Content and Digital Marketing SpecialistSuperior Propane3.2Mississauga, ON Ability to develop email marketing content and a solid understanding of email marketing best practices. You also excel in developing email marketing copy that… 19 days ago·More…View all Superior Propane jobs – Mississauga jobsSalary Search: Content and Digital Marketing Specialist salaries in Mississauga, ONSee popular questions & answers about Superior Propane

Superior Propane is looking for a digital media and communications expert who is both creative and data-driven. You enjoy measuring and analyzing social media posts and blogs to create or fine-tune content that ranks highly in search and drives quality organic traffic to our website. You also excel in developing email marketing copy that garners high clickthroughs and conversions. You’ll also support the Marketing team to coordinate, create, and manage other content as needed, such as for product marketing and sponsorships. This position is best suited for someone with a strong balance of writing skills and SEO experience, and some experience/familiarity with communications (e.g. media relations, public relations and social media). You’ll play a key role in supporting acquisition and retention goals, and will report to the Sr. Manager, Marketing Communications.


Responsibilities

Content Planning and Development

  • Develop a content strategy and editorial calendar to drive organic traffic to our corporate website
  • Create and publish engaging content to increase organic search rankings and website traffic (e.g. GMB posts, blog posts, product pages, landing pages, videos)
  • Coordinate French translations for website content
  • Develop on-brand and compelling copy to support marketing initiatives such as email marketing campaigns, direct mail, case studies, video scripting, RFPs, etc.
  • Amplify and distribute content across owned and 3rd party channels used by our audiences, and track performance of inbound content initiatives

E-mail Marketing

  • Develop email marketing copy that results in conversions and growth in support of various business goals
  • Analyze open rates, clickthroughs and other email metrics to enhance copy and improve results

SEO

  • Measure performance of website content and apply SEO tactics to improve page traffic, engagement and conversions (e.g. backlinks, keyword densities, titles, meta descriptions, tags, schema, etc.)
  • Monitor, measure and optimize local search listings on Google my Business, Apple Maps, Bing, etc.
  • Gather and analyze keyword research and trends to find opportunities to increase visibility of Superior’s website for discovery searches related to propane and fuels

Social Media

  • Maintain and grow Superior’s social media presence and YouTube video library by creating and publishing content including videos
  • Work with 3rd party agencies to produce videos for YouTube or other social channels

Business Communications

  • Support media and government relations initiatives with writing press releases, key messages, company backgrounders, story pitches, etc.

Education & Experience

  • Bachelor’s Degree (B.A.) or equivalent in Marketing, Digital Marketing, or Communications
  • 3-5 years of digital content or communications experience
  • Strong copywriting and verbal communications skills for writing well-researched content that drives audiences to our website
  • Ability to develop email marketing content and a solid understanding of email marketing best practices
  • Experience with Google local search and Google ads
  • Analytical mindset and familiarity with YouTube and Google Analytics to be able to interpret data and tell stories
  • Solid SEO skills to create web content that’s optimized for Google and SERP features
  • Customer-centric approach to understanding Superior’s audiences and pain points, as well as the stages of their buyer/customer journey
  • Experience coordinating or managing social media platforms, such as Facebook, Twitter, LinkedIn, YouTube or others
  • Strong time management, project management, organization, and prioritization skills
  • Ability to multitask and handle various projects, deadlines and changing priorities
  • Familiarity with a content management system (CMS) such as Sitecore an asset
  • Bilingual in French an asset

“Here at Superior Propane we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at aoda_hr@superiorpropane.com to let us know how we can enhance your experience.”

Content and Digital Marketing Specialist


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newSocial Media SpecialistAlternaToronto, ON Experience in print and digital publishing and managing digital editorial and knowledge content. Exposure to digital creative and social media video production. 2 days ago·More…View all Alterna jobs – Toronto jobsSalary Search: Social Media Specialist salaries in Toronto, ON

Scope of Position

Reporting to the Director, Communications, the Social Media Specialist plays a critical role in supporting communications activities through all social media channels across the organization for both internal and external audiences.

The successful candidate will bring to the role: enthusiasm, passion, and a commitment to excellence. They will apply their advanced knowledge of social media along with their communications expertise in the execution of multi-channel communications activities that are in line with our social media strategy.


