Marketing AssistantYork University4.2Toronto, ON$67,412 a year Experience with digital marketing and social media platforms and their use in a marketing context is required. Experience developing marketing plans required. 30+ days ago·More…View all York University jobs – Toronto jobsSalary Search: Marketing Assistant salaries in Toronto, ONSee popular questions & answers about York University

Purpose:
The Marketing Assistant (MA) is an integral member of the Osgoode Professional Development (OsgoodePD) marketing team by supporting the marketing process for Continuing Legal Education (CLE) and Master of Laws (LLM) programs. The MA plans, develops and coordinates the implementation of comprehensive and innovative marketing and promotional plans in support of organizational goals and objectives. The incumbent works on a diverse and varied set of marketing execution activities including the design, creation and distribution of various promotional materials. The MA conducts market research and trend analysis of various programs. The MA works very closely with the Manager to ensure that brand guidelines are being followed on all marketing material and communication channels.

Education:
Community College diploma in business/marketing or an equivalent of 2 years recent experience (defined as within the last three years) working at York University and performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlined below.

Experience:
Three years recent related marketing experience in a high-volume customer focused environment. Experience developing marketing plans required. Experience in developing, coordinating and producing promotional and marketing material required. Experience with databases and design software is required. Experience with digital marketing and social media platforms and their use in a marketing context is required. Experience setting up social media campaigns and paid advertising (i.e., LinkedIn Sponsored Updates, Facebook and Twitter campaigns) required.

Skills:
Intermediate to advanced proficiency in InDesign, Illustrator, Photoshop, Google Analytics, WordPress and basic HTML/CSS for the purpose of updating and maintaining websites. Intermediate knowledge of Microsoft Office Suite programs (Word, Excel, PowerPoint) and experience with CRM systems. Demonstrated ability to conceptualize, analyze, and develop marketing plans. diplomacy and professionalism in interactions with internal and external stakeholders. Ability to build strong and positive workplace relationships with staff, internal clients and vendors. excellent oral and written communication skills. ability to develop and maintain positive working relationships including showing respect for other’s views and opinions. sensitivity to multiple perspectives. excellent organizational skills. demonstrated experience coordinating projects, ability to multi-task, prioritize and respond effectively to competing time lines. demonstrated ability to maintain high rate of accuracy despite frequent interruptions. demonstrated ability to work independently and as part of a team. meticulous attention to detail. good judgment, creativity, initiative and service oriented. ability to maintain confidentiality. Excellent quantitative, analytical, research, planning & time management skills. Demonstrated experience using databasesystems. Demonstrated experience with social media platforms such as Facebook, LinkedIn and Twitter.

Additional Notes:
Please note: This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions and/or international equivalents at the time of interview.

In order to be considered as an internal applicant, York University employees in the YUSA-1 bargaining unit must apply for jobs through the Employee Career Portal – YU Hire.

If you are a current York University employee in the YUSA-1 bargaining unit and/or are using your job posting rights under the collective agreement to apply for jobs, you MUST log into YU Hire to access the York University Employee Career Portal.

As per Article 12.02(f) of the YUSA-1 Collective Agreement, to be considered an internal applicant, employees in the YUSA-1 bargaining unit must submit the application 5 working days following the first day of posting. this is referred to as the ‘Posted Date’ on the job the posting. This applies to YUSA-1 internal and YUSA-1 Concurrent postings. Please refer to the ‘Posting Intent’ on the job posting.

If not filled by an employee in the YUSA-1 bargaining unit, employees in the YUSA-2 bargaining unit who have applied within the first 5 days from the ‘Posted Date’ will be given preference.

The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment.


York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.


We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.


York University employees must apply to jobs through the Employee Career Portal – YU Hire. If you are a current York University employee and/or are using your rights under a collective agreement to view and/or apply to jobs, you MUST log into YU Hire to access the York University Employee Career Portal.


PLEASE NOTE: Applications must be received by 11:55 pm EST on the posted deadline date, if applicable.

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Digital Marketing SpecialistMetro Inc.3.5Toronto, ON 3 -5 years’ relevant digital marketing experience. Plan and follow budget allocated to activation of marketing initiatives carried out on digital platforms. 10 days ago·More…View all Metro Inc. jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ONSee popular questions & answers about Metro Inc.

Position Title: Digital Marketing Specialist
Requisition ID: 14421
Career Group (ADSP): Administrative
Department: Marketing and e-Commerce
Position Location: METRO ON – 5559 DUNDAS STREET W (#A-DUND)
Position Type: Temporary (One-Year Contract)


Summary
The Digital Marketing Specialist is responsible delivering integrated strategies and tactical plans that align with the marketing strategies for the Food Basics banner. The Digital Marketing Specialist will plan and execute all omni channel campaigns to reinforce Food Basics’ brand positioning and deliver against shopper metrics.

