Our client is looking for a Senior Project Manager responsible for developing and maintaining the resource-loaded Integrated Project Schedule for the ERP Program – Vancouver, BC


Company: S.i. Systems

Location: Vancouver, BC

Job description: Our client is looking for a senior ERP Project Manager responsible for developing and maintaining the resource-loaded… of assignment. Specialization and Skills: Project Management ERP Projects 8 – 10 years Project Manager – IT 8 – 10 years…

Expected salary:

Job date: Sun, 28 Nov 2021 06:48:27 GMT

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Content and Digital Marketing SpecialistSuperior Propane3.2Mississauga, ON Ability to develop email marketing content and a solid understanding of email marketing best practices. You also excel in developing email marketing copy that… 19 days ago·More…View all Superior Propane jobs – Mississauga jobsSalary Search: Content and Digital Marketing Specialist salaries in Mississauga, ONSee popular questions & answers about Superior Propane

Superior Propane is looking for a digital media and communications expert who is both creative and data-driven. You enjoy measuring and analyzing social media posts and blogs to create or fine-tune content that ranks highly in search and drives quality organic traffic to our website. You also excel in developing email marketing copy that garners high clickthroughs and conversions. You’ll also support the Marketing team to coordinate, create, and manage other content as needed, such as for product marketing and sponsorships. This position is best suited for someone with a strong balance of writing skills and SEO experience, and some experience/familiarity with communications (e.g. media relations, public relations and social media). You’ll play a key role in supporting acquisition and retention goals, and will report to the Sr. Manager, Marketing Communications.


Responsibilities

Content Planning and Development

  • Develop a content strategy and editorial calendar to drive organic traffic to our corporate website
  • Create and publish engaging content to increase organic search rankings and website traffic (e.g. GMB posts, blog posts, product pages, landing pages, videos)
  • Coordinate French translations for website content
  • Develop on-brand and compelling copy to support marketing initiatives such as email marketing campaigns, direct mail, case studies, video scripting, RFPs, etc.
  • Amplify and distribute content across owned and 3rd party channels used by our audiences, and track performance of inbound content initiatives

E-mail Marketing

  • Develop email marketing copy that results in conversions and growth in support of various business goals
  • Analyze open rates, clickthroughs and other email metrics to enhance copy and improve results

SEO

  • Measure performance of website content and apply SEO tactics to improve page traffic, engagement and conversions (e.g. backlinks, keyword densities, titles, meta descriptions, tags, schema, etc.)
  • Monitor, measure and optimize local search listings on Google my Business, Apple Maps, Bing, etc.
  • Gather and analyze keyword research and trends to find opportunities to increase visibility of Superior’s website for discovery searches related to propane and fuels

Social Media

  • Maintain and grow Superior’s social media presence and YouTube video library by creating and publishing content including videos
  • Work with 3rd party agencies to produce videos for YouTube or other social channels

Business Communications

  • Support media and government relations initiatives with writing press releases, key messages, company backgrounders, story pitches, etc.

Education & Experience

  • Bachelor’s Degree (B.A.) or equivalent in Marketing, Digital Marketing, or Communications
  • 3-5 years of digital content or communications experience
  • Strong copywriting and verbal communications skills for writing well-researched content that drives audiences to our website
  • Ability to develop email marketing content and a solid understanding of email marketing best practices
  • Experience with Google local search and Google ads
  • Analytical mindset and familiarity with YouTube and Google Analytics to be able to interpret data and tell stories
  • Solid SEO skills to create web content that’s optimized for Google and SERP features
  • Customer-centric approach to understanding Superior’s audiences and pain points, as well as the stages of their buyer/customer journey
  • Experience coordinating or managing social media platforms, such as Facebook, Twitter, LinkedIn, YouTube or others
  • Strong time management, project management, organization, and prioritization skills
  • Ability to multitask and handle various projects, deadlines and changing priorities
  • Familiarity with a content management system (CMS) such as Sitecore an asset
  • Bilingual in French an asset

“Here at Superior Propane we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at aoda_hr@superiorpropane.com to let us know how we can enhance your experience.”