Major Responsibilities


This role will support the Director, Communications to:

  • Build and execute a social media strategy through competitive research, benchmarking, messaging and audience identification
  • Design and implement social media plans to align with business goals
  • Develop metrics and report on ROI
  • Create and manage creative content for all social media channels
  • Collaborate with teams across business lines to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Research, develop and execute a strong annual content and growth plan for our existing social media channels, as well as explore and recommend new channels
  • Oversee all social media accounts and monitor branded traffic to ensure content meets brand standards
  • Remain current with developing technologies, trends and tools in social media


Expectations / Outcomes:

  • Execute social media initiatives that are in line with Alterna’s strategy
  • Optimize social media content to drive high engagement on those channels
  • Increased awareness of Alterna in all social communications channels.
  • Alterna members and employees receive consistent, clear, professional communications that are in-line with our brand
  • Knowledgeable about new and emerging technologies and channels


Qualifications:

  • Post-secondary Degree in Communications, Journalism, Marketing or related disciplines with a minimum of five years’ in a communications role of this level with a strong focus on social media
  • Minimum 3 years’ experience as a social media specialist or similar role
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other emerging social media platforms
  • Understanding of SEO and web traffic metrics
  • Excellent understanding of social media KPIs
  • Familiarity with web design and publishing
  • Exposure to digital creative and social media video production
  • Demonstrated ability to research, plan, write and execute on external and internal communications projects with a considerable focus on social media
  • Advanced writing skills: media releases, speeches, scripts, presentations, newsletters, web and social media content
  • Experience in print and digital publishing and managing digital editorial and knowledge content
  • Proven ability to edit content into text that is clear, consistent and easy to understand
  • Experience working in financial services is an asset
  • High level of proficiency in all MS Office suite products


About Alterna Savings

Alterna Savings and Credit Union Limited (Alterna) has been the good in banking for 112 years! Alterna is made up of Alterna Savings and Credit Union Limited and its wholly-owned subsidiary, Alterna Bank. Together, we have $9.6 billion in assets under management.

As the first full-service, member-owned co-operative financial institution outside Quebec, Alterna Savings shares its expertise with more than 183,000 members through a network of 36 branches across Ontario, that includes partner Peterborough Community Savings; as well as call centre and digital channels. Members and customers also benefit from industry-leading online brokerage, investment management services, and have access to the largest surcharge-free ATM network in Canada through THE EXCHANGE® Network, with over 3,700 ATMs to serve them.


Working at Alterna

Every day, over 600 people take pride in putting our members first. Our caring culture has been recognized by the prestigious employer awards National Capital Region’s Top Employers and Aon’s Best Employers (Platinum level).

  • Although we appreciate all applicants, preference will be given to candidates who most closely meet the qualifications, key skills and competencies outlined above.
  • Alterna is compliant with the Ontarians with Disabilities Act. If you have a disability, please contact the recruiter to let us know how we can accommodate you.

Social Media Specialist


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Social Media CopywriterSpark GrowthToronto, ON•Temporarily Remote$35,000 – $45,000 a yearUrgently hiring Contribute to client creative briefs and client strategies based on your deep understanding of online content best practices and performance. 22 days ago·More…View all Spark Growth jobs – Toronto jobsSalary Search: Social Media Copywriter salaries in Toronto, ON

About Us:

At Spark Growth, we’re a growing team, passionate about helping clients create meaningful, human connections that inspire action. We’re a small digital marketing agency with big ideas, and we’re looking to take things to the next level. We want your help as we grow. Our company has 6 core values that we look for in all our new recruits:

  • Strategic – go beyond checking the boxes
  • Fired Up – do what we do with passion
  • Resourceful – find the possibilities, not the problems
  • Inclusive – be who you are
  • Straightforward – say what you feel
  • Results-driven – set aggressive goals, then measure and achieve them

Perks & Benefits:

We offer a fun, flexible working environment, a fully stocked kitchen with snacks, and frequent team lunches (currently we are working from home)!

  • Our office is located at Dundas and Spadina
  • Music in the office to give you that boost of energy
  • Pet-friendly office
  • Sponsored learning opportunities
  • Health and dental plan

Core Responsibilities:

As the Copywriter /Social Media Coordinator at Spark Growth you are responsible for supporting our social team in creating content across all digital platforms that align with our digital strategy, drives to clear KPIs, and helps clients achieve their business goals. You’ll also be encouraged to pursue a creative development path, proactively infusing creative strategy into ongoing accounts and new business opportunities.

The role offers a significant training and learning component to be able to complete the tasks. You will also have on-the-job support, such as mentoring and coaching.