The Digital Marketing Specialist will oversee the growth of the website, APP, weekly newsletter, Social Media platforms, by activating marketing priorities, themes and promotions on Food Basics’ digital platforms as well as for managing, maintaining and updating of these platforms. This position will contribute to driving overall customer growth and creating a customized grocery planning and shopping experience for our customers.

Specific Responsibilities

  • Execute digital road map and responsible for managing content within Food Basics’ Content Calendar, including animation and amplification of digital content and platform assets. Responsible for monthly scorecard and analytics of Food Basics Digital activities.
  • Maintain, manage and drive traffic to Ontario’s owned and paid digital platforms, including: Foodbasics.ca, the App, e-newsletters, paid and social media platforms.
  • Support content development and distribution process for Food Basics owned and social media channels and track results of key activations for reporting purposes.
  • Support digital campaign development and execution for key brand campaigns and lead secondary campaigns, across all marketing channels.
  • Support Merchandising Content Development Plan.
  • Support the Food Basics banner digital vendor activations. Contribute to the development and project manages multi-faceted integrated shopper marketing campaigns that support brand objectives, commercial business strategies and tactical marketing plans.
  • Work on developing the community by particpating in discussions, finding new customers and engaging to current ones to build relationships. Find new ways to engage the digital community and recruit more community members.
  • Actively participates in user experience optimization and platform evolution.
  • Monitor and optimizes operational processes.
  • Define performance measuring requirements and share results with relevant parties. Responsible for development of Weekly Summary of integration of Merchandising Priorities across Ecosystem Elements.
  • Plan and follow budget allocated to activation of marketing initiatives carried out on digital platforms.

Qualifications

  • University degree or related education in marketing, communications or e-Commerce.
  • 3 -5 years’ relevant digital marketing experience.
  • Advanced computer skills (MS Word, Excel, PowerPoint, and Outlook) and in-depth knowledge of the Internet and current advancements in Web technologies.
  • Good Knowledge of CMS tools and Google Analytics.
  • Good knowledge of social platforms and tools eg. Facebook for Business, Hootsuite, etc.
  • Good knowledge of SEO/SEM principals and email marketing best practices.
  • Strong copy writing and editing skills in English; French proficiency is a plus but not mandatory.
  • Ability to work within budget parameters.
  • Must be comfortable in working within a fast paced dynamic environment.
  • Ability to work effectively with own team and multiple cross-functional teams to build relationships and achieve business goals.
  • An ability to manage several complex priorities with strict deadlines and an attention to detail.
  • Proven problem-solving skills using deductive reasoning and identifying gaps in logic.


Relationships

  • Agency Partners
  • Stores
  • Vendors/Suppliers
  • Customers
  • Head Office

Metro values, respects and leverages the differences and competences of all employees from a variety of different backgrounds. We will consider all qualified applicants for employment.


Metro is committed to accommodating applicants and employees with disabilities. Should you require an accommodation or wish to receive this application in an accessible format, please advise.

Only applicants that meet the qualifications will be contacted.

We respectfully request no calls or unsolicited resumes from agencies.

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newMarketing Specialist, Retail MarketingCanopy Growth Corporation2.3Toronto, ON Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.). Ability to travel as necessary. 6 days ago·More…View all Canopy Growth Corporation jobs – Toronto jobsSalary Search: Marketing Specialist, Retail Marketing salaries in Toronto, ONSee popular questions & answers about Canopy Growth Corporation

The Company

At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

With millions of square feet of licensed production capacity and operations spanning four continents, Canopy Growth is the world’s leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!

The Opportunity

Canopy Growth is looking for an enthusiastic and passionate Marketing Specialist, Retail Marketing to assist with overall marketing efforts and plan execution. Reporting to the Marketing Manager, Retail Marketing the successful candidate – in this hands-on 360o role – will be agile and resilient, able to function independently, with a desire to make an impact in a fast-paced emerging category. The right candidate will be an integral part of executing the marketing plan through all digital and print areas.

Key Responsibilities

Support the Marketing Manager, Retail Marketing in the following areas (not limited to)

  • Campaign Management (Print & Digital)

o. Work with external agencies and vendors to execute marketing programs.

p. Management of small-scale projects such as weekly offer programs, social media approvals

q. Proofread and provide feedback to creative artwork and technical content across different mediums.

r. Management of the online print portal for stores.

s. Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.

t. Building out distribution lists and ensuring all creative and production details are captured accurately per campaign.

u. Oversee and approve marketing material, from website banners, to social media, to print, and email.

v. Analyze and report on the performance and efficiency of campaigns, as well as proactively bring forward new ideas and solutions to the problems the business may be facing or objectives we’re trying to achieve.

  • Local Store Marketing Management

w. Conduct market research and analyze trends to identify new marketing opportunities, as well as to monitor competitive activity

x. Assist with local store signage and community requests

y. Ensure the local store marketing toolkit remains up to date with regulations and new ideas

  • Budget Management

z. Prepare and monitor the marketing budget on a quarterly and annual basis, allocating bunds wisely

aa. Budget tracker management, with monthly forecasting and reviews

bb. PO and invoice tracking and processing

  • Admin

cc. Support with internal communications to store teams (weekly newsletters)

dd. Analyze and report on the performance and efficiency of campaigns.

ee. Track marketing programs such as email, social media, or digital campaigns, and events.

