Senior Manager, Performance Marketing (14 month contract) – Rakuten Kobo – Toronto, ON

Company: Rakuten Kobo

Location: Toronto, ON

Expected salary:

Job date: Wed, 25 Jun 2025 03:36:30 GMT

Job description: Job Description:Here at Rakuten Kobo Inc. we offer a casual working start-up environment and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative and passionate they need to feel valued and supported.If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us on our mission of making reading lives better.The Role:Rakuten Kobo Inc. is looking for a highly creative and performance-oriented Senior Manager to join our Digital Marketing Team! Growth marketing efforts at Kobo advance at an incredible pace, and we pride ourselves on using the latest digital strategies to deliver ongoing value for the organization. Our team’s core objectives are to drive global growth across our eReader and Accessory products, Subscriptions, eBooks and Audiobooks through the Kobo website and apps.Reporting to the Senior Director, Digital Marketing, the Senior Manager, Performance Marketing plays a vital role in driving growth by managing the digital and full funnel marketing strategies for Kobo’s products and services. Working across a number of English and non-English regions, this role will be responsible for acquiring new customers and driving sales with relevant content, paid media strategies, and campaigns across digital channels. They will have strong understanding of digital marketing best practices, be capable of demonstrating data to advise decisions, be a strong collaborator and team leader, and be accomplished at managing multiple priority projects.A high-energy, data-driven marketer, with experience in eCommerce and a deep desire to continually grow acquisition targets will thrive in this role.The Person:You have your finger on the pulse of what’s happening in digital marketing and are the go-to for new insights. You speak a language of acronyms, like CPA, CPS, CPC, CTR, CPI, ROAS, SDK and DSP. You get passionate about data and algorithms. You have broad skills and experience across digital marketing channels, especially within Affiliate Marketing, Search Engine Marketing (SEM) and Paid Social Marketing. You’re curious and committed to keeping on top of new developments in the digital marketing landscape to ensure we remain ahead of the curve in our paid media strategies.You’re known for your ability to quickly learn new concepts and technologies and clearly explain them to others. You’re an entrepreneurial spirit who knows how to get things done in a fast-paced environment. You love a challenge and being challenged. You excel having your hands in many things at once. You’re a true great teammate with a positive, collaborative attitude. You love books and sharing them with the world.Key Responsibilities:

  • Leading the development of paid media performance strategies across Affiliate Marketing, Search Engine Marketing, Paid Social Marketing, and expansion to new channels to drive growth across business units.
  • Team management and coaching: building, developing, and fostering the success of direct reports and the overall marketing team.
  • Managing large global budgets across multiple countries, campaigns, and targets to accurately forecast and invest for KPI growth.
  • Customizing digital strategies to enhance performance and optimization.
  • Analyzing data and reporting on up-to-date performance across acquisition, sales, units, margin, etc.
  • Establishing processes to track performance and presenting reports on digital KPIs across the organization.
  • Using Google Analytics, Tableau and other measurement tools to report on performance metrics.
  • Paving the way to find opportunities for A/B testing.
  • Handling and maintaining relationships with digital marketing partners (i.e. Google, Microsoft, Meta, Rakuten Advertising, etc.) to stay up to date on the latest digital products and industry best practices.
  • Formulating and owning best practices related to digital, content, and performance marketing based on innovative industry trends.
  • Actively contributing to the Digital Marketing Team in a collaborative and meaningful way that helps support and encourage cross-channel initiatives.
  • Collaborating with teams across Kobo, including: Business Development, Product, CRM, Content Sales, Brand, Retail and Channel Marketing, Kobo Writing Life, Creative, Web Production, Big Data and Analytics.

