Starcom – Specialist, Research and Insight – Toronto, ON

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Company: Starcom

Location: Toronto, ON

Job description: Company Description

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is that human experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about – Move People, Move Business.

Over the past couple of years, we have been building something different by transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Starcom to be the media agency of tomorrow. One that both you and I want to work at.

We also work very hard in creating a truly inclusive and empathetic culture, one where our talents feel empowered to voice their opinion, do their best work, all while having a good work life balance.

Job Description

Reporting to the Manager, Research & Insights, the Specialist will be responsible for delivering marketing insights to help drive the strategic planning process, evolve measurement, and optimize the media mix to improve return on investment. This is an opportunity to work as part of a dynamic team where insights and data stories are at the core of the business.

The successful candidate will have superior technical skills and attention to detail but must also be able to solve business issues using data, creativity, and human insight. Working collaboratively and building relationships with various key stakeholders, within Publicis is a key part of this role.

  • Act as an expert resource and trainer for the agency’s planning teams
  • Ensure teams are aware of proprietary agency tools and approaches
  • Prepare competitive reviews for clients
  • Assist with global requests and contribute to global reports
  • Leverage smart use of Power BI dashboards for competitive or other data reporting
  • Take part in handling Market Mix Modeling projects which would involve data gathering, and liaising with clients and the planning team to ensure all inputs are in a consistent fashion.
  • Acts as a lead for driving whitepapers like PubliSEES.
  • Assist with new business pitches and corporate thought leadership pieces.
  • Prepare and present client reports

Qualifications

  • Minimum requirement: 2+ years of research and/or media experience (preferably at an agency or media owner), University or College degree
  • Able to access and interpret syndicated media databases (i.e. Vividata, Numeris, comScore, COMMB) using common industry software systems
  • Familiarity with contemporary media planning terminology and principles
  • Excellent organizational, interpersonal, and time management skills
  • Ability to work independently and proactively but also be a team player
  • Strong Microsoft Office skills, particularly Excel and PowerPoint
  • Solid presentation and training skills
  • Basic knowledge of primary/custom research methodologies, with an interest in learning more.
  • Enthusiastic, proactive, flexible and open to learning new things
  • Previous exposure to Market Mix Modeling and a basic understanding of MMM methodologies would be a bonus.

Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted
Starcom is a part of Publicis Media within Publicis Groupe, a leading communications group in Canada with offices in Windsor, Toronto, and Montreal. They focus on creating meaningful consumer actions through media planning and buying backed by empirical data. They have transformed their business to align with data and digital practices and prioritize creating an inclusive and empathetic work culture. The Specialist role involves delivering marketing insights to drive strategic planning, optimize media mix, and improve ROI, as well as training agency teams, preparing client reports, and contributing to new business pitches. Qualifications include 2+ years of research or media experience, familiarity with media databases and planning principles, strong organizational and interpersonal skills, and proficiency in Microsoft Office. Starcom is committed to diversity and inclusion in the workplace and provides accommodations for candidates with disabilities or accessibility needs.
Job Description:

Our company is currently seeking a motivated and dedicated Sales Representative to join our team. The ideal candidate will have a passion for sales and excellent communication skills. In this role, you will be responsible for identifying and contacting potential customers, presenting our products and services, and closing sales.

Responsibilities:
– Identify and contact potential customers through cold calling, networking, and other means
– Present and demonstrate our products and services to potential customers
– Close sales and achieve monthly sales targets
– Provide excellent customer service to maintain relationships with existing customers
– Stay up to date on industry trends and competitor activities

Requirements:
– High school diploma or equivalent
– Proven experience in sales, preferably in a similar industry
– Excellent communication, negotiation, and interpersonal skills
– Ability to work independently and as part of a team
– Strong attention to detail and organizational skills
– Valid driver’s license and reliable transportation

If you are a results-driven professional with a passion for sales, we would love to hear from you. Please apply with your resume and cover letter detailing your relevant experience and why you are interested in joining our team.

