Customer Segmentation Business Analyst – Manulife – Toronto, ON

Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Sat, 01 Feb 2025 05:43:25 GMT

Job description: Manulife is embarking on a multi-year journey to build a Global Performance & Digital Marketing CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. This global central organization brings together Marketing Technology (Martech), Demand Generation (Demand Gen), Marketing Measurement, Marketing Automation, Personalization, and other functional areas of Digital Marketing to build a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty.We are seeking a talented and motivated Customer Segmentation Business Analyst to join our team and play a crucial role in leveraging profiling and segmentation capabilities from our Customer Data Platform (CDP) to achieve quantifiable business objectives.Roles & Responsibilities:

  • Requirements Gathering – Collaborate with business stakeholders to understand their needs, and accordingly define, and document business objectives, KPIs and measurement criteria for CDP use-cases.
  • Requirements Data Mapping – Work closely with data architect, data analysts, and business stakeholders to create data mapping (requirement) documentation based on business use-cases.
  • Segmentation Creation and Validation – Utilize the CDP to create customer segments based on behavioral, demographic, and transactional data based on business campaigns and personalization requirements.
  • Measurement and Insights – Evaluate the performance of campaigns and initiatives implemented via CDP by analyzing relevant metrics and KPIs, providing insights for optimization.
  • Continuous Improvement – Stay informed about industry trends, emerging technologies, and best practices related to customer data management and analytics.
  • User Training and Support – Assist end-users in understanding CDP capabilities, data access, and utilization, offering training and support as needed
  • Collaboration – Work closely with data engineers, data scientists, marketing teams, and IT to ensure the successful integration of CDP insights into business processes.

Qualifications:

  • Bachelor’s degree in Business, Marketing, Data Analytics, or a related field. Master’s degree is a plus.
  • Proven experience as a Business Analyst, preferably with exposure to customer data analysis and management (Data Management Platform, Audience Manager, and/or CDP).
  • Strong analytical skills, with the ability to transform data into actionable insights and recommendations.
  • Proficiency in MS Office, productivity and visualization tools (Power BI) to create compelling reports.
  • Familiarity with Customer Data Platforms (CDPs) and customer data management principles.
  • Excellent communication skills to effectively convey complex technical concepts to non-technical stakeholders.
  • Detail-oriented mindset and a commitment to delivering high-quality work.
  • Ability to work collaboratively in a cross-functional team environment.
  • Familiarity with data privacy regulations and best practices is a plus.

Join us in our mission to drive data-informed business strategies and enhance customer engagement through our CDP. If you are passionate about leveraging customer data to drive business outcomes, apply now with your resume and a cover letter highlighting your relevant experience and enthusiasm for the role.#LI-hybridAbout Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking ArrangementHybridSalary range is expected to be between $71,925.00 CAD – $119,875.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Manulife is building a Global Performance & Digital Marketing CoE to become a digital customer leader. They are looking for a Customer Segmentation Business Analyst to leverage customer data for business objectives. Responsibilities include requirements gathering, data mapping, segmentation creation, measurement, and training. Qualifications include a degree in Business or Data Analytics, experience as a Business Analyst, analytical skills, and proficiency in data tools. Manulife promotes diversity and equal opportunity employment. The salary range for the role is expected to be between $71,925.00 CAD – $119,875.00 CAD. Manulife offers a wide array of benefits to eligible employees.

