  • Stay current on SEM/SEO tools, social media, and digital best practices and communicate them to internal teams
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Monitor all website analytics and make solid recommendations based on data regarding campaign flow, SEO, UX, and conversions
  • Manage PPC campaign expenses for multiple clients, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Work with the digital team to facilitate the growth of paid search accounts and ensure that the expectations of the clients are met
  • Develop and organize keywords into a strategic campaign structure that puts client ads in front of highly relevant online searchers
  • Communicate key findings from reports and report on data analyses to the digital team and account managers on a regular basis
  • Research and analyze competitor advertising links
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Web/Interactive Programming:

  • Create conversion focused landing pages and track results
  • Managing website content and making updates
  • Program and deploy client eblasts and provide reporting
  • Domain set-ups and management

QUALIFICATIONS:

  • 1-3 years related experience in digital environment, preferably within an agency
  • Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing using Google Adwords, GDN and WordStream
  • Working knowledge of WordPress and PHP
  • Excellent understanding of HTML, CSS & Javascript
  • Knowledge in setting up/manipulating MySQL Databases
  • Experience in email marketing programs such as Mailchimp, SmartTouch, iTrac and Campaign Monitor
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Ability to turn design into web-friendly code
  • Great attention to detail and organization will be crucial to success
  • Flexible – Easily adapt to change and evolution in a growing office
  • Comfortable working in a fast paced, multi-client environment

Please submit your resume, cover letter and portfolio along with answers to the following questions to jobs@graphicinn.com

  • Where did you see this ad?
  • What is your salary expectation?
  • What are 3 skills that set you apart from other candidates?

Please note that only applicants who submit a portfolio and answer the questions will be considered for this position.

Please note a criminal record check will be required.

Last updated on March 26th, 2018

Digital Marketing Specialist


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Student | Digital Marketing & Social Media Manager (Content…Tax Incentives Made Easy (T.i.M.E.) Consulting…Greater Toronto Area, ON•Remote$23 – $25 an hourResponsive employer Formulate digital marketing plans, backed up by data. Students will help our company on the online environment through digital marketing efforts on web/mobile… 29 days ago·More…View all Tax Incentives Made Easy (T.i.M.E.) Consulting Group Inc. jobs – Greater Toronto Area jobsSalary Search: Student | Digital Marketing & Social Media Manager (Content Writer/Creator) salaries in Greater Toronto Area, ON

Keywords: blog, email marketing, e-newsletter, SEO readability, writing, digital content creation, technology, research, online marketing, social media campaign

Special Job Requirements:
NOTE: This job requires you to work remotely from your home location.
This work term will be completed remotely. In order to be eligible for this job, you must have access to a computer, reliable internet and a work from home office space.

NOTE #2: Co-op students indicate on applications.

1 Position: Apply to: email | Full-time 35 hours / week; $25/hr salaried

—- —- —–

Students will help our company on the online environment through digital marketing efforts on web/mobile platforms. If you live and breathe digital marketing as a tool for excellence and change, we want to talk to you. As a Digital Marketing Manager you would develop, implement, track and optimize our digital marketing campaigns and be able to lead marketing campaigns from concept to execution.

—- —- —–

Desired Candidate Profile:
Co-op program in Business, Computer Science, English, Journalism, Communications / Marketing with interest in digital technologies, innovation, finance, marketing etc.

–$— —– —– —– —– —– —– —$–
Work Hours: Full-time, 35 hours / wk. | Compensation Range: $25/hr (~$45,000/year)
Reports to CEO. Expect qualifying phone interview, and in-person/video interview.

