Associate Director , Digital Transformation, Martech and Data Solutions – Vancouver, BC


Company: Cardinal Path

Location: Vancouver, BC

Job description: Company Description Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing… everything we do. Job Description We are looking for an Associate Director to partner with our diverse clients to develop Digital Transformation strategies that navigate the rapidly…

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Job date: Wed, 18 Aug 2021 22:02:36 GMT

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Software Development Director, AEM Solutions, Scotia Digital

Job title: Software Development Director, AEM Solutions, Scotia Digital

Company: Scotiabank

Job description: Requisition ID: 94867

Join the Global Community of Scotiabankers to help customers become better off.

The Director, Software Development, AEM Solutions is within Scotia Digital’s Global Marketing Technology team, and is responsible for leading AEM (Adobe Experience Manager) development. You will be working with an advanced level of expertise, the Director position is responsible forthe full software development lifecycle of the technology platform, and associated IT projects and programs. Key Accountabilities

  • Build and maintain strong working relationships with business lines, product management and IT management to translate business strategies and requirements, and to identify and develop appropriate technical and digital solutions that enable Scotiabank to achieve its business objectives.
  • Lead the planning and execution of application and technology projects, ensuring that business objects, users needs, and timelines are met.
  • Responsible for management of the AEM solution, ensuring adherence to bank architectural and risk standards, and implementing sound development, testing and maintenance practices.
  • Manage technical projects and teams in the areas of intake management, scheduling, technical direction, strategic planning and development practices.
  • Proactively identify key development and delivery issues and lead the team in developing creative/alternative solutions to mitigate the risk and satisfactorily address the issues in a timely and cost-effective manner.
  • Continuously analyze development, release, testing and maintenance processes in order to design and implement robust controls and processes.
  • Manage budgeting and quality improvement activities. Partner with Finance and Project Management teams to ensure effective financial management of projects and operations.
  • Effectively manage and supervise direct reports and technical teams by setting role expectations, monitoring performance, and providing performance feedback. Provide coaching and facilitate continuous learning and development to develop internal expertise to meet future business needs.
  • Play a key role in employee engagement and retention, including career development and progression and succession planning for all critical positions.
  • Recruit qualified team members and project resources, including external contractors, which involves managing vendor relationships, onboarding, and scheduling.
  • Champion a customer focused culture to deepen client relationships and leverage broader bank relationships, systems and knowledge.
  • Ensure the bank’s risk appetite and risk culture are considered in day-to-day activities and decisions.
  • Partner with control functions within Scotiabank, such as: IT Security, Risk Management, Audit, and Compliance.

Requirements

  • 7+ years of progressive roles within Engineering/Technology, including leading technology teams.
  • Bachelor’s or Master’s Degree in Computer Science, Engineering, Information Systems, or other related field, OR equivalent work experience.
  • Marketing Technology expertise, including hands-on experience with AEM (Adobe Experience Manager).
  • Experience with large and complex enterprise systems; existing systems and new technologies.
  • Business knowledge and experience; understanding of vision, financial objectives, how business functions, processes and technology interact; the strategic importance of project, and how projects impact business goals.
  • In-depth knowledge of the principles, theories, practices and techniques for managing the activities related to planning, managing, and implementing software project and programs.
  • Expert knowledge of software development processes: SDLC, system design and delivery, development, architecture, disaster recovery, change management, release management, infrastructure management.
  • Knowledgeable in software security, cyber security, vulnerabilities, security breaches and malicious attacks.
  • Vendor management experience, contract negotiations and managing external contractors.
  • Demonstrated ability to lead and manage team members with differing skill levels and experience.
  • Excellent communication skills with ability to influence stakeholders with completing priorities.
  • Experience working within an Agile/Scrum delivery model.
  • Strong analytical skills and problem solving to rapidly assess risk and issues.
  • Excellent organization, planning, and time management skills with proven ability to manage multiple completing and complex initiatives.