Experience

  • Bachelor’s degree in business administration, marketing, communications, or a related field
  • Minimum 1-2 years of experience in a marketing role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.)
  • Ability to multi-task effectively in a fast-paced environment
  • Strong knowledge of Microsoft Office Suite
  • Strong written and verbal communication skills
  • Skilled in writing and editing content with an attention to detail
  • Strong prioritization, organization, and project management skills
  • Excellent communication, leadership, and teamwork skills
  • Ability to travel as necessary

Other Details

This is a full-time role based out of Toronto, Ontario.

We appreciate the interest from all candidates, and promise to review all applications, but we will only be contacting those who best fit the requirements. If you don’t hear from us, don’t fret; every resume we get is kept in our database for six months for consideration in future searches for talent.

Canopy Growth welcomes and encourages applications from people with disabilities.

Accommodations are available upon request for candidates taking part in all aspects of the selection process.

One last note: the chosen applicant will be required to successfully complete background and reference checks.

Thank you so much for your interest in Canopy Growth.

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Digital Marketing SpecialistAxis Auto Finance3.4Mississauga, ON Deep understanding of digital marketing and digital production. 2 years of experience in digital marketing within the automotive or fintech industry. 19 days ago·More…View all Axis Auto Finance jobs – Mississauga jobsSalary Search: Digital Marketing Specialist salaries in Mississauga, ONSee popular questions & answers about Axis Auto Finance

Axis Auto Finance is a fintech lender. Building and deploying leading edge technology made us the fastest growing, publicly traded Canadian Auto Finance company. As a team, we continuously seek new and innovative ways to grow our business. Our agile, high energy culture rewards top performance and the contributions of those passionate about our collective growth and success. We are incredibly proud of the team we have built and are looking for like-minded individuals to help us in our growth trajectory.

Our mission is to be the leading provider of alternative financing solutions. We accomplish this by investing in our people, our technology, and our customer experience – with long-term success in mind.

POSITION SUMMARY

As a key member of the Axis team, The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in-depth knowledge of Axis products and market goals. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. The Digital Marketing Specialist will utilize sound judgment in planning and experience to accomplish identified goals.

KEY RESPONSIBILITIES

  • Developing, managing and designing layouts of communications such as presentations, event support materials, research papers, and brochures.
  • Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
  • Interfacing with the Sales team to launch PR campaingns, events, retail and business products.
  • Leading ongoing management of digital touch points, including Axisautofinance.com (home page and top-level sections), social networking landing pages, and mobile application.
  • Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
  • Owning and maintaining site analytics, metrics, and campaign reporting.
  • In depth knowledge of SEO and adwords programs.
  • Presenting recommendations to management for Marketing and Communications.
  • Developing and coordinating multimedia packages

QUALIFICATIONS

  • Bachelor’s degree or diploma in Graphics related field.
  • 2 years of experience in digital marketing within the automotive or fintech industry.
  • Deep understanding of digital marketing and digital production.
  • Proven experience delivering effective and innovative digital campaigns.
  • Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
  • Experience managing successful social media campaigns, and a solid understanding of social marketing.
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
  • Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
  • Strong management skills, excellent oral and written communication skills.
  • Experience delivering digital campaigns for mainstream products and services.

What we offer:

  • Competitive compensation
  • Participation in the performance bonus program
  • A stellar 100% employer paid benefits program.
  • Employee assistance program
  • Three weeks vacation upon start
  • Personal days
  • Remote work as per company policy
  • A friendly work environment

PLEASE NOTE:

We are an equal opportunity employer and will provide accommodations during the recruitment process upon request. We thank all applicants for their interest; however, only candidates under consideration will be contacted.

Job Types: Full-time, Permanent

Experience:

  • Digital Marketing: 2 years (required)

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Digital Marketing SpecialistBDO3.7Toronto, ON Support execution of digital marketing campaigns and initiatives related to the firm’s national website, social media channels, email campaigns and content… 21 days ago·More…View all BDO jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ONSee popular questions & answers about BDO

Putting people first, every day:

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, we rely on our professionals to provide exceptional service, and help our clients by providing advice and insight they can trust. In turn, we offer an environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your opportunity:

Our Toronto office is looking for a Digital Marketing Specialist to join our Marketing team and own the following responsibilities:

  • Responsible for the execution of digital strategy and maintenance of systems, technologies and processes to support the Firm’s digital marketing programs and initiatives.
  • Develop and support processes to develop and execute digital paid media campaigns
  • Develop, monitor and analyze campaign results and provide recommendations for optimization
  • Collaborate with other marketing teams to track, monitor and report key KPI performance and trends at regular intervals for ongoing optimizations and data driven decision-making.
  • Provide analytics and dashboards that provide insights and help guide future decisions
  • Actively track industry trends, best practices and innovation.
  • Manage and support the firm’s digital marketing systems and processes, including content management systems, email marketing tools, CRM, and event management tools
  • Support execution of digital marketing campaigns and initiatives related to the firm’s national website, social media channels, email campaigns and content marketing plans
  • Optimize marketing spend and forecasting for all acquisition programs
  • Collaborate with business development team on automation enhancement and improving lead scoring models to improve MQLs and SQLs

How do we define success for your role?