Our company helps SMEs identify and apply for non-dilutive funding programs (grants, tax incentives, etc.) The position pairs up a background in Business or Financial Management with Information Technology or Computing. If you enjoy writing, tech or marketing, here’s your opportunity to deliver commercial outcomes:

  • Assist with updating and creating new digital content to leverage search (SEO/SEM)
  • Develop social media presence (plus reporting process and structure; set and track critical metrics)
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Formulate digital marketing plans, backed up by data
  • Analyze results using tools developed in-house as well as third-party applications
  • Perform website audit and marketing research on competition
  • Write BLOG posts and email marketing messages, and prepare social media posting
  • Conduct ongoing reviews of website content quality and functionality, with a log of required corrections
  • Produce various visual assets including, but not limited to, graphics (digital and print), videos and photos
  • Coordinate and create content for social media campaigns, and posts (Facebook, Twitter, LinkedIn)
  • Evaluate emerging technologies. Provide thought perspective for adoption where appropriate

Required Skills:
– Visual design: visualizing information, building storyboards, drawing prototypes
– Design thinking/research: framing problems and opportunities, conducting research and interviews with users/customers, synthesizing insights, generating ideas, building and testing prototypes
– Business: researching trends, assessing competitors, understanding business models, creating strategies, building spreadsheets

– Strong written and verbal communication skills
– Excellent organizational and time management skills
– Flexibility to manage variations in workload over the term; ability to juggle priorities
– Creativity and initiative to propose and implement ideas
– Innovative thinking

Other Skills:
– Proficient in photo and video editing software
– Deep knowledge of web principles
– Proficient in MS Office Suite, Excel and Word.
– Proficient in Google workspaces

Contract length: 4 months

Application deadline: 2021-09-10

Expected start date: 2021-09-01

Job Types: Full-time, Internship, Contract

Salary: $23.00-$25.00 per hour

Schedule:

  • 8 hour shift
  • Monday to Friday
  • Weekends

Experience:

  • Social Media Marketing: 1 year (preferred)

Work remotely:

  • Yes

Student | Digital Marketing & Social Media Manager (Content Writer/Creator)


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Associate Director , Digital Transformation, Martech and Data Solutions

Job title: Associate Director , Digital Transformation, Martech and Data Solutions

Company: Cardinal Path

Job description: Company Description

Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s expertise, wellness, and happiness in everything we do.

Job Description

We are looking for an Associate Director to partner with our diverse clients to develop Digital Transformation strategies that navigate the rapidly changing marketing landscape. The ideal candidate will have experience architecting data workflows that enable Identity, First-Party Data, and Technology Stack solutions to deliver a privacy-first audience experience. The Associate Director will provide technical direction for marketing technology systems, and drive marketing innovation with our clients by bringing forward new and creative ideas to solve current and future industry challenges.

You are a curious, detailed analytical thinker who understands how systems and data integrate to drive marketing and business results. You are comfortable with design-thinking and skilled with leading discovery sessions and client presentations. Staying current with new and next concepts to develop thought-leadership POV’s is second nature, and getting tactical with intricate details is not a chore.

This role will create an opportunity for a driven, passionate, and innovative consultant to shape Cardinal Path’s service offering and approach to Digital Transformation client strategy. The work is varied, challenging, and you must enjoy and thrive in a fast-paced environment.

Responsibilities include:

Evaluate the client’s technical infrastructure and approach to data, activation, technology, and delivery process, and identify opportunities for evolving the platform to improve operational efficiency

Provide deep domain expertise in our client’s First-Party Data, Identity, Privacy, Audience Management, and Technology Stack to create new revenue streams and customer value

Develop technical strategic roadmaps and support clients on their prioritized path to transformation

Act as the primary liaison with IT, Marketing Operations, and external marketing technology service providers

Collaborate with engineering, data science, and analysis & implementation teams to develop comprehensive Digital Transformation solutions that align with client’s data strategy and progress digital maturity.

Deliver vendor analysis and recommendations across the technology and data partner stack (CDP, DMP, Safe-Haven/Data Clean Rooms, BtB/BtC partners, data brokers, consent management, personalization, and related technology/data vendors)

Integrate strategies across Cardinal Path delivery teams and Dentsu partner agencies for a holistic solution approach (data, analytics, media, activation, and measurement)

Research emerging data and technology industry trends to improve the Digital Transformation framework, and educate internal teams

Publish blog posts and whitepapers emerging industry trends and experienced POVs

Estimated 25% business development, 50% consulting, and 25% thought leadership/practice development time allocation

Qualifications

You have 5+ years of relevant solution design experience in selecting, implementing, and/or managing new marketing technologies, data, or analytic solutions

At least 2 years experience as a client-facing consultant (project and/or management)

In-depth understanding of the marketing technology ecosystem like web analytics, Identity Resolution, Consent Management Platforms, CRM, CDP, Marketing Automation, Campaign Management, Search, ESP, Ad Servers, DMPs, DSPs, and audience targeting tools.

