Go-To-Market Campaign Manager – Automotive – AutoTrader – Toronto, ON

Company: AutoTrader

Location: Toronto, ON

Expected salary:

Job date: Wed, 23 Jul 2025 01:46:25 GMT

Job description: TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of , AutoSync and Dealertrack Canada. ( in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform’s suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync’s diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Collateral Management is a national, end-to-end, managed technology solution that offers industry insight and multi-channel collection strategies to maximize funds recovered. Collateral Management helps you remain compliant in all jurisdictions, alleviating your exposure to reputational and financial risks. Visit to learn . .TRADER Corporation’s parent company AutoScout24 is the largest pan-European online car market with over 2 million listings and more than 43,000 dealer customers. With AutoScout24, users can find, finance, buy, subscribe for and sell used and new cars. The marketplace provides inspiration on cars and other vehicles and makes hard decisions easy.Since 1998 AutoScout24 has been offering private users, car dealers and other cooperation partners from the automotive, financial and insurance services sector a comprehensive digital platform for car trading. The online marketplace includes used and new cars, motorcycles as well as commercial vehicles. AutoScout24 has over 30 million users per month, more than 43,000 dealers and around 500 employees. In addition to Germany, AutoScout24 is also represented in the European core markets of Belgium, Luxembourg, the Netherlands, Italy, France and Austria.More information onExperience leveraging AI, Generative AI (GenAI) to enhance engineering productivity, automate repetitive tasks, and optimize workflows. Candidates should demonstrate the ability to integrate AI-driven solutions into their daily work – such as code generation, debugging, reviews, documentation, and decision support-to improve efficiency for themselves and their teams. A proactive approach to exploring and implementing AI tools that drive innovation and streamline development processes is highly valuedPosition OverviewWe are seeking a data-driven and execution-focused Go-To-Market Campaign Manager to manage the planning, execution, and tracking of in-market campaigns across our automotive marketplace. This role will be central to ensuring smooth end-to-end campaign operations-from offer validation and data integrity to sales support and performance monitoring. The ideal candidate is highly organized, analytics-savvy, and comfortable working cross-functionally in a fast-paced environment.Key Responsibilities1. Campaign Execution and Operations– Manage the setup, launch, and delivery of in-market GTM campaigns in collaboration with Product, Marketing, Sales, and CRM teams.– Validate and structure campaign data inputs (e.g., customer segments, pricing rules, eligibility criteria) to ensure clean and accurate execution.– Monitor campaign progress post-launch, identifying bottlenecks, variances, and opportunities for mid-flight optimization.– Maintain campaign documentation and schedules, ensuring transparency and cross-team alignment.2. Sales Support & Offer Enablement– Act as the first point of contact for Sales teams on campaign-related inquiries.– Support offer briefings, eligibility checks, and contract preparation processes in collaboration with legal and commercial teams.– Troubleshoot and resolve data or process issues that may block sales from activating offers in a timely manner.3. Campaign Reporting & Analytics– Track campaign KPIs including customer participation, conversion rates, deal value, and redemption metrics.– Collaborate with Analytics and Finance to ensure accurate performance reporting and post-campaign analysis.– Provide insights and recommendations for future campaign iterations based on results and trends.QualificationsRequired– 3-5 years of experience in campaign management, sales operations, marketing operations, or similar roles.– Strong proficiency in data validation, analytics, and reporting tools (e.g., Excel, PPT, SQL).– Experience working with Knowledge of Salesforce to build campaigns and dashboards– Proven ability to manage multiple projects and priorities simultaneously with strong attention to detail.– Excellent communication and stakeholder management skills across commercial and technical teams.– Comfortable working with CRM systems (Salesforce or similar) and marketing automation tools.Preferred– Experience in the automotive, e-commerce, or marketplace industries.Key Competencies– Operational Excellence– Analytical Thinking & Data Accuracy– Campaign Coordination & Project Management– Cross-functional Communication– Commercial Support Mindset– Results OrientationWhat’s in it for you…-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.Fitness and wellness-We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.Benefits from Day 1-Gym discounts-Local in-office free gyms-Employee and Family Assistance program-Weekly virtual wellness events-Conferences & training budget-Regular internal training programsFinancial planning-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.Competitive salary-Annual bonus structure-3% CPP matching