Skillset & Qualifications:Required:

  • 5+ years in digital marketing with a focus on performance-based marketing (preferably digital acquisition, eCommerce).
  • Proficient in performance marketing, conversion, and customer acquisition with proven demonstration of paid media strategic development and a strong understanding of how paid media and performance marketing integrates into overall marketing strategy.
  • Experience managing a team of direct reports and overseeing a team’s day-to-day operation, performance, and reporting on metrics.
  • Experience managing a budget across multiple goals and targets and reporting on pacing and performance regularly.
  • Proficient knowledge of online measurement and key performance indicators, ability to analyze campaign data, discern insights, apply optimizations and share findings with key stakeholders.
  • Experience working with partners, clients, product managers, and cross-functional teams.
  • Strong analytical, critical thinking, and organizational skills.
  • Exceptional communication skills, both written and oral presentation.
  • Action and results oriented personality with strong business acumen.

Nice to Haves:

  • Performance attribution model perspective (last-touch, first-touch, marketing mix modeling)
  • Foreign language skills (French, Spanish, Italian, Dutch, etc.) or localization experience an asset.
  • Experience in Search Engine Optimization (SEO), App Store Optimization (ASO)
  • International marketing efforts are an asset.

The Perks:

  • Flexible hours and hybrid working environment
  • Subsidized in-office lunches
  • Full benefits starting from your first day
  • Monthly commuting allowance for those who are hybrid
  • Lifestyle spending account
  • Talent and development training budget
  • Free Kobo device + free weekly e-book or audiobook
  • Weekly Kobo Tech University sessions
  • Dog friendly office

About Rakuten Kobo Inc.
Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. is one of the most advanced global ecommerce companies, with the world’s most innovative e-reading services offering more than 6 million eBooks and audiobooks to 30 million + customers in 190 countries. Kobo delivers the best digital reading experience through creative innovation, award-winning e-readers, and top-ranking mobile apps. Kobo is a part of the Rakuten group of companies.Rakuten Kobo Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.Beware of fraudulent job offers claiming to be from Rakuten. Rakuten does not send unsolicited job offers or request money during the recruitment process. Learn more: https://rakutenemploymentalert.com/#RKIND

Job Summary for Senior Manager, Performance Marketing at Rakuten Kobo Inc.:

Company Overview: Rakuten Kobo Inc. provides a supportive, casual start-up environment, prioritizing work/life balance and fostering creativity and innovation.

Role Overview: The Senior Manager, Performance Marketing will lead digital and full-funnel marketing strategies to drive global growth for Kobo’s products and services, reporting to the Senior Director of Digital Marketing.

Key Responsibilities:

  • Develop and implement paid media strategies (Affiliate Marketing, SEM, Paid Social).
  • Manage and coach the marketing team, ensuring success and collaboration.
  • Oversee global budgets and investment strategies to meet KPIs.
  • Analyze performance data and establish tracking processes.
  • Collaborate with multiple internal teams and maintain relationships with digital marketing partners.
  • Stay informed on industry trends to innovate marketing practices.

Qualifications:

  • 5+ years in digital marketing, especially performance-focused.
  • Proven experience in managing teams and budgets.
  • Strong analytical skills and proficiency with measurement tools (e.g., Google Analytics).
  • Excellent communication skills and a results-oriented mindset.

Preferred Skills:

  • Knowledge of performance attribution models, SEO, ASO.
  • Experience in international marketing or language skills is a plus.

Benefits:

  • Flexible working hours and hybrid work options.
  • Comprehensive benefits from day one, including subsidized lunches and a lifestyle spending account.
  • Free Kobo devices and weekly eBook/audiobook access.
  • Ongoing training and development opportunities.

Company Values: Kobo emphasizes inclusivity and equal opportunity in hiring practices.

Note: Rakuten Kobo warns against fraudulent job offers and requests applicants to apply through official channels.