Hands on experience designing and executing integrated solutions of marketing systems with platform partners (i.e., Google, Adobe, LiveRamp, Merkury, Salesforce and Tealium) and other enterprise systems.

Possess extensive knowledge of web technologies (HTML, Javascript, Data Layers, etc.), integration methods and technologies, and the ability to read and write SQL.

Strong understanding of holistic enterprise architecture and the interplay of analytical tools, enterprise infrastructure, APIs, and cloud technologies.

Ability to work with both technical and non-technical teams/clients to develop solution designs and requirements

Excellent storytelling, presentation, and communication skills

A degree in engineering, computer science, analytics, or related field is preferred

Additional Information

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture, and the satisfaction of seeing a positive impact on our clients’ bottom line.

Our company is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

#LI-MZ1

Expected salary:

Location: Toronto, ON

Job date: Thu, 02 Sep 2021 22:59:08 GMT

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Manager, AML Data Projects, AML Risk


Company: Scotiabank

Job description: culture. As the Manager, AML Data Projects, you will manage and collaborate with the implementation of AML Data initiatives… and provide constructive feedback when required Strong Project management experience and familiarity with PM tools (e.g. MS…

Expected salary:

Location: Toronto, ON

Job date: Sat, 04 Sep 2021 22:52:26 GMT

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Int, Data Strategist to support digital marketing initiatives for the Adobe Analytics implementation for a large financial bank

Job title: Int, Data Strategist to support digital marketing initiatives for the Adobe Analytics implementation for a large financial bank

Company: S.i. Systems

Job description: Hiring Manager: Data Strategist Lead
Contract Length: 6 months
Location: WFH (once on site – 333 King Street East, Toronto)
Hours: 9am-5pm

Story behind the need:
Business Group: Digital Banking & Operations Analytics is seeking a Data Strategist working on tagging web pages. The incumbent is a tagging, data analytics and insight specialist supporting digital marketing initiatives across multiple channels and platforms to help drive engagement, leads, sales and loyalty. The incumbent collaborates with internal stakeholders as well as IT to help optimize the efficiency and effectiveness of digital marketing campaigns and tagging strategy.

Candidate Value Proposition:
The successful candidate will have the opportunity to gain exposure to various departments of the bank and potentially branch out into other roles.

Typical Day in the Role:

  • Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation
  • Manage a variety of analytic (Adobe Analytics, Google Analytics) and tag management (Adobe Dynamic Tag Management, Adobe Launch Tag Manager, Google Tag Manager) accounts across multiple geographies
  • Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms
  • Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
  • Create dashboards using Adobe Analytics Workspace and Google Analytics
  • Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
  • Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns
  • Identify patterns and trends in marketing results and online activity and report on findings
  • Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
  • Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities
  • Familiarity with tag audit tools like ObservePoint and Tag Inspector
  • Identify bugs and erroneous analytics tags and provide solutions to development team
  • Work with Digital Channels to advise on our continually evolving digital strategy
  • Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms

Must have Skills:

  • Expertise in Adobe Analytics implementation using Adobe Launch Tag Manager – 2+ years of hands on experience
  • Good understanding of HTML, CSS and JavaScript – 2+ years of hands on experience
  • Expertise in creating dashboards using Adobe Analytics Workspace – 2+ years of hands-on experience
  • 2+ years in configuring web and mobile analytics for multiple clients
  • Familiarity with tag audit tools like ObservePoint and Tag Inspector, as well as debugging tools such as Charles Proxy.