Equinix – Senior Manager, Customer Segmentation Analytics – Toronto, ON

https://logoimg.careerjet.net/fd659db7b670137d785d5189149bdb3c_mobile.png


Company: Equinix

Location: Toronto, ON

Job description: Who are we?Equinix is the world’s digital infrastructure company®, operating over 250 data centers across the globe. Digital leaders harness Equinix’s trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.Senior Manager, Customer Segmentation AnalyticsJob SummaryWe are seeking a highly skilled and experienced Senior Manager of Customer Segmentation Analytics to join Equinix’s Revenue Operations Go-To-Market (GTM) Insights & Analytics (IA) team. In this pivotal role, you’ll spearhead the transformation of our customer segmentation, tiering, and targeting methods into a cohesive enterprise model. Leading a skilled team, you’ll use advanced data-driven techniques like descriptive, predictive and prescriptive analysis, customer lifetime value/journey assessment, needs-based segmentation, and customer intent scoring. This will enable us to gain deeper insights into customer behavior and preferences, facilitating the delivery of exceptional customer experiences through proactive customer care and success engagement, and fine-tune revenue-generating GTM and route-to-market strategies.ResponsibilitiesAnalytics StrategyDefines and communicates vision for analytics and analytics priorities, ensuring alignment with business unit priorities and IT’s commitmentData Definitions & IntegrityConfirms data definitions with key stakeholders (including global and regional functional leads, Finance, IT and other functions)Coordinates with the business unit to fix identified data integrity and inconsistency issuesTool Selection and DevelopmentConsults with senior management and external subject matter experts to determine next set of analytics that require automation, and identify tools for an automated analytics platformPartners with:– Business unit SME’s to determine data requirements/constraints– Information Technology for support and resources ReportingMay supervise compiling and production of executive E-staff level scheduled reports such as quarterly workforce reportsData AnalysisMines data for patterns, relationships, issues and consistency on a regular basisBusiness Planning/RecommendationsUses insights from data mining exercise to build advanced analytics reports like org planning, cost analysis, predictive analytics along with implication of data and potential issues (advanced predictive and prescriptive)Client and Stakeholder ManagementBuilds relationships and partners with stakeholders (i.e. IT, Finance, business leaders) to understand requests, make recommendations and implement solutionsCoaches client group to present data and insights to business leaders for better adoption and use of insightsThought LeadershipBrings value to each ask and provides thought leadership and forward thinking analytics that would have a stronger business impactProvides support and development for AnalystsQualifications10+ years of relevant Segmentation Analytics experienceAdvanced Analytical Skills and Expertise in Data Analysis Tools: Strong analytical skills with expertise in customer segmentation, tiering and targeting analytics. Proficiency in statistical analysis and data modeling techniques. Experience with data analysis tools such as SQL, R, Python, or similar statistical software. Familiarity with data visualization tools like Tableau or Power BIStrategic Thinking: Ability to develop segmentation, tiering, and customer targeting strategies aligned with business objectives and market dynamics. Re-imagine current segmentation and tiering approaches into a single enterprise-wide model based on historical spend and future propensity and Customer Lifetime Value (CLTV)Experience with Customer Segmentation: Previous experience in developing and implementing customer segmentation strategies, including market segmentation, behavioral segmentation, and persona sales and marketing personalization developmentKnowledge of CRM Systems: Familiarity with CRM systems such as Salesforce, Gainsight, etc., and their use in customer segmentation, tiering and targeting deliveryBusiness Acumen: Strong understanding of business concepts and metrics related to customer acquisition, retention, and CLTV. Ability to translate analytical insights into actionable business recommendationsLeadership and Team Management: Experience leading and managing small/specialized teams. Collaborate cross-functionally with stakeholdersCommunication Skills: Strong communication skills, including presenting complex analytical findings clearly and concisely to non-technical stakeholdersProblem-Solving Abilities: Demonstrated ability to identify opportunities for improvement in segmentation and targeting strategies through data-driven insightsIndustry Experience: Previous experience in relevant industries such as cloud computing, software, or IT services, providing domain-specific knowledge and insights with subscription and pay-as-you-go IT/technology GTM/RTMData center, interconnection & digital infrastructure services market experience is desirable but not essentialDemonstrated success in promoting collaboration, driving innovation, and fostering continuous improvementUnderstanding of B2B platform & ecosystem business models and their distinct approaches to leveraging networks and interactions for value creationA good understanding of GTM business strategies and a customer-centric focusA strategic mindset for aligning efforts with business objectivesPreferred: Bachelor’s degree in a related field (Data Analytics, Data Science, Business Analytics/Administration, Economics/Econometrics, Computer Science, IT, or similar). Optional: Certified Analytics Professional (CAP) or Certified Business Intelligence Professional (CBIP) certificationExperience with Excel, SAS, SPSS, Python, R, ANOVA, MATLAB, Tableau, ESRI, Power Bi, Salesforce, Clari, AI/ML tooling & scriptingEquinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing .Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.As an employee, you become important to Equinix’s success. Details about our company benefits can be found at the following link:Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing .
Equinix is a global digital infrastructure company that operates over 250 data centers worldwide. They offer a platform for digital leaders to interconnect infrastructure quickly and efficiently. Equinix focuses on diversity and providing an equitable work environment for employees. They are currently seeking a Senior Manager of Customer Segmentation Analytics to lead the transformation of their customer segmentation methods. This role involves using advanced data-driven techniques to gain insights into customer behavior and preferences. Qualified candidates should have experience in segmentation analytics, data analysis tools, CRM systems, and possess strong communication skills. Equinix is an equal opportunity employer committed to providing a supportive work environment for all employees.
Title: Fulfillment Associate, Target – Minimally Invasive Surgery