Programmatic Specialist, Performance Marketing – Intact Financial – Toronto, ON

Company: Intact Financial

Location: Toronto, ON

Expected salary:

Job date: Sun, 22 Jun 2025 03:39:18 GMT

Job description: Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.About the roleAs a Programmatic Advertising Specialist, you will be responsible for leading and optimizing programmatic advertising efforts across Intact and belairdirect. With 7-10 years of experience in programmatic advertising, you will leverage your expertise to drive performance, enhance our digital advertising capabilities, and achieve business objectives. You will play a pivotal role in developing and executing strategic plans that align with marketing goals while ensuring efficient budget management and maximizing ROI.What you’ll do here:

  • Lead the programmatic advertising strategy for Intact and belairdirect, aligning campaigns with overall marketing objectives.
  • Develop and implement comprehensive programmatic advertising campaigns using data-driven insights and advanced targeting techniques.
  • Collaborate with cross-functional teams including marketing, analytics, and creative to ensure cohesive campaign execution.
  • Manage relationships with key vendors, ad exchanges, and technology partners to stay updated on industry trends and leverage cutting-edge technology solutions.
  • Oversee the daily programmatic operations, including campaign setup, monitoring, optimization, and reporting.
  • Perform detailed analysis and reporting on campaign performance, providing actionable insights and recommendations.
  • Identify opportunities for scaling and improving programmatic strategies to enhance reach, engagement, and conversions.
  • Maintain a deep understanding of the competitive landscape and industry developments to inform strategic decisions and innovations.
  • Mentor and guide junior team members, fostering a collaborative and growth-oriented work environment.
  • Ensure compliance with privacy regulations and industry best practices in all programmatic activities.

What you bring to the table:

  • Bachelor’s degree in Marketing, Advertising, Business, or related field.
  • 7-10 years of experience in programmatic advertising, with a proven track record of managing successful programmatic campaigns.
  • Expertise in programmatic platforms (e.g., DV360, The Trade Desk), ad exchanges, and real-time bidding.
  • Strong analytical skills with the ability to interpret data, derive insights, and drive actionable strategies.
  • Exceptional project management skills with the ability to handle multiple campaigns in a fast-paced environment.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
  • In-depth knowledge of privacy regulations related to digital advertising.
  • Certification in programmatic advertising or related fields is a plus.
  • For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
  • No Canadian work experience required but must have authorization to work in Canada.

#LI-HybridWhat we offerOur hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.Working here means you’ll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:A financial rewards program that recognizes your successAn industry leading Employee Share Purchase Plan; we match 50% of net shares purchasedAn extensive flex pension and benefits package, with access to virtual healthcareFlexible work arrangementsPossibility to purchase up to 5 extra days off per yearAn annual wellness account that promotes an active and healthy lifestyleAccess to tools and resources to support physical and mental health, embracing change and connecting with colleaguesA dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programsInclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunitiesInspiring leaders and colleagues who will lift you up and help you growA Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.We are an equal opportunity employerAt Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.

Intact places employees at the center of its operations, emphasizing support, opportunities, and performance-based rewards in a commitment to their growth and career development. The company seeks a Programmatic Advertising Specialist with 7-10 years of experience to enhance digital advertising efforts for Intact and belairdirect. Responsibilities include leading programmatic strategies, developing campaigns, collaborating with cross-functional teams, managing vendor relationships, and optimizing performance. Candidates should possess strong analytical skills, project management abilities, and knowledge of privacy regulations. A Bachelor’s degree and expertise in programmatic platforms are required. The role supports a hybrid work model and offers various employee benefits, including financial rewards, wellness initiatives, and opportunities for personal growth within a diverse and inclusive environment. Intact encourages applications from equity-deserving groups and is committed to accessibility in its recruitment process.

Sr. Performance Analyst, Customer Lifecycle & Retention, Digital Growth & GTM Team – Telus – Toronto, ON

Company: Telus

Location: Toronto, ON

Expected salary: $74000 – 110000 per year

Job date: Sat, 21 Jun 2025 07:59:17 GMT

Job description: DescriptionOur team and what we’ll accomplish together…Are you passionate about unlocking the secrets behind customer behavior? Do you thrive on turning data into game-changing strategies? We want to transform how millions of customers interact with TELUS by diving deep into their digital journey.You’ll be the mastermind behind understanding what makes our customers tick, click, and stick around. Through focusing on understanding what motivates customers to engage with digital channels and identifying barriers to digital adoption, you will develop insights and targeted engagement strategies to grow and retain our digital customer base.You will:

  • Customer Lifecycle Deep Dives: You’ll get to dig into customer behavior across their entire journey with us, building different segmentation models and spotting patterns to drive digital engagement and predict who might churn.
  • Journey Optimization: You’ll trace how customers move between our digital and offline touchpoints, figuring out where they get stuck and designing smoother paths. Think of it as creating the ultimate customer roadmap.
  • Testing and Innovation: You’ll run A/B tests to improve how customers engage with our digital properties, collaborating with product and sales to test new ideas and create more personalized experiences.
  • Performance Monitoring: You’ll track how different customer groups are doing, build useful dashboards, and figure out what’s actually working in our campaigns through attribution modeling.
  • Crossfunctional Collaboration: You’ll work with teams across the company to turn your findings into real strategies, presenting to leadership and breaking down whatever’s blocking customers from going digital.

QualificationsWhat you bring:

  • Bachelor’s degree in Data Analysis, Information Systems, Computer Science, Engineering, Commerce, or related field
  • 2-4 years of digital analytics experience with a proven track record of using data analysis to identify actionable insights
  • Advanced skills in web analytics tools (Adobe Analytics or Google Analytics), data visualization platforms (Tableau or Looker Studio), and SQL for data extraction and manipulation
  • Strong analytical mindset with ability to independently investigate data, uncover opportunities, and transform analysis into actionable strategies that drive measurable business outcomes
  • Outstanding presentation and storytelling skills with proven ability to translate complex data analysis into clear, compelling narratives for executive and cross-functional stakeholders
  • Ability to work effectively with product, design, and marketing teams, combined with a curious mindset and passion for understanding customer behavior and digital engagement drivers

Nice to haves:

  • Experience in large-scale, complex business environments with multiple product lines and customer segments, preferably in telecommunications or e-commerce industries
  • Expertise in customer analytics including cohort analysis, funnel analysis, omnichannel journey mapping, A/B testing, and session-replay tools such as Quantum Metric
  • Knowledge of customer data platforms, marketing automation tools, voice of customer programs for digital experience feedback, and machine learning techniques for customer analytics and propensity modeling

Salary Range: $74,000-$110,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

Please note that the compensation shown in the job posting may be subject to change in 2025.A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.DigitalDiverse teams lead the way to innovation. Leveraging different perspectives, experiences and ways of thinking allows us to deliver better insights, decisions, and solutions. Embracing our individuality, and leveraging diversity of thought is an important part of the amazing culture we have built at TELUS Digital.We are honoured to be recognizedTeam TELUS at a glance1.4M
Days volunteered in our communities$1.3
Billion contributed to charitable and community organizations since 200015.2
Million customer connectionsAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Job Summary

Position Overview:
Join TELUS as a digital analytics expert focused on improving customer engagement and retention. Your role involves analyzing customer behavior, optimizing their digital journeys, and developing strategies to enhance interactions with TELUS’s digital offerings.

Key Responsibilities:

  • Customer Behavior Analysis: Examine the entire customer lifecycle and build segmentation models to foster digital engagement and minimize churn.
  • Journey Enhancement: Identify obstacles in customer navigation across digital and offline channels to create a seamless experience.
  • Testing and Innovation: Conduct A/B testing for digital properties, collaborating with various teams to implement personalized enhancements.
  • Performance Tracking: Develop dashboards to monitor customer engagement and campaign effectiveness using attribution modeling.
  • Cross-functional Collaboration: Work with various departments to translate insights into actionable strategies, presenting findings to leadership.

Qualifications:

  • Bachelor’s degree in a relevant field.
  • 2-4 years of digital analytics experience with a record of actionable insights.
  • Proficient in web analytics, data visualization tools, and SQL.
  • Strong analytical, presentation, and storytelling skills.
  • Collaborative mindset with a passion for understanding customer behavior.

Preferred Skills:

  • Experience in complex business environments, especially in telecommunications or e-commerce.
  • Knowledge of customer analytics techniques and tools.