Strategy and Execution

  • Write copy for social media posting plans, online advertising (social, SEM, native, etc.), long-form (blog) content, and website and landing page copy
  • Stay on top of scheduling posts and receiving content for upcoming posts, live-posting them when necessary (occasionally outside of regular work hours)
  • Daily tracking and reporting in spreadsheets on accounts to engage with
  • Review monthly analytics reporting and social listening intelligence to implement data-backed learnings when drafting copy for clients
  • Contribute to client creative briefs and client strategies based on your deep understanding of online content best practices and performance
  • Participate in creative brainstorms and contribute to activation ideation
  • Develop response matrices for relevant clients, and complete community management and proactive outreach tasks across social platforms in accordance with client scopes
  • Monitor key influencer conversations affecting client business opportunities online, and identify strategies to enter and engage the influencer conversation

New Business Development

  • Research, copy edit and contribute creative ideation to new business proposals
  • Research and identify marketing opportunities for the social media practice, including media interviews and speaking opportunities
  • Research, copy edit and contribute to winning award entries for client work at the direction of senior team members

Role Competencies:

  • Exceptional creative writing skills
  • Ability to adjust writing styles across many different clients and match a specific tone, voice, and expertise
  • Acute attention to detail, highly organized and deadline-oriented
  • Ability to generate creative, results-oriented content and campaign strategies across platforms
  • Excellent time management skills and the ability to remain level-headed under pressure
  • Strong communication skills and a team-oriented attitude

Core Qualifications:

  • Strong writing and grammatical skills
  • Knowledge of social media platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest
  • Working knowledge of Hootsuite, Mailchimp and other scheduling tools
  • Familiarity with Google programs: Docs, Sheets, Slides, Calendar, Mail etc.
  • Basic understanding of social analytics and content terminology

Additional Requirements:

  • A post-secondary graduate (desired, but not required if experience qualifications are met)
  • A Canadian citizen, permanent resident of Canada or person granted refugee status in Canada
  • Legally entitled to work according to the relevant provincial legislation and regulations

Expected start date: 2021-10-11

Job Type: Permanent

Pay: $35,000.00-$45,000.00 per year

Schedule:

  • Monday to Friday

COVID-19 considerations:
Due to the COVID-19 pandemic, all employees will be working remotely until further government notice. Conditions may change come October 2021.

Work remotely:

  • Temporarily due to COVID-19

Social Media Copywriter


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newMarketing & Community ManagerAce Hotel TorontoToronto, ON *Experience with digital advertising, email marketing, event marketing, social media, content marketing and SEO *. *Passion for the Ace Hotel brand *. 8 days ago·More…View all Ace Hotel Toronto jobs – Toronto jobsSalary Search: Marketing & Community Manager salaries in Toronto, ON

Marketing & Community Manager

This position reports jointly to The General Manager and liaises with Marketing at Atelier NYC. They will work as an extension of the Marketing team. This position is focused both on social community management and events support. He/she will interface with a wide range of cultural practitioners and partners, and act as an ambassador of the Ace Hotel Toronto and Ace brand.

A successful manager is revenue and customer-focused, proactive and self-driven. He/she successfully operates with a high degree of autonomy, collaborates well, and has proven experience creating, launching and driving brand awareness initiatives to conversion. He/she is skilled at working both strategically (setting big picture goals, using customer data to present strong ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and problem solving).

Roles & Responsibilities:

  • Proactively create and manage quarterly property marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement, and increasing room bookings
  • Curate and manage local programming and strategic brand partnerships focused on engaging and increasing brand awareness with our target audiences
  • Create and execute a strong content and organic/paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising, email communications, and live content capture on property
  • Curate an event marketing strategy mapped to quarterly goals
  • Work closely with F&B teams to drive traffic to the property’s outlets through programming, social and paid channels
  • Leverage data to optimize touch points throughout the customer journey, supporting guest acquisition and loyalty
  • Own reporting on marketing plans, key campaigns and KPIs to leadership and broader organization
  • Work with the Atelier team to field media requests and on-property media tours and photo shoots

Qualifications:

  • Passion for the Ace Hotel brand
  • 5+ years of marketing experience, ideally with brand building experience
  • Experience with digital advertising, email marketing, event marketing, social media, content marketing and SEO
  • Excellent verbal and written communication skills
  • Strong project manager. Able to motivate teams, multitask and prioritize against competing deadlines, evaluate tradeoffs, flag concerns, and ensure goals are met
  • Optimistic, proactive, self-driven and results-oriented

Comfortable with ambiguity; thrives in a fast-paced environment with shifting priorities

Job Types: Full-time, Permanent

Schedule:

  • Holidays
  • Monday to Friday
  • On call
  • Weekend availability

Work remotely:

  • No

Marketing & Community Manager


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newData Analyst, Marketing PerformanceBAM Strategy4.3Toronto, ON•Remote Monitor campaign performance KPIs, gather insights based on what you see, and recommend actions to improve our marketing strategies and tactics; 4 days ago·More…View all BAM Strategy jobs – Toronto jobsSalary Search: Data Analyst, Marketing Performance salaries in Toronto, ON

Data Analyst, Marketing Performance

BAM is an independent full-service digital marketing agency serving Fortune-500 and startup clients alike. We run digital marketing strategy for some of the world’s most recognizable brands. We believe in blending caring and curiosity to deliver evocative customer experiences for everyone who uses our clients’ products.