Company: Stryker

Location: Hamilton, ON

Job Type: Full-time

Job Description:

Stryker is one of the world’s leading medical technology companies and is dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care. We are looking for a Fulfillment Associate to join our Minimally Invasive Surgery team in Hamilton, ON.

Responsibilities:
– Pick, pack, and ship customer orders accurately and in a timely manner
– Ensure inventory accuracy by performing cycle counts and investigating discrepancies
– Operate warehouse equipment including pallet jacks and forklifts
– Receive incoming shipments and inspect packages for damage or discrepancies
– Keep warehouse clean and organized
– Follow all safety procedures and guidelines

Requirements:
– High school diploma or equivalent
– Previous warehouse experience preferred
– Ability to lift up to 50 pounds and stand for long periods of time
– Strong attention to detail
– Excellent communication and organizational skills

Benefits:
– Competitive salary
– Comprehensive benefits package
– Career growth opportunities
– On-the-job training
– Positive work environment

If you are a team player who thrives in a fast-paced environment, we want to hear from you! Apply now to join the Stryker team as a Fulfillment Associate for Minimally Invasive Surgery.

Expected salary:

Job date: Fri, 19 Apr 2024 22:47:56 GMT

Customer Segmentation Business Analyst – Toronto, ON


Company: Manulife

Location: Toronto, ON

Job description: Marketing CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. This global central… Automation, Personalization, and other functional areas of Digital Marketing to build a comprehensive, full-funnel approach…

Expected salary:

Job date: Sat, 18 Nov 2023 02:14:57 GMT

Apply for the job now!

Customer Segmentation Data Steward – Toronto, ON


Company: Manulife

Location: Toronto, ON

Job description: Marketing CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. This global central… Automation, Personalization, and other functional areas of Digital Marketing to build a comprehensive, full-funnel approach…

Expected salary:

Job date: Sat, 18 Nov 2023 05:01:34 GMT

Apply for the job now!

Client Acquisition, Engagement & Segmentation Intern/Co-op – Toronto, ON


Company: TD

Location: Toronto, ON

Job description: culture. Department Overview Co-op and Internship opportunities allow you to gain valuable work experience… across a number of the businesses at TD. You will work with experienced colleagues, receive world class training, and be part of a community…

Expected salary:

Job date: Sat, 08 Jan 2022 23:44:22 GMT

Apply for the job now!

Marketing Manager CRM and Digital ExperienceWeber Stephen CanadaVaughan, ON 5+ years’ work experience in CRM, email and digital marketing. Strong understanding of segmentation and targeted marketing strategies. 15 days ago·More…View all Weber Stephen Canada jobs – Vaughan jobsSalary Search: Marketing Manager CRM and Digital Experience salaries in Vaughan, ON