Content and Digital Marketing Specialist


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Digital Marketing CoordinatorTechtronic Industries Co. Ltd3.6Markham, ON High interest in digital marketing, actively interested in marketing trends. The ideal candidate will work closely with Digital Marketing developing and… 30+ days ago

Position Description:

The Digital Marketing Coordinator will manage the websites and email marketing execution for all brands under the Consumer Group including RYOBI, RIDGID, and HOOVER. The ideal candidate will work closely with Digital Marketing developing and executing an aggressive paid digital advertising plan to continue building brand awareness for all brands under the Consumer Group so that we are first in class in digital marketing.

Duties and Responsibilities:

BRAND WEBSITES

· Collaborate with the Digital Marketing Manager on digital strategies and execution timing for all brand under the Consumer Group: RYOBI, RIDGID, and HOOVER.

· Work closely with the US and Canada Web Development teams on project updates & web enhancements.

· Collaborate with the US Digital marketing teams to align digital strategies and execution timing for all brands under the Consumer Group

· Manage production and execution of digital projects to support monthly website updates to reflect promotions and new products

· Monthly maintenance check to ensure active and promotional products are online

· Develop strategies to grow pageviews and page view duration driving customer engagement and building consistent traffic on brand websites

· Work cross-functionally to identify and integrate with in-store marketing executions

· Track key metrics including monthly number of website traffic, engagement and more.

EMAIL MARKETING

· Assist in executing monthly Eblasts and ensure annual growth of email subscribers.

· Collaborate with the graphics team on developing the design and testing of Eblasts.

· Develop plan for email database segmentation and remarketing strategy

· Developing innovative content for eblasts collaborating with Digital Marketing Manager to develop an overall email marketing strategy for all brands under the Consumer Group.

PAID DIGITAL ADVERTISING

· Set up digital advertising for the Consumer Group’s brands through Facebook Ads Manager and the Google network.

· Provide monthly analysis of advertising metrics.

· Collaborate with Graphics team to develop ads that ensure brand consistency across all advertising channels.

· Analyze competitor paid advertising campaigns to ensure we are best in class

Qualifications & skills:

· University / College degree (IT Management experience preferred).

· Understanding of websites and email experience. (6-12-month experience in a related field).

· Experience working with Third Party Agencies

· Attention to detail, organizational skills and strong communication skills.

· Creative thinker

· Ability to analyze and provide actionable next steps from analysis

· High interest in digital marketing, actively interested in marketing trends

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Dental care
  • Extended health care
  • RRSP match
  • Vision care
  • Wellness program

Digital Marketing Coordinator


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newDigital Marketing Officer, Social MediaUniversity Health Network4.1Toronto, ON•Remote Three to five years developing and implementing digital marketing strategies. Experience setting up and optimizing paid digital marketing campaigns (e.g. social… 6 days ago·More…View all University Health Network jobs – Toronto jobsSalary Search: Digital Marketing Officer, Social Media salaries in Toronto, ONSee popular questions & answers about University Health Network

Please note that while you may notice the UHN logo or a reference to UHN in this posting, UHN is only hosting this online application on behalf of The Canadian Partnership Against Cancer (the Partnership). The successful candidate will be employed by the Partnership.

Position: Digital Marketing Officer, Social Media (Level 5)
Location: Downtown Toronto (work from home until further notice)
Status: Full-Time

The Canadian Partnership Against Cancer (the Partnership) is the steward of the Canadian Strategy for Cancer Control (the Strategy). Its work is guided by the Strategy, which was refreshed for 2019 to 2029 and will help drive measurable change for all Canadians affected by cancer and a future where fewer people get cancer, more people survive cancer and those living with the disease have a better quality of life.

The Partnership works with those on the front lines of cancer care, and people living with the disease, to make system-level changes that improve all aspects of the cancer continuum from prevention, screening and diagnosis through to treatment, clinical care, palliative care and survivorship. Partners include provincial and territorial governments, cancer agencies, health organizations, health-care professionals, people living with cancer and those who care for them, as well as First Nations, Inuit and Métis communities, governments and organizations.

The Partnership’s work is guided by a commitment to reducing inequities in cancer care for underserviced people in Canada such as those living in rural and remote areas, those with low income and new immigrants, and addressing First Nations, Inuit and Métis Peoples-specific cancer control priorities and actions, outlined in the Strategy, reflecting Canada’s commitment to reconciliation.