Compensation and Benefits:

  • Salary range: $74,000-$110,000 with a 12% performance bonus.
  • Benefits include a comprehensive rewards package, vacation time, flexible working options, and opportunities for career growth.

Company Culture:

TELUS promotes a people-focused, diverse, and innovative environment dedicated to technology-based solutions that positively impact communities. The company values unique contributions and fosters an inclusive culture.

Accessibility Notice:

TELUS is committed to fair employment practices and provides accommodation for applicants with disabilities during the recruitment process.

Senior Performance Strategist, Digital Media – Amadeus – Orlando, FL

Company: Amadeus

Location: Orlando, FL

Expected salary:

Job date: Sun, 27 Apr 2025 00:37:43 GMT

Job description:

Job Title: Senior Performance Strategist, Digital Media

Overview:

Are you an innovative and results-driven professional with a passion for digital media and advertising? Join our team as a Senior Performance Strategist, where you’ll leverage your 4+ years of experience in the digital landscape to drive impactful campaigns in Marketing, Hospitality, and related fields.

Key Responsibilities:

  • Campaign Strategy & Execution: Develop and execute performance-driven digital media strategies that align with client goals and enhance brand visibility.
  • Data Analysis: Utilize analytics tools to track, measure, and optimize campaign performance, providing actionable insights that lead to continuous improvement.
  • Collaboration: Work closely with cross-functional teams, including creative, sales, and technology, to ensure cohesive campaign execution and innovation.
  • Client Engagement: Build and maintain strong relationships with clients, understanding their business objectives and translating them into effective digital strategies.
  • Trend Monitoring: Stay updated on industry trends and best practices to implement cutting-edge strategies that enhance performance and ROI.

Qualifications:

  • 4+ years of experience in digital media and advertising, with a strong focus on online performance.
  • Proven track record of driving successful digital campaigns across various platforms.
  • Proficient in analytics tools (Google Analytics, social media analytics, etc.) and performance metrics.
  • Excellent communication and interpersonal skills, with a knack for presenting ideas clearly and persuasively.
  • Strong problem-solving skills and a strategic mindset, capable of navigating complex scenarios.

Why Join Us?

This is an exciting opportunity to take your career to the next level in a dynamic and collaborative environment. You’ll have the chance to work with top-tier clients and contribute to innovative campaigns that make a real impact. If you’re ready to elevate your digital media expertise and thrive in a fast-paced setting, we want to hear from you!

