Major Responsibilities:
Manage a high performing team in building, defining, and executing marketing plans with key business stakeholders across several industry specialty practices. These plans will cover all key areas of marketing including growing brand awareness, generating leads, driving customer success and retention. Review strategy and results with business leadership on a regular basis, and under the direction of Vice President, adjust plans accordingly.
Manage relationships with key internal stakeholders – connecting regularly with them and others to ensure alignment between HUB’s sales and corporate marketing strategy and presenting marketing updates and results. Drive content marketing and personalization strategies to generate engagement among potential buyers and convert them to sales qualified leads. Develop and test new tactics to optimize the efficacy of marketing campaigns. Ensure consistent, high quality customer experience via email, webinar, e-newsletter, and other channels.
Oversee and develop a strategy to leverage high impact thought leadership assets – including blogs, case studies, videos, and e-books. Foster strong relationships with counterparts on the field marketing, corporate communications, digital marketing, and analytics teams to identify new and compelling opportunities for thought leadership.
Basic Qualifications:
Bachelor’s degree in Marketing, Communications, or related area. MBA degree preferred.
Minimum of 7+ years of experience in a corporate or agency environment with involvement in developing and executing omni-channel B2B go-to-market strategies with quantifiable KPIs.
A demonstrable understanding of marketing best practices and a proven track record of driving lead generation through marketing campaigns.
Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
Highly organized with the ability to juggle competing demands, priorities, and resources.
Thorough proofreading and copywriting skills.
Strong attention to detail and keen focus on quality.
About HUB
In a rapidly changing world, HUB advises businesses and individuals on how to prepare for the unexpected. As one of the world’s largest insurance brokers, we focus on providing our clients the peace of mind that comes from knowing that what matters most to them will be protected — through unrelenting advocacy and tailored insurance solutions. Our growing team of professionals across North America represents a broad, deep, and one-of-a kind aggregation of entrepreneurs and leaders recognized for their excellence throughout the insurance community.
Why Choose HUB?
Throughout our network of more than 475 HUB offices across North America, we offer a competitive, exciting, and friendly work environment that strategically positions our employees for longevity and success. At HUB, we believe in investing in the future of our employees and providing continuous opportunities for growth and development _._ Our entrepreneurial culture empowers our people to make the best decisions for our customers and organizations, focusing on expanding the industry knowledge of our insurance professionals to better serve our valued clients. We are committed to providing you with competitive and flexible benefits options that are rooted in your current needs yet evolves as your needs change over time. Join us in taking the first step toward creating a future that combines a diverse, challenging work environment with financial security and career satisfaction.
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Department Marketing
Required Experience: 5-7 years of relevant experience
Required Travel: Negligible
Required Education: Bachelor’s degree (4-year degree)
HUB International Limited is an equal opportunity and affirmative action employer that does not discriminate on the basis of race/ethnicity, national origin, religion, age, color, sex, sexual orientation, gender identity, disability or veteran’s status, or any other characteristic protected by local, state or federal laws, rules or regulations. The EEO is the Law poster and its supplement is available here athttp://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm.
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Hi, we’re HUB.
In a rapidly changing world, we advise businesses and individuals on how to prepare for the unexpected.
When you partner with us, you’re at the center of a vast network of experts who will help you reach your goals through risk services, claims management, and compliance support.
And this gives you the peace of mind that what matters most to you will be protected — through unrelenting advocacy and tailored insurance solutions that put you in control.
About HUB International
Headquartered in Chicago, Illinois, HUB International Limited (HUB) is a leading full-service global insurance broker providing property and casualty, life and health, employee benefits, investment and risk management products and services. From offices located throughout North America, HUB’s vast network of specialists provides peace of mind on what matters most by protecting clients through unrelenting advocacy and tailored insurance solutions. For more information, please visit hubinternational.com.
The Global Campaigns team adopts an agency approach to serve our field marketing teams, creating and packaging up impactful and inspiring campaigns for local activation as well as executing centralized digital activity. Our campaigns aim to enhance our client’s experience through moments that matter, strengthening our brand through differentiated thought leadership and compelling digital experiences at scale, bringing our client’s success to life, that will drive relationship marketing and emotional connections.
The world has changed and the way our audiences want to purchase and be communicated to has changed along with it. The reliance on digital and creating B2C experiences for B2B audiences is ever increasing. The Campaigns Digital Experience Lead will be responsible for creating and building compelling digital campaign experiences, for both awareness and demand generation, utilizing existing campaign content and developing new.
Responsibilities will include planning, content creation, implementation, and monitoring of our go-to-market campaign’s digital marketing experience across all digital networks. Our ideal candidate is someone obsessed with digital and creating platform tailored content, with experience in marketing, customer experience, digital advertising and social media management and will show us how we can push the boundaries, surprising our clients through innovative digital experiences. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Responsibilities:
Requirements:
Bachelor’s degree in Marketing, Communications or related field