TRADER Corporation is a prominent Canadian leader in online media and services for dealerships and lenders, encompassing brands like AutoSync and Dealertrack Canada. It has the largest inventory of new and used cars in Canada, attracting over 25 million monthly visits. AutoSync serves as Canada’s leading dealer and OEM software provider, offering tools that streamline the retail process across advertising and operations, while Dealertrack facilitates automotive financing, processing over 6.5 million credit applications annually.

The company is backed by AutoScout24, Europe’s largest online car marketplace, which features over 2 million listings and has significant presence in several European countries.

Additionally, TRADER is looking to hire a Go-To-Market Campaign Manager responsible for the planning, execution, and analysis of marketing campaigns. The role involves collaboration with various teams, managing campaign data, supporting sales, and reporting campaign performance metrics. Candidates should have 3-5 years of relevant experience, strong analytical skills, and familiarity with tools like Salesforce.

Benefits for employees include wellness programs, competitive salaries, and financial planning support.

Go-To-Market Campaign Manager – Automotive – AutoTrader – Toronto, ON

Company: AutoTrader

Location: Toronto, ON

Expected salary:

Job date: Wed, 23 Jul 2025 03:30:18 GMT

Job description: a comprehensive digital platform for car trading. The online marketplace includes used and new cars, motorcycles as well as commercial…, and delivery of in-market GTM campaigns in collaboration with Product, Marketing, Sales, and CRM teams. – Validate and structure…

The content describes a comprehensive digital platform for car trading that encompasses an online marketplace for both used and new vehicles, including motorcycles and commercial vehicles. It highlights the collaboration between Product, Marketing, Sales, and CRM teams to execute in-market go-to-market campaigns. Additionally, there’s an emphasis on validating and structuring these initiatives effectively.

Go-To-Market Campaign Manager – Automotive – AutoTrader – Toronto, ON

Company: AutoTrader

Location: Toronto, ON

Expected salary:

Job date: Wed, 23 Jul 2025 03:06:11 GMT

Job description: TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of , AutoSync and Dealertrack Canada. ( in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform’s suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync’s diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Collateral Management is a national, end-to-end, managed technology solution that offers industry insight and multi-channel collection strategies to maximize funds recovered. Collateral Management helps you remain compliant in all jurisdictions, alleviating your exposure to reputational and financial risks. Visit to learn . .TRADER Corporation’s parent company AutoScout24 is the largest pan-European online car market with over 2 million listings and more than 43,000 dealer customers. With AutoScout24, users can find, finance, buy, subscribe for and sell used and new cars. The marketplace provides inspiration on cars and other vehicles and makes hard decisions easy.Since 1998 AutoScout24 has been offering private users, car dealers and other cooperation partners from the automotive, financial and insurance services sector a comprehensive digital platform for car trading. The online marketplace includes used and new cars, motorcycles as well as commercial vehicles. AutoScout24 has over 30 million users per month, more than 43,000 dealers and around 500 employees. In addition to Germany, AutoScout24 is also represented in the European core markets of Belgium, Luxembourg, the Netherlands, Italy, France and Austria.More information onExperience leveraging AI, Generative AI (GenAI) to enhance engineering productivity, automate repetitive tasks, and optimize workflows. Candidates should demonstrate the ability to integrate AI-driven solutions into their daily work – such as code generation, debugging, reviews, documentation, and decision support-to improve efficiency for themselves and their teams. A proactive approach to exploring and implementing AI tools that drive innovation and streamline development processes is highly valuedPosition OverviewWe are seeking a data-driven and execution-focused Go-To-Market Campaign Manager to manage the planning, execution, and tracking of in-market campaigns across our automotive marketplace. This role will be central to ensuring smooth end-to-end campaign operations-from offer validation and data integrity to sales support and performance monitoring. The ideal candidate is highly organized, analytics-savvy, and comfortable working cross-functionally in a fast-paced environment.Key Responsibilities1. Campaign Execution and Operations– Manage the setup, launch, and delivery of in-market GTM campaigns in collaboration with Product, Marketing, Sales, and CRM teams.– Validate and structure campaign data inputs (e.g., customer segments, pricing rules, eligibility criteria) to ensure clean and accurate execution.– Monitor campaign progress post-launch, identifying bottlenecks, variances, and opportunities for mid-flight optimization.– Maintain campaign documentation and schedules, ensuring transparency and cross-team alignment.2. Sales Support & Offer Enablement– Act as the first point of contact for Sales teams on campaign-related inquiries.– Support offer briefings, eligibility checks, and contract preparation processes in collaboration with legal and commercial teams.– Troubleshoot and resolve data or process issues that may block sales from activating offers in a timely manner.3. Campaign Reporting & Analytics– Track campaign KPIs including customer participation, conversion rates, deal value, and redemption metrics.– Collaborate with Analytics and Finance to ensure accurate performance reporting and post-campaign analysis.– Provide insights and recommendations for future campaign iterations based on results and trends.QualificationsRequired– 3-5 years of experience in campaign management, sales operations, marketing operations, or similar roles.– Strong proficiency in data validation, analytics, and reporting tools (e.g., Excel, PPT, SQL).– Experience working with Knowledge of Salesforce to build campaigns and dashboards– Proven ability to manage multiple projects and priorities simultaneously with strong attention to detail.– Excellent communication and stakeholder management skills across commercial and technical teams.– Comfortable working with CRM systems (Salesforce or similar) and marketing automation tools.Preferred– Experience in the automotive, e-commerce, or marketplace industries.Key Competencies– Operational Excellence– Analytical Thinking & Data Accuracy– Campaign Coordination & Project Management– Cross-functional Communication– Commercial Support Mindset– Results OrientationWhat’s in it for you…-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.Fitness and wellness-We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.Benefits from Day 1-Gym discounts-Local in-office free gyms-Employee and Family Assistance program-Weekly virtual wellness events-Conferences & training budget-Regular internal training programsFinancial planning-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.Competitive salary-Annual bonus structure-3% CPP matching

Summary:

TRADER Corporation is a leading Canadian company specializing in online media and automotive services through its platforms, including AutoSync and Dealertrack Canada. It boasts the largest inventory of new and used cars in Canada, with over 25 million monthly visits. AutoSync is the largest dealer and OEM software provider in the country, offering a suite of tools that streamline automotive retail processes, while Dealertrack serves as Canada’s leading automotive financing portal, processing over 6.5 million credit applications annually.

AutoScout24, TRADER’s parent company, is a major player in the European online car market, facilitating vehicle transactions across multiple countries.

TRADER Corporation is seeking a Go-To-Market Campaign Manager to oversee the execution and analysis of marketing campaigns within the automotive sector. The ideal candidate will have 3-5 years of relevant experience, strong data and CRM skills, and a collaborative mindset. The position offers competitive benefits, including fitness discounts, training budgets, and financial planning support.

Marketing & Design Coordinator, Go-To-Market Co-Op – Appnovation – Vancouver, BC

Company: Appnovation

Location: Vancouver, BC

Expected salary:

Job date: Wed, 09 Jul 2025 23:53:45 GMT

Job description: , is primarily focused on supporting the Marketing team with a variety of tasks, including digital marketing, graphic design, social…. Marketing Team Mission: The Marketing team creates and delivers impactful digital experiences, leveraging creative, content…

Go-To-Market Coordinator Co-op – Appnovation – Vancouver, BC

Company: Appnovation

Location: Vancouver, BC

Expected salary:

Job date: Thu, 10 Jul 2025 03:08:11 GMT

Job description: About us Appnovation is a global, full-service digital partner that combines Strategy, Experience & Design…, Engineering and Managed Services. We build digital solutions that deliver real impact today and serve as foundations for future…

Vice President, Product Management – Go-to-Market Strategy – Mastercard – Toronto, ON

Company: Mastercard

Location: Toronto, ON

Expected salary:

Job date: Wed, 21 May 2025 22:03:33 GMT

Job description: Our PurposeMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.Title and SummaryVice President, Product Management – Go-to-Market StrategyOverview:The Services team and solutions fuel growth for partners globally by providing cutting edge services in the areas of Customer Acquisition and Engagement, Security Solutions, Business and Market Insights, and Open Banking. Focused on thinking big and scaling fast, our agile sales team is responsible for end-to-end solutions for a diverse global customer base including retailers, airlines, hotels, tourism agencies, public sector entities, restaurants, consumer goods and telecom companies.The Customer Experience and Disputes product team is looking for a Vice President, Product Management – Go-to-Market Strategy. The ideal candidate is highly motivated, intellectually curious, analytical, possesses an entrepreneurial mindset, knows how to navigate a matrixed high-growth organization, and has a proven record of scaling products. This person will work across all products in our space including Ethoca Clarity and Alerts, PCS, MCOM and more to help define and lead our post-purchase experience strategy.The Vice President, Product Management will be responsible for:

  • Defining and leading the global Go-to-Market strategy for our products within Customer Experience and Disputes by aligning product positioning, pricing, packaging with regional and global growth objectives within our area and across Mastercard.
  • Working closely with key customer segments to ensure we establish improved processes to gather the voice of the customer and keeping our pulse on customer needs that continue to drive product-market fit and customer retention specifically in disputes and chargebacks.
  • Leading the broad commercialization, including establishing new market opportunities and key performance indicators for the Post- Purchase Experience while setting objectives in partnerships with regions and driving launch readiness, sales enablement, performance tracking.
  • Acting as an expert, advocate, and champion to internal and external stakeholders across regions to educate on the latest customer, product and market trends, how those inform the product marketing roadmap and be recognized as the source of truth for Customer Experience and Disputes.
  • Advising and partnering with Sales & Account teams globally to deliver compelling value propositions, enablement content and training that drive pipeline growth and conversion.
  • Identifying, evaluating and prioritizing business cases for new business and product opportunities, and build business models to support.
  • Managing, inspiring, coaching, and empowering a cross-functional product team and ensure compliance with Mastercard’s product management discipline and foster a culture of agility, accountability, and customer-centricity.
  • Collaborating closely with Product to align product delivery to messaging and act as a feedback loop back to product to deliver sales and consumer insights.

About the Role:

  • Drive tangible data-driven business outcomes at the program level, manage to a quantified scorecard continuously monitoring and analyzing key performance indicators and optimizing product performance.
  • Develop and deliver a consistent product vision, strategy, alignment, and roadmap for all products within the Program, working on multiple Products in a complex matrixed environment.
  • Establish and drive product management disciplines across the product lifecycle, e.g., Studio framework, Agile development and product quality, ensuring product readiness across Technology, GTM, Delivery, and Product perspectives.
  • Manage and optimize budgets, forecasting, and cost allocation to enable the delivery of key business objectives.
  • Advocate for Program and Products by creating compelling communications for Senior and Executive Management.
  • Build, motivate and lead direct and cross-functional teams, leveraging trust-based relationships to deliver an efficient operating model
  • Drive a user-centric culture of data driven, test and learn experimentation, continuously assessing and enhancing the Product user experience.
  • Engage in scheduled Voice of the Customer engagement to identify Product friction points, creating and owning the action plan to address them in partnership with Product Operations.
  • Continually raise the bar across the Product organization by a combination of hiring top new talent and actively growing existing talent (e.g. through participating in mentoring outside the Program).
  • Navigate across cultures and geographies and leverages strong relationships with key groups across Mastercard to gain support and buy-in for key decisions
  • Emulate and drive Mastercard Way behaviors through their behavior, recognitions, coaching, and employee engagement.