Better Car People – Automotive Performance Coach – Toronto, ON

Company: Better Car People

Location: Toronto, ON

Expected salary: $120000 – 140000 per year

Job date: Thu, 05 Jun 2025 03:20:34 GMT

Job description: Better Car People + Proactive Dealer Solutions is an industry leader in automotive consulting and performance improvement. BCP + PDS has partnered with automotive manufacturers and dealers to drive teams to higher levels of performance, profitability, and growth. Our combination of technology, resources, and expertise sets us apart in the marketplace, and we are looking to expand our team with dynamic Performance Coaches to help fuel our continued success.Better Car People + Proactive Dealer Solutions is actively seeking high-energy, results-driven Performance Coaches (PC) to join our team. This is a dynamic, high-impact role where you’ll work directly with dealership management and staff to drive positive growth and performance improvement. As a PC, you’ll have the opportunity to influence change and make lasting impacts by delivering training, coaching, and consulting services to dealerships nationwide.This Role Requires Extensive Travel. Candidates Must Be Able to Travel 16+ Days Per Month.Must live in the Toronto area. Candidates living more than 30 minutes drive from Toronto Pearson Airport will not be considered. Candidates must have a valid passport.Job Responsibilities:Client Engagement & Training:Deliver engaging and impactful training sessions on sales and service lead management, SaaS products, and process optimization.Work closely with dealership management and staff, including executive-level managers, department heads, sales staff, and Business Development Center (BDC) teams.Ensure effective implementation of training and processes that drive tangible results.Facilitate productive, solution-oriented discussions with clients to identify opportunities for improvement.Sales & Lead Management:Coach dealerships on lead management best practices and BCP+PDS software solutions to improve sales efficiency.Identify sales opportunities and present BCP+PDS products and services as valuable solutions to client challenges.Develop strong, long-lasting relationships with clients to drive retention and continued business growth.Consultative Problem-Solving:Use your industry expertise to identify areas for improvement, offer tailored solutions, and influence positive change within client organizations.Guide clients through the effective use of BCP+PDS platforms and tools to enhance their performance.Provide ongoing support and follow-up to ensure continuous improvement and goal achievement.Travel & Onsite Presence:Spend a minimum of 75% of your time on client sites, actively engaging with dealership personnel to observe, coach, and deliver training.Travel to various locations across the US and Canada, ensuring effective site visits and consistent client interaction.Required Qualifications:Must be legally eligible for employment in both the United States and Canada.5+ years of demonstrated experience in auto dealer retail in Business Development Center (BDC) operations, lead management, or sales management roles.Experience as a vendor serving automotive retail is a plus and preference will be given to candidates who have operated in a coaching or training capacity.Proven ability to interact with and influence clients at all levels, including executive management, department managers, and frontline staff.Comfortable presenting training material in an engaging manner, ensuring proper implementation for maximum impact.Strong SaaS product knowledge with the ability to coach others on software solutions.Excellent problem-solving, critical thinking, and consultative selling skills.Ability to multitask and manage multiple accounts in a fast-paced, remote work environment.Candidate will be expected to manage their calendar and accounts individually and will be expected to prove their training value to dealers with every in store visit.Exceptional verbal and written communication skills, with the ability to engage with clients via in-person meetings, email, and phone.Energetic and motivational personality, able to drive engagement and inspire performance improvement.Physical Requirements:Ability to work in a fast-paced environment and remain focused despite frequent interruptions.Must be able to spend the majority of your time (at least 75%) walking, engaging with clients, and performing site visits.Compensation & Benefits:Average Annual Compensation: $120,000 – $140,000, based on meeting the conditions set forth in Performance Coach Compensation Plan.Career Advancement: Opportunities for professional growth and career progression within the company.Why Join BCP+PDS? Better Car People + Proactive Dealer Solutions offers an exciting, challenging, and rewarding career with the opportunity to work with top industry professionals and make a significant impact on the success of our clients. If you’re ready to join a well-established, nationally recognized company and help shape the future of the automotive industry, apply today!

Marketing Science Senior Analyst, Business Performance – Critical Mass – Toronto, ON

Company: Critical Mass

Location: Toronto, ON

Expected salary:

Job date: Wed, 18 Jun 2025 01:20:48 GMT

Job description: As a Marketing Science Senior Analyst, you’ll be sleuthing through piles of data to uncover valuable insights that inform our strategies and drive our digital customer experiences to success. You’ll be the master of metrics, turning numbers into narratives that guide our clients and customers on their digital journeys. If you’re a data wizard with a knack for storytelling and a passion for all things digital, this role is for you!You bring 3 to 5 years of experience, leading marketing science deliverables across a broad range of initiatives including measurement and strategy, tracking implementation, reporting and visualization, testing and evaluation, data integration, and statistical modeling. You have experience using data analytics to recommend solutions to improve digital marketing performance, enjoy collaborating with others, and are capable of directly communicating business insights to clients through logical, easy to understand stories.You will:

  • Lead the ideation, development, and execution of measurement strategies and frameworks to track website and app performance.
  • Dive deep into digital data oceans, analyzing website traffic, user behavior, and campaign performance with the finesse of a seasoned detective.
  • Use analytics tools like Adobe Analytics and Google Analytics to create interactive and compelling dashboards and reports that provide clients actionable insights.
  • Work closely with cross-functional teams to ensure that data is integrated effectively into campaigns and strategies.
  • Conduct A/B tests and other experiments to identify opportunities for improvement.
  • Collaborate with our creative and strategy teams to uncover hidden gems in the data, turning insights into actionable recommendations that fuel our clients’ success.
  • Present your findings with flair, transforming complex data sets into compelling stories that captivate clients and colleagues alike.
  • Create and maintain data pipelines and visualizations using tools like Tableau or Power BI.
  • Challenge the status quo, looking for ways to continuously improve.
  • Mentor and support junior team members including Analysts and Associate Analysts.
  • Leverage Artificial Intelligence (AI) tools to support day-to-day executions and automate analysis and reporting.