Expected salary:

Job date: Wed, 28 Feb 2024 23:51:14 GMT

Insight Enterprises – Senior Bilingual IT Infrastructure Project Manager (contract) – Ontario

Company: Insight Enterprises

Location: Ontario

Job description: Requisition Number: 94146 Senior Bilingual IT Infrastructure Project Manager (contract) Location: Remote (aligned… a skilled and experienced IT Project Manager with experience leading IT infrastructure-specific projects. The successful IT…
A senior bilingual IT infrastructure project manager is needed for a remote position, with the requirement of experience leading IT infrastructure projects.
Data Analyst

Our company is looking for a qualified and enthusiastic Data Analyst to join our team. The ideal candidate will have strong analytical skills and be comfortable working with large data sets to provide insights and recommendations to improve business performance.

Key Responsibilities:
– Collect and analyze large data sets using statistical tools and methods
– Develop and maintain data models, reports, and dashboards
– Identify trends and patterns in data to provide actionable insights to the business
– Collaborate with cross-functional teams to develop solutions and strategies based on data analysis
– Ensure data accuracy and integrity by implementing data quality processes
– Stay up-to-date with industry trends and best practices in data analysis

Qualifications:
– Bachelor’s degree in Computer Science, Math, Statistics, or related field
– Proven experience working with data analysis tools and programming languages (e.g. SQL, Python, R)
– Strong problem-solving skills and attention to detail
– Excellent communication and presentation skills
– Ability to work both independently and in a team environment
– Experience with data visualization tools such as Tableau or Power BI is a plus

If you are passionate about data analysis and have the skills to drive business decisions through insights, we’d love to hear from you. Apply now to join our dynamic team.

Expected salary:

Job date: Wed, 10 Jan 2024 23:21:55 GMT

Insight Enterprises – Senior Bilingual IT Infrastructure Project Manager (contract) – Ontario

Company: Insight Enterprises

Location: Ontario

Job description: Requisition Number: 94146 Senior Bilingual IT Infrastructure Project Manager (contract) Location: Remote (aligned… a skilled and experienced IT Project Manager with experience leading IT infrastructure-specific projects. The successful IT…
Requisition number 94146 is seeking a Senior Bilingual IT Infrastructure Project Manager on a contract basis. The location for this position is remote, and the ideal candidate should have expertise in leading IT infrastructure-specific projects.
Title: Receptionist / Administrative Assistant

Location: Brampton, ON

Salary: $17.00 to $20.00 hourly (to be negotiated)

Job Type: Full time

Education: Secondary (high) school graduation certificate

Experience: 1 year to less than 2 years

Languages: English

Security and Safety: Criminal record check

Work Conditions and Physical Capabilities: Fast-paced environment, Work under pressure, Attention to detail

Work Location Information: Willing to relocate

Personal Suitability: Reliability, Organized, Flexibility, Team player

Specific Skills: Schedule and confirm appointments, Greet people and direct them to contacts or service areas, Determine and establish office procedures and routines, Answer telephone and relay telephone calls and messages, Answer electronic enquiries, Compile data, statistics and other information, Order office supplies and maintain inventory, Record and prepare minutes of meetings, seminars and conferences, Arrange travel, related itineraries and make reservations, Open and distribute regular and electronic incoming mail and other material and co-ordinate the flow of information, Set up and maintain manual and computerized information filing systems

Business Equipment and Computer Applications: Electronic scheduler, Accounting software, Electronic mail, MS Word, MS Excel, Internet, Database software, MS Outlook, Microsoft Publisher

Additional Skills: Provide basic information to clients and the public, Order office supplies, Maintain filing system, Perform clerical duties, such as filing and sorting and distributing mail

How to apply: By email: maza@myclinic.ca

Expected salary:

Job date: Thu, 11 Jan 2024 06:46:17 GMT

Senior Manager, Strategic Analytics & Client Solutions Insight – Tangerine – Toronto, ON


Company: Scotiabank

Location: Toronto, ON

Job description: ! What you will be doing: The Senior Manager, Strategic Analytics & Client Solutions Insight will be responsible for leading and contributing… and Optimization Leveraging data-driven decisions and Analytic insights, the Senior Manager, Strategic Analytics & Client Solutions…

Expected salary:

Job date: Sat, 25 Nov 2023 23:37:50 GMT

Apply for the job now!