All About You:

  • Proven success in developing and launching new SaaS or enterprise software products with engineering teams following the scaled agile framework with a strong track record in GTM leadership and product strategy.
  • Strong strategic acumen with the ability to translate market insights into actionable GTM plans and influence at the executive level while partnering with Marketing and Communications to ensure market success.
  • Deep understanding of customer experience, disputes, or post-purchase journeys in a digital-first environment.
  • Data-driven go-to-market mindset with a passion for experimentation, differentiating from competitors, performance optimization and continuous improvement by translating and applying customer feedback to lead product offering adjustment strategies.
  • Proven success getting things done globally, across functions and time zones in a high-growth matrixed environment.
  • Prior experience with skills promotion and coaching global teams to facilitate end-to-end product ownership.
  • Demonstrated experience as a leader of leaders with strong interpersonal skills and the ability to develop product talent (both managers and individual contributors).
  • Skilled at building compelling strategic visions and executing against those with practical plans.
  • You are a strong, confident, and exacting writer and speaker. You communicate your vision and roadmap effectively to a wide variety of stakeholders.
  • Proven track record of data driven decision making and applying continuous improvement and test and learn methodologies across teams.
  • Demonstrated experience building organizational relationships, partnering with and influencing executive leadership while commanding the respect of the individual product practitioners across the organization.
  • A continuous learner, agile mindset, continuously learning and adapting to new fraud and cybersecurity trends.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:Abide by Mastercard’s security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Summary:

Mastercard’s mission is to empower economies and individuals across 200+ countries by promoting a sustainable economy and offering secure digital payment solutions. The company is seeking a Vice President of Product Management for its Customer Experience and Disputes team, focusing on Go-to-Market strategy. This role involves defining product positioning, pricing, and commercialization efforts to enhance the post-purchase experience.

The ideal candidate should possess a strong analytical mindset, entrepreneurial spirit, and experience in scaling products within a matrixed organization. Responsibilities include gathering customer feedback, developing new market opportunities, and collaborating with global sales teams. The candidate should have a proven track record in launching SaaS products, driving user-centered designs, and optimizing product performance using data analytics.

Additionally, Mastercard values diversity and inclusivity in its hiring practices and emphasizes the importance of information security among its employees.

Senior Strategy Manager – Home Solutions Digital Sales & Go-to-market – Telus – Vancouver, BC

Company: Telus

Location: Vancouver, BC

Expected salary: $99000 – 149000 per year

Job date: Tue, 22 Apr 2025 23:47:33 GMT

Job description: for our existing customer base within digital & marketing, and work collaboratively with multiple marketing team partners such as base… puzzle ● 7+ years experience in a fast-paced, agile, ecommerce or digital marketing team ● You have a proven track record…

Senior Analyst, Integrated Go-To-Market Transformation * Vancouver – Lululemon Athletica – Vancouver, BC

Company: Lululemon Athletica

Location: Vancouver, BC

Job description: GTM process. a day in the life Reporting to the Manager, GTM Transformation the Senior Analyst, will support… & supporting large-scale transformation work-streams that including scoping, planning, project management, exploration…
The Senior Analyst will support the Manager, GTM Transformation in leading and managing large-scale transformation projects including scoping, planning, project management, and exploration.
Job Description

Our company is seeking a talented and experienced Marketing Manager to join our team. The ideal candidate will have strong digital and traditional marketing skills and a proven track record of creating and implementing successful marketing campaigns.