You have:

  • A bachelor’s or master’s degree in a relevant field (Statistics, Mathematics, Computer Science, or Business).
  • 3-5 years of experience in digital analytics, with a proven track record of unraveling data mysteries and driving actionable insights.
  • Proficiency in data visualization tools like Tableau or Power BI. Tableau experience a plus.
  • Expertise in web analytics platforms such as Adobe Analytics and Google Analytics, because knowing your bounce rate from your conversion rate is kind of a big deal. Adobe Analytics experience is a plus.
  • Experience with tag management platforms (GTM, Adobe Launch, Tealium, etc.,) and one or more testing platforms (Optimizely, Adobe Target, etc.).
  • Strong analytical skills paired with a creative mindset, because crunching numbers is cool, but turning them into stories is even cooler.
  • Excellent communication skills, both verbal and written, because even the most brilliant insights are worthless if you can’t articulate them to others.
  • Expertise in at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, analytics tool implementation.
  • Experience with Python, R, SQL, or other business-relevant statistical programming language.
  • Experience working within AWS infrastructure (Redshift, S3.) and Google Cloud Platform (GCP).
  • Experience with AI tools to support day-to-day executions and automate analysis and reporting.
  • High problem-solving skills to move projects forward by actively removing barriers and defining next steps even during ambiguity.
  • An understanding of the media landscape, including the ability to determine which channels are most appropriate based on business objectives, and experience using the data to make recommendations.

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.Critical Mass is an equal opportunity employer.The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.If U.S. based:
If Canada based:
If U.K. based:
If Costa Rica based:

Summary:

As a Marketing Science Senior Analyst, you’ll analyze data to extract insights that enhance digital customer experiences. This role requires 3-5 years of experience in digital analytics, focusing on measurement and strategy, tracking, reporting, testing, data integration, and statistical modeling. You’ll use tools like Adobe and Google Analytics to create insightful dashboards, conduct A/B tests, and collaborate with teams to apply findings creatively. Strong analytical and communication skills are a must, along with knowledge in programming languages and data visualization tools.

Responsibilities:

  • Develop measurement strategies for digital performance.
  • Analyze website traffic and user behavior.
  • Create reports and dashboards.
  • Collaborate with teams to integrate data.
  • Mentor junior staff and leverage AI tools.

Qualifications:

  • Bachelor’s or Master’s in relevant fields.
  • Proficiency in analytics and data visualization tools.
  • Experience with testing platforms and programming languages.
  • High problem-solving and communication skills.

Offers:

  • Competitive benefits, parental leave, flexible work hours, and training programs.

The company promotes a collaborative and supportive environment, ensuring team members work in-office at least three days a week.

KINESSO – Associate Director, Performance Marketing (Vancouver) – Mediabrands – Vancouver, BC

Company: Mediabrands

Location: Vancouver, BC

Expected salary: $75000 – 90000 per year

Job date: Wed, 18 Jun 2025 06:55:54 GMT

Job description: to the client’s business to drive results and ensure the client is up to date with the digital marketing industry… Director should have a mastery of the digital marketing industry and how this channel integrates and influences other channels…

Director, Cards Portfolio Performance & Digital Strategy – Royal Bank of Canada – Toronto, ON

Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Fri, 06 Jun 2025 00:59:36 GMT

Job description: & Digital Strategy, you will be responsible for the development and execution of strategies that improve and protect the… portfolio Maintain and act as centre of governance for all marketing and client facing materials Collaborate with product…

In the role of Digital Strategy, you will focus on creating and implementing strategies to enhance and safeguard the portfolio. You’ll serve as the governance hub for all marketing and client-facing materials, and work closely with product teams to ensure alignment and effectiveness.