Senior Manager, Strategic Analytics & Client Solutions Insight – Tangerine – Toronto, ON


Company: Scotiabank

Location: Toronto, ON

Job description: ! What you will be doing: The Senior Manager, Strategic Analytics & Client Solutions Insight will be responsible for leading and contributing… and Optimization Leveraging data-driven decisions and Analytic insights, the Senior Manager, Strategic Analytics & Client Solutions…

Expected salary:

Job date: Sun, 26 Nov 2023 05:54:17 GMT

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Project Manager – Insight Health Solutions – Toronto, ON – Mississauga, ON


Company: Trillium Health Partners

Location: Toronto, ON – Mississauga, ON

Job description: Job Description Position: Project Manager File #: 2022-25697 Status: Temporary Full-Time (12-18 months) Dept… and client needs. Job Description: Insight health solutions is seeking an energetic Project Manager to join us in leading…

Expected salary:

Job date: Sat, 26 Feb 2022 05:42:41 GMT

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Market Research & Customer Insight Manager – Vancouver, BC


Company: LUSH Fresh Handmade Cosmetics

Location: Vancouver, BC

Job description: . Act as a strategic partner for Brand, Retail and Digital to deliver customer research, user testing and act as a key… the effectiveness of Brand/marketing activities. Strategy Support the overall company strategy by providing insights…

Expected salary:

Job date: Sat, 13 Nov 2021 02:38:03 GMT

Apply for the job now!

Chief Content OfficerPink Triangle Press4.0Toronto, ON•Temporarily Remote$160,000 – $180,000 a year Working with Business Development and Growth, drive content enhancements to existing products and services based on customer and market insight and provide… 21 days ago·More…View all Pink Triangle Press jobs – Toronto jobsSalary Search: Chief Content Officer salaries in Toronto, ON

“If it weren’t for Xtra and The Body Politic (former Pink Triangle magazine) we wouldn’t be where we are now: full legal equality, far greater acceptance and awareness of queer people, and a younger generation for whom homophobia is not the default position.” – Matthew Hays, Globe and Mail, 2015

THE ORGANIZATION
Founded in 1971 to advance the struggle for sexual liberation, we are Pink Triangle Press (PTP), Canada’s leading LGBTQ2S+ media organization. We were founded on the belief that storytelling and sharing experiences is a powerful tool for liberation. We believe that media created by, for and about LGBTQ2S+ communities is critical to their ability to thrive. We seek to amplify the work of activists, creators, thinkers, change makers and caregivers.
As a mission-guided community organization without shareholders, we earn our revenues in the marketplace. Our three main areas of focus are on award-winning journalism, online dating services, and engaging TV & Video productions. We publish Xtramagazine.com, and we also operate the gay adult dating website Squirt.org, the Gay dating app Guy Spy and have produced a number of television projects, including the travel show Bump! and The Gayest Show Ever.
In 2021, Pink Triangle Press will celebrate its 50th anniversary. We are proud to be one of the longest-publishing LGBTQ2S+ media groups in the world. We aim to inspire our communities to pursue a future where everyone is free to celebrate who they are.

THE POSITION
This is a unique opportunity in a dynamic digital media organization serving our growing and highly valued community. The Chief Content Officer (CCO) leads the vision and strategic planning for all content throughout our company. The CCO ensures this content advances our mission, meets our high standards, builds and deepens audience relationships, and drives revenue. As a key partner on the Senior Leadership Team, the CCO helps further institutionalize a culture of accountability, collaboration and excellence.