Nice to Have Skills:

  • Google Analytics & Google Tag Manager (Highly preferred*)
  • Experience working with digital advertising platforms (Facebook Business Manager, Google Ads, DoubleClick Manager, AppNexus) and search engine optimization is an asset
  • Familiarity with Firebase
  • Experience with Adobe Experience Manager an asset
  • Experience integrating web analytics platforms with CRM systems an asset

Education/Certifications

  • Google Analytics & Adobe Analytics Certifications (nice to have)
  • Background as a developer (nice to have)

Interview Process:

  • Initial MS Teams interview w/ manager
  • Technical Teams interview w/ manager and two members of my team – technical interview

– Potential 3rd round interview

Specialization and Skills: Business Analysis skill – Data Analysis 2 – 4 years

Priority Requirements: None
Work Environment:

Expected salary:

Location: Toronto, ON

Job date: Thu, 17 Jun 2021 01:28:45 GMT

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Data Analyst, Corporate Treasury Liquidity Parameterization, Winter 2022 Student

Job title: Data Analyst, Corporate Treasury Liquidity Parameterization, Winter 2022 Student

Company: Royal Bank of Canada

Job description: a 4 month internship for the Winter period from January through April and would like to find an individual interested in… current approach to documentation and project tracking so that liquidity management teams can quickly identify priority items…

Expected salary:

Location: Toronto, ON

Job date: Sun, 29 Aug 2021 22:51:34 GMT

Apply for the job now!

Int, Data Strategist to support digital marketing initiatives for the Adobe Analytics implementation for a large financial bank

Job title: Int, Data Strategist to support digital marketing initiatives for the Adobe Analytics implementation for a large financial bank

Company: S.i. Systems

Job description: Hiring Manager: Data Strategist Lead
Contract Length: 6 months
Location: WFH (once on site – 333 King Street East, Toronto)
Hours: 9am-5pm

Story behind the need:
Business Group: Digital Banking & Operations Analytics is seeking a Data Strategist working on tagging web pages. The incumbent is a tagging, data analytics and insight specialist supporting digital marketing initiatives across multiple channels and platforms to help drive engagement, leads, sales and loyalty. The incumbent collaborates with internal stakeholders as well as IT to help optimize the efficiency and effectiveness of digital marketing campaigns and tagging strategy.

Candidate Value Proposition:
The successful candidate will have the opportunity to gain exposure to various departments of the bank and potentially branch out into other roles.

Typical Day in the Role:

  • Determine the design and implementation of digital analytics tracking, tagging, and targeting and provide teams with code for implementation
  • Manage a variety of analytic (Adobe Analytics, Google Analytics) and tag management (Adobe Dynamic Tag Management, Adobe Launch Tag Manager, Google Tag Manager) accounts across multiple geographies
  • Collaborate with frontend developers, backend developers, and analytic teams to build solutions for measurement of client platforms
  • Support campaign requirements for pixel and conversion tracking and maintain any link tracking documents
  • Create dashboards using Adobe Analytics Workspace and Google Analytics
  • Assist in the development and documentation of best practices for improving operational efficiencies within the digital analytics team
  • Proactively initiate, research, and perform data analysis and provide ad hoc reports to internal stakeholders on web usage, user engagement, and behavioral analytics on websites and email campaigns
  • Identify patterns and trends in marketing results and online activity and report on findings
  • Analyze digital marketing data and user behavior patterns to provide valuable insight and to optimize user engagement and improve the effectiveness of marketing campaigns
  • Monitor site and campaign traffic and determine cross-promotion, cross-sell and lead-gen opportunities
  • Familiarity with tag audit tools like ObservePoint and Tag Inspector
  • Identify bugs and erroneous analytics tags and provide solutions to development team
  • Work with Digital Channels to advise on our continually evolving digital strategy
  • Ability to provide clear and concise technical direction, expertise, advice and tracking solutions to frontend developers, backend developers, and analytic teams to build tools for measurement of client platforms

Must have Skills:

  • Expertise in Adobe Analytics implementation using Adobe Launch Tag Manager – 2+ years of hands on experience
  • Good understanding of HTML, CSS and JavaScript – 2+ years of hands on experience
  • Expertise in creating dashboards using Adobe Analytics Workspace – 2+ years of hands-on experience
  • 2+ years in configuring web and mobile analytics for multiple clients
  • Familiarity with tag audit tools like ObservePoint and Tag Inspector, as well as debugging tools such as Charles Proxy.