The Partnership is funded by Health Canada. Learn more about the impact being made by the Partnership with partners across Canada at: www.partnershipagainstcancer.ca.

The Strategic Partnerships Division leads engagement of partners in Canada’s health system and broader cancer community who are key to implementing practice and policy changes that deliver on the priorities of the 2019-2029 Canadian Strategy for Cancer Control. The division works with the Partnership’s program teams and system partners to develop work plans, monitor progress, and regularly assess new and evolving work to ensure it aligns with the eight priorities of the Strategy. The division also leads communications activities to strategically support and profile the work of the Partnership in driving forward the priorities of the Strategy across partners, stakeholders and the public. The division also oversees a special agenda of working alongside First Nations, Inuit and Métis to drive forward People-specific priorities and actions, outlined in the Strategy, by co-developing and implementing solutions to improving cancer care for those in these communities.

Overview of Role

The Digital Marketing Officer, (Social Media focus) supports the Strategic Partnerships Division in carrying out projects and initiatives to achieve organizational priorities. Reporting to the Manager, Digital Marketing, the incumbent is responsible for contributing to and implementing the organization’s digital marketing strategy with a focus on social media and external communications initiatives. As a highly organized digital communications professional with strong time management skills, this position delivers on the tasks of the job while contributing to CPAC’s overall vision to reduce the burden of cancer on all Canadians.

Core Responsibilities & Activities

Strategy, Planning & Execution

  • Contributes to and implements the corporate social media strategy (organic and paid) which is complementary to the overall communications and outreach plan
  • Supports the execution of integrated communications plans across a variety of digital communications tactics and channels.
  • Works with teams across the organization and develops tailored digital communications plans
  • Creates and adapts content for specific social media channels, including creating visual and multimedia content and adapting content for posting on specific platforms
  • Develops and maintains internal and external social media guidelines and provides training and counsel as required
  • Holds accountability for CPAC’s social media listening process and evaluation, following incident management protocols for negative, incorrect, or reputation-damaging posts and interactions
  • Promotes social media within the organization and supports social media activities of staff to amplify CPAC’s social media campaigns and messages
  • Creates and manages the organizational social media calendar
  • Tracks key indicators for CPAC’s social media channels and performance metrics for specific communication campaigns
  • Creates quarterly and campaign reporting and production of insight reports
  • Focuses on data to draw out actionable insight to improve social media strategies
  • Assists the Director and Manager as needed with other communications initiatives

Outreach & Continuous Improvement

  • Assesses and determines how to effectively engage new and existing strategic audiences via various social media and other digital communications platforms
  • Identifies and monitors key organizations, initiatives, stakeholders that are central to advancing CPAC’s strategy for opportunities to collaborate and provide added value
  • Supports the team to conduct strategic social media outreach to influencers to support media relations and communication campaigns to increase coverage and sharing across social media and traditional media platforms
  • Stays current on trends and new technologies and best practice in social media with a focus on health, not-for-profit, and pan-Canadian
  • Supports the team, department, and division as needed
  • Performs other duties and ad hoc projects as required

Competencies

The Partnership has core competencies which describe the behaviours we expect to be exhibited by staff. While the role overview and accountabilities describe what the successful incumbent will do, the competencies describe how we expect them to do it. The competencies are a key element to how the Partnership measures performance. There are five universal competencies which need to be exhibited by all staff.

Universal Competencies

  • Inclusive – is a champion for equity
  • Agile – is constantly adapting to shifting needs and priorities
  • Collaborative – partners with others to make an impact
  • Outcomes-focused – keeps their eyes on the ultimate impact to drive change
  • Systems-thinking – connects the dots between their work and other internal and external systems/groups

Experience and Qualifications

  • University or college degree/diploma in Communications, Marketing, Public Relations, Journalism, Digital Media or related field
  • Three to five years developing and implementing digital marketing strategies
  • Experience setting up and optimizing paid digital marketing campaigns (e.g. social media and Google Ads)
  • Experience in developing and delivering social media content, ideally in healthcare or policy space
  • Experience analyzing social media insights
  • Experience writing, editing and drafting content for the web
  • Minimum 5 years’ experience, preferably in the non-profit or healthcare sector. Education or experience with First Nations, Inuit and Métis is an asset
  • Proficient in Microsoft 365 (Outlook, Word, Excel, PowerPoint, SharePoint, Teams, OneDrive)
  • Bilingual in both English and French is an asset


Deadline

October 22, 2021

If you are interested in applying to this position, please attach your CV and cover letter combined in one file to the application.