  • You demonstrate BDO’s core values through all aspect of your work: Integrity, Respect and Collaboration
  • You understand your client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
  • You identify, recommend, and are focused on effective service delivery to your clients
  • You share in an inclusive and engaging work environment that develops, retains & attracts talent
  • You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
  • You grow your expertise through learning and professional development.


Your experience and education

  • You have a University degree in marketing, or a related field
  • You have 4 – 5 years of related experience, preferably in a B2B environment
  • You have prior paid media and reporting experience, are a strong collaborator with the ability to build and maintain collaborative relationships with internal and external stakeholders
  • You have a passion, performance driven mindset and well-rounded understanding of digital marketing technologies (e.g. content management systems, marketing automation tools, analytics platform, CRM, and event management tools), with demonstrated experience implementing, training, trouble-shooting, and enhancing these tools and processes.
  • You have experience with Google analytics and any marketing automation platform is a must (preferably Marketo)
  • You have proven expertise in digital media platforms and performance driven campaigns on Facebook, Google Ads and other third party ad servers.
  • You have demonstrated understanding of digital marketing, including websites, email marketing, social media, SEO, SEM and related technologies
  • You have superior problem-solving and analytics skills in order to inform and make data-driven decisions
  • If you have experience with HTML, SQL, and Python, it is considered an asset
  • You have strong knowledge with PowerBI, Tableau or other data visualization


Why BDO?

Our firm is committed to providing an environment where you can be successful in the following ways:

  • We enable you to engage with the firm’s strategic plan, and be a key contributor to the success and growth of the firm.
  • We help you be the best professional you can be in our services, industries and markets.
  • Achieve your personal goals outside of the office and make an impact on your community.


Giving back, it adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours, and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Chief Inclusion and Diversity Officer, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.

Ready to make your mark at BDO? Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our careers page.
#LI- ES1

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newMarketing AssistantThe Boulevard Club2.6Toronto, ON Degree or diploma in digital marketing, media, or related field. 2+ years of related professional experience in digital application (communications and/or… 5 days ago·More…View all The Boulevard Club jobs – Toronto jobsSalary Search: Marketing Assistant salaries in Toronto, ONSee popular questions & answers about The Boulevard Club

The Boulevard Club is renowned for its truly exceptional year-round sports, fitness and social programming for all ages. The Club is located 10 minutes west of downtown Toronto on the shores of Lake Ontario.
Our Employee Value Proposition is: “The Boulevard Club is a family-oriented waterfront community that embraces caring, friendly individuals in an environment that celebrates diversity, respect, and teamwork.”

As an employee of The Boulevard Club, you will enjoy a high quality pleasant working environment and the following benefits:
  • Extensive medical and dental benefits for employees and their families.
  • Chef prepared meal in our Staff Room.
  • Alternative transit options such as late-night Uber program and BikeShare membership.
  • Complimentary outdoor parking.

Note: Smoking is prohibited on all The Boulevard Club property and premises, inside and outside of the building, including the grounds and the parking lot area.

Job Overview
Reporting to the Director of Marketing, Communications, and Membership, the Marketing Assistant will be assisting in managing the office, creating an online presence of the Boulevard Club using digital media software and visual communication skills, and creating, coordinating, and maintaining digital content.

Duties & Responsibilities:
  • Creates and maintains web content and processes to keep the Club’s websites up to date, consistent and accurate with current information.
  • Utilizing multi-media platforms, schedules create social media content generation and community engagement.
  • Follows corporate brand guidelines and works with the Marketing Team to create output that follows Club format and standards and protects brand identity.
  • Acts as primary contact with the website host, assist with the development, management, and maintenance of optimal website information architecture to ensure exceptional Member experience and engagement.
  • Performs desktop publishing which includes editing digital images, designing page layouts, and using electronic publishing software.
  • Provide feedback on changing market conditions, and market trends. Provide performance analytics such as web traffic, search engine optimization data, etc.
  • Acts as department liaison for technology and the application (e.g. The Boulevard app, sports booking app, etc.) requests.
  • Stays abreast of online trends advancement and identifies new strategies to keep Club communication methods current. Analyzes trends and develops new approaches designed to drive Members of all ages to be engaged with The Boulevard Club programming.
  • Creates and posts Club communication on social media platforms such as, but not limited to Instagram and Facebook.
  • Reports on online reviews and feedback and facilitates online conversations with Members and customers and responds to social media messages, inquiries, and comments.
  • Maintains the highest level of quality, accuracy, consistency, and appropriateness in all Club communications.
  • Provides professional service and technical support to Members and departments of the Club.
  • Assists in membership office administration as assigned by the Director of Marketing, Communications and Membership.
  • Continue leveraging awareness and reputation of the Club in the local community.
  • Perform other duties as assigned.