Sargent & Lundy – Manager, IT Performance Management & Strategic Governance – Ontario

Company: Sargent & Lundy

Location: Ontario

Expected salary:

Job date: Sun, 01 Jun 2025 07:35:57 GMT

Job description: Description:This role is remote in Ontario, Canada.Sargent & Lundy is a global leader in power and energy consulting, where innovation meets integrity, diversity, and a commitment to quality. Our distinctive capabilities provide domestic and international clients and partners with a thoroughly reliable source of comprehensive expertise. Sargent & Lundy offers challenge, flexibility, competitive salaries and benefits.We are seeking a highly skilled and experienced IT Leader to drive the development and enhancement of our governance framework regarding IT performance management, supplier relationships, and financial oversight. This role is crucial in ensuring that all vendor engagements align with our financial objectives, compliance standards, and risk management strategies. The ideal candidate will possess a robust background in IT performance metrics, supplier management, procurement, and financial governance.Primary Responsibilities:

  • Governance Framework Development: Develop and implement comprehensive governance policies and procedures for supplier management that ensure compliance with organizational standards and regulatory requirements.
  • Oversee and provide strategic guidance and direction to the software acquisition process.
  • Supplier Financial Oversight: Conduct financial assessments of suppliers, including evaluating cost structures, payment terms, and overall performance metrics to ensure alignment with financial and strategic objectives.
  • Risk Management: Identify, assess, and mitigate potential financial risks associated with supplier relationships, ensuring the integrity and reliability of the supply chain.
  • Identify, evaluate, and select software vendors based on organizational needs and requirements.
  • Conduct regular assessments of software usage and effectiveness to inform future procurement decisions.
  • Stakeholder Collaboration: Partner with internal stakeholders, including procurement, finance, and legal teams, to align supplier governance practices with overall business goals.
  • Performance Monitoring: Establish and track key performance indicators (KPIs) for supplier performance and financial governance, along with the overall IT organization, in order to provide routine insights and recommendations for improvement.
  • Contract Management: Oversee the negotiation and management of supplier contracts to ensure favorable terms, compliance with governance policies, and effective risk mitigation.
  • Reporting and Documentation: Prepare comprehensive reports on supplier governance activities, financial performance, and risk assessments for senior management and relevant stakeholders.
  • Continuous Improvement: Drive initiatives to enhance supplier and financial governance processes, tools, and methodologies, fostering a culture of accountability and transparency.

Qualifications:We do not sponsor employees for work authorization in Canada for this position.This position may require access to U.S. export-controlled information. As such, candidates must be a citizen of a country listed in Appendix A to Part 810 of the Code of Federal Regulations.Knowledge and Experience:

  • Bachelor’s degree in Finance, Business Administration, Supply Chain Management, or a related field. An MBA or relevant advanced degree is preferred.
  • Minimum of 10 years of experience in supplier management, procurement, or financial governance, preferably within a complex organizational environment.
  • Strong understanding of financial analysis, supplier risk management, and compliance frameworks.
  • Proven experience in developing and implementing governance policies and procedures for supplier relationships.
  • Exceptional communication, negotiation, and interpersonal skills to effectively engage with suppliers and internal stakeholders.
  • Strong analytical skills with the ability to interpret complex financial data and translate it into actionable insights.
  • Familiarity with procurement software, supplier management tools, and financial management systems.

Sargent and Lundy is fully committed to abiding by all equal opportunity employment standards. Our employment policies strictly prohibit all forms of discrimination on any of the grounds in relevant laws. All our employment practices are solely based on individual merit and our organization’s needs at the time. Award-Winning Benefits:At Sargent & Lundy, we care about the health and well-being of our employees. Our commitment extends beyond the workplace, offering comprehensive healthcare plans and generous paid time off to support our team members in every aspect of their lives. We understand the importance of work-life balance, which is why we are proud to provide competitive, award-winning benefits. Our dedication to employee satisfaction has earned us the prestigious Top Workplaces Culture Excellence Award for compensation and benefits in 2022, 2023, and 2024.Awards & Recognition: