Manager, NBA Measurement and Analytics (18-Month Contract) – Royal Bank of Canada – Toronto, ON

Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Wed, 11 Jun 2025 06:01:17 GMT

Job description: Job SummaryJob DescriptionPlease note: This is an 18-month contract opportunity to cover a parental leave.What is the opportunity?
Next Best Action (NBA) is a specialized group within RBC Personal Banking that combines, data, marketing, advanced analytics & AI to bring hyper personalization to all RBC clients across all client touchpoints. By leveraging RBC’s large data scale, artificial intelligence (AI), privileged loyalty program and partnerships, NBA has the ambition to bring the best of RBC to help clients achieve their financial goals, tailoring the experience for every client such that the message is perfectly timed, presented in path and personalized for that specific client need. Embedded across Lines of Business and aligned with marketing, digital, and product teams, NBA is critical to deepening client relationships, increasing engagement, and enhancing how we show up for clients daily.
NBA is foundational in RBC’s Personal Banking strategy to deliver more value for all Canadians through simpler experiences, more thoughtful recommendations, and more holistic support. The team directly contributes to RBC’s ambition to Win for Tomorrow by enabling hyper-personalized journeys that are scalable, measurable, and powered by leading-edge analytics and AI innovation.We’re looking for a Manager, NBA Measurement and Analytics to cover for a 18-month maternity leave and join the NBA group to contribute to the enterprise experimentation efforts. In this role, you will design, execute, and evaluate experiments that optimize campaign performance and inform client engagement strategies. You’ll help drive a culture of experimentation that accelerates learning, sharpens decision-making, and advances RBC’s leadership in personalized marketing and financial advice.This is an opportunity to shape the future of client engagement at the #1 bank in Canada—named one of the world’s most AI-mature financial institutions—where bold thinking, innovation, and data-driven action create real value for clients and the communities we serve.What will you do?Design, execute, and evaluate enterprise-level marketing experiments across channels and client segments.Help build and evolve RBC’s experimentation framework to accelerate test-and-learn velocity, ensure statistical rigour, and scale best practices.Translate complex test results into clear, actionable insights that influence strategy and campaign performance.Partner across Lines of Business, Data & Analytics, Technology, Digital, and Marketing to embed experimentation into the end-to-end campaign lifecycle.Present findings and recommendations to leadership to inform client engagement, personalization, and marketing strategies.Maintain documentation, ensure data security compliance, and promote best practices within the organization.What do you need to succeed?Must Have:Knowledge of advanced testing methodologies (e.g., uplift modelling, Bayesian methods, contextual bandits).Programming experience with large databases/datasets (using tools such as Python and Teradata SQL).Advanced proficiency in SQL.Advanced proficiency in developing reports using data visualization tools (most notably Tableau).Experience in designing and evaluating marketing experiments and interpreting results to drive business impact.Business acumen and understanding of enterprise marketing strategy and Banking products.Nice to Have:Experience with enterprise personalization, targeting, or decision-making platformsAn academic background in Data Science, Statistics, Mathematics, or a related field. An MBA or graduate-level education is an asset.Experience in financial services, digital marketing, or large-scale client engagement programsWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob Skills A/B Testing, Business Statistics, Commercial Acumen, Critical Thinking, Customer Analytics, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI)Additional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: Contract (Fixed Term)Pay Type: SalariedPosted Date: 2025-06-09Application Deadline: 2025-06-23Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary: Manager, NBA Measurement and Analytics (18-Month Contract)

RBC is seeking a Manager for its Next Best Action (NBA) group to cover an 18-month parental leave. The NBA team merges data, marketing, advanced analytics, and AI to create hyper-personalized client experiences across banking services. The role focuses on designing, executing, and evaluating marketing experiments to enhance campaign performance and client engagement.

Key Responsibilities:

  • Design and evaluate enterprise-level marketing experiments.
  • Build and evolve an experimentation framework to improve testing velocity and ensure statistical rigor.
  • Translate complex results into actionable insights for strategy development.
  • Collaborate with various business units to embed experimentation in campaign processes.
  • Present findings to leadership and promote data security compliance.

Qualifications:

Must-Haves:

  • Knowledge of advanced testing methodologies and programming skills (e.g., Python, SQL).
  • Experience in marketing experiment design and interpretation.
  • Strong business acumen and understanding of enterprise marketing in banking.