If you are experienced in marketing analytics, data reporting and visualization and are passionate about improving the performance of client marketing campaigns, come join the BAM team in either our Montreal or New York offices (or join us remotely for anywhere in Eastern or Central time zones)!

WHAT YOU WILL DO
*

  • Configure Google Analytics, Google Tag Manager and other analytics tools to tag, track and analyse consumers’ digital user behaviour;
  • Design data visualization dashboards, connect and QA data sources and produce marketing performance trend reports for our clients’ brands;
  • Monitor campaign performance KPIs, gather insights based on what you see, and recommend actions to improve our marketing strategies and tactics;
  • Conduct market and competitor research to provide evidence for our clients’ brand strategies

WHAT YOU WILL BRING

  • Solid experience interpreting data, analyzing digital marketing performance, providing insights and recommending improvements that drive business value;
  • Experience doing market research (e.g. pulling insights from market reports, case studies, industry publications, competitor websites, research partner databases);
  • Experience configuring data connections, dimensions and metrics, and developing dynamic reporting solutions (e.g. using Google Data Studio, Tableau, Power BI, Domo);
  • Clear understanding of the fundamentals of digital marketing (and an interest to learn more!);
  • Hustle and willingness to learn: you are proactive, you speak your mind and welcome feedback to ensure your team’s output is the best it can be;
  • English writing, presentation and data storytelling skills; bilingual English/French preferred!

PERKS @ BAM*
*

  • Competitive benefits: BAM pays 75% of your health, dental and travel insurance premiums;
  • Annual performance bonus and BAM matches your RRSP contributions (up to a maximum);
  • Physical and mental wellness initiatives, plus: unlimited sick/personal days;
  • Flexible work environment (mix of in-office and remote) with pet-friendly offices;
  • Career development & skills training.

*You will be an early member of a growing team, so get ready to contribute to the development and success of new initiatives and services for the agency – we need someone with solid analytical skills, insatiable curiosity, and an entrepreneurial spirit.

Job Types: Full-time, Permanent

Experience:

  • campaign performance: 1 year (required)
  • market research: 1 year (preferred)
  • Google Analytics: 1 year (required)
  • Presentation skills: 1 year (preferred)

Data Analyst, Marketing Performance


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newSales and Digital MarketingAuto Pool ReelToronto, ON•Remote *Support digital marketing programs with digital execution including website creative design and front-end updates*. Job Types: Full-time, Permanent. 2 days ago·More…View all Auto Pool Reel jobs – Toronto jobsSalary Search: Sales and Digital Marketing salaries in Toronto, ON

Auto Pool Reel offers innovative products that focus on improving the ease, accessibility, and environmental impact of pool ownership and maintenance. At Auto Pool Reel, we design and sell the world’s only trackless, fully automatic pool cover system for swimming pool covers. We offer luxury, simplicity, and flexibility at the fingertips of pool owners everywhere.

At Auto Pool Reel, we are passionate about our products and are driven by our customers. We are a small, close-knit, energetic, and solutions-oriented team. Auto Pool Reel boasts an engaging and collaborative environment that is inclusive, driven, and fast-paced, providing flexible growth opportunities to support your professional goals.

We are growing fast, and are currently looking for an outgoing, and self-motivated Digital Marketer & Sales Representative with a background in business and/or marketing, an entrepreneurial spirit, and ample creative insight, that is enthusiastic about taking our product to new heights.

This role will be a creative blend of strategy, planning, content creation, and sales support. The ideal candidate will have experience selling products in a competitive market while driving sales through social media and marketing directives; they will be able to carry out the planning, development, and execution of digital programs, including online advertising, web site strategy and design, social media, mobile, and deliverables; they will be comfortable in a start-up environment, and energized by the challenge of introducing new marketing assets and products to clients.