RESPONSIBILITIES

Content Strategy
  • Lead in setting the vision, voice, and strategy for all content and content-driven product development across platforms and formats that is audience-centric, data-informed, and competitive in today’s fast-changing media and business landscape.
  • Help identify and create new franchises that appropriately expand how people think of the organization and brands, and that support our strategic objectives.
  • Working with Business Development and Growth, drive content enhancements to existing products and services based on customer and market insight and provide input into new-product development.
  • Work with Business Development and Growth to identify new opportunities and leverage brands and communities to influence and grow one another.
  • Stay abreast of innovations in the content and media world, including the evolution of communication/delivery platforms.
  • Help inform decisions on new digital content management systems to provide best-in-class distribution tools and platforms.
  • Identify unmet needs, competitive advantages and differentiators to build content that is unique and resonates with our audiences.

Content Production
Meet strategic objectives and fulfill our mission and spirit by leading dynamic teams of digital/video journalists and producers to create engaging, world-class content that attracts, grows, and retains audiences.
Choose the best media for a particular project. Pivot gracefully between text, video, audio, etc.
Build and develop teams who:
  • Publish multi-faceted digital media and content, including through the mediums of text, video, audio, infographics, etc.
  • Demonstrate impact and generate earned media responses – awards, online mentions, re-posts, shares, reviews, recommendations or content picked up by other media or third parties.
  • Develop and uphold content standards (e.g. libel, fairness, ethics, and accuracy, etc.)
  • Develop content voices (e.g. style guide, pillars, formats, strategies, etc.)
  • Ensure alignment between the editorial content and business development content departments.
  • Enforce industry-standard production values to deliver quality content to specifications.

Engagement & Growth
  • Produce all types of content, including Journalism, Business and Corporate.
  • Work with our Growth team to identify and record KPIs, and use them to manage activities to ensure consistency in engagement and impact.
  • Collaborate with Engagement and Growth to solicit and respond to feedback and employ analytics to improve engagement by producing content that resonates with our audiences and builds loyalty.
  • Develop partnerships with kindred content producers and partners to expand our reach to chosen audiences and communities.
  • Choose creators and partners wisely and enable their talent and creativity.

Leadership & Management
As a key member of the executive team that helps set our strategic direction, the CCO will collaborate at a high level across our organization to help drive product innovation, audience engagement, revenue, ensure superior content design and distribution, and evaluate business propositions to ensure an overall view is taken of opportunities and challenges.
Work strategically with Growth and Business Development to identify areas where we can monetize our content.
  • Develop an annual plan to project our voice and content to reach and engage with identified audiences.
  • Develop partnerships and joint projects with appropriate organizations.
  • Develop activities to maximize audience and customer input into content discussions where appropriate.
  • Build and leverage an inclusive culture which values diversity of experience and opinion, recognizing that this is foundational to creativity, innovation, and our future success.
  • Manage performance of subordinates: make hiring, termination, promotion, development, and compensation decisions within an established framework.
  • Delegate authority within established internal controls.