Nice-to-Haves:

  • Experience with personalization platforms or digital marketing.
  • Educational background in Data Science or related fields.

Benefits:

  • Dynamic and collaborative work environment.
  • Opportunities to make a significant impact and grow professionally.

Location: Toronto, RBC Waterpark Place
Employment Type: Full-time, Contract
Application Deadline: June 23, 2025

RBC prioritizes inclusivity and diversity within its workplace and encourages applications from all qualified individuals.

Senior Manager, NBA Measurement and Analytics – Royal Bank of Canada – Toronto, ON

Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Thu, 05 Jun 2025 23:41:31 GMT

Job description: Job SummaryJob DescriptionWhat is the opportunity?
Next Best Action (NBA) is a specialized group within RBC Personal Banking that combines, data, marketing, advanced analytics & AI to bring hyper personalization to all RBC clients across all client touchpoints. By leveraging RBC’s large data scale, artificial intelligence (AI), privileged loyalty program and partnerships, NBA has the ambition to bring the best of RBC to help clients achieve their financial goals, tailoring the experience for every client such that the message is perfectly timed, presented in path and personalized for that specific client need. Embedded across Lines of Business and aligned with marketing, digital, and product teams, NBA is critical to deepening client relationships, increasing engagement, and enhancing how we show up for clients daily.
NBA is foundational in RBC’s Personal Banking strategy to deliver more value for all Canadians through simpler experiences, more thoughtful recommendations, and more holistic support. The team directly contributes to RBC’s ambition to Win for Tomorrow by enabling hyper-personalized journeys that are scalable, measurable, and powered by leading-edge analytics and AI innovation.We’re looking for a Senior Manager, NBA Measurement and Analytics to join the NBA group and contribute to the enterprise experimentation efforts. In this role, you will design, execute, and evaluate experiments that optimize campaign performance and inform client engagement strategies. You’ll help drive a culture of experimentation that accelerates learning, sharpens decision-making, and advances RBC’s leadership in personalized marketing and financial advice.
This is an opportunity to shape the future of client engagement at the #1 bank in Canada—named one of the world’s most AI-mature financial institutions—where bold thinking, innovation, and data-driven action create real value for clients and the communities we serve.What will you do?Design, execute, and evaluate enterprise-level marketing experiments across channels and client segments.Help build and evolve RBC’s experimentation framework to accelerate test-and-learn velocity, ensure statistical rigour, and scale best practices.Translate complex test results into clear, actionable insights that influence strategy and campaign performance.Partner across Lines of Business, Data & Analytics, Technology, Digital, and Marketing to embed experimentation into the end-to-end campaign lifecycle.Present findings and recommendations to leadership to inform client engagement, personalization, and marketing strategies.Maintain documentation, ensure data security compliance, and promote best practices within the organization.What do you need to succeed?Must Have:Knowledge of advanced testing methodologies (e.g., uplift modelling, Bayesian methods, contextual bandits).Programming experience with large databases/datasets (using tools such as Python and Teradata SQL).Advanced proficiency in SQL.Advanced proficiency in developing reports using data visualization tools (most notably Tableau).Experience in designing and evaluating marketing experiments and interpreting results to drive business impact.Business acumen and understanding of enterprise marketing strategy and Banking products.Nice to Have:Experience with enterprise personalization, targeting, or decision-making platformsAn academic background in Data Science, Statistics, Mathematics, or a related field. An MBA or graduate-level education is an asset.Experience in financial services, digital marketing, or large-scale client engagement programsWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob Skills Analytics Software, Business Statistics, Commercial Acumen, Decision Making, Detail-Oriented, Group Problem Solving, Key Performance Indicators (KPI)Additional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-06-04Application Deadline: 2025-06-25Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary: Senior Manager, NBA Measurement and Analytics at RBC

Opportunity Overview:
The Next Best Action (NBA) team at RBC Personal Banking focuses on hyper-personalizing client experiences using data, marketing, analytics, and AI. The aim is to enhance client relationships through tailored experiences that align with financial goals.

Key Responsibilities:

  • Design and execute marketing experiments to optimize campaigns.
  • Develop and evolve the RBC experimentation framework to ensure robust and scalable testing.
  • Translate complex results into actionable insights for strategy enhancement.
  • Collaborate across departments to integrate experimentation into marketing campaigns.
  • Present findings to leadership to influence marketing strategies.