Qualifications

· 2-5 years of experience in sales and digital marketing (preferred)

· 2-3 years of experience in SEO, knowledge in keywords, meta tags, competitor research, and back links

· Post-secondary diploma/degree in Commerce, Marketing, Communications, or related field

· Excellent English language and communication skills (both verbal and written)

· Working knowledge of web site operations and functionality

· Intermediate or advanced proficiency in MS Office with strong working knowledge of Excel, and familiarity with databases

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

· Demonstrate experience to create/review SEO–optimized articles that will keep readers engaged and encourage them to take action on the site

· Experience in ecommerce to gather insights and recommendations on executable applications that drive business through content marketing and additional digital assets (preferred)

· Experience running and optimizing social media paid campaigns, including Facebook Ads Manager, YouTube, and TikTok

Key Behaviours

  • Self-motivated and enthusiastic
  • Customer and research focused
  • Up to date on the latest trends and technologies in digital marketing
  • Extensive knowledge of marketing strategies, channels, and branding
  • Superb communication and collaboration abilities
  • Ability to work under pressure and meet deadlines
  • Strong attention to detail

· Entrepreneurial mentality

· Be able to work well individually or as a part of a team

· Ability to multitask

Key Responsibilities

  • Craft customer service responses that are empathetic, helpful, and accurate
  • Implement social media sales strategies, and marketing directives to engage audiences and provide a positive online purchase experience
  • Monitor advertising, social media campaigns on all vendor channels– working with SEO, search, analytics, content and merchandising to ensure dependable execution and optimal consumer experience
  • Continually improve online presence and user-experience by utilizing marketing campaign enhancements, customer feedback/reviews, sales data, site metrics and other sources
  • Display excellent time management and work with minimal supervision
  • Ensure all marketing materials are consistent and error free
  • Respond to customer queries, via phone, email, or other digital platforms

· Support digital marketing programs with digital execution including website creative design and front-end updates

· Assist with brand and influencer collaborations to support marketing programs (research, pitch, execution, follow-up)

· Create and edit digital content (video and images) using the Adobe Suite (Photoshop, Illustrator, InDesign, Flash and/or Premiere Pro) to support websites.

· Assist with social media content edits and scheduling (Facebook, Instagram, YouTube)

· Improve the SEO rankings and manage Google Ads, Google Tag Manager, and similar platforms.

· Create online content such as blogs, articles & forum posts and distribute content across digital multimedia channels.

Salary and Benefits

  • Flexible schedule
  • Compensation based on experience
  • Hybrid office/remote work
  • Annual bonus structure based on performance

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Flexible schedule
  • Work from home

Schedule:

  • 8 hour shift

COVID-19 considerations:
Practicing Social distancing and Covid-19 protocols

Experience:

  • sales and digital marketing: 2 years (required)
  • SEO: 2 years (required)

Work remotely:

  • Yes

Sales and Digital Marketing


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newGraphic Designer / Social Media ManagerBaby Dream Company Inc.Toronto, ON•Temporarily Remote$45,000 – $70,000 a yearUrgently hiring Designing & creating social media, email, digital ad assets. Creating on-brand graphics in Adobe Photoshop or other editing programs. Must be fluent in English. 2 days ago·More…View all Baby Dream Company Inc. jobs – Toronto jobsSalary Search: Graphic Designer / Social Media Manager salaries in Toronto, ON

Baby Dream Company is looking for a Graphic Designer / Social Media Manager to join our fast-growing team.

Baby Dream Company is the company behind the award-winning children’s sleep device, Baby Dream Machine. Baby Dream Machine uses 5 key functions to help children sleep better & longer. These include: Night Light, Red Light Therapy, Sound Machine with Pink Noise, Cool-Mist Humidifier & Aromatherapy.

Baby Dream Machine has been listed as a must-have device for all new parents by Business Insider, Pregnancy & Newborn Magazine, The Kelly Clarkson Show, Fatherly and more! It is loved by celebrities & one of the fastest growing baby products on the market.

We are looking for a Graphic Designer / Social Media Manager to join our fast-growing, highly motivated team. Responsibilities include, but are not limited to:

  • Creating on-brand graphics in Adobe Photoshop or other editing programs
  • Creating and maintaining brand style guide
  • Designing & creating social media, email, digital ad assets
  • Creating social media calendar & coordinating all channels (ie. e-mail, Instagram, TikTok, Facebook – making sure we are posting content across all platforms)
  • Creating in-store display units
  • Creating & editing packaging designs
  • Editing photos from photoshoots
  • Creating website graphics

Candidate should have experience in:

  • Minimum 2-5 years Graphic design (Photoshop skills are a must)
  • Proficient in Adobe Photoshop
  • Social media design experience & planning (take a look at our Instagram @babydreammachine)
  • Email marketing design experience
  • Excellent communication skills
  • Excellent organizational skills
  • An excellent eye for design & branding

Must be fluent in English.