The Canadian Partnership Against Cancer thanks all applicants; however, only those selected for an interview will be contacted.


The Canadian Partnership Against Cancer is an organization committed to ensuring accessible services and communications to individuals with disabilities. Should you require accommodation at any point during the recruitment process, including accessible job postings, please call 416-915-9222 or email us at
TM@partnershipagainstcancer.ca.

Digital Marketing Officer, Social Media


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Digital Marketing AssociateWise Publishing, IncToronto, ON•Temporarily Remote$40,000 – $55,000 a year Minimum 1 year experience in content or performance marketing (or similar field). Some experience developing and testing creatives including text and image… 12 days ago·More…View all Wise Publishing, Inc jobs – Toronto jobsSalary Search: Digital Marketing Associate salaries in Toronto, ON

Job Description: A Toronto-based online personal finance publisher is hiring a digital ad buyer. The buyer would be responsible for promoting articles across multiple platforms, including creative development, campaign launch, and other tasks assigned to assist the marketing team. This is a data-driven position that is perfect for someone who is meticulous, creative, and dedicated.

Required Skills:

Minimum 1 year experience in content or performance marketing (or similar field)

Some experience developing and testing creatives including text and image assets

Basic photo manipulation skills (editing program agnostic)

Basic knowledge of social media platforms (eg. Facebook, Twitter, Instagram, Snapchat)

Preferred Skills:

Experience with multiple social media ad platforms a plus

Some experience with content creation a plus

Culture Skills:

Ability to self-assess performance and re-assess strategy on an ongoing basis

Flexibility to pivot quickly with shifting goals of team and organization

Willingness to learn and develop skills on an ongoing basis

Able to contribute substantially to team strategy and goals

Confidence in developed knowledge and ability to express and apply that skill set

Expected start date: 2021-11-01

Job Type: Full-time

Salary: $40,000.00-$55,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Discounted or free food
  • Extended health care
  • Life insurance
  • Paid time off
  • Vision care
  • Work from home

Schedule:

  • Monday to Friday
  • Weekend availability

Application question(s):

  • Please briefly describe your relevant previous experience. Include what advertising platforms, if any, you are familiar with.

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing Associate


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Email Marketing ManagerGolf Town Limited3.7Vaughan, ON Responsible for developing and executing a customized communication strategy based on data. Initiate the creative direction of the email marketing strategy… 16 days ago·More…View all Golf Town Limited jobs – Vaughan jobsSalary Search: Email Marketing Manager salaries in Vaughan, ONSee popular questions & answers about Golf Town Limited

Job Title: Email Marketing Manager

Reports To: Marketing Manager, Brand & Content

Reporting to the Brand & Content Manager, the Email Marketing Manager will lead our journey towards mass personalization via our digital marketing activities in the following channels: eMail, SMS, and Messaging Apps.

The candidate will collaborate with various cross-functional divisions at Golf Town including marketing, e-commerce, operations and merchandising groups. Crucial to this role is a project management background, a strategic lens, and the ability to develop, advise and execute the completion of creative email and SMS campaigns.

This position is responsible for executing strategic initiatives in a fast-paced, results-oriented environment and dedicated to driving email acquisition and engagement through the process of strategic planning, campaign testing and results analysis.