Qualifications

  • Minimum 10 to 15 years as a respected leader in multichannel content creation (publishing, broadcast, journalism, marketing, etc.). with increasing levels of success and responsibility, including 6 years or more of experience at management levels.
  • Significant record of accomplishment in media leadership, particularly across the digital space.
  • Deep knowledge of LGBTQ2+ communities and their histories, tastes and needs.
  • Possesses and maintains comprehensive knowledge of the regulatory and governance requirements and political environment in which we operate.
  • Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
  • Experience in and knowledge of print or broadcast journalism with a “nose” for the story. Strong news-storytelling and journalism background and proven success in developing content for multiple platforms.
  • Experience with creating compelling messages for different target demographics.
  • Proven track record combining journalism and information resources with multi-platform strategies to support revenue objectives.
  • Constantly expands both internal and external networks, tapping into expertise that helps us increase awareness of the organization, opens up possibilities, expands our influence, and presents opportunities for partners and alliances that will grow and model our business.
  • Understands digital audience behaviour and psychology and how to successfully translate into loyalty-building content and products.
  • Audience development and subscription strategies experience a plus.
  • Must be adept at identifying and responding to changing media trends and emerging communication/distribution technologies, with a clear vision of the ways these media can be used for audience development and revenue growth.
  • Understands digital audience behaviour and devises content to grow audiences and build audience loyalty.
  • Ability to source beneficial partners, to build relationships and to devise projects that advance our goals, amplify our reach and provide a win-win opportunity.
  • Adept at cultivating content partnerships, including co-productions, licensing, broadcasters and distributors.
  • A track record of success in developing and launching innovative projects or editorial products.
  • Strong editorial judgment and knowledge of ethics, practices and standards, with an understanding of copyright, libel and obscenity laws.
  • Multimedia and digital publishing experience; understands and abides by creative and professional standards of various media and legal, regulatory practices.
  • Research and analytics: A sophisticated appreciation for analytics, metrics, and how audience and customer data can inform content decisions.
  • Fluency in web analytics tools, social media marketing applications, and leading social media monitoring platforms.
  • Familiarity with the application of metrics and other data to support wise decision-making, drive results, and increase transparency and accountability.
  • Ability to prepare and evaluate concise business cases for projects.
  • Familiarity with principles of marketing (and the ability to adapt or ignore them as dictated by data).
  • Solid experience leading content managers, production and post-production, and newsrooms.
  • Ability to successfully execute operational and transformational change management.
  • Comfortable with acting as our company spokesperson and advocate via media appearances, interviews, trade shows, etc.
  • Proven effective leadership in areas of team building, collaboration, transparency, and engagement. Experience in leading different types of teams effectively, overcoming hurdles, inspiring confidence, and creating trust.
  • Ability to communicate with and motivate staff members, other colleagues, and external audiences.
  • Possesses industry-standard production values and proven ability to lead teams to deliver in a deadline-driven environment, on time and on budget.
  • Demonstrate financial acumen, business comprehension, governance, and engage in best practices.
  • High level of ethics and integrity and ensure confidentiality of highly sensitive material.
  • Bachelor’s degree in English, Journalism, Public Relations or related communications field, or equivalent training and experience. MBA in Marketing is a plus.

Attributes

  • A clear appreciation of our mission and a readiness to enthusiastically advance our work, demonstrating sex-positivity and nurturing connections with LGBTQ+ communities.
  • A commitment to meeting expectations of our audiences, partners, and communities.
  • An ambitious creator who wants to have impact, “make their mark” on the world, expand our influence, and grow audiences.
  • Enterprise-level strategic thinker with an entrepreneurial mindset. Grasps complexity and strategizes broadly.
  • Thinks about the big picture, with multi-year goals that build on successes, including scalable projects and format opportunities.
  • Embodies an innovative mindset, nurturing the following traits in themselves and others: risk tolerance, openness to ideas, action-oriented, and emotional stability.
  • A born networker who is capable of picking up the phone and cultivates relationships inside and outside the organization and can identify win-win situations.
  • A commitment to continuous improvement.
  • Demonstrates an agile mindset: is responsive to external forces, adaptive and creative, delivers faster, and reduces waste to improve effectiveness.
  • Resilient; A high level of comfort with ambiguity and rapid rates of change.
  • Unquestionable integrity and character.
  • Demonstrated high standards of moral, ethical, and professional behaviour.
  • Strives for excellence in all they do. Tests, evaluates and course corrects. Fosters an environment of learning and constant improvement.
  • High emotional intelligence and the ability to apply it appropriately.
  • A natural mediator and collaborator who resolves conflict and works effortlessly between groups of stakeholders to get the job done.
  • A problem solver who identifies and resolves issues quickly and generates solutions.
  • Roll-up-the-sleeves work ethic and a pragmatic, results-oriented approach.
  • Delights in the delivery of a job well done.

Please note: The role will begin as a remote work position, given the current circumstances due to Covid-19. When restrictions are lifted and it is safe to work from the office again, the majority of time will be spent in our Toronto office.