Please note – This is NOT an entry-level role. Candidate must have at least 2-5 years of relevant experience. You will report directly to the Vice President

Job Types: Full-time, Permanent

Salary: $45,000.00-$70,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Flexible schedule
  • Paid time off
  • Profit sharing
  • Stock options
  • Work from home

Schedule:

  • Monday to Friday

COVID-19 considerations:
Enhanced cleaning. Work from home available.

Work remotely:

  • Temporarily due to COVID-19

Graphic Designer / Social Media Manager


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newFull-time Marketing & Customer Experience SpecialistTom&SawyerToronto, ON 3+ years experience in a digital marketing role. Report on performance with a focus on recommending appropriate action based on. Paid Personal and Sick Days. 1 day ago·More…View all Tom&Sawyer jobs – Toronto jobsSalary Search: Full-time Marketing & Customer Experience Specialist salaries in Toronto, ON

40 hours per week

Toronto, On

As our Marketing & Customer Experience Specialist, you will report to and work closely with our

Marketing & Customer Experience Supervisor and the Growth & Analytics Project Leader. The

role supports a fast-paced team that is focused on driving acquisition, retention and

engagement in both our direct-to-home subscription and authorized retailer channels. Key areas

to drive growth and retention will be CRM channels including email, SMS, direct mail and others.

The ideal candidate is seeking an opportunity to have a real impact on a fast-growing and

exciting brand. They will be responsible to ensure that all CRM initiatives are executed on time

and in accordance with CASL regulations, best practices, business goals and established

metrics.

Job Responsibilities

Ability to think through audience segmentation, email/SMS personalization, A/B and

multivariate testing as it relates to each campaign

Collaborate with Marketing & Customer Experience Manager and Growth & Analytics

Project Lead to define channel strategy and roadmap to deliver programs that line into

the overall business objectives

Create, test, and deploy a variety of CRM campaigns with strict adherence to the

marketing calendar (including email, SMS, direct mail, etc.)

Conceptualize, scope, segment, implement, optimize cross-channel journeys and

content personalization strategy that lines into CRM program KPIs

Responsible for A/B and multivariate testing

Support direct team to ensure all marketing communications are error-free and

consistent with brand guidelines and values

Collaborate within a multidisciplinary team, across departments, internal and external

stakeholders, such as: in-house and outsourced graphic designers and printers,

copywriters, in-house and consulting animal nutritionists, in-house and consulting chefs,

IT teams, authorized retailers, other professional consultants and also with the two

founders.

Own, reach and surpass your campaign KPIs that you are accountable for by

continuously proposing ways to improve performance through data analysis,

relevant/personalized content and optimizing conversion funnels

Collaborate with the insights team to validate current objectives, track progress, and

adjust objectives as new insights are found

Report on performance with a focus on recommending appropriate action based on

campaign and journey results

Proactively define a quarterly improvement plan, execute and measure tests to improve

performance, synthesize results and present to management

Build and maintain guidelines for assigned projects and channels and proactively guide

and influence the creative team to ensure the best possible outcomes

Document procedures and build training material for others to follow

Stay current with industry trends and benchmarks

Facilitate sharing of channel learnings to Marketing teams

Experience with budget management and ensuring strong KPI metrics are achieved

against the budget

Engage external partners to most effectively contribute to the project deliverables.

Ensure email compliance with CASL/CAN-SPAM/anti-spam and privacy regulations

Understanding of CRM compliance & best practices, list clean-up and maintaining a

clean database, prospect and subscriber segmentation, improving email deliverability,

data integrity, etc

Training shifts in retail operations and food production to learn the business as a whole

Desired Skills And Experience

Bachelor’s degree (business economics, marketing, or communication-related fields)

3+ years experience in a digital marketing role

Keen attention to detail

Strong organization and prioritization skills

Ability to take an analytical data-driven approach

Excited to work in a fast-paced environment

Analytical aptitude with a focus on making data-driven decisions

MS Office, especially Excel.

Ability to work with large datasets and summarize findings in a clear format

Strong understanding of customer segmentation, customer lifecycle stages and CASL

Great written communication skills in English (French is an asset)

Experience with email service providers (e.g. Klaviyo) and Google Analytics an asset

Experience with Shopify is an asset

Proficient knowledge of design software, such as Adobe Suite of products (Illustrator,

Photoshop) and Canva

A customer-centric mindset and strong problem-solving skills

Passion for food, nutrition and pets

WHY TOM&SAWYER?