Description of Job Responsibilities:

  • Grow our Leaderboard audiences through a robust and ambitious acquisition strategy of our databases
  • Responsible for developing and executing a customized communication strategy based on data
  • Manage various email campaigns, including the template designs, calls-to-action, and content planning
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Develop documentation and road maps for processes, A/B tests in email strategy including brand and behavioral activations
  • Design and implement Golf Town’s SMS program
  • Jointly with the e-Commerce team, initiate conversational commerce through messaging apps
  • Initiate the creative direction of the email marketing strategy around a unicast approach (i.e. personalization, trigger marketing, journey builders etc.)
  • Build and automate templates, deploy dynamic content, and support the content creation workflow
  • Maintain daily contact with internal stakeholders for weekly campaigns
  • Provide reporting and post campaign analysis for all campaigns

Essential Requirements and Qualifications:

  • 3-5 years’ experience working in a similar position with email marketing
  • Bachelor’s degree or equivalent experience is required
  • Background in eCommerce and retail is ideal
  • Experience with web analytics, and knowledge of online campaign management and measurement are important for success in this role
  • Solid experience with the Salesforce Marketing Cloud platform (Formerly Exact Target)
  • Skilled at HTML / CSS and responsive web and email design.
  • Proficiency in email, web analytics and web metrics
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Excellent writer and communicator (in both the written and verbal form)

Email Marketing Manager


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Marketing ManagerActionable.coToronto, ON•Remote Developing annual marketing plans that include digital marketing, content marketing, web design and development, social media marketing, and more. 30+ days ago·More…View all Actionable.co jobs – Toronto jobsSalary Search: Marketing Manager salaries in Toronto, ON

(https://vimeo.com/586961774/abc8731ddb)

Actionable.co is growing our team!

We are hiring a Marketing Manager to lead our digital marketing initiatives to grow our business. This role requires you to step out of your comfort zone. As a key member of a small team, you’ll be required to (and have the opportunity to!) truly own all aspects of marketing. In this role, leadership and the willingness to learn and be adaptable are absolutely essential.

We’re a company that helps boutique training & consulting firms prove and amplify their client impact. We’re a team united by our shared values [actionable.co/careers (http://actionable.co/careers)].

Actionable Overview

Established in 2008, Actionable, a high growth B2B SaaS company, helps boutique consulting firms across the US, Canada, Australia and Europe scale their impact, revenue and client reputation.

Aligned in a single mission, the Actionable Consultant Partner network helps employees transform new information into lasting behavior change; change that benefits the individual, the organization and the world at large.

As the leader of our marketing efforts, you will be responsible for getting Actionable on the radar of our ideal consulting partners; driving awareness, increasing curiosity and – ultimately – increasing the number of discovery call requests for our sales team.

What Makes Actionable a Great Place to Work

  • We’re outcomes driven; we’re far more interested in what you’re producing than how you’re spending your time

  • Our awesome clients
    – we’re more than a vendor for them, we’re their support system and tribe. They join us for the growth opportunity, and stick with us for the engaging community, like minded growth perspective, a shared drive with a greater purpose

  • Groundbreaking innovation
    . Our software is proving the impact of their training work; value their clients can’t get anywhere else.

This role at Actionable.co will amplify your career. From taking on new challenges to following the lead of incredible mentors, we promise you will grow, learn, and make a difference.

If you’re a person who is driven by creativity and getting noticed, then this role is made for you.

You’re good at:

  • Leading and collaborating with others to drive growth
  • Communicating with fellow team members Identifying opportunities for creative tactics
  • Sticking to strategy and ensuring return on investment
  • Focusing on LTV and CAC ratios and more
  • Extra awesome
  • You love inspiring others with enthusiasm
  • You have a never say never attitude
  • You have experience working at a tech company

What you’ll do

As Marketing Manager, you’ll be responsible for:

  • Developing brand-focused and product-focused marketing campaigns for a specific target market.
  • Ensuring clear KPIs are established and adhered to for marketing programs and effectively tracking and reporting on the initiatives.
  • Participating in the completion of annual budget proposals and ongoing budget management and maintenance.Working closely with the sales, product, and customer success teams.
  • Developing annual marketing plans that include digital marketing, content marketing, web design and development, social media marketing, and more.
  • Taking initiative to be creative and ambitious for all marketing campaigns.

What you’ll need

The following experience is relevant to us:

  • At least 3 years of experience in marketing roles. You’ve done this before and pumped to get started.
  • Incredible writing skills. You have a knack for crafting interesting copy.
  • A strategic mindset that allows you to understand industry trends and customer needs.
  • Relentless creativity and ambition.
  • Attention to detail, excellent organizational skills, and superior time management skills.
  • Ability to meet deadlines and self-manage your workload.
  • Excellent communication skills with high energy and a great attitude.