Qualifications:
Must Have:

  • Knowledge of advanced testing methodologies (e.g., uplift modeling).
  • Programming experience with large datasets (e.g., Python, SQL).
  • Proficiency in data visualization tools (e.g., Tableau).
  • Experience in marketing experimentation and business impact analysis.

Nice to Have:

  • Background in personalization and targeting platforms.
  • Academic qualifications in Data Science, Statistics, or related fields.
  • Experience in financial services or digital marketing.

Benefits of Working at RBC:

  • Opportunity to make a lasting impact.
  • Work within a dynamic and collaborative team.
  • Engage in challenging and meaningful work.

Job Details:

  • Location: RBC Waterpark Place, Toronto, Canada
  • Employment Type: Full-time
  • Application Deadline: June 25, 2025

Inclusivity:
RBC values diversity and fosters an inclusive workplace, aimed at supporting employee growth and collaboration.

Join RBC to shape the future of client engagement in one of the world’s leading banks.

Amazon – Software Development Engineer II, Measurement, Ad Tech, and Data Science (MADS) – Toronto, ON

Company: Amazon

Location: Toronto, ON

Expected salary:

Job date: Fri, 06 Jun 2025 03:02:12 GMT

Job description: DESCRIPTIONOmnichannel Metrics (OCM) enables advertisers to measure the impact of their advertisements on shopping activities across retail outlets outside of Amazon while campaigns are still mid-flight, enabling real-time optimizations. We build proprietary Machine Learning models to predict this off-Amazon impact of Amazon advertisements. We improve advertising performance through actionable measurement solutions and media recommendations that help advertisers understand how media drives customer action. Our solutions span media channels, across the entire consumer journey (awareness to advocacy) and all conversions. If you’re interested in joining a rapidly growing team (in start-up mode) working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place!As an SDE, you will be working with Scala, Java and Python. You will be an expert in Apache/Spark and proficient with Big Data technologies coming up with innovative solutions when building highly performant distributed systems. Knowledge of relational and non-relational databases is a necessary skill combined with strong data modelling. There are opportunities to expand existing offerings and building new systems from ground up.You will be responsible for leading the development and launch of core product features. You will have significant influence on our overall strategy by helping define these product features, drive the system architecture, and spearhead the best practices that enable a quality product. You will drive appropriate technology choices for the business, lead the way for continuous innovation, and shape the future of advertising. You will design, implement, troubleshoot and see your solutions live.The ideal candidate is clearly passionate about new opportunities and has a demonstrable track record of success in delivering new features and products. A commitment to team work, hustle, and strong communication skills (to both business and technical partners) are absolute requirements. Creating reliable, scalable, and high performance products requires exceptional technical expertise, a sound understanding of the fundamentals of Computer Science, and practical experience building low-level solutions. This person has thrived and succeeded in delivering high quality technology products/services in a hyper-growth environment where priorities shift fast.BASIC QUALIFICATIONS– 3+ years of non-internship professional software development experience
– Experience programming with at least one software programming language
– Knowledge of professional software engineering & best practices for full software development life cycle, including coding standards, software architectures, code reviews, source control management, continuous deployments, testing, and operational excellencePREFERRED QUALIFICATIONS– Bachelor’s degree in computer science or equivalentAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Senior Data Analyst – Measurement, Triangle Retail Media – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Sat, 17 May 2025 05:35:24 GMT