Job Qualifications:
  • Degree or diploma in digital marketing, media, or related field.
  • 2+ years of related professional experience in digital application (communications and/or marketing environment).
  • Computer skills: proficient in Mac and PC environments with extensive skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office suite (Word, Excel, PowerPoint), Search Engine Optimization tools, and video editing.
  • Experience working within web content management and email campaign systems; strong knowledge of web best practices and familiarity with web development and design concepts; HTML and CSS coding.
  • Podcast experience is an asset.
  • Meticulous attention to detail, excellent writing, and proofreading skills.
  • Creative and tenacious problem solver with excellent organizational and time-management skills.
  • Exemplary interpersonal and customer service skills, positive attitude with proven ability to learn and move forward.
  • Process-driven, highly accountable with experience in a fast-paced, deadline-driven environment.
We thank all candidates for their interest, however only those being considered for an interview will be contacted.

The Boulevard Club is an inclusive work environment and as such, has a workplace accommodation policy in place. Accommodations are available, upon request, for the interview process and other selection stages for job applicants with accessibility needs. Please contact us to discuss further.

About The Boulevard Club:

The Boulevard Club is a family-oriented waterfront community that embraces caring, friendly individuals in an environment that celebrates diversity, respect and teamwork.Our Workplace Values are: Caring, Creativity, Diversity, Friendliness, Fun, Integrity, Respect and Teamwork.

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Digital Property Optimization SpecialistMcCarthy Tétrault3.8Toronto, ON Seasoned web developer/site manager experience working in a digital marketing environment. Develop weekly reports and dashboards to track performance and… 30+ days ago·More…View all McCarthy Tétrault jobs – Toronto jobsSalary Search: Digital Property Optimization Specialist salaries in Toronto, ONSee popular questions & answers about McCarthy Tétrault

At McCarthy Tétrault, we offer challenging and rewarding career opportunities and are delighted to have been selected as one of Canada’s Top 100 Employers 2021 for the ninth consecutive year. Our culture is built on professional excellence, collaboration, innovation, thought leadership and entrepreneurialism. We embrace inclusion in all its forms and we provide the tools and opportunities to help our people develop to their full potential.

Our Clients & Markets/Client Service Delivery team brings market strategy and service delivery innovation under one umbrella to ensure the needs of our clients are always top of mind. Our team plays an integral role in advancing the firm’s ambitious strategy at the vanguard of the legal industry. We are looking for a business-oriented, dynamic change agent to fill the role of Digital Property Optimization Specialist.

As a Digital Property Optimization Specialist, you will:

Web Development and Design

  • Manage all external digital properties, channels, platforms and tools, ensuring alignment with firm strategy and best practices.
  • Manage daily content optimization for on and off page site search on mccarthy.ca, microsites and blogs.
  • Work closely with Clients and Market Team to ensure content is updated, tagged and promoted in relevant areas of the website.
  • Oversee and managing various digital vendor partners.
  • A/B testing, conducting assessments of capabilities and performance.
  • Execute ongoing enhancements to the firm website, microsites, social media, blogs and digital marketing tools from design and coding to deployment.
  • Enhance functionality, troubleshooting issues and implementing ongoing UI/UX improvements to website and all digital platforms, working in collaboration with the design team.
  • Support the launch of marketing campaigns and ad programs into market.
  • Execute inbound requests for web updates.
  • Build capacity to convert leads on web site, score, and push to Sales Automation Platform.
  • Ensure continuous improvement of site performance including ongoing site optimization, ensuring link quality, proper build of new landing pages, effectively managing for all the things third party SEO tools identify as issues.
  • Liaise with IT on Technical maintenance of the site.
  • Support digital distribution when required for marketing mail sends from design and coding to deployment, testing and reporting on performance.

Site Analytics

  • Perform data analytics, synthesizing quantitative and qualitative findings into actionable insights and communicating them in a compelling, digestible way.
  • Develop weekly reports and dashboards to track performance and leverage insights to optimize digital marketing campaigns for all digital channels (web, social, etc.).
  • Tracks, measures, synthesizes, and reports on key performance metrics and data for all digital marketing activities, channels and platforms via Google Analytics and other platform and/or channel specific reporting tools. Specific activities tracked include general website analytics, program and campaign metrics, email marketing performance, SM and working with Research team on media and external publication metrics.

Go-to-Market Tactics

  • Advise on strategy and tactics to drive on-site conversion and lead generation.
  • Collaborate on content marketing, channel strategy and performance metrics and KPIs.
  • Execute go-to-market digital strategies in partnership with the Clients and Markets Team.

