Marketing Communications Specialist, Canada
Are you a wonder with words? Are you passionate about content and communications that make an impact? Here’s your opportunity to bring your skills and fresh ideas to a dynamic industry! We’re looking for an energetic, creative and detail-oriented individual to lead our communications and content marketing initiatives in Canada. As the Marketing Communications Specialist, you’ll tell our story by creating and curating compelling content, lead local PR initiatives as well as significantly contribute towards increased engagement and conversion. Combining your experience and ability to collaborate with internal and external stakeholders, you’ll use your savvy to leverage both modern with old-school marketing strategies to help achieve corporate goals and objectives. Plus, you’ll get to acquire new skills and learn along the way!
What you’ll do:
- Manage the Canadian public relations program – developing local PR strategy, act as the key liaison with local PR agency and aligning with US and/or Swedish counterparts as required
- Develop, execute and manage the annual Canadian media plan across key industry and segment publications, digital media channels and social media channels, aligning to local goals and objectives
- Develop and execute a comprehensive, compelling content strategy, specific to the Canadian market, that aligns to corporate goals
- Collaborate with cross-functional teams to develop engaging bi-lingual, local content that drives awareness, thought leadership and demand generation of Axis’ product, solutions and services offering
- Manage local social media channels, aligning messaging to local, regional or global campaigns as appropriate
- Develop, organize and maintain a local content calendar, leveraging regional or global content calendars (and teams) as appropriate
- Keep pace with changes in SEO and naturally incorporate SEO best practices into content development
- Be a brand champion, including brand and campaign messaging, ensuring consistency and/or relevancy
- Collaborate with others in the Canadian Marketing team to support marketing campaigns as required
- Identify opportunities to improve process efficiencies and to incorporate Axis brand and campaign messages
- Provide general department support for ad-hoc projects and tasks as required.
What you’ll need:
- Enthusiasm for marketing, creativity and branding
- Strong writing and editing skills, being a champion of the finest grammar, style and spelling
- Knowledge of email marketing automation, social media, SEM/SEO and digital advertising
- Strong attention to details and able to deliver error-free work
- Strong problem-solving and analytical skills
- Strong interpersonal and communication skills
- Flexibility, adaptability, a ‘can do’ attitude and a team player that can ‘think outside the box’
Education & Experience
- Bachelor’s Degree or Diploma in Marketing, Communications, Journalism, Public Relations or related field
- 5+ years of marketing communications, content marketing and/or public relations experience
- Proficiency in email marketing automation (Pardot or similar) and Microsoft Office suite
Valued, but not essential
- Fluent French language skills – written and oral
- Ability to translate technical jargon into everyday language (i.e. Plain English)
Physical demands
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Physical Demands: Employee is occasionally required to lift 20-25 lbs.
- Employee may occasionally be expected to work outside of regular work hours and/or on weekend
- Expected travel time for this position is up to 15%
Permanent Employment
2021-09-29