Job description: About Triangle Retail MediaAre you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder’s mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.What You’ll Do:Triangle Retail Media is seeking a dynamic and detail-oriented Senior Data Analyst, Measurement to join our Analytics team. This role involves building and maintaining digital advertising campaign & audience reporting ETLs, providing brand sales analytics, and delivering insightful reports. The ideal candidate will demonstrate exceptional analytical skills and a strong aptitude for clear communication and effective collaboration with both team members and leadership.Execute and maintain ETLs for digital advertising reporting to ensure accurate and timely data availability.Perform in-depth brand and audience analytics to uncover actionable insights that drive business decisions.Collaborate with cross-functional teams to integrate data solutions into business processes.Communicate complex data findings clearly and concisely to both technical and non-technical stakeholders.Conduct advanced data analysis using SQL, Python (Pandas and NumPy), and advanced Excel (including VBA and advanced formulas).Efficiently manage and analyze large datasets using Google Cloud tools such as BigQuery, Vertex AI, and Google Cloud Storage.Create compelling and visually appealing reports and dashboards using GA4, PowerBI, and DOMO.Distill large sets of data into clear, actionable insights to assist Sales and Account Management teams in strengthening their pitches to vendors/clients.Provide detailed insights on TRM media campaign performance to help improve advertising investments.What You Bring:Post-secondary education in statistics, mathematics, analytics, or a related quantitative discipline. A Master’s degree in data analytics, mathematics, or statistics is a plus.3+ years of experience in data science, analytics and/or measurement within retail media, digital media, marketing or advertising.Proficiency in Python (including NumPy and Pandas), SQL, and advanced Excel (including VBA and advanced formulas).Hands-on experience with BigQuery and data visualization tools such as Looker, PowerBI, DOMO, or Tableau. Certifications in Google Cloud or AWS are a plus.Strong communication and presentation skillsExceptional team player that can work cross-functionally to achieve the outcomes of the roleWhy Join Us?Opportunity to work at the cutting edge of retail media advertising technology.Collaborate with a dynamic team of professionals dedicated to innovation and excellence.Competitive salary package with comprehensive benefits.Career growth opportunities within a rapidly expanding organization.If you are passionate about transforming retail media advertising through innovative applications data science to Canada’s largest 1st party dataset and have the expertise to drive success in this field, we invite you to apply for this exciting opportunity at Triangle Retail Media.Located at the vibrant Yonge & Eglinton campus in mid-town Toronto, this role requires a 4-day in-office commitment.#LI-RM1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Triangle Retail Media Overview:

Triangle Retail Media (TRM) is one of Canada’s rapidly growing Retail Media Networks, focusing on customer-centric marketing solutions driven by data insights on consumer behavior and trends. Central to TRM is the Triangle Loyalty program, with over 11 million members, helping to tailor marketing strategies and measure the effectiveness of advertising across Canadian Tire Corporation’s retail banners.

Job Opportunity: Senior Data Analyst, Measurement

TRM is seeking a Senior Data Analyst to join the Analytics team. Responsibilities include:

  • Building and maintaining ETLs for digital advertising reporting.
  • Conducting brand and audience analytics for insightful reporting.
  • Collaborating with teams for data integration.
  • Communicating complex findings to stakeholders.
  • Utilizing SQL, Python, and advanced Excel for data analysis.
  • Managing large datasets using Google Cloud tools and creating reports with visualization software.

Qualifications:

  • Post-secondary education in a quantitative field; Master’s preferred.
  • 3+ years of relevant experience in data science or analytics.
  • Proficiency in Python, SQL, and data visualization tools.
  • Strong communication skills and a collaborative spirit.

Why Join TRM?

  • Work at the forefront of retail media advertising.
  • Competitive salary and benefits.
  • Opportunities for career growth in a dynamic environment.

Company Values:
Canadian Tire Corporation emphasizes innovation, teamwork, and personal responsibility, while committing to diversity, inclusion, and equitable practices. They encourage applications from diverse backgrounds and offer accommodations for candidates throughout the hiring process.

Associate Manager, Digital Media Measurement & Reporting – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Sat, 03 May 2025 05:39:59 GMT

Job description: What You’ll DoOur Marketing team plays a key role in our evolution. Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years. That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada and Give a Toast, among others, continue to strengthen our relationships with Canadians, and ultimately our brand.The Associate Manager, Digital Media Measurement & Reporting will be responsible for working closely with partners and colleagues to bring leading level measurement and analytics to the CTC marketing initiatives.Collaborate on Marketing Attribution: Work with the marketing team to develop and refine multi-touch attribution models, mixed marketing model (MMM), assisting the teams to accurately measure the impact of different marketing channels (e.g., email, social media, paid search) on customer journeys and sales. Provide insights to help refine marketing strategies based on attribution results.Mentoring a team of analysts: Promoting continuous learning and developing systems for monitoring media campaign performance to optimize ROI.Industry Expert: Staying abreast with industry trends and advancements, incorporating innovative analytics approach to ensure CTC measurement is best in class.Forecasting and Trend Analysis: Guiding the data team to refine statistical and machine learning models to forecast trends in customer behavior and campaign performance, allowing for proactive adjustments to marketing strategies that maximize ROI.What You BringA Bachelor’s or Master’s degree in a relevant field and at least 5 years of experience in in Marketing Statistics with a focus on media performance tracking, marketing mix modeling (MMM), and ROI analysis.Strong understanding of Marketing MeasurementCampaign Analysis & Optimization: Deep knowledge of how to track, evaluate, and optimize the effectiveness of marketing campaigns based on performance data.Marketing Attribution: Expertise in attribution modeling, including multi-touch attribution, and the ability to apply insights to improve the effectiveness of marketing channels.About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Summary