Responsibilities:
– Develop and implement strategic marketing plans
– Manage all marketing activities, including online and offline initiatives
– Work closely with the sales team to create marketing materials and collaterals
– Analyze market trends and customer feedback to optimize marketing strategies
– Collaborate with other departments to ensure consistency in messaging and branding
– Monitor and report on the effectiveness of marketing campaigns

Qualifications:
– Bachelor’s degree in Marketing, Business, or related field
– 5+ years of experience in marketing, with a focus on digital marketing
– Strong understanding of SEO, social media, and content marketing strategies
– Excellent communication and interpersonal skills
– Ability to multitask and work in a fast-paced environment
– Proficiency in MS Office and marketing software

If you meet the above qualifications and are looking for a challenging and rewarding opportunity, we encourage you to apply. We offer competitive salary and benefits package.

Expected salary:

Job date: Sat, 12 Apr 2025 05:24:29 GMT

CA Video Strategy and Go-To-Market Specialist, WW Video Strategy and GTM – Amazon – Toronto, ON

Company: Amazon

Location: Toronto, ON

Expected salary:

Job date: Thu, 10 Apr 2025 01:48:22 GMT

Job description: DESCRIPTIONAmazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Thursday Night Football, FreeVee, Twitch, and FireTV, as well as on third-party publishers via Amazon Publisher Services.We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.We seek a seasoned contributor to join the WW Video Strategy and GTM Team. This role will report directly to the Head of WW Video Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties globally. He/she will partner with the broader WW and regional GTM teams, helping to set the total Video strategy.This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Video Ads. In particular he/she will:

  • Drive the CA vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across all video properties
  • Drive adoption of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
  • Work directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets
  • Develop the CA end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s STV advertising offerings, working alongside WW GTM
  • Aggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs
  • Partner with Ads Marketing on Video Sales and Marketing narratives
  • Work with the WW GTM team to customize the macro global strategy to the CA market
  • Assist in regional training development for sales enablement execution

Key job responsibilities
The ideal candidate will possess a revenue and strategic leadership background within video and STV that enables them to drive a comprehensive go-to-market strategy around how Amazon approaches video advertising. This leader will partner cross-functionally across leaders within Amazon’s video properties, and work closely with Sales to drive revenue growth in this segment.DESIRED QUALIFICATIONS

  • A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
  • A strong track record in developing and launching go-to-market strategies within streaming and video
  • Experience working with Product teams for roadmap decisioning and packaging
  • Experience working with content creators and show-runners to develop advertising opportunities
  • Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
  • Track record of building programs, such as joint business plans, commercial agreements, inventive structures, and service offerings
  • Proven track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution

PROFESSIONAL LEADERSHIP TRAITS

  • Exhibits excellent business judgment
  • Has relentlessly high standards
  • Thinks strategically, but stays on top of tactical execution
  • Utilizes creative, innovative thinking
  • Thinks big and has convictions
  • Is action and results oriented
  • Is highly analytical and structured

BASIC QUALIFICATIONS– Bachelor’s degree
– 10+ years in sales strategy, business development, product management, digital media strategy or GTM at a media & entertainment company
– Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance and Marketing
– Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
– Extensive knowledge of digital media landscape, video advertising, and AdTech (e.g. Identity resolution, DSPs, programmatic media, premium digital video, performance advertising)PREFERRED QUALIFICATIONS– Experience identifying, negotiating, and executing complex legal agreements
– Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
– Experience building and executing product and sales strategies across teams at scale globally
– Data Analysis proficiency to build data driven sales strategiesAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon Ads is a rapidly growing digital advertising business that operates at the intersection of commerce, entertainment, and advertising. They offer unique advertising products and enterprise ad tech solutions, as well as premium brand placements on various Amazon-owned properties and third-party publishers. The team is looking for a seasoned contributor to join the WW Video Strategy and GTM Team to drive the go-to-market strategy for advertising solutions across Amazon’s video and streaming properties globally. The ideal candidate will have experience in developing and launching go-to-market strategies within the streaming and video industry and possess strong leadership traits. Basic qualifications include a bachelor’s degree, 10+ years of experience in sales strategy, business development, and digital media strategy at a media & entertainment company, while preferred qualifications include experience negotiating complex legal agreements and executing product and sales strategies globally. Amazon is committed to a diverse and inclusive workplace.