Why join us

Working at Actionable.co can accelerate your career and give you the opportunity to work with world-class talent. We’re a team that loves what we do and we all thrive on our ability to make an impact. There are many benefits that come with working with us, as outlined on our careers page [actionable.co/careers (http://actionable.co/careers)]

We look forward to hearing from you!

Marketing Manager


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newSenior Manager, Marketing and CommunicationsWomen in PaymentsToronto, ON•Remote Experience in developing and leading strategic communications programs, with a focus on digital and marketing programs. 1 day ago·More…View all Women in Payments jobs – Toronto jobsSalary Search: Senior Manager, Marketing and Communications salaries in Toronto, ON

Women In Payments

Women in Payments (WIP) is a global organization that connects, educates, empowers and champions women from around the world working in the payments industry. Through annual conferences, regular forums, local networking events and more, women in the financial industry learn about issues and trends, network with peers, and celebrate women’s achievements across the payments and fintech industries.

The Position

Women In Payments is seeking an experienced, strategic, highly motivated Senior Manager, Marketing and Communications to drive awareness of WIP, its programs and its mission. The successful candidate will be a team player and passionate about being part of a global movement that is committed to making a difference for women in the payments industry. WIP is experiencing an exciting period of growth and so this role offers the opportunity to work in a dynamic and impactful organization during a time of advancement and progress for women in the financial industry.

The mandate for this role will be to build the WIP global community, through the development of an even stronger digital presence and enhanced member communications. The Senior Manager, Marketing and Communications will support the development and execution of the communications and marketing plan, be responsible for brand management, content creation planning, and digital and social media strategy.

Key Responsibilities:

Marketing & Communications:

  • Support the development and execution of WIP’s marketing and communications plan to ensure integration of all key components across the organization (including program plans, events, digital strategy: e-communications /website /social media, etc.)
  • Develop and execute a comprehensive content strategy and digital media communications plan that will support WIP’s mission and goals and further build its reputation globally
  • Manage and oversee graphic designers and related production of marketing collateral including all editorial products (newsletter, event promotions, social media etc.)
  • Build and maintain professional relationships, and work closely with external suppliers and partners on a variety of projects
  • Coordinate marketing for online materials and outreach (videos, webinars, seminars, etc.)
  • Lead video management around special events and webinar recordings
  • Highlight opportunities to repurpose content for other uses internally and externally
  • Review website and social media analytics and develop related reports
  • Assess objectives and measure outcomes on all marketing programs on a quarterly basis

Member & Partner Communications:

  • Drive community engagement with members through creation of content for membership portal and events, including:
  • Management of all email communications for each market
  • Work with event managers and graphics support staff to coordinate event materials and collateral
  • Manage the marketing communications elements in support of Corporate Chapter Program

Media Relations:

  • Build and maintain strong relationships with relevant media to take a proactive stance to earned media and further build WIP’s position as a trusted contributor on relevant issues
  • Support media requests for Founder Kristy Duncan (respond to media, assist in developing presentations, speaking notes etc.)
  • Analyze media coverage and share with key internal stakeholders
  • Stay abreast of market trends, opportunities, and competitive activities

Brand Stewardship:

  • Support the development of a Style Guide capturing legal and brand standards for all marketing and communications materials supported by the Content Writer
  • Ensure consistency and compliance of brand standards across the organization
  • Edit and review of all outgoing external communications to ensure graphics/copy align with brand standards and journalist writing standards

Team Management:

  • Manage one direct report and establish performance and development goals, assign accountabilities, establish priorities, set objectives, conduct annual performance appraisal

The successful candidate will possess the following experience, knowledge and qualities:

  • Undergraduate degree in Journalism, Communications, Marketing, or relevant discipline
  • A minimum of 7-10 years of public relations, and marketing communications experience
  • Excellent communications skills with a strong client service orientation; a self-starter
  • Strong writing skills with an eye for presentation and design.
  • Experience in developing and leading strategic communications programs, with a focus on digital and marketing programs
  • Experience working in a global marketing environment is an asset
  • Ability to work in a fast moving virtual environment with a range of stakeholders
  • Excellent organizational skills and the ability to work under the pressure of shifting priorities and demands while leading multiple projects
  • Demonstrated experience in strategic thinking, decision-making and problem solving
  • Positive, results-oriented approach with interpersonal skills
  • Deep knowledge of and experience with business and communications strategy, concepts tools and techniques. This includes proficiency with communication technologies such as email design and metric software, MailChimp, Hootsuite and Hubspot webinar/virtual conferencing logistics, planning, and management, MS Office, Google Docs, PowerPointetc.)