We’ve been “Keepin’ It Real” Since 2015! Tom&Sawyer’s chefs gently cook the highest quality,

human-edible pet food available and our marketing and customer experience team members

strive to match that quality in all customer interactions with our brand every day!

What We Have To Offer

Paid Personal and Sick Days

Annual performance bonus program

Ability to participate in the Employee Equity Incentive Plan

Meal plan program for employee’s dog/cat

Employee discounts on all products

Please send your cover letter and CV to: careers@tomandsawyer.com

Full-time Marketing & Customer Experience Specialist


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newMarketing Technology Systems Co-ordinatorSeneca College of Applied Arts and Technology4.3Markham, ON$35.39 – $41.01 an hour Minimum of three (3) years of experience in a similar role, building complex marketing campaigns by using marketing technology and CRM systems is required. 1 day ago·More…View all Seneca College of Applied Arts and Technology jobs – Markham jobsSalary Search: Marketing Technology Systems Co-ordinator salaries in Markham, ONSee popular questions & answers about Seneca College of Applied Arts and Technology

Posting Date (E):
October 22, 2021
Closing Date (E):
October 27, 2021
Pay Range:
Payband I – $35.39 – $41.01 (start rate: $35.39)
Hours:
35 hours a week
Type:
Permanent
Shift:
Monday- Friday, 9:00 AM to 5:00 PM
Contract Start Date (if applicable):
Contract End Date:

Position Summary:

Please review the Fall Term 2021 COVID-19 Vaccination Policy prior to applying to this position.

Working as part of the larger Marketing and Communications team, the Marketing Technology Systems Co-ordinator’s primary function is to provide leadership in coordinating all activity necessary for the execution of Seneca’s marketing automation and CRM systems, for marketing and communications purposes, while operationalizing all internal and external mass communications sent on behalf of Seneca.

Responsibilities:


Strategic Planning and Support

  • Provides recommendations for further automation and audience refinements for email communications strategies.
  • Provides email and campaign analysis and recommendations to improve the prospect/applicant/student journey through multiple email campaigns.
  • Contributes to the development of comprehensive reports.
  • Provide technical recommendations and support throughout project planning and implementation.

Email Communications Execution

  • U tilize Eloqua email design tools fully to develop simple text-based emails as well as complex, graphic-rich marketing emails.
  • Understand and implement email accessibility standards, CASL and email best practices (responsiveness, formatting, link structure, subject and preview text etc.).
  • Ensure Seneca brand and style standards are applied to all communications and outreach.
  • Design, implement and maintain simple and complex email campaigns in Eloqua Canvas and Program Builder interfaces.
  • Utilize Eloqua to develop registration and other forms, create landing pages and ensure integration with event platforms.
  • Design, implement and maintain lead collection and distribution and other technical implementations in Eloqua and Salesforce.

Monitoring, Analysis and Recommendations

  • Provide monitoring, analysis and recommendations for audience targeting, segmentation and capacity.
  • Provide comprehensive email and campaign reports, including analysis and recommendations.
  • Perform ongoing data and asset maintenance within Eloqua and Salesforce systems and technical peer review checks on Eloqua set-ups.
  • Provides technical recommendations throughout project planning and implementation.
  • Work with clients to educate and inform them of best practices and how to incorporate them into communication strategies to ensure maximum impact for every campaign.
  • Perform data migration, master data management and data clean-up functions in Eloqua and Salesforce.

Other Duties as Assigned.

Qualifications:

Education

  • Minimum three (3) year diploma/degree in Marketing, Information Systems, Business, Computer Science, Digital Media or related discipline is required. If education is in another field of study, please state how it is related.
  • Education in Marketing Automation and CRM management is considered an asset.

Experience

  • Minimum of three (3) years of experience in a similar role, building complex marketing campaigns by using marketing technology and CRM systems is required.
  • Experience working with CRM and marketing automation systems or tools is required.
  • Specific experience with Salesforce, Oracle Eloqua and Peoplesoft or equivalent is considered a strong asset.

Skills

  • Practical work experience in reporting, data analysis and programming with primary emphasis on systems analysis.
  • Excellent written and verbal communication skills, with a strong interactive communications skillset.
  • Proven investigative, research, analytical and problem-solving skills.
  • Self-motivated, results-driven and capable of prioritizing multiple tasks in a collaborative team environment. Has the ability to thrive in a high-volume, fast-paced environment.
  • Comprehensive understanding of the theory and practical implementation of CASL and Experience in HTML and CSS programming.
  • Strong knowledge of marketing email campaign best practices (number and timing of emails, types of audiences, audience segmentation, integration of email as part of a broader marketing strategy etc.).