As our ideal candidate, you will have:

  • Demonstrated aptitude with analytics platforms (Google Analytics) and SEO.
  • Post-secondary degree or certificate and a minimum of five years digital marketing communications experience in complex environments.
  • Seasoned web developer/site manager experience working in a digital marketing environment.
  • Experience in a large, matrixed organization. Professional Services experience an asset.
  • Proven web development experience across multiple devices, webviews and browsers.
  • Demonstrated experience managing enterprise websites, social and/or CRM & email marketing platforms.
  • Demonstrated experience in web design and coding, with a high level of proficiency in HTML, CSS, Python, Java, WordPress. Drupal, Aquia, Figma/Envision and Jira experience preferred.
  • Knowledge of CRM, Salesforce Marketing Cloud and visualization tools a plus.
  • Proven ability to simplify and distill complex problems into intuitive and elegant experiences.
  • Ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization.
  • Ability to think quickly and critically on a broad range of digital marketing topics, across various verticals.
  • Bias towards action and solutions-oriented mindset.
  • Professional attitude and service orientation, with exceptional stakeholder engagement and management skills.
  • Ability to handle high pressure situations and urgent requests.
  • Capacity and credibility to engage with Leadership and Board members of the Firm, including experience and ability to present to executive-level clients.
  • Bilingual (French/English) an asset.

We thank all applicants for their interest in McCarthy Tétrault; however, only chosen applicants will be contacted. We regret that we are unable to respond to individual inquiries about application status. McCarthy Tétrault is an equal opportunity employer that fosters an inclusive, equitable, and accessible environment. Please notify us if you require accommodation at any time during the recruitment process.

Vaccination Policy:
Please note that, applicants who receive a conditional offer of employment from McCarthy Tétrault will be required to provide proof that they are fully vaccinated with a COVID-19 vaccine approved by Health Canada as a condition of employment and to maintain their status as fully vaccinated as a condition of continued employment. McCarthy Tétrault will consider individual requests for accommodation by applicants who cannot be fully vaccinated due to health or other grounds.

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Company events
  • Company pension
  • Dental care
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Tuition reimbursement
  • Vision care
  • Wellness program

Schedule:

  • Monday to Friday

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Digital Marketing SpecialistHearingLife Ltd.2.9Toronto, ON You will be instrumental in creating digital marketing strategies and implement solutions based on knowledge of digital trends, web development, analytics, and… 30+ days ago·More…View all HearingLife Ltd. jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ONSee popular questions & answers about HearingLife Ltd.

Digital Marketing Specialist – Marketing & Digital

HearingLife Canada Ltd. – Toronto, Canada Area


Job Description

HearingLife Canada Ltd., the largest hearing aid provider in Canada, is currently hiring for the position of Digital Marketing Specialist at our head office in Toronto.

Working within the Marketing Team and reporting to the Senior Marketing Managers, your main goal is to create digital marketing strategies and implement solutions based on knowledge of digital trends, web development, analytics, and targeted communications. You will be instrumental in creating digital marketing strategies and implement solutions based on knowledge of digital trends, web development, analytics, and targeted communications. You will help manage the website development and content updates, online ad campaigns, and SEO and SEM strategies. You will execute on lead and customer activities, including demand generation, CRM marketing, content marketing, search engine marketing, social media, and paid ads. The successful candidate will combine analytical skills, writing skills and project management skills.


Primary responsibilities generally include, but are not limited to the following:

  • Assist with the development of digital marketing campaigns to support lead generation and customer nurturing to fuel revenue growth
  • Create and optimize website landing pages and implement SEO practices for best organic and paid results
  • Analyze key metrics on collected data and offer insight for solutions to improve traffic, conversions, and leads
  • Understand, evaluate, and maintain customer segmentation profiles
  • Engaging with vendors and partners
  • Pull client lists for targeted ad campaigns and email marketing initiatives
  • Help with the planning and implementation of promotional campaigns
  • Set goals, establish, and track key metrics across all digital channels and prepare reports on our performance
  • Be able to manage multiple projects without constant supervision and deliver to established deadlines
  • Be resourceful and organized in reaching deadlines and quickly identifying and communicate obstacles
  • Be a dedicated, assertive, team player who is detail-oriented
  • Coordinating digital marketing activities on a daily basis


The successful candidate will possess the following skills:

  • A minimum of 4 to 5 years of prior experience in a marketing or digital role
  • Strong analytical skills
  • Strong writing skills
  • Organization skills
  • Meticulous attention to detail
  • Ability to work independently and prioritize
  • Ability to take direction and absorb information quickly
  • Strong team player with excellent work ethic


The successful candidate will have a solid experience using the following tools:

  • Google Analytics, Google Tag Manager, Google AdWords
  • Facebook, Twitter, LinkedIn, Instagram, YouTube (and their business tools)
  • Native platforms, Display Networks
  • Microsoft Office
  • CRM platforms
  • Marketing Automation Tools
  • CMS tools (Sitecore a plus)


Additional Information

  • Type: Full -Time
  • Experience: Intermediate
  • Functions: Digital Marketing
  • Industries: Hospital & Health Care, Retail


Company Description

HearingLife Canada Ltd. is the largest group of hearing centers in Canada with over 300 locations across the country. We provide access to the most advanced hearing aid technology, expert clinical support and the most up-to-date diagnostic equipment. All of our clinics are staffed by highly trained and certified healthcare professionals who provide expert care and on-the-spot results.