Nice to Have Skills:

  • Google Analytics & Google Tag Manager (Highly preferred*)
  • Experience working with digital advertising platforms (Facebook Business Manager, Google Ads, DoubleClick Manager, AppNexus) and search engine optimization is an asset
  • Familiarity with Firebase
  • Experience with Adobe Experience Manager an asset
  • Experience integrating web analytics platforms with CRM systems an asset

Education/Certifications

  • Google Analytics & Adobe Analytics Certifications (nice to have)
  • Background as a developer (nice to have)

Interview Process:

  • Initial MS Teams interview w/ manager
  • Technical Teams interview w/ manager and two members of my team – technical interview

– Potential 3rd round interview

Expected salary:

Location: Toronto, ON

Job date: Wed, 21 Jul 2021 22:00:09 GMT

Apply for the job now!

Data Analyst, Corporate Treasury Liquidity Parameterization, Winter 2022 Student

Job title: Data Analyst, Corporate Treasury Liquidity Parameterization, Winter 2022 Student

Company: Royal Bank of Canada

Job description: a 4 month internship for the Winter period from January through April and would like to find an individual interested in… current approach to documentation and project tracking so that liquidity management teams can quickly identify priority items…

Expected salary:

Location: Toronto, ON

Job date: Tue, 24 Aug 2021 03:46:49 GMT

Apply for the job now!

TikTok Content Creator (Part-Time / Remote)Xrozs GroupToronto, ON•Remote$30,000 a year Analyze and form creative connections between varied data sources to identify trends in your Brand, and present recommendations based on your learnings. 27 days ago·More…View all Xrozs Group jobs – Toronto jobsSalary Search: TikTok Content Creator (Part-Time / Remote) salaries in Toronto, ON

**Note: All Applicants MUST have an existing TikTok account and submit their @ to our team in order to be considered for the position**

We are currently hiring 3 Content Creators.

Are you a TikTok content creator with an interest in building brands and expanding your marketing knowledge? Are you passionate about speaking on-camera, creating short-form videos, and showcasing facts, news, or products? Are you up to date on the latest social media trends and passionate about storytelling through video? Do you want to be developed by top-calibre brand builders and maximize your content creation potential? If so, joining the Xrozs Group team is for you!

Xrozs Group combines video storytelling with data driven analytics in order to create engaging social media marketing strategies. We focus on always putting the audience first, building long term relationships with viewers, and ultimately building an online community for brands. Our team has developed digital branding strategies for a number of major organizations in various sectors, ranging from Fortune 500 real estate developers and international airlines, to e-commerce food brands and music industry executives.

We are currently looking for creators to join our Content Creation team for a 3 month period, with an opportunity to extend their contract following a successful trial period. Ideal candidates have a strong track record of leadership, create content for their own personal social media channels, are very comfortable speaking on-camera and are interested in brand development.

From Day 1 as a content creator with Xrozs Group, you will join a diverse marketing program that is designed to help you develop the leadership and creative skills needed to become a future social media marketing leader.

You will:

  • Create short-form videos for TikTok and Instagram reels that tell a story in a concise manner.
  • Host social media live streaming events.
  • Learn how to adapt current social media trends in order to uniquely showcase niche brands.
  • Analyze and form creative connections between varied data sources to identify trends in your Brand, and present recommendations based on your learnings.
  • Learn from talented leaders from both brand management and other functions to develop skills to become a future business leader.
  • Research viral trends, trending news, and culturally relevant events.

What we offer you:

Ownership, communication, experience working with major brands, and the opportunity to learn from influencers with large online audiences.

  • You will receive continuous training and development, and be surrounded by leaders who will mentor, challenge, and coach you into a leader of today and tomorrow.
  • Creating content for international brands in various sectors, including direct to consumer, e-commerce, personal influencer brands, and more.
  • Monthly payment and the ability to work remotely.
  • A diverse, respectful, supportive and dynamic environment.

Qualifications:

  • You are at least 18 years of age.
  • You are available for a 3 month trial period, beginning in August 2021.
  • You have an entrepreneurial spirit and are passionate about problem solving
  • You have a TikTok account where you regularly post content.
  • You are very comfortable speaking on camera.
  • You are familiar with creating videos directly on the TikTok app and
  • You have a demonstrated track record of initiative, innovation, and creativity.
  • You have strong communication skills that will enable you to thrive in difficult situations.
  • You are comfortable working independently.

Additional Information: Sponsorship for work authorization is not available for this role. It is the applicant’s responsibility to ensure they are authorized to work in the location to which they apply.

We are an equal opportunity employer and value diversity at our company.

Applications will be reviewed on a rolling basis. To be considered, your resume must include a link to your TikTok profile.

Contract length: 3 months

Job Types: Part-time, Contract

Salary: Up to $30,000.00 per year

Schedule:

  • Monday to Friday

COVID-19 considerations:
All creators can produce content remotely and meetings will take place weekly via Zoom.

Application question(s):

  • What is your TikTok @?

Work remotely:

  • Yes

TikTok Content Creator (Part-Time / Remote)


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newDigital Marketing SpecialistAfex3.1Toronto, ON$40,000 – $50,000 a year Brainstorms new and creative growth strategies through digital marketing. Analyze digital marketing data and user behavior patterns to provide insight and… 3 days ago·More…View all Afex jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ON

The Digital Marketing Specialist will be responsible for supporting the execution of our digital marketing strategy across all key digital channels, including website, email, social media, PPC, Programmatic, Affiliates, Account Based Marketing and Paid Social channels. Working within a dynamic and fast paced environment, you will have experience and understanding of digital B2B campaigning and the ability to adapt marketing initiatives and materials to suit audiences across North America, EMEA and APAC

Working closely with the Digital Marketing Manager and other members of the Global Marketing Team, you will have experience across the full marketing mix and will be assist with the creation, implementation, and reporting of marketing programs to support the expansion and growth of the company’s services and products, globally.


Responsibilities:

  • Support the organizations digital marketing initiatives across various channels and platforms to drive engagement, leads, sales, and loyalty across North America, EMEA and APAC
  • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
  • Work directly with team to promote and drive traffic to the website and social media platforms
  • Assist in the development, implementation, and execution of social media campaigns to increase social engagement across all platforms (LinkedIn, Twitter, YouTube)
  • Support our email marketing execution by managing the creation, testing, and deployment of email campaigns through our marketing automation platform
  • Contribute to the enhancement of our SEO strategy by implementing best practices including keyword research, tagging, and link building
  • Assist with our PPC strategy by monitoring keywords, search queries, and bidding to find areas for growth and improvement
  • Collaborate and coordinate with regional marketing teams to create event landing pages
  • Impact the development of the lead and customer journey through data-driven analysis, reporting, and lead scoring
  • Create dashboards, monitor campaigns, and communicate results, both written and verbal, to the marketing team and internal stakeholders on an ongoing basis.
  • Analyze digital marketing data and user behavior patterns to provide insight and optimize user engagement and improve the effectiveness of marketing campaigns
  • Brainstorms new and creative growth strategies through digital marketing.
Required Experience
  • A minimum of 3 years of B2B digital marketing experience with strong organizational skills and the flexibility to handle multiple tasks
  • Bachelors/Post-secondary degree in Marketing, Advertising or related field
  • Previous marketing automation platform experience is required (Pardot, Marketo, SugarMarket, etc.)
  • Experience using CRM systems like Microsoft Dynamics, Salesforce, SugarCRM
  • Experience executing effective paid and organic social media campaigns
  • Familiarity with web design and content management systems
  • Experience setting up and running email campaigns (A/B Testing, audience segmentation, triggered campaign)
  • Experience with Google Analytics, Google Tag Manager, and Google Ads
  • Familiarity with Account Based Marketing principles and technology solutions
  • Good understanding of SEO and SEM
  • Knowledge of marketing communication principles and best practices
  • A team player with excellent communication skills
  • Experience within Financial Services is preferable but not essential


“Corpay (AFEX, Cambridge) is committed to offering equal employment opportunities to all employees and applicants for employment, without regard to their race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, or military or veteran status. AFEX complies with all applicable laws governing discrimination and harassment in employment in every location and jurisdiction in which the Company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation and training.”

Job Location
Toronto, Ontario, Canada
Position Type
Full-Time/Regular
Salary
40,000.00 – 50,000.00 CAD

Digital Marketing Specialist


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