Location(s): Canada : Ontario : Toronto

As Canada’s International Bank, we are a diverse and global team. We speak more than 100 languages with backgrounds from more than 120 countries. Our employees are committed to a superior customer experience and use the Bank’s six guiding sales practice principles to ensure they act with honesty and integrity.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Expected salary:

Location: Toronto, ON

Job date: Wed, 25 Aug 2021 22:12:46 GMT

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Intermediate Business Analyst to implement, maintain and recomend analytical digital marketing solutions for a financial client – Toronto, ON


Company: S.i. Systems

Location: Toronto, ON

Job description: , maintain and recommends analytics solutions for digital marketing analytics, reporting and analysis. Defines business… Responsibilities The Digital Analytics Implementation Specialist will implement measurement capabilities across digital properties…

Expected salary:

Job date: Sat, 04 Sep 2021 22:46:26 GMT

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Associate Director , Digital Transformation, Martech and Data Solutions

Job title: Associate Director , Digital Transformation, Martech and Data Solutions

Company: Cardinal Path

Job description: Company Description

Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s expertise, wellness, and happiness in everything we do.

Job Description

We are looking for an Associate Director to partner with our diverse clients to develop Digital Transformation strategies that navigate the rapidly changing marketing landscape. The ideal candidate will have experience architecting data workflows that enable Identity, First-Party Data, and Technology Stack solutions to deliver a privacy-first audience experience. The Associate Director will provide technical direction for marketing technology systems, and drive marketing innovation with our clients by bringing forward new and creative ideas to solve current and future industry challenges.

You are a curious, detailed analytical thinker who understands how systems and data integrate to drive marketing and business results. You are comfortable with design-thinking and skilled with leading discovery sessions and client presentations. Staying current with new and next concepts to develop thought-leadership POV’s is second nature, and getting tactical with intricate details is not a chore.

This role will create an opportunity for a driven, passionate, and innovative consultant to shape Cardinal Path’s service offering and approach to Digital Transformation client strategy. The work is varied, challenging, and you must enjoy and thrive in a fast-paced environment.

Responsibilities include:

Evaluate the client’s technical infrastructure and approach to data, activation, technology, and delivery process, and identify opportunities for evolving the platform to improve operational efficiency

Provide deep domain expertise in our client’s First-Party Data, Identity, Privacy, Audience Management, and Technology Stack to create new revenue streams and customer value

Develop technical strategic roadmaps and support clients on their prioritized path to transformation

Act as the primary liaison with IT, Marketing Operations, and external marketing technology service providers

Collaborate with engineering, data science, and analysis & implementation teams to develop comprehensive Digital Transformation solutions that align with client’s data strategy and progress digital maturity.

Deliver vendor analysis and recommendations across the technology and data partner stack (CDP, DMP, Safe-Haven/Data Clean Rooms, BtB/BtC partners, data brokers, consent management, personalization, and related technology/data vendors)

Integrate strategies across Cardinal Path delivery teams and Dentsu partner agencies for a holistic solution approach (data, analytics, media, activation, and measurement)

Research emerging data and technology industry trends to improve the Digital Transformation framework, and educate internal teams

Publish blog posts and whitepapers emerging industry trends and experienced POVs

Estimated 25% business development, 50% consulting, and 25% thought leadership/practice development time allocation

Qualifications

You have 5+ years of relevant solution design experience in selecting, implementing, and/or managing new marketing technologies, data, or analytic solutions

At least 2 years experience as a client-facing consultant (project and/or management)

In-depth understanding of the marketing technology ecosystem like web analytics, Identity Resolution, Consent Management Platforms, CRM, CDP, Marketing Automation, Campaign Management, Search, ESP, Ad Servers, DMPs, DSPs, and audience targeting tools.

Hands on experience designing and executing integrated solutions of marketing systems with platform partners (i.e., Google, Adobe, LiveRamp, Merkury, Salesforce and Tealium) and other enterprise systems.

Possess extensive knowledge of web technologies (HTML, Javascript, Data Layers, etc.), integration methods and technologies, and the ability to read and write SQL.

Strong understanding of holistic enterprise architecture and the interplay of analytical tools, enterprise infrastructure, APIs, and cloud technologies.