HOW TO APPLY
We invite candidates to apply by email with your cover letter stating you found this job on Jeff Gaulin’s Journalism Board and résume no later than September 30th, 2021. Send to Searchlight Partners: PTP@searchlightpartnersgroup.com
We welcome everyone to apply for our roles, and particularly encourage applications from Black and Indigenous people, people of colour, trans and non-binary people and disabled people. We are committed to ensuring accessible services and communications to disabled individuals. Once an applicant has been selected for an interview, requests for accommodation can be made at any stage of the recruitment process. Applicants should make their accommodation needs known when contacted.
We thank applicants for their interest, however, only those advancing in the process will be contacted

E-mail: PTP@searchlightpartnersgroup.com
Web address: http://ww.pinktrianglepress.com

Chief Content Officer


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newDigital Marketing SpecialistAfex3.1Toronto, ON$40,000 – $50,000 a year Brainstorms new and creative growth strategies through digital marketing. Analyze digital marketing data and user behavior patterns to provide insight and… 3 days ago·More…View all Afex jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ON

The Digital Marketing Specialist will be responsible for supporting the execution of our digital marketing strategy across all key digital channels, including website, email, social media, PPC, Programmatic, Affiliates, Account Based Marketing and Paid Social channels. Working within a dynamic and fast paced environment, you will have experience and understanding of digital B2B campaigning and the ability to adapt marketing initiatives and materials to suit audiences across North America, EMEA and APAC

Working closely with the Digital Marketing Manager and other members of the Global Marketing Team, you will have experience across the full marketing mix and will be assist with the creation, implementation, and reporting of marketing programs to support the expansion and growth of the company’s services and products, globally.


Responsibilities:

  • Support the organizations digital marketing initiatives across various channels and platforms to drive engagement, leads, sales, and loyalty across North America, EMEA and APAC
  • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
  • Work directly with team to promote and drive traffic to the website and social media platforms
  • Assist in the development, implementation, and execution of social media campaigns to increase social engagement across all platforms (LinkedIn, Twitter, YouTube)
  • Support our email marketing execution by managing the creation, testing, and deployment of email campaigns through our marketing automation platform
  • Contribute to the enhancement of our SEO strategy by implementing best practices including keyword research, tagging, and link building
  • Assist with our PPC strategy by monitoring keywords, search queries, and bidding to find areas for growth and improvement
  • Collaborate and coordinate with regional marketing teams to create event landing pages
  • Impact the development of the lead and customer journey through data-driven analysis, reporting, and lead scoring
  • Create dashboards, monitor campaigns, and communicate results, both written and verbal, to the marketing team and internal stakeholders on an ongoing basis.
  • Analyze digital marketing data and user behavior patterns to provide insight and optimize user engagement and improve the effectiveness of marketing campaigns
  • Brainstorms new and creative growth strategies through digital marketing.
Required Experience
  • A minimum of 3 years of B2B digital marketing experience with strong organizational skills and the flexibility to handle multiple tasks
  • Bachelors/Post-secondary degree in Marketing, Advertising or related field
  • Previous marketing automation platform experience is required (Pardot, Marketo, SugarMarket, etc.)
  • Experience using CRM systems like Microsoft Dynamics, Salesforce, SugarCRM
  • Experience executing effective paid and organic social media campaigns
  • Familiarity with web design and content management systems
  • Experience setting up and running email campaigns (A/B Testing, audience segmentation, triggered campaign)
  • Experience with Google Analytics, Google Tag Manager, and Google Ads
  • Familiarity with Account Based Marketing principles and technology solutions
  • Good understanding of SEO and SEM
  • Knowledge of marketing communication principles and best practices
  • A team player with excellent communication skills
  • Experience within Financial Services is preferable but not essential


“Corpay (AFEX, Cambridge) is committed to offering equal employment opportunities to all employees and applicants for employment, without regard to their race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, or military or veteran status. AFEX complies with all applicable laws governing discrimination and harassment in employment in every location and jurisdiction in which the Company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation and training.”

Job Location
Toronto, Ontario, Canada
Position Type
Full-Time/Regular
Salary
40,000.00 – 50,000.00 CAD

Digital Marketing Specialist


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