Position Summary

The Marketing Manager – CRM and Digital Experience will develop and execute Weber’s CRM strategy to drive lifetime value by enhancing multiple digital channels and touchpoints throughout the consumer journey and brand experience. This role will take responsibility for strategic planning, building processes, and will execute CRM initiatives following global guidelines to nurture and retain our existing consumers, and find, attract and win new consumers. They will tailor and localize programs for registration, email, apps as well as cart abandonment, life-cycle marketing and loyalty program efforts, creating stronger consumer engagement, reaching key performance indicators and driving incremental revenue from these closer relationships. This role will also maintain and fine tune our website experience, including SEO, CMS, reviews and pricing/promotional calendar to ensure consistency in our acquisition strategy and consumer digital experience. The Marketing Manager – CRM and Digital Experience reports to the Vice President of Marketing, located at our Canadian head office in Vaughan, Ontario.

Essential Duties and Responsibilities

  • Define and implement CRM strategy and initiatives that maximize and grow data capture and Opt-ins while driving loyalty, revenue and consumer engagement.
  • Manage the onboarding and lifetime relationship with our consumers, keeping them informed, inspired and connected to the brand and all its activities and products.
  • Develop and execute against all Registration, Opt-ins, CRM, Email strategies and Digital Journeys, ultimately driving brand affinity, engagement and awareness across all platforms, following global CRM guidelines and best practices.
  • Ongoing management and optimization of segmentation of opt-in database.
  • Work with key partners across the global organization to leverage and implement content strategy and apply SEO learnings.
  • Manage and maintain weber.com content including CMS, Reviews, PIM and pricing/promotional calendar platforms to deliver on eCommerce and Direct To Consumer strategies.
  • Plan and maintain a content calendar for top-level pages, including website home page.
  • Partner with other members of the Marketing team to ensure consistent messaging and brand engagement with consumers who are interacting directly with Weber.
  • Measure and report key CRM and website performance metrics, analyzing the data to understand wider trends and areas of opportunity or concern.

Essential Duties and Responsibilities
  • 5+ years’ work experience in CRM, email and digital marketing.
  • Bachelor’s degree required; master’s degree preferred.
  • Experience developing a CRM program, managing life stage/email marketing, fine-tuning website experience to increase sales/engagement, managing a consumer database, consumer loyalty clubs are required.
  • Experience working with e-Commerce, various digital platforms (including apps) & tools such as Salesforce CC, Emarsys, and Google Analytics.
  • Firm Search Engine Optimization (SEO) skills.
  • Practical experience with enterprise Web Content Management systems.
  • Strong understanding of segmentation and targeted marketing strategies.
  • French is an asset.


If you have the desire to work for a company that is recognized for exceptional quality products and high customer satisfaction, then employment with Weber-Stephen Canada may be right for you.


Thank you in advance for your interest. Weber-Stephen Canada is an equal opportunity employer. However, due to the volume of resumes received, only those candidates selected for interviews will be contacted.

Marketing Manager CRM and Digital Experience


CLICK TO APPLY

Specialist, Acquisition Marketing, Segmentation and Analysis – Ontario


Company: Bell

Location: Ontario

Job description: best digital connections and next-generation services to Canadians, with customer experience at the centre… of everything we do. Position Summary: The Acquisition Marketing Team develops strategy and manages the implementation of marketing campaigns…

Expected salary:

Job date: Wed, 13 Oct 2021 22:24:29 GMT

Apply for the job now!

Marketing Communications CopywriterSun Life Financial3.9Toronto, ON Sound understanding of the principles of digital marketing compliance such as CASL and AODA. Help to optimize marketing efforts with segmentation, personalized… 9 days ago·More…View all Sun Life Financial jobs – Toronto jobsSalary Search: Marketing Communications Copywriter salaries in Toronto, ON

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.


Job Description:


Role summary:

As our Marketing Communications Copywriter, you will be responsible for building authentic conversations with engaging and innovative content across various digital and print platforms.

You are a solid copywriter, well versed in trending styles, and creativity is in your DNA. You have a keen sense of emotional storytelling. Using your strengths in relevant and high-impact digital content authoring, you are obsessively compelled to drive online engagement.

The candidate is also someone who thrives in a fast-paced creative environment, is resilient, open to collaboration and is well versed in digital content marketing best practices.