Notes:

  • A skills assessment test will be administered during the recruitment process.

Seneca is committed to diversity and encourages applications from qualified candidates, especially Indigenous persons, members of sexual minority groups, visible minorities, women, and persons with disabilities. View Seneca’s Diversity Policy.

Note: Seneca requires copies of educational credentials at the time of an interview. Confirmation of educational credentials in the form of an official Canadian transcript or an official evaluation of international credentials which determines Canadian equivalency will be required upon hire.

We thank all applicants for their interest in this position, however, only those selected for an interview will be contacted.

Marketing Technology Systems Co-ordinator


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newWEB Marketing AssociateWinsham Fabrik Canada Ltd.Markham, ON Experience creating targeted and segmented digital marketing campaigns. Brainstorming new and creative growth strategies through digital marketing. 1 day ago·More…View all Winsham Fabrik Canada Ltd. jobs – Markham jobsSalary Search: WEB Marketing Associate salaries in Markham, ON

Full-time, Permanent

LOCATION: Markham, ON

Start Date: Immediate

The Opportunity:

Winsham is a leading wholesaler, manufacturer, and distributor of bed, bath, table, healthcare, kitchen, and utility linen. We are a favourite Canadian supplier to commercial and institutional customers, as well as the hospitality, healthcare, and special events industry.

Job Description:

We are searching for a Customer Service/Accounts Receivables clerk to join our Finance Department. Reporting to the Credit & Collection Supervisor, the individual is responsible to collect and secure payment from clients within terms in order to avoid financial risks. The specialist is also responsible for taking orders and providing customer service to clients via phone, email and fax. On the job training will be provided. The successful candidate will have a positive attitude, multi-task with minimal supervision, excellent communication and customer service skills, and willing to learn. This is a full-time position, working in our Markham office.

Responsibilities:

  • Plan and execute digital marketing programs and campaigns which deliver on business goals, including web, SEO/SEM, email, and social media
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance and effectiveness of all digital marketing campaigns, both quantitative and qualitative evidence
  • Brainstorming new and creative growth strategies through digital marketing
  • Maintain content in our e-commerce platform, adding and removing items, maintaining, and enhancing product information and imagery, measuring engagement and sales, and reporting performance to key stakeholders and decision makers
  • Plan and execute e-commerce activities (e.g., customer targeting, customer acquisition, customer service support, and ongoing customer communication)
  • Responding to online product enquiries and the online chat
  • Liaising with 3rd party partners to optimize our digital marketing strategy, and ensuring a successful customer e-commerce experience
  • Processing online orders
  • Understand growth objective, customer segments, product offering, and general business operations
  • Performs other duties as assigned

Minimum Requirements

  • University degree in Business or Marketing
  • Minimum 1-2 years experience in related field (marketing, content writing, social media)
  • Prior knowledge in the industry would be beneficial, however, willingness to learn and adapt in new environment is essential
  • Proven skills in editing and writing content for digital presentation – emails, social posts, web content
  • Digital marketing background is an asset
  • Prior experience with using marketing measurement and analytics tools to measure performance of campaigns (e.g., Google Analytics, SEO/SEM, social media analytics, email analytics) is an asset
  • Prior experience with social media marketing tactical experience, social analytics and measurement is an asset
  • Experience creating targeted and segmented digital marketing campaigns
  • Positive attitude and accountability, and high attention to detail
  • Self-starter who takes initiative, looks at problems as an opportunity (to solve) and is not afraid to offer ideas
  • Collaborative and team participant but able to work independently and meet deadlines
  • Strong organizational, time-management, and planning skills
  • Maintain up-to-date industry knowledge of trends, technologies, and best practices on an ongoing basis
  • Strong customer service skills
  • Fast thinker and learner
  • Strong written and oral communication skills

Ability to commute:

  • Markham, ON: reliably commute to work location

Job Types: Full-time, Permanent

Benefits:

  • Dental care
  • Extended health care
  • On-site parking
  • Vision care

Schedule:

  • 8 hour shift
  • Monday to Friday

COVID-19 considerations:
All employees are expected to be fully vaccinated. All employees are required to follow Health & Safety protocol each day before work, wearing a mask, temperature screening, and COVID-19 worker and employee screening.

Experience:

  • Related field (marketing, content writing, social media): 1 year (preferred)

Work remotely:

  • No

WEB Marketing Associate


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