Why working with us?

We provide a modern and dynamic working environment in the heart of the city easily accessible through public transportation.

HearingLife offers a comprehensive benefit package, 2 weeks vacation time and flexible working hours.

Digital Marketing Specialist


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Social Media & Digital Marketing SpecialistSt. Louis Bar & Grill3.6Toronto, ON Contribute to implementing St. Louis' overarching digital marketing strategy. A post-graduate certificate/degree, and/or additional education in digital… 25 days ago·More…View all St. Louis Bar & Grill jobs – Toronto jobsSalary Search: Social Media & Digital Marketing Specialist salaries in Toronto, ONSee popular questions & answers about St. Louis Bar & Grill

Are you Devilishly Good at what you do – and looking for a great place to work? Come join the team at St. Louis Bar & Grill as a Social Media & Digital Marketing Specialist reporting to the Marketing Manager.

St. Louis Bar & Grill is a growing, thriving organization that is expanding Nationally. We offer a dynamic, high-performance culture with exceptional team members where you can grow your career and maximize your potential. A competitive compensation and benefits package can be yours along with the opportunity for extended weekends and vacation schedules. We will support you in your professional development and nurture your career with us. We are proud of the company culture we have created and would love you to be a part of it!

Do you consider yourself a tech-savvy professional, experienced in social media, community management and digital marketing? Would others consider you a hard-working project manager, able to juggle many initiatives at the same time? Are you a roll-up-your-sleeves-and-get-it-done type of individual? Do you wake up in the morning wanting to make a difference? If so, this is the position for you!


THE POSITION:

The Social Media & Digital Marketing Specialist is an experienced digital marketer and social media community manager, able to engage with diverse online audiences and generate and execute omnichannel marketing strategies, that include email marketing, web, UX and influencer programs. You possess exceptional oral and written communication skills and are able to develop engaging content. You bring a natural initiative and creativity, and thrive best in a busy work environment.


RESPONSIBILITIES:

  • Oversee and implement St. Louis’s social media and email marketing strategy, developing monthly content calendars that focus on organic and paid content. This includes content and asset generation.
  • Contribute to implementing St. Louis’ overarching digital marketing strategy.
  • Conceptualize, design and execute omni-channel digital campaigns that create conversions and contribute to general branding and overall positioning, differentiating St. Louis from the competition
  • Develop creative campaigns to increase followers and engagement, as well as drive website traffic, leads and conversions.
  • Create strategic landing pages that focus on UX and lead generation to promote marketing campaigns.
  • Manage social media channels at all times, including community and reputation management.
  • Work with cross-functional teams to develop engaging content.
  • Conduct market research to determine the best channels and approaches to engage with our audiences.
  • Assist with the creation of high-quality content for all online channels (social media, email and web), including social media copy, blogs, photography and video.
  • Develop and lead a social media ambassador program and expand influencer outreach efforts.
  • Develop metrics and KPIs to track monthly results and progress.
  • Stay current with social media trends and tools.
  • Stay on top of emerging issues in online communities that may impact giving and organizational reputation.
  • Ensure consistency of brand tone, voice and visuals in all online communications and work to enhance the organization’s reputation across all online channels.
  • Contribute to creative brainstorming for a variety of projects.
  • Other duties as assigned.

EDUCATION:

  • An undergraduate degree or college diploma in Journalism, English, Marketing, Communications related or field of study.
  • A post-graduate certificate/degree, and/or additional education in digital marketing or social media management.

REQUIRED SKILLS:

  • Expert knowledge of social media marketing and advertising
  • In-depth understanding of the technologies and processes involved in running paid social campaigns
  • Content creation including strong design, photography, videography, and copywriting skills
  • Critical thinker and self-starter with strong organizational, research and information-gathering skills, with demonstrated ability to reach various audiences on a variety of communications channels
  • Strong content development skills
  • Copywriting ability and strong language skills
  • Strong attention to detail and ability to multitask
  • Flexibility to monitor social media channels outside of typical business hours
  • Excellent interpersonal skills and a collaborative spirit
  • Positive attitude and detailed-oriented
  • Photography and videography background is an asset
  • CSS & HTML coding is an asset

EXPERIENCE:

  • 2+ years relevant experience in a similar role
  • Expert knowledge of all relevant social media platforms and WordPress CMS
  • Experience with social media analytics platforms, as well as Google Analytics
  • Experience with content marketing, public relations and reputation management
  • Demonstrated ability to work independently and manage multiple projects and deadlines
  • Experience with project management and associated platforms
  • Experience with managing budgets and resources
  • Experience with Meltwater, Sprout Social, and Mailchimp are assets
  • Experience with search engine marketing is an asset

We are happy to provide accommodations for those who require them.