Main accountabilities and responsibilities:

  • Create written content that influences audiences across different media, including targeted email, web, social and video
  • Execute promotional and business writing projects including editing and managing the approval process for print and digital tactics
  • Effectively optimize email marketing performance and member email subscriptions through innovative nurturing and drip campaigns, A/B/n testing and sound analysis of user behaviors to increase conversions
  • Identify new content opportunities, develop and source content, coordinate and align content calendar activities to deliver a cohesive and compelling story across all channels.
  • Help to optimize marketing efforts with segmentation, personalized digital tactics that nurture and engage target audiences
  • Monitor and deliver regularly scheduled marketing and communications vehicles
  • Collaborate with creative and account teams through all stages of projects to ensure an effective, polished final product
  • Champion advisor-oriented marketing approaches; consult with key business partners and recommend the appropriate approaches and vehicles to achieve business and marketing objectives


Competencies and skills:

  • Use excellent writing abilities and marketing experience to create and execute marketing programs as part of a collaborative team
  • Able to understand advanced industry concepts and distill them in engaging and relatable content
  • Show strong project management and organization skills
  • Demonstrate creativity and solid understanding of marketing principles to create engaging copy that influences the audience
  • Highly organized, with attention to detail and the ability to work on several projects simultaneously
  • Lead and drive projects independently
  • Ability to identify opportunities to link projects, initiatives or promotions together
  • Excellent interpersonal skills: must be able to consult, influence and negotiate with people from diverse backgrounds and levels throughout the organization
  • Excellent communication skills with an ability to build relationships with team members and business partners
  • Exhibit strong leadership skills by driving for action, managing complexity and generating innovative solutions
  • Ability to embrace change and adapt to constantly evolving business priorities


Required qualifications:

  • Post-secondary education in marketing, journalism or communication-related field or relevant work experience
  • Minimum 3-5 years’ experience in marketing promotions roles with writing and digital design experience
  • Thorough understanding of social media platforms, including advertising, and how they support other digital marketing efforts
  • Sound understanding of the principles of digital marketing compliance such as CASL and AODA


Assets:

  • Experience managing and testing email marketing campaigns
  • Understanding of agile work principles
  • Bilingual (English/French)
  • Previous experience working in financial services

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.


Salary Range:

47,400/47 400 – 77,600/77 600


Job Category:

Marketing


Posting End Date:

12/10/2021

Marketing Communications Copywriter


CLICK TO APPLY

Paid SearchCommerce GarageToronto, ON•Remote$50,000 – $60,000 a yearResponsive employer Work with the team to develop audience segmentation strategies based not only on remarketing, but also on 1st & 3rd party data – for maximum relevancy & ideally… 11 days ago·More…View all Commerce Garage jobs – Toronto jobs

We are looking for a Paid Search Specialist (Google + Bing Ads):

  • Must be Google Ads Certified on Search, Display, Shopping, Youtube and analytics (bonus)
  • Manage and optimize Shopping campaigns which includes monitoring product feeds, setup product feed, google merchant center, etc
  • Build keyword lists and aggregate them by relevance & intent
  • Write compelling ad copy which is consistent with marketing messaging across all business units.
  • Work with multiple ad platforms such as Google Ads & Bing Ads
  • Work within analytics & reporting platforms such as GTM, Google Analytics, Google Data Studio, etc.
  • Work with the team to develop audience segmentation strategies based not only on remarketing, but also on 1st & 3rd party data – for maximum relevancy & ideally to drive action
  • Create and implement testing opportunities to showcase value add of search marketing efforts to campaigns and to the overall business.
  • Work cross functionally with marketing, creative and email teams on messaging and timing of campaign launches
  • Work with cross functional data analysts to develop reports and insights for key business stakeholders.
  • Present findings and make recommendations based on historical campaign performance.

Job Types: Full-time, Permanent

Salary: $50,000.00-$60,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Vision care
  • Work from home

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday
  • No weekends

Work remotely:

  • Yes

Paid Search


CLICK TO APPLY