Ability to work with both technical and non-technical teams/clients to develop solution designs and requirements

Excellent storytelling, presentation, and communication skills

A degree in engineering, computer science, analytics, or related field is preferred

Additional Information

We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture, and the satisfaction of seeing a positive impact on our clients’ bottom line.

Our company is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

#LI-MZ1

Expected salary:

Location: Toronto, ON

Job date: Thu, 02 Sep 2021 22:59:08 GMT

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Digital Marketing SpecialistHearingLife Ltd.2.9Toronto, ON You will be instrumental in creating digital marketing strategies and implement solutions based on knowledge of digital trends, web development, analytics, and… 30+ days ago·More…View all HearingLife Ltd. jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ONSee popular questions & answers about HearingLife Ltd.

Digital Marketing Specialist – Marketing & Digital

HearingLife Canada Ltd. – Toronto, Canada Area


Job Description

HearingLife Canada Ltd., the largest hearing aid provider in Canada, is currently hiring for the position of Digital Marketing Specialist at our head office in Toronto.

Working within the Marketing Team and reporting to the Senior Marketing Managers, your main goal is to create digital marketing strategies and implement solutions based on knowledge of digital trends, web development, analytics, and targeted communications. You will be instrumental in creating digital marketing strategies and implement solutions based on knowledge of digital trends, web development, analytics, and targeted communications. You will help manage the website development and content updates, online ad campaigns, and SEO and SEM strategies. You will execute on lead and customer activities, including demand generation, CRM marketing, content marketing, search engine marketing, social media, and paid ads. The successful candidate will combine analytical skills, writing skills and project management skills.


Primary responsibilities generally include, but are not limited to the following:

  • Assist with the development of digital marketing campaigns to support lead generation and customer nurturing to fuel revenue growth
  • Create and optimize website landing pages and implement SEO practices for best organic and paid results
  • Analyze key metrics on collected data and offer insight for solutions to improve traffic, conversions, and leads
  • Understand, evaluate, and maintain customer segmentation profiles
  • Engaging with vendors and partners
  • Pull client lists for targeted ad campaigns and email marketing initiatives
  • Help with the planning and implementation of promotional campaigns
  • Set goals, establish, and track key metrics across all digital channels and prepare reports on our performance
  • Be able to manage multiple projects without constant supervision and deliver to established deadlines
  • Be resourceful and organized in reaching deadlines and quickly identifying and communicate obstacles
  • Be a dedicated, assertive, team player who is detail-oriented
  • Coordinating digital marketing activities on a daily basis


The successful candidate will possess the following skills:

  • A minimum of 4 to 5 years of prior experience in a marketing or digital role
  • Strong analytical skills
  • Strong writing skills
  • Organization skills
  • Meticulous attention to detail
  • Ability to work independently and prioritize
  • Ability to take direction and absorb information quickly
  • Strong team player with excellent work ethic


The successful candidate will have a solid experience using the following tools:

  • Google Analytics, Google Tag Manager, Google AdWords
  • Facebook, Twitter, LinkedIn, Instagram, YouTube (and their business tools)
  • Native platforms, Display Networks
  • Microsoft Office
  • CRM platforms
  • Marketing Automation Tools
  • CMS tools (Sitecore a plus)


Additional Information

  • Type: Full -Time
  • Experience: Intermediate
  • Functions: Digital Marketing
  • Industries: Hospital & Health Care, Retail


Company Description

HearingLife Canada Ltd. is the largest group of hearing centers in Canada with over 300 locations across the country. We provide access to the most advanced hearing aid technology, expert clinical support and the most up-to-date diagnostic equipment. All of our clinics are staffed by highly trained and certified healthcare professionals who provide expert care and on-the-spot results.


Why working with us?

We provide a modern and dynamic working environment in the heart of the city easily accessible through public transportation.

HearingLife offers a comprehensive benefit package, 2 weeks vacation time and flexible working hours.

Digital Marketing Specialist


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Digital Marketing SpecialistInvision Custom Solutions Inc.Toronto, ON•Remote$40,000 – $80,000 a year 3+ years working in a digital marketing agency or in an in-house digital marketing position. Quarterly bonuses based on performance and company success. 22 days ago·More…View all Invision Custom Solutions Inc. jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ON

Invision Solutions is looking for a Digital Marketing Specialist to join our team. This is an exciting opportunity to be part of an enthusiastic and diverse group of professionals who are driven to become one of Canada’s leading technology services firms.

What You Bring

  • 3+ years working in a digital marketing agency or in an in-house digital marketing position
  • Foundational knowledge of campaign management in Google AdWords and Facebook Ads
  • In-depth knowledge on search engine optimization best-practices and content marketing
  • Experience with Google Analytics, Google Adwords
  • Excellent presentation skills and comfortable speaking with potential customers
  • Ability to maintain job performance and a positive approach/ attitude in an entrepreneurial organization that is going through super growth
  • Understand customer journey and funnels
  • Meet with cross-team members and work with them to plan and execute marketing campaigns
  • Review data on Google Analytics and Google Paid Ads and proactively make strategic campaign recommendations to generate genuine leads

Why Work With Us

  • Competitive salary
  • Work in an entrepreneurial setup with other awesome people
  • Quarterly bonuses based on performance and company success

Who You Are

  • Pleasant and assertive with a positive attitude
  • SEO & Google Ads/Google Analytics Certified
  • Technical and hands-on knowledge of Digital Marketing
  • Marketing Graduate from a university or college
  • Experience using WordPress and Web platforms
  • Detailed oriented and business savvy

Job Types: Full-time, Contract, Permanent

Salary: $40,000.00-$80,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Work from home

Schedule:

  • 8 hour shift

Experience:

  • Digital marketing: 2 years (preferred)

Work remotely:

  • Yes

Digital Marketing Specialist


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Intermediate Business Analyst to implement, maintain and recomend analytical digital marketing solutions for a financial client

Job title: Intermediate Business Analyst to implement, maintain and recomend analytical digital marketing solutions for a financial client

Company: S.i. Systems

Job description: Request ID: 37354-1
Length: 6mo possible extension or conversion to perm
Work Location: Toronto

Key Responsibilities
The Digital Analytics Implementation Specialist will implement measurement capabilities across digital properties to drive deep insights of performance and customer behaviours. Provides advice on the configuration, functionality, applicability, and usability for technology solutions relating to data management, analytics, and visualization.

  • Implement, maintain and recommends analytics solutions for digital marketing analytics, reporting and analysis.
  • Defines business requirements for analytics and reporting to ensure data insights inform business decision making.
  • Work closely with development teams to ensure that requirements and data layer has all the elements properly exposed in order to execute analytics tags.
  • Maintains up-to-date analytics implementation documentation for the data layer, analytics tracking. tags, advertising vendor tags, and automated tag audit libraries.
  • Ensures data alignment across multiple reporting suites (eVars, props, events).

MUST HAVES:

  • 2+ years experience as a Business Analyst completing digital analytics implementations through utilization of tag management tools (Adobe and Google analytics).
  • 3+ years experience with SQL Queries, data analysis and reporting.
  • 3+ Adobe Tools (Adobe Target, Adobe Audience Manager, Adobe Mobile Services, Adobe Mobile SDK Tools) and experience with Adobe Experience Cloud APIs
  • 3+ years experience using JIRA, Teams, and Confluence.

NICE TO HAVE:

  • Experience with Javascript (AngularJS and React)
  • knowledge of testing tools “ObservePoint “and “Charles Web Debugging Proxy”.
  • Post-graduate degree in business, engineering, computer science or related discipline

Interview: 1 round, prefer up to one hour. Testing for Javascript and overall coding experience

Specialization and Skills: Business Analysis Business Analyst 5 – 7 years

Priority Requirements: Please describe your experience with Digital Analytics implementations. (
Work Environment:

Expected salary:

Location: Toronto, ON

Job date: Sat, 04 Sep 2021 01:11:58 GMT

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