Application deadline: 2021-10-12

Job Type: Full-time

Benefits:

  • Dental care
  • Extended health care
  • Work from home

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • public relations, and marketing communications: 7 years (preferred)

Work remotely:

  • Yes

Senior Manager, Marketing and Communications


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Marketing and Communications ManagerMobiroo Inc.Toronto, ON•Remote$60,000 – $90,000 a year Responsible for developing integrated marketing programs, and combining a number of elements (Influencer marketing, digital, public relations, content creation,… 30+ days ago·More…View all Mobiroo Inc. jobs – Toronto jobsSalary Search: Marketing and Communications Manager salaries in Toronto, ON

Retreat: Launching Fall 2021, we’re on a mission to help people find and deliver relevant, trustworthy Health, Wellness, and Lifestyle information. In forming communities of like-minded individuals, we want to empower people to share their experiences with others to guide them on a journey to better health. Please visit us at joinretreat.co for more information.

We are looking for a Marketing and Communications Manager well versed in communications and digital marketing to help us achieve our ambitious goals. Responsible for developing integrated marketing programs, and combining a number of elements (Influencer marketing, digital, public relations, content creation, etc.). You will create, manage, and own the Marketing Strategy for the organization.

Responsibilities:

  • Managing entire Influencer campaign, including working with the sales team for ongoing influencer collaborations, from booking to briefing, and from execution to reporting
  • Create Marketing campaign and messaging pre and post launch
  • Coordinating with PR/Agencies and digital ad spend
  • Proven ability to develop and execute robust social media campaigns, experience growing socials
  • Write effective and engaging social media copy and manage the development of detailed, ongoing content calendars
  • Conduct client communication, write compelling, error free documents, emails, presentations and copy for social media
  • Benchmarking of influencer marketing tools and platforms

Requirements/ Qualifications:

  • 3-5 years’ experience in Influencer Marketing/Social Media marketing
  • Tech start-up/launch (MVP) experience is a must
  • Experience in Health, Wellness and Lifestyle-related Marketing
  • Experience with integrated marketing campaigns (SEO/SEM, social, paid media, PR, experiential, across multiple touch points)
  • Experience working with influencers and developing influencer marketing strategies
  • Lead Management experience
  • Experience with running ad networks (preferred)
  • Building meaningful relationships with followers and growing positive, engaged social communities
  • Passionate about the latest trends and developments in tech, digital and social
  • Graphic design and development skills are an asset

WHY JOIN US

  • Helping to create a disruptive tech social platform that’s meant to help millions to live better
  • Become a key member of the team in launching the platform
  • Opportunity to grow within a start-up, that’s aiming to launch in Fall 2021
  • Remote work

Salary is negotiable based on years of experience. While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted.

Job Types: Full-time, Permanent

Salary: $60,000.00-$90,000.00 per year

Benefits:

  • Work from home

Schedule:

  • Monday to Friday

Application question(s):

  • How many years of social media marketing experience do you have?
  • What are your wage expectations?

Work remotely:

  • Yes

CLICK TO APPLY

Marketing Automation and Website ManagerFoxquiltToronto, ON$90,000 – $110,000 a year Build and implement customer email strategies, driving upsell and cross-sell based on lifecycle triggers, and developing email communications that increase… 30+ days ago·More…View all Foxquilt jobs – Toronto jobsSalary Search: Marketing Automation and Website Manager salaries in Toronto, ON

### Marketing Automation and Website Manager

at Foxquilt Insurance Inc.

## ABOUT FOXQUILT

### Foxquilt is an insurance technology company focused on empowering business owners and B2B networks to save on Small Business Insurance. Our Insurance-as-a-Service platform is complemented by a unique data and machine-learning underwriting infrastructure.