Role Overview:
The Associate Manager, Digital Media Measurement & Reporting at Canadian Tire Corporation (CTC) will enhance the marketing team’s analytics capabilities, focusing on digital marketing, in-store digital, and eCommerce.

Key Responsibilities:

  • Marketing Attribution: Collaborate on developing multi-touch attribution models and mixed marketing models to assess the impact of various marketing channels on customer journeys.
  • Mentorship: Guide a team of analysts, promoting continuous learning and optimizing media campaign performance.
  • Industry Expertise: Stay updated on industry trends and innovative analytics approaches.
  • Forecasting: Refine statistical models to forecast customer behavior and campaign performance.

Qualifications:

  • Bachelor’s or Master’s degree in a relevant field.
  • At least 5 years of experience in marketing statistics and performance tracking, focusing on ROI analysis and marketing measurement.

Company Values:
CTC emphasizes innovation, inclusion, and personal responsibility, aiming to improve life in Canada. They are committed to diversity and provide accommodations for equity-seeking groups.

Employee Benefits:
Competitive salaries, store discounts, profit-sharing, mental health benefits, and professional development opportunities.

Amazon – Software Development Engineer II, Measurement Products-Advertiser Brand benchmarks and Cross-Channel measurement (ABC) – Toronto, ON

Company: Amazon

Location: Toronto, ON

Expected salary:

Job date: Fri, 02 May 2025 02:29:50 GMT

Job description: DESCRIPTIONDo you want to build new products from the ground up using the latest technology and AWS offerings? Do you want to work with the largest datasets on Amazon? We are building new measurement products to help brands grow on Amazon. Our products are featured in Amazon conferences and keynote speeches and are ground breaking in the industry. As an engineer on Advertiser Brand benchmarks and Cross-Channel measurement (ABC) Org, you will work with a collaborative and entrepreneurial team and will be encouraged to invent on behalf of our customers and will have visibility across senior leaders and engineers.Key job responsibilitiesAbout the team
We care about career growth as well work-life balance. We strive to provide engineers with opportunities that require learning new topics and new skills and surrounding them with like-minded strong engineersBASIC QUALIFICATIONS– 3+ years of non-internship professional software development experience
– 2+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience
– Experience programming with at least one software programming languagePREFERRED QUALIFICATIONS– 3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
– Bachelor’s degree in computer science or equivalent
– Passion for building new products in a fast paced, team-oriented environment.
– Solid coding practices including good design documentation, unit testing, peer code reviews, operations experience, and a preference for agile processes and working methodology.
– Sharp analytical abilities, proven design skills, excellent written and oral communication skills.
– Strong sense of ownership, bias for action, urgency, and drive
– Experience with Big Data technologies such as Spark, Hadoop or any other distributed data processing engine
– Experience working with Amazon Web Services
– Experience in SQL and data modeling skillsAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon – Software Development Engineer, Measurement, Ad Tech, and Data Science (MADS) – Toronto, ON

Company: Amazon

Location: Toronto, ON

Expected salary:

Job date: Fri, 02 May 2025 03:54:05 GMT

Job description: DESCRIPTIONThe charter of this team is focused on delivering Reach & Frequency (R&F) metrics, enabling advertisers to assess campaign effectiveness by understanding how many and how frequently people have seen their ad over time. Our solutions are designed to cater to a diverse set of sales teams, whom might require high-level insights on ongoing campaigns or sales planners who require detailed, reach measurement data for future campaign execution for all delivered traffic (including traffic without user identify) across their campaigns, and help them easily measure the effectiveness of their brand-awareness campaign. We serve some of the largest global advertisers and their agencies.Key job responsibilities
Collaborate with experienced cross-disciplinary Amazonians to conceive, design, and bring innovative products and services to market.
Design and build innovative technologies in a large distributed computing environment and help lead fundamental changes in the industry.
Create solutions to run predictions on distributed systems with exposure to innovative technologies at incredible scale and speed.
Build distributed storage, index, and query systems that are scalable, fault-tolerant, low cost, and easy to manage/use.
Design and code the right solutions starting with broadly defined problems.
Work in an agile environment to deliver high-quality software.A day in the life
The role of an SDE II on our team is critical to the success of our measurement and planning capabilities. SDE IIs are responsible for grooming product documents, designing, developing, and implementing the systems that underpin our incremental reach and reach and frequency products. This involves creating scalable, flexible architectures that can evolve as the needs of our clients and the industry change (i.e., worldwide expansion). They work closely with cross-functional teams, including product, data science, legal/privacy, and engineering teams, to ensure our systems are robust, reliable, and able to deliver insights with high accuracy and low latency. In addition to technical development, SDE IIs are expected to take ownership of continuous operational excellence, implementing runbooks, monitoring and alerting systems. Collaboration with science teams is also crucial, as it enables continuous improvement of our measurement models and methodologies.BASIC QUALIFICATIONS– 3+ years of non-internship professional software development experience
– 2+ years of non-internship design or architecture (design patterns, reliability and scaling) of new and existing systems experience
– Experience programming with at least one software programming languagePREFERRED QUALIFICATIONS– 3+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
– Bachelor’s degree in computer science or equivalentAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Manager Reporting & Measurement – Sobeys – Halifax, NS

Company: Sobeys

Location: Halifax, NS

Expected salary:

Job date: Fri, 04 Apr 2025 22:13:07 GMT

Job description: of working in digital marketing environment, e.g., with ad servers, web analytics, search bid management etc. Familiarity… with digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization Strong knowledge of SQL…

This content highlights the key aspects of working in a digital marketing environment, including familiarity with ad servers, web analytics, search bid management, and digital marketing principles such as funnel optimization, user experience, SEO, and landing page optimization. It also emphasizes the importance of having strong knowledge of SQL for data analysis and decision-making in the digital marketing industry.

Digital Marketing Specialist

Our fast-growing company is looking for a Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing our digital marketing campaigns across various online platforms.

Key responsibilities:
– Plan and execute all digital marketing initiatives, including SEO/SEM, email, social media, and display advertising campaigns
– Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
– Identify trends and insights and optimize spend and performance based on the insights
– Collaborate with internal teams to create landing pages and optimize user experience
– Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
– Brainstorm new and creative growth strategies

Qualifications:
– Bachelor’s degree in Marketing or a related field
– Proven working experience in digital marketing
– Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
– Strong analytical skills and data-driven thinking
– Up-to-date with the latest trends and best practices in online marketing and measurement

If you are a self-starter with a passion for digital marketing and a desire to work in a dynamic, fast-paced environment, we would love to hear from you. Apply now to join our team!

Manager Reporting & Measurement – Sobeys – Halifax, NS

Company: Sobeys

Location: Halifax, NS

Expected salary:

Job date: Sat, 05 Apr 2025 02:46:33 GMT

Job description: of working in digital marketing environment, e.g., with ad servers, web analytics, search bid management etc. Familiarity… with digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization Strong knowledge of SQL…

This content emphasizes the importance of working in a digital marketing environment and the necessity of being familiar with various tools and principles such as ad servers, web analytics, search bid management, funnel optimization, UX, SEO, and landing page optimization. It also highlights the significance of having a strong knowledge of SQL in order to succeed in this field.

Job Description

We are looking for a dynamic and motivated Sales Manager to join our team. The Sales Manager will be responsible for generating leads, meeting sales goals, and training and leading the sales team. The ideal candidate will have excellent communication skills, a strong work ethic, and the ability to work independently.

Responsibilities:
– Develop and execute sales strategies to achieve sales goals
– Generate leads and build relationships with potential clients
– Train and lead the sales team to ensure they meet their targets
– Monitor sales performance and provide feedback to team members
– Collaborate with marketing teams to develop promotional materials and strategies
– Stay up to date on industry trends and competitor activities

Requirements:
– Bachelor’s degree in Business Administration or a related field
– Proven sales experience in a similar role
– Strong communication and interpersonal skills
– Ability to lead and motivate a team
– Proficiency in Microsoft Office and CRM software
– Excellent organizational and time management skills

If you are a passionate and results-driven individual looking to take the next step in your sales career, we want to hear from you. Apply now!