  • Please communicate if accommodations will be required during the hiring process. We thank all applicants for their interest, however only those candidates selected for an interview will be contacted.

JOB TYPE: Full-time


BENEFITS:

  • Dental care
  • Extended health care
  • Extended weekend and vacation schedules

Social Media & Digital Marketing Specialist


CLICK TO APPLY

Digital Marketing CoordinatorSowingo5.0Toronto, ON•Temporarily Remote$55,000 – $60,000 a year Monitor effectiveness of digital marketing initiatives through marketing analytics and optimize channel marketing budgets, present marketing outcomes to the… 17 days ago·More…View all Sowingo jobs – Toronto jobsSalary Search: Digital Marketing Coordinator salaries in Toronto, ONSee popular questions & answers about Sowingo

Position: Digital Marketing Coordinator

Seniority Level: Entry Level

Employment Type: Full-time

Location: Toronto, ON (Remote temporarily due to COVID-19)

Who We Are:

At Sowingo our mission is to transform healthcare offices by offering dental and medical professionals an intuitive and user-friendly platform that uses a cloud-based application to simplify the complexity of purchasing and managing healthcare inventory. Sowingo disrupts the healthcare supply chain by providing a platform that links eCommerce with inventory management, connecting vendors to a digital sales channel with an ERP integration solution for their target customers. We are a team of in-house engineers, sales professionals, doctors and designers who are building software for the future of dentistry.

Our unique product looks to service a market with ultimate potential so we are looking to expand our team with talented new professionals who will help grow our product. We have an inclusive office environment, an amazing team, and fantastic employee perks. Apply and meet the Sowingo family today.

Position Overview:

We are looking for a highly motivated Digital Marketing Coordinator who will be responsible for running campaigns on multiple digital platforms in alignment with Sowingo’s strategy and product areas identified as a marketing priority. In this role, you will often be required to work in association with technology, customer success, analytics, and operations teams.

Responsibilities:

  • Execute and manage the company’s email marketing initiatives through HubSpot or similar CRM marketing suites.
  • Assist in developing marketing strategies, in alignment with the company’s revenue strategy, target customer segment and the marketing budget
  • Assist in conceptualizing marketing campaigns including deciding on specific target segments, optimizing content and spends across various channels
  • Collaborate with product design, engineering, sales, advertising, and data teams to collate resources, create marketing content, and deploy marketing campaigns across different channels including social media, mobile applications, and email
  • Monitor effectiveness of digital marketing initiatives through marketing analytics and optimize channel marketing budgets, present marketing outcomes to the management.
  • Managing in-site eCommerce marketing and advertising through 3rd party ad deployment software like AdButler and in-app push notification services like OneSignal

Qualifications:

  • 2-3 years of progressive channel agnostic digital marketing experience (preferably SaaS segment)
  • 2-3 years’ experience with all or most of the following: HubSpot marketing suite, Google Ads Network, 3rd party ad deployment software like AdButler, social media ad management platforms (for e.g.: Facebook, Instagram, LinkedIn etc.), content development software like google web design, Canva
  • Bachelor’s Degree (preferred)
  • Proven experience in conceptualizing and executing marketing campaigns across multiple channels like email, social media and in-app messaging
  • Excellent writing and editing skills which will help you create effective brand-infused marketing content to reinforce the Sowingo / campaign value proposition
  • Experience in quantifying and analyzing campaign results and making recommendations on ways to improve or increase the success of marketing efforts
  • Good understanding of SEO and SEM
  • Experience with video content creation services like Canva
  • Experience with HTML & CSS will be considered a plus

Why Sowingo?

Joining a startup is pretty much the greatest adventure you can embark on in your career. Here are just a couple reasons why:

  • The opportunity for your contributions to make a meaningful impact.
  • The opportunity to work alongside a tech founder who is also an oral maxillofacial surgeon
  • Equity in the business – ownership is a key value at Sowingo and we want you to share in our long-term success
  • Competitive salary commensurate with experience
  • Medical, dental and vision benefits package
  • Vacations which are encouraged to recharge

Reference ID: Digital Marketing Coordinator 2021

Job Types: Full-time, Permanent

Salary: $55,000.00-$60,000.00 per year

Schedule:

  • 8 hour shift
  • Monday to Friday

Ability to commute/relocate:

  • Toronto, ON: reliably commute or plan to relocate before starting work (required)

Education:

  • Bachelor’s Degree (required)

Experience:

  • Digital marketing: 2 years (required)

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing Coordinator


CLICK TO APPLY