###
ABOUT THE ROLE

As a Product Marketing Manager, you will directly impact Foxquilt’s product marketing strategy, sales enablement, content development, and integrated marketing campaigns in a customer-centric way. You should be a technical thinker with an A/B test mentality who is ready to further the growth of one of Canada’s leading insurtech companies.

RESPONSIBILITIES

Website

  • Manage the website as the key marketing vehicle, working with relevant resources to build out new functionality for improved performance, including UX, landing pages, content, etc.
  • Ensure comprehensive website tracking, working with various platforms like Google Analytics and Google Tag Manager, and maintain the data integrity of all website statistics
  • Develop KPIs and monitor the website performance daily, providing recommendations and implementing them to increase conversion rates
  • Maintain a comprehensive competitive analysis of websites in our industry and find best practices to test on our website
  • Leveraging data, consistently evaluate the user experience both online and offline, identifying and solving for pain points in a lead’s onboarding journey, with a particular emphasis on optimizing for segments
  • Maintain a backlog of A/B tests for continuous improvement and work cross-functionally to implement larger, more technical builds
  • Work cross-functionally to implement larger campaigns and ensure the seamless implementation of the content strategy on the website
  • Maintain regular content refreshes on the site and continually optimize for better conversion

Email Management

  • Responsible for mass and drip email communications with our leads and customers, building and maintaining segmented contact lists, creating, testing and sending all email campaigns
  • Develop and deploy email strategies and content to drive higher conversion and close rates for leads
  • Build and implement customer email strategies, driving upsell and cross-sell based on lifecycle triggers, and developing email communications that increase stickiness, engagement and retention
  • Maintain an editorial calendar for email content, including monthly newsletters, special campaigns, company news, investor relations, etc.
  • Maintain a dashboard of all email performance KPIs and leverage this data to continually optimize
  • A/B Test subject lines, content, CTAs, send times, etc., to develop best practices for email marketing to our lists

DESIRED SKILLS & EXPERIENCE

  • 3-5 Years of experience managing website user experience at a SaaS or e-commerce company
  • Ability to use wireframes to establish the structure and flow of possible design solutions
  • Proven expertise in user experience (UX)
  • Strong background in making data-backed decisions with expertise using data-driven analysis as well as pitching new ideas and A/B tests to continuously improve performance
  • Experience with Hubspot or a Marketing automation platform to manage email marketing campaigns
  • Experience with customer journey mapping, with proven examples of reducing friction by improving user experience
  • A track record of successfully building and implementing website and email marketing strategies to drive more users, leads and customers
  • Demonstrated ability to build and maintain reporting methodology and dashboards to measure performance
  • Excellent communication skills, both written and oral, with the ability to influence impact at all levels of the organization
  • Exceptional organizational and time-management skills with the ability to handle multiple projects
  • The ability to build relationships and collaborate with stakeholders, product development, technology and marketing team members
  • Bachelor’s degree or equivalent experience

## WHAT KIND OF PERKS WILL I GET WHEN I WORK AT FOXQUILT?

  • Competitive compensation
  • Equity in Foxquilt (Employee Stock Options)
  • Excellent extended health and dental benefits
  • An extra day off on your birthday.
  • Casual dress-code
  • Opportunity to work with a talented, supportive, extremely diverse team
  • Office in Downtown Toronto (at 1 Yonge Street) with a great view of the water!
  • Social events, regular celebrations of milestones, and birthdays!
  • Flexible work environment, with opportunities to work from home
  • Fun, friendly, diverse, social, and collaborative environment
  • A place to grow and advance in your career

How do you apply to be a Marketing Automation and Website Manager?

Foxquilt Insurance Services Inc. is an equal opportunity employer that welcomes and encourages applications from qualified candidates of all abilities who bring diverse backgrounds, skills, experiences, and ideas.
Accommodation is available for applicants with disabilities throughout the recruitment process upon request. If you require accommodation, please contact Michelle Laughlin at michellelaughlin@foxquilt.com

Job Type: Full-time

Salary: $90,000.00-$110,000.00 per year

Marketing Automation